Meet our in salon stars


Discover the transformative power of truly healthy hair...

As a company we are unique aware of the daily hair challenges in your salon and our products bring health to the hair of your clients. Whether it’s to prevent any damage from happening or repair
the most damaged hair.

Truly Repair Hair Damage

K-PAK Professional

Professional in-salon Hair Repair System
Meet stylists’ backbar ‘secret weapon’ to dramatically enhance color and lightening results. In only four steps, this backbar treatment reconstructs, rebuilds and protects damaged hair for breathtakingly healthier-looking hair.

• Enhances the performance of all color, perming and straightening services
• Reconstructs, rebuilds, and protects damaged hair
• Hair looks and feels better after treatment
• Instantly 2.7x stronger hair*

Defy Damage
Protective Shield

Extra pre-styling protection for your client’s hair! Our Defy Damage Protective Shield helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.

Color Therapy

Luster Lock makes a perfect add-on service in the salon. Offer your color clients a Luster Lock treatment at the backbar while they’re getting their color service for instant softness, shine, manageability and color vibrancy, then send them home with a tube for stronger, healthier hair with every use. Apply to damp hair or on dry hair as a “pre-shampoo” treatment! Apply between foils or to hair lengths while base color is processing, then shampoo out with haircolor.


Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the aid of your client’s hair. We’re not just talking about bringing in big-time moisturizers to banish the driest of strands; but the ability to actually increase hair strength and reduce breakage.

…and additionally to the shown, JOICO has many additional tailored products, masques and more that are specifically developed to match a specific hairtype.

The Next Generation of Preventing Hair Damage

Defy Damage

Defy Damage Pro Series Treatment Spray & Treatment

The breakthrough Defy Damage ProSeries 1 & 2 help to protect and strengthen hair bonds for a healthy hair transformation before any chemical service. Defy Damage provides immediate results, which you will have to experience to see, feel and believe it.

Defy Damage protects all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks.