The NEW “Rachel” Haircut

It was an iconic international hair phenomenon that sparked a fever for deliberate, multi-level shag styles. And JOICO Guest Artist, Mai Hernandez, has created a thoroughly updated version you’re going to love. It’s got the same chic elements – a sleek blow-dried look with semi-beveled ends – but Mai brings it into the next generation with a seamless cut; and a styling routine that amps up the healthy shine, movement, and strength to make this cut your new best FRIEND.


To show off the layers to best advantage, start with a shampoo that preserves investment color and shine for the long haul. Infused with antioxidant-rich African Manketti and Argan oils, the luxurious lather gently cleanses away dirt and debris, while fighting the fade of your vibrant shade – even protecting hair against future damage with every single hair wash.

Next up, this lock-it-in conditioner for color treated hair does a lot more than extend the vibrancy and life of a gorgeous investment shade – it actually hydrates, strengthens strands, reduces breakage, and bumps up shine. Mai loves the way her fingers slip easily through strands when rinsing, leaving hair super-soft and swingy.

Mai preps hair with a shake-and-go product known as the “everyday wonder spray.” This silky, leave-in treatment for color-treated hair fuses the hydrating benefits of exotic oils with a unique, damage-control formula; delivering a gorgeous, glass-like shine, and an invisible-yet-powerful shield of protection against styling stress, thermal damage, and UV exposure that can fade your hair color.

One drop of this swoon-worthy shine solution is enough to smooth out those iconic ends. This daily hair treatment creates 150X the shine in a single application, preserves your color, and tames frizz without weighing strands down.

Dream Blowout elevates the drying task into something extraordinarily fast and easy; springing into action to protect hair from heat damage, humidity, and unwanted frizz, while detangling like a breeze. Super-hydrating ingredients, including Manketti Nut Oil and Safflower Seed Oil, use JOICO’s SmartRelease Technology to transform each of those famous layers.