Education On Demand

JoiFull Product KnowledgeLack of volume is a common hair concern, but voluminous hair can be achieved in many ways – the right haircut, color technique, and let’s not forget the right care & styling products! In this video you’ll learn everything about JoiFull – the perfect range for long-lasting, full, airy volume.
Vero K-Pak Lighteners Product KnowledgeChoosing the right lightener is essential for creating the perfect blonde. JOICO makes it a priority to offer blonding products that create beautiful even blondes while maintaining the health of the hair. Allow Educator Lore Janssens to introduce you to the Vero K-Pak Lighteners!
Joicolor pre & post color services Product KnowledgeDo you need help facing your biggest color challenges while maintaining the health of your clients’ hair? Meet the professional JOICO Color Care systems: Defy Damage Pro Series & the K-Pak Hair Repair System. Learn why you need these innovations and when and how to use them.
Blonde Life Lighteners Product KnowledgeAre blonding services one of the most requested services in your salon? Then you need lightening products you can rely on. Learn everything about JOICO lighteners which gets you beautiful blonde safely & in a flash!
Blonde Life Quick Toners Product KnowledgeWhen it comes to blonding, creating the necessary lift is one thing …. selecting the ideal toner is a whole different ballgame. Get to know a quick & powerful way to make your mark on pre-lightened looks with JOICO Blonde Life Quick Toners.
Blonde Life Care Product KnowledgeThe solution to keep blonde bright, brass-free and healthy is our Blonde Life Care regimen. Learn everything about our glistening collection of home-care products that protect, detoxify, and bump up the brilliance and strength of blonde hair.
Blonde Life Hyper High Lift Product KnowledgeImagine lightening natural hair without using bleach and achieving up to 5 levels of lift without sacrificing a single strand. Get to know why JOICO Blonde Life Hyper High Lift delivers the healthiest blonde on the block!
JOICOLOR Portfolio overviewAn overview of the complete JOICOLOR Portfolio. Discover our innovative color lines – from LumiShine to Blonde Life & from Vero K-Pak Color to Color Intensity.
K-Pak Professional Hair Repair System Product KnowledgeYour front-row seat will make you a true expert on the features, benefits, and how-to’s of the K-Pak Professional Hair Repair System from A to Z.
K-Pak Care Product KnowledgeThe hero of our Care range: K-Pak. We celebrated 4 decades of healthy hair because of this life & hair-changing range. Whether you are a professional or a hair enthusiast, learn everything there is to know, directly from our Education professionals.
2021 Trends by Marc Antoni for JOICO – Step by Step Look 1Inspired by their clients’ requests and desires, the Marc Antoni Art Team have created a 2021 Trend Collection, offering commercial and salon friendly techniques, which have resulted in fashion-led, adaptable and individual looks. Learn how to create the first look of the collection here.
JOICO LumiShine Repair+ Permanent Crème Color Product KnowledgeOn the lookout for a Color brand that can help you achieve easy and healthy color results? Our Education professionals fill you in on everything you need to know about our LumiShine Repair+ Permanent Crème Color.
JOICO LumiShine Demi-Permanent Liquid Color Product KnowledgeDo your clients have shiny and glossy hair high on their wish-list? Get the gloss that outshines with LumiShine Demi-Permanent Liquid Colors. Learn everything there is to know, directly from our Education professionals.
JOICO Defy Damage Product KnowledgeThe solution to damage prevention is our Defy Damage range – assuring healthy & shiny hair. Whether you are a professional or a hair enthusiast, learn everything there is to know directly from our Education professionals.