NEW INNERJOI™
Flash Forward To Stronger Hair. Discover the latest editions to our damage-defying regimen!
BUILD BONDS FOR BRILLIANT BLONDES
With Bond-Building Arginine
See blonde hair in a whole new light with JOICO BLONDE LIFE – a system of lighteners & toners created just for blondes … and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.
JOICO Color Excellence Program
We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.
NEW! LUMISHINE
MOCHA & NATURAL BEIGE SERIES
CALLING ALL CHOCOLATE AND COFFEE LOVERS! Indulge in LumiShine’sNEW Mocha and Natural Beige permanent color series. These intermixable crème shades open upa world of tempting possibilities for both brunette and blonde hair—while providing 100% gray coverage, built-in bond-building, and nourishing protection that lasts up to 30 shampoos*. Delicious on so many levels!
BEAUTIFUL HAIR IS AGELESS
Love your hair at any age with NEW JOICO YOUTHLOCK: Our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses!
Hairstylists bring out the beauty in others 👑. It really is an art form of its own 👩
Let our JOICO artists and this year’s JOICO 2024 Collection be your inspiration for the best coloring 🎨, cutting ✂ and styling techniques in the business.
Cut: Created by Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Created by Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color Mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Eliza @thehairdesk
#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #hairdresser #hairdressercommunity #salonfriendly #blondehair #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo #hairinspiration #hairgoals #hairlove #ittakesapro
Hairstylists bring out the beauty in others 👑. It really is an art form of its own 👩
Let our JOICO artists and this year’s JOICO 2024 Collection be your inspiration for the best coloring 🎨, cutting ✂ and styling techniques in the business.
Cut: Created by Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Created by Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color Mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Eliza @thehairdesk
#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #hairdresser #hairdressercommunity #salonfriendly #blondehair #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo #hairinspiration #hairgoals #hairlove #ittakesapro
LumiShine’s Demi-Permanent Liquid shades 😎 offer the perfect balancing act to build your business 👩 and your creativity 💡.
Refreshes, tones, glazes and boosts shine. What more could you ask for? 🤗
#joico #joicoeurope #coolandcolorful #lumishine #lumishinedemiliquids #haircolor #haircolorist #joicocolor #joicoproducts #hairgoals #hairlove #hairstylist #behindthechair #modernsalon
LumiShine’s Demi-Permanent Liquid shades 😎 offer the perfect balancing act to build your business 👩 and your creativity 💡.
Refreshes, tones, glazes and boosts shine. What more could you ask for? 🤗
#joico #joicoeurope #coolandcolorful #lumishine #lumishinedemiliquids #haircolor #haircolorist #joicocolor #joicoproducts #hairgoals #hairlove #hairstylist #behindthechair #modernsalon
When your hair color matches your zest for life 🔥 🔥 🔥
@frizerskisalonbyandela has the secret formula 🤫😉
#joicoeurope formula:
Defy Damage Pro series 1
For regrowth, I used LumiShine Permanent Color equal parts 7NRG + 7CC + 20 volume LumiShine Developer
For the lengths, I used LumiShine permanent color equal parts 8NRG + 7CC + 10 volume LumiShine Developer.
Wash with Defy Damage shampoo. Defy Damage Pro series 2
LumiShine Demi-permanent Liquid ColorCLEAR + 5Vol LumiShine Developer for shine
Defy Damage protective shield
Finished with Body Shake
#joico #joicoeurope #repost #hairformula #joicoformula #joicocolor #joicohair #defydamage #defydamgeproseries #defydamageprotectiveshield #lumishine #lumishinedeveloper #bodyshake #joicoproducts #hairstylist #behindthechair #modernsalon #ittakesapro
When your hair color matches your zest for life 🔥 🔥 🔥
@frizerskisalonbyandela has the secret formula 🤫😉
#joicoeurope formula:
Defy Damage Pro series 1
For regrowth, I used LumiShine Permanent Color equal parts 7NRG + 7CC + 20 volume LumiShine Developer
For the lengths, I used LumiShine permanent color equal parts 8NRG + 7CC + 10 volume LumiShine Developer.
Wash with Defy Damage shampoo. Defy Damage Pro series 2
LumiShine Demi-permanent Liquid ColorCLEAR + 5Vol LumiShine Developer for shine
Defy Damage protective shield
Finished with Body Shake
#joico #joicoeurope #repost #hairformula #joicoformula #joicocolor #joicohair #defydamage #defydamgeproseries #defydamageprotectiveshield #lumishine #lumishinedeveloper #bodyshake #joicoproducts #hairstylist #behindthechair #modernsalon #ittakesapro
The only thing better than a summer’s day ☀ is summer hair in pastel perfection… 🍭 🍭
#joico #joicoeurope #coolandcolorful #summersday #pastelhair #haircolor #joicocolor #hairlove
The only thing better than a summer’s day ☀ is summer hair in pastel perfection… 🍭 🍭
#joico #joicoeurope #coolandcolorful #summersday #pastelhair #haircolor #joicocolor #hairlove
Sometimes knowing what to include in your haircare routine can seem daunting. Fear not ❌. JOICO has you covered 🖐
We’ve got everything you need to keep your locks looking and feeling their best, including the NEW Blonde Strong Detangler for Fragile Hair. For ultra-lightened hair, add this daily protector to your Blonde Life haircare routine to detangle, strengthen and hydrate, keeping your hair resilient and shielded from UV rays ☀️ and heat-styling tools ♨️.
#joico #joicoeurope #blondelife #strengthenyourblonde #blondelifeblondestrong #blondelifedetangler #joicoblondelifedetangler #fragilehair #fragilehairdetangler #nomoresplitends #hairrepair #hair #haircare #haircareroutine #blondehair #thejoiofhealthyhair #sharethejoi #hairjoi #joicoproducts #hairproducts #joicoprofessional #hairgoals #hairlove #goodhairday
Sometimes knowing what to include in your haircare routine can seem daunting. Fear not ❌. JOICO has you covered 🖐
We’ve got everything you need to keep your locks looking and feeling their best, including the NEW Blonde Strong Detangler for Fragile Hair. For ultra-lightened hair, add this daily protector to your Blonde Life haircare routine to detangle, strengthen and hydrate, keeping your hair resilient and shielded from UV rays ☀️ and heat-styling tools ♨️.
#joico #joicoeurope #blondelife #strengthenyourblonde #blondelifeblondestrong #blondelifedetangler #joicoblondelifedetangler #fragilehair #fragilehairdetangler #nomoresplitends #hairrepair #hair #haircare #haircareroutine #blondehair #thejoiofhealthyhair #sharethejoi #hairjoi #joicoproducts #hairproducts #joicoprofessional #hairgoals #hairlove #goodhairday
Blonde? brunette? Don’t settle for one when you can have them both ✌
This copper to bronde transformation by @maddielee_glamr will leave you awestruck 🤩🤩
#joicoeurope formula:
JOICO Blonde Life Lightening Powder with LumiShine Developer 10 vol (scattered foils throughout and faceframe foils)
Remaining hair left out - JOICO LumiShine Permanent Crème Color 6N (60g) 6BA (40g) 6NA (20g) with JOICO LumiShine Developer 10 vol
JOICO Demi-Permanent Liquid Color 9NV + 9SB equal amounts with LumiShine Developer 5 vol
Shampooed with JOICO K-PAK Color Therapy
JOICO KBOND20 Treatment applied and brushed through, developed for 5 minutes
Styled with JOICO Dream Blowout Thermal Crème, K-PAK Luster Lock and Blonde Life Brilliant Glow Brightening Oil
Finished with JOICO Body Shake Texturising Spray
#joico #joicoeurope #repost #joicoformula #hairformula #blondelife #blondelifelighteningpowder #lumishine #lumishinedeveloper #joicoKBOND20 #kpak #kpakcolortherapy #kpaklusterlock #bodyshake #blondelifebrilliantglow #brighteningoil #dreamblowout #hair #hairproducts #joicoproducts #haircolor #joicohaircolor #hairjoi #sharethjoi #thejoiofhealthyhair #hairgoals #hairstylist #behindthechair #modernsalon #ittakesapro
Blonde? brunette? Don’t settle for one when you can have them both ✌
This copper to bronde transformation by @maddielee_glamr will leave you awestruck 🤩🤩
#joicoeurope formula:
JOICO Blonde Life Lightening Powder with LumiShine Developer 10 vol (scattered foils throughout and faceframe foils)
Remaining hair left out - JOICO LumiShine Permanent Crème Color 6N (60g) 6BA (40g) 6NA (20g) with JOICO LumiShine Developer 10 vol
JOICO Demi-Permanent Liquid Color 9NV + 9SB equal amounts with LumiShine Developer 5 vol
Shampooed with JOICO K-PAK Color Therapy
JOICO KBOND20 Treatment applied and brushed through, developed for 5 minutes
Styled with JOICO Dream Blowout Thermal Crème, K-PAK Luster Lock and Blonde Life Brilliant Glow Brightening Oil
Finished with JOICO Body Shake Texturising Spray
#joico #joicoeurope #repost #joicoformula #hairformula #blondelife #blondelifelighteningpowder #lumishine #lumishinedeveloper #joicoKBOND20 #kpak #kpakcolortherapy #kpaklusterlock #bodyshake #blondelifebrilliantglow #brighteningoil #dreamblowout #hair #hairproducts #joicoproducts #haircolor #joicohaircolor #hairjoi #sharethjoi #thejoiofhealthyhair #hairgoals #hairstylist #behindthechair #modernsalon #ittakesapro
Defy Damage to the rescue! 🆘
Heat protectants are a must to prevent hair damage caused by thermal heating tools ♨ and UV rays ☀.
Used prior to styling, Defy Damage Protective Shield makes your hair 4X more resistant to breakage during heat styling and guards against color fade for beautiful, vibrant, healthy-looking hair.
#joico #joicoeurope #defydamage #defydamageprotectiveshield #heatprotectants #thermaldamage #hairdamage #healthyhair
Defy Damage to the rescue! 🆘
Heat protectants are a must to prevent hair damage caused by thermal heating tools ♨ and UV rays ☀.
Used prior to styling, Defy Damage Protective Shield makes your hair 4X more resistant to breakage during heat styling and guards against color fade for beautiful, vibrant, healthy-looking hair.
#joico #joicoeurope #defydamage #defydamageprotectiveshield #heatprotectants #thermaldamage #hairdamage #healthyhair
Life is so short, there’s no time to spare 🕒. Have your clients in and out of the salon in 5 minutes ⏳ or less with our Blonde Life Quick Tone Liqui-Crème Toners. That’s all it takes to get fast, fabulous hair.
Formulated with anti-breakage 🛠 and bond-building Arginine, this Blonde Life collection of Sand, Silver, Violet, and Clear lets you trend-set gorgeous blonde creations faster than ever before, promising long lasting results.
Why compromise, Quick Tone it! ⚡⚡⚡
#joico #joicoeurope #blondelife #livetheblondelife #blonelifequicktoners #blondelife4all #blonde #blondehair #hair #haircolor #haircolorist #hairstylist #behindthechair #modernsalon #ammoniafree #hairjoi #sharethejoi #thejoiofhealthyhair
Life is so short, there’s no time to spare 🕒. Have your clients in and out of the salon in 5 minutes ⏳ or less with our Blonde Life Quick Tone Liqui-Crème Toners. That’s all it takes to get fast, fabulous hair.
Formulated with anti-breakage 🛠 and bond-building Arginine, this Blonde Life collection of Sand, Silver, Violet, and Clear lets you trend-set gorgeous blonde creations faster than ever before, promising long lasting results.
Why compromise, Quick Tone it! ⚡⚡⚡
#joico #joicoeurope #blondelife #livetheblondelife #blonelifequicktoners #blondelife4all #blonde #blondehair #hair #haircolor #haircolorist #hairstylist #behindthechair #modernsalon #ammoniafree #hairjoi #sharethejoi #thejoiofhealthyhair
There’s a shade of blonde for everyone 🤍🤍🤍, and we’ve got the perfect tool to find the most flattering blonde hue for YOU! 👉
This tool is here to inspire you with the latest blonde trends using only the best blonde coloring techniques in the business. You can use it during consultations to spark ideas 💡🌟 and help you and your client choose the perfect blonde trend together. You’ll also get an inside look into our Blonde Ambassadors’ best kept secrets 🤫
Are you ready for true hair innovation at your fingertips? 🤌
#joico #joicoeurope #blondelife #livetheblondelife #blondehair #blonde #blondehue
There’s a shade of blonde for everyone 🤍🤍🤍, and we’ve got the perfect tool to find the most flattering blonde hue for YOU! 👉
This tool is here to inspire you with the latest blonde trends using only the best blonde coloring techniques in the business. You can use it during consultations to spark ideas 💡🌟 and help you and your client choose the perfect blonde trend together. You’ll also get an inside look into our Blonde Ambassadors’ best kept secrets 🤫
Are you ready for true hair innovation at your fingertips? 🤌
#joico #joicoeurope #blondelife #livetheblondelife #blondehair #blonde #blondehue
Orange 🍊🍊 is the new fierce 🧡🧡
@hairbyandrinee shows us how it’s done!
#joicoeurope formula:
Roots/ends: LumiShine Permanent Creme Color equal part 7NRG and 8NRG with LumiShine Developer 5vol
Front: LumiShine Demi-permanent Liquid Color 9G(15gr) and 7WC(5gr) with Lumishine Developer 5vol
Styled with Colorful Glow Beyond Anti-fade Serum, Defy Damage Protective Shield, JoiWhip and Humidity Blocker+
#joico #joicoeurope #joiconorway #repost #hairformula #joicoformula #lumishine #joicolumishine #joicocolor #lumishinecremecolor #lumishinedeveloper #colorglowbeyond #antifadeserum #defydamage #defydamageprotectiveshield #joiwhip #humidityblocker #hairgoals #joicoproducts #hairstylist #behindthechair #modernsalon #ittakesapro
Orange 🍊🍊 is the new fierce 🧡🧡
@hairbyandrinee shows us how it’s done!
#joicoeurope formula:
Roots/ends: LumiShine Permanent Creme Color equal part 7NRG and 8NRG with LumiShine Developer 5vol
Front: LumiShine Demi-permanent Liquid Color 9G(15gr) and 7WC(5gr) with Lumishine Developer 5vol
Styled with Colorful Glow Beyond Anti-fade Serum, Defy Damage Protective Shield, JoiWhip and Humidity Blocker+
#joico #joicoeurope #joiconorway #repost #hairformula #joicoformula #lumishine #joicolumishine #joicocolor #lumishinecremecolor #lumishinedeveloper #colorglowbeyond #antifadeserum #defydamage #defydamageprotectiveshield #joiwhip #humidityblocker #hairgoals #joicoproducts #hairstylist #behindthechair #modernsalon #ittakesapro
What’s cool and colorful this summer ☀️? The beach 🏖️, and your hair of course.
#joico #joicoeurope #coolandcolorful #summertime #beach #hair #haircare #hairroutine #haircolor #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
What’s cool and colorful this summer ☀️? The beach 🏖️, and your hair of course.
#joico #joicoeurope #coolandcolorful #summertime #beach #hair #haircare #hairroutine #haircolor #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
In truth, your hair really is your ride or die 🏍️, it’s by your side all the time. Make it worth your while with this stunning coloring by @francy_e_sandra.parrucchiere
🤍 🤍 🤍
#joicoeurope formula:
Start with Defy Damage PRO 1 and 2 only after color application
Blonde Life Balayage Lightener with Blonde Life Coconut Oil developer 20vol
Root Vero K-PAK Color 35g6N + 10g 6G + 35g 6A with Veroxide 20vol
Lengths & ends toned LumiShine Demi- Liquid 90g 10v+ 20g 9NWB with Lumishine developer 5vol
Styling with K-PAK Color Therapy Luster Lock Glossing Oil and Humidity Blocker+
#joico #joicoeurope #repost #joicoformula #hairformula #haircolor #haircolorist #hairdresser #hairstylist #hairjoi #sharethejoi #defydamage #defydamagepro #blondelife #balayage #coconutoil #veroxide #kpak #verokpak #kpakcolortherapy #kpaklusterlock #lumishine #lumishinedeveloper #humidityblocker
In truth, your hair really is your ride or die 🏍️, it’s by your side all the time. Make it worth your while with this stunning coloring by @francy_e_sandra.parrucchiere
🤍 🤍 🤍
#joicoeurope formula:
Start with Defy Damage PRO 1 and 2 only after color application
Blonde Life Balayage Lightener with Blonde Life Coconut Oil developer 20vol
Root Vero K-PAK Color 35g6N + 10g 6G + 35g 6A with Veroxide 20vol
Lengths & ends toned LumiShine Demi- Liquid 90g 10v+ 20g 9NWB with Lumishine developer 5vol
Styling with K-PAK Color Therapy Luster Lock Glossing Oil and Humidity Blocker+
#joico #joicoeurope #repost #joicoformula #hairformula #haircolor #haircolorist #hairdresser #hairstylist #hairjoi #sharethejoi #defydamage #defydamagepro #blondelife #balayage #coconutoil #veroxide #kpak #verokpak #kpakcolortherapy #kpaklusterlock #lumishine #lumishinedeveloper #humidityblocker
Recent #HairJoi Articles
10 hair care gift sets that will bring everyone on your list a little JOI
Want to spread holiday cheer and fabulous hair? We know the secret …
The JOI of youthful-looking hair
How to establish a routine for aging hair with Katrina Kelly, JOICO EMEA Senior Creative Color Artist Team member
Beautiful hair is ageless
JOICO EMEA Senior Creative Artist Ijan Davies Emrus shares 3 signs of aging hair (beyond going gray) & the solution to treating tired tresses.
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Sevda Durukan
Alberto Di Domenico
Marcus Giamattei
Tom Metcalf
Paul Watts
Gregory Mastrostefano
Valentina Malta
David Murray
Daniela Engström
Bona Jorg
Katrina Kelly
Wesley Hannes
Bruno Marc Giamattei
Dan Spiller
Ijan Davies Emrus
Gill Berry
Sofie Schrauwen
Paolo Giamattei
