JOICO Color Excellence Program

We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.

NEW LUMISHINE LUMI10

Time is money so make every minute count with lumi10™. This professional permanent hair color is formulated with the quick coverage system™ to deliver 100% gray coverage in just 10 minutes while also achieving up to 2x the shine.

IT’S A COLORFUL LIFE – MAKE IT LAST!

DYE-ING TO PRESERVE THAT FIERCE, FABULOUS, VIBRANT COLOR LONG AFTER YOUR SALON VISIT? COMMIT FOR THE LONG HAUL WITH JOICO COLORFUL.

BLUE ASH SERIES

WHEN BLUE MEETS BRASS

NEW VERO K-PAK COLOR PERMANENT CRÈME COLOR BLUE ASH SERIES

Recent #HairJoi Articles

Winter Hair Woes? It’s Time To Meet Your Masque

To the rescue: 
Blonde Life Brightening Masque
 It instantly hydrates bleached, double-processed, or high-lifted blonde hair. Adds softness and shine. Keeps hair polished and bright. And neutralizes chlorine, removing trace minerals to detox hair.

Winter-hair detective

Puzzling over your dry, dull, cold-weather hair is like trying to solve a whodunit novel; all the clues are there, you just can’t quite figure out the culprit. Today, we’re helping you unravel the mystery of your mane, so you can be the hero of your own healthy-hair story.

Treat Your Hair with Care to Prevent the Blues

Our haircare regime is as important as our skincare routine. We wouldn’t dream of not removing our make-up properly or skipping moisturizing our skin – so why do we not apply the same love to our locks?

Hair Hacks for Fabulous Locks

Hair Hack’s for Fabulous Locks by Bruno Marc Giamattei: JOICO Ambassador for Europe, UK & Ireland

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.