DISCOVER THE POWER OF 10!

NEW LUMISHINE LUMI10 QUICK COVERAGE PERMANENT COLOR

Time is money so make every minute count with LUMI10™. This professional permanent hair color is formulated with the Quick Coverage System™ to deliver 100% gray coverage in just 10 minutes while also achieving up to 2x the shine.* Now you can make time for more clients while still expecting the same predictable results from the LumiShine collection.

*vs. untreated damaged hair

STYLE & FINISH

Elevate your style with forward-thinking products designed to protect hair from the daily effects of environmental exposure. From humidity to pollution, UV rays to the effects of heat tools.

IT’S A COLORFUL LIFE – MAKE IT LAST!

DYE-ING TO PRESERVE THAT FIERCE, FABULOUS, VIBRANT COLOR LONG AFTER YOUR SALON VISIT? COMMIT FOR THE LONG HAUL WITH NEW JOICO COLORFUL.

BLUE ASH SERIES

WHEN BLUE MEETS BRASS

NEW VERO K-PAK COLOR PERMANENT CRÈME COLOR BLUE ASH SERIES

Recent #HairJoi Articles

Stay positive with hacks from the European (color) design team!

During these difficult times, it is more important than ever to stay positive. Our European Design Team & European Color Design Team members always try to think of a situation as a “glass half full” rather than “half empty”. Ijan Davies, Daniela Engström, David Murray and Katrina Kelly are more than happy to share the [...]

The Summer-Hair Cheat Sheet: Hacks That Fix You Fast

In a recent Instagram video from JOICO Brand Storyteller Olivia Smalley, she whips out her bag of tricks for the camera. As in, literally: Her favorite straw bag is always packed full of favorite hair products that keep her hair shiny, strong, protected, and healthy. You see, Olivia’s a blonde beauty who lives year-round in […]

Were you able to solve this riddle? Find the answer here!

We loved seeing your enthusiastic response to our K-Pak riddle! We have kept you in suspense for long enough… we are finally going to show you the answer! Step 1. K-Pak Reconstructing Shampoo = 7 Step 2. K-Pak Reconstructor = 4 Step 3. K-Pak Color Therapy Luster Lock Multi-Perfector Spray = 10 Step 4. 4 […]

5 Reasons Your Hair is Dry in Summer

Summer may be the season of fun, but it can also be the hardest on your hair. In addition to harsh elements and outdoor activities stripping strands of valuable moisture, heat from the sun can even stimulate oil production, and cause your scalp to burn. Here, 5 of the most common culprits: 1. YOU’RE NOT WEARING [...]

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.