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The JOI of youthful-looking hair
How to establish a routine for aging hair with Katrina Kelly, JOICO EMEA Senior Creative Color Artist Team member
Beautiful hair is ageless
JOICO EMEA Senior Creative Artist Ijan Davies Emrus shares 3 signs of aging hair (beyond going gray) & the solution to treating tired tresses.
NEW JOICO Vero K-Pak Color Masterpiece Collection 2023
While the rock & roll influence might be nothing new for hair, Sofie Schrauwen & Robby Osselaer have crafted the NEW JOICO Masterpiece Collection 2023 to capture a brilliant balance between carefree abandon and daring rebellion, which makes these artists legendary in their own right.
Aging hair happens – here’s what you can do about it!
Hair aging can look different for everyone. JOICO EMEA Senior Creative Artist Team member Gill Berry is ready to break down how to prevent it and her favorite anti-aging hair products.
Say Goodbye To Dry: Your Winter Hair Boosters Are Here
Cold weather, dry indoor heat, flattening hats, and more … winter can hit hair hard. But follow our cold-weather booster plan and you’ll give your locks (and your looks) the best shot at staying healthy and gorgeous this season.
Dull & Dry? Watch These Winter-Hair Transformations…
Is your hair looking frightful this winter? If dryness, dullness, and damage don’t show signs of stopping, let JOICO Celebrity Artist, Jill Buck, of Salon Nine Zero One, swoop in with three instant rescue strategies that will help you weather the storm; returning hair to the healthy zone.
Winter Hair Woes? It’s Time To Meet Your Masque
To the rescue: Blonde Life Brightening Masque. It instantly hydrates bleached, double-processed, or high-lifted blonde hair. Adds softness and shine. Keeps hair polished and bright.
Sharing the JOI…& LOVE
Hair is much like love in that it’s unpredictable (don’t we know it!) but there are always a few must-haves you can keep up your sleeve in case of a hair-mergency.
Puzzling over your dry, dull, cold-weather hair is like trying to solve a whodunit novel; all the clues are there, you just can’t quite figure out the culprit. Today, we’re helping you unravel the mystery of your mane, so you can be the hero of your own healthy-hair story.
Love is in the haircolor
For regular color lovers, the question isn’t about which color to go for; it’s how to keep that color lasting longer and positively glowing with healthy shine.
Give Your Hair Some TLC
Our hair has to deal with a lot during the warm summer months. Coming into the new season, it’s time to show it some care, ensuring it’s the strongest, healthiest, and shiniest it can be. Remember, your hair is the crown you never take off … so why not show it some TLC.
Sustainability Makes Us JOIful!
As a joi-ful beauty company, we’re committed to keeping hair clean and healthy. And as part of the Henkel family, we’re just as committed to strong sustainability goals. In fact, Henkel has been ranked among the Global 100 Most Sustainable Corporations in the World by Corporate Knights in both 2021 and 2022.
How To Make Your Hair Color Last (And Last, And Last)
THE NEW “COLORFUL” SECRET With JOICO Global Brand Storyteller, Olivia Smalley Hair superstar, JOICO Global Brand Storyteller, Olivia Smalley, knows the value of investment hair color; and has a brand-new routine that keeps her own bomb blonde from fading away: Her secret is the super-charged Colorful Collection from JOICO – a trio of products specifically [...]
Dull & Dry? Watch These Winter-Hair Transformations…
Is your hair looking frightful this winter? If dryness, dullness, and damage don’t show signs of stopping, let JOICO Celebrity Artist, Jill Buck, of Salon Nine Zero One, swoop in with 3 instant rescue strategies that will help you weather the storm; returning hair to the healthy zone.
Salon-Style Holiday Curls To Copy At Home
HAPPY HOLI-WAVES Glam Curls With JOICO Global Brand Ambassador, Larisa Love Want to take your holiday look to the “extra” level this season? Try these super- glam curls – the brainchild of JOICO’s very own Global Brand Ambassador, Larisa Love. All you need: One tool. One product. A few bobby pins. Done. She takes you [...]
Stay positive with hacks from the European (color) design team!
During these difficult times, it is more important than ever to stay positive. Our European Design Team & European Color Design Team members always try to think of a situation as a “glass half full” rather than “half empty”. Ijan Davies, Daniela Engström, David Murray and Katrina Kelly are more than happy to share the [...]
The Return Of The Sexy Short Haircut
THE TOP CROP FEATURING JOICO GUEST ARTIST, CHERRY PETENBRINK The Sixties were long on style – but short on hair, as these bold, cool cuts began “cropping” up on-screen and off. And if you’re a fan of this abbreviated, energetic hairstyle, chances are you have some serious pluck to your personality — and the confidence [...]
Hollywood’s Most Beloved Short Haircuts How To
Any hairstylist will tell you that healthy, shiny, radiant color is the secret to bringing a perfect haircut to life. And for JOICO Global Artistic Director, Richard Mannah — who brilliantly recreates a blonde version of Kris Jenner’s iconic pixie crop in the video, below – his favorite K-PAK Color Therapy products are the answer. [...]
The NEW “Rachel” Haircut
It was an iconic international hair phenomenon that sparked a fever for deliberate, multi-level shag styles. And JOICO Guest Artist, Mai Hernandez, has created a thoroughly updated version you’re going to love. It’s got the same chic elements – a sleek blow-dried look with semi-beveled ends – but Mai brings it into the next generation [...]
The Summer-Hair Cheat Sheet: Hacks That Fix You Fast
In a recent Instagram video from JOICO Brand Storyteller Olivia Smalley, she whips out her bag of tricks for the camera. As in, literally: Her favorite straw bag is always packed full of favorite hair products that keep her hair shiny, strong, protected, and healthy. You see, Olivia’s a blonde beauty who lives year-round in […]
Were you able to solve this riddle? Find the answer here!
We loved seeing your enthusiastic response to our K-Pak riddle! We have kept you in suspense for long enough… we are finally going to show you the answer! Step 1. K-Pak Reconstructing Shampoo = 7 Step 2. K-Pak Reconstructor = 4 Step 3. K-Pak Color Therapy Luster Lock Multi-Perfector Spray = 10 Step 4. 4 […]
Why JoiFull & Blonde Life Violet Are Self.com Winners
When Self.com announced their big 2020 winners, it wasn’t just a matter of choosing products that caught the eye of their editors. To make sure products delivered healthy hair and real results, they turned to a panel of dermatologists for help in deciding which products/ingredients/priorities were worthy of testing and reviewing. So when JOICO took home two [...]
5 Reasons Your Hair is Dry in Summer
Summer may be the season of fun, but it can also be the hardest on your hair. In addition to harsh elements and outdoor activities stripping strands of valuable moisture, heat from the sun can even stimulate oil production, and cause your scalp to burn. Here, 5 of the most common culprits: 1. YOU’RE NOT WEARING [...]
Quarantine Hair: The Do’s and Don’ts
AVOID DAMAGE Without a hair appointment on the immediate horizon, it’s hard to sit back and watch your color fade, your cut lose shape, and those roots appear. But your hairdresser implores you not to make the sitch even worse by damaging your hair during the waiting game. Using the Defy Damage Home Care System can help [...]
4 fast Valentine looks you’ll love
HELLO, BEAUTIFUL BRAID A classic braid stays true all night long…so does a fishtail if you want to switch things up for the night. How to crush the look: Apply JOICO’s Body Shake Texturizing Finisher, spraying throughout hair for added dimension and hold. Then, loosely braid hair, leaving out a few pieces for a more romantic feel. […]
Sizzling styles for date-night hair
Are you seeing hearts and flowers? We certainly are — along with the hairstyles that guarantee you get them. From seriously romantic waves to easy updos that will have you on a high, these looks are red-hot for Valentine’s Day (and night!). Get the five seductively easy how-tos here: 1) HEAT WAVE A wave [...]
These celebrity how to’s are frightfully easy
WHEN YOU WANT TO BE…CARRIE BRADSHAW Sexy and citified, TV’s famous textured “half-do” from the ’90s is all the rage again. HOW-TOS FROM RICHARD MANNAH:Step 1: Prep hair with Joico Power Whip on wet hair from roots to ends and begin blast-drying the hair until it’s completely dry. Step 2: To create a natural-looking curl, use [...]
The Defy Damage duo that just won Hollywood Life Awards
This game-changing care system is destined to revolutionize your daily routine and transform the health of your hair in ways you can see and feel – INSTANTLY. And the editors of Hollywoodlife.com couldn’t have sung the praises of Defy Damage better.
Learn how Julianne Hough keeps her blonde hair healthy (at home!)
We talked to Jules and Jill about color and care, and even styling Hollywood hair on those “off days” when the red-carpet’s all rolled up. Here’s the scoop…
Get the scoop on Gaga and Emily Blunt’s SAG Award updos
Going Gaga Allure magazine captured the moment best: “Frederic Aspiras went for a sleek, low chignon with a slight finger wave at the front that gave a nod to the Old Hollywood starlets of the ‘40s and ‘50s. He used styling products by Joico…to get the finish he envisioned for the look. Needless to say, [...]
4 things you’re doing that’s killing your hair
You keep putting your hair in the hot seat Sure, the ability to achieve silky-smooth hair with a flat iron is invaluable. And really…is there any better way to get gorgeous beachy waves than to take a turn with your curling wand? But here’s the straight scoop: “Those irons go up to 450 degrees, which [...]
10 super-fast ways to create fullness and texture
Want to make hair bigger and better? These 10 tips will do the trick...1. TRY THE “DRAGONROLL” TECHNIQUE Richard slides a section of hair up and down, over the barrel of a curling iron for added volume without creating a tight wave. “It produces a bend in the hair, not a full-on curl.” Then, pull [...]
I’d like my braid on the side please
What makes this stunning ‘do a snap is that it avoids having to manipulate hair into a complex allover French braid; instead, Richard creates interest on one side only (which means the look is not only easy, but also a bit of a novelty). A FEW TIPS TO GET YOU THERE: • Start by prepping the [...]
Learn 2 hair moves that get you festive in under 5 minutes
KNOT-AND-A-HALF We love the sheer femininity of an easy topknot…but there’s something so confident about going with a half-up/half-down combo that doesn’t look like you’re trying too hard. Here, Richard Mannah’s step-by-steps to pull it all together: THE UNDER-5-MINUTE STYLE: • Take a parting above the ear and clip that section out of the way. [...]
Katy Perry goes purple in Europe
Katy Perry’s feeling blue these days. Blueberry Crush, that is… The juicy new hair-color picked by our very own hair pro, Nine Zero One celebrity colorist, Rick Henry, for the European leg of her latest tour. This lusciously ripe, violet-based shade was delivered with Joico’s Color Butter Purple, creamy decadence that adds bold pops of color when [...]
Katy Perry cherry blossom pink hair
We were tickled pink to see Joico hit the pages of People Magazine recently, thanks to the handiwork of our very own hair pro, Rick Henry of LA’s Nine Zero One Salon, who helped client Katy Perry wrap up the Asian leg of her recent tour with an adorable nod to cherry blossoms. We’ve got [...]
Emma Roberts Best Hair Award at The Oscars
Favorite parts of the Academy Awards this year: watching blinged-out stars do a candy ambush on unsuspecting movie-theater patrons…Price Is Right-style jet ski giveaway for shortest acceptance speech…Emma Roberts’s dreamy vintage-glam hair that looked picture-perfect with this year’s retro Oscars theme. Come behind the curtain with us and see how Emma’s award-worthy ‘do got ready [...]