Joico Hair Care

Experience the inner joi and confidence of exceptionally healthy-looking hair with the most comprehensive, technologically targeted collection of home care products—all designed to put sophisticated salon results into your hands.

DEFY DAMAGE BEFORE IT OCCURS!

A NEXT GENERATION IN HAIR CARE

DEFY DAMAGE

Introducing Defy Damage, a game-changing regimen of hair care products that protect all hair types from the ravaging effects of daily heat styling, UV exposure and environmental pollution that lead to dry, dull, lackluster locks. It protects and strengthens hair bonds for a healthy hair transformation, you can instantly see and feel.

80% less breakage

5X stronger hair

Maintains over 90% of color vibrancy

See results after the very first use

Leaves hair soft, shiny, and healthy-looking

Defy Damage

The Blonde Life products are specifically created to make hair light & bright. They were born to make sure that blondes really do have more FUN!

Meet the ultra-violet duo that’s here to help blondes keep their cool, helping restore icy beauty and brilliance to cool blonde hair.

For dry, thirsty hair. Even the most parched hair is instantly transformed into a vision of lush softness and total manageability.

Dye-ing to preserve that fierce, fabulous, vibrant color long after your salon visit? Commit for the long haul with JOICO Colorful. Formulated with nourishing Camellia Oil and Pomegranate Fruit Extract, our anti-fade collection helps provide shine, strength, and protection from color-fading elements. It’s a brilliant and beautiful trio that keeps you true-to-hue.

for plush, lasting volume, fullness & lift

Hydration That Won’t Weigh You Down

Powerful reconstructive technology in a home care line, designed to help repair and strengthen hair.

K-PAK Color Therapy formulas help keeping color vibrant and healthy-looking.

STYLE & FINISH

Elevate your style with forward-thinking products designed to protect hair from the daily effects of environmental exposure. From humidity to pollution, UV rays to the effects of heat tools. The Style and Finish collection from JOICO lets you create the styles you love, while helping to protect hair from damage-causing, environmental factors, such as UV, particle pollution, humidity and thermal damage.

Transformative texturizers with state-of-the-art ingredients that help protect your hair from damage.