K-PAK

Celebrating over four decades of healthy hair with our iconic repair regimen!

K-PAK

Think your locks are a lost cause? Meet our damaged hair hero, K-PAK!
The iconic hair care collection has a new look & new technology designed to rescue and restore distressed tresses to their shining, healthy-looking glory.

K-PAK Color Therapy

Need next-level color protection and the power of K-PAK reconstruction? Formulated with African Manketti, Argan oil and the latest JOICO SmartRelease™ liposome technology, our K-PAK Color Therapy collection helps lock in stunningly beautiful color vibrancy and knock out hair damage in one powerful punch.

HOT STYLE. ZERO HEAT.

Hydrates without weighing hair down

Coconut Water-infused

For fine/medium hair

LUMISHINE ASH ASH SERIES

PLAY IT COOL

SHOW BRASS WHO’S BOSS WITH LUMISHINE’S NEW ASH ASH SERIES

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Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

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Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.