NEW INNERJOI™
Flash Forward To Stronger Hair. Discover the latest editions to our damage-defying regimen!
BUILD BONDS FOR BRILLIANT BLONDES
With Bond-Building Arginine
See blonde hair in a whole new light with JOICO BLONDE LIFE – a system of lighteners & toners created just for blondes … and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.
JOICO Color Excellence Program
We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.
NEW! LUMISHINE
MOCHA & NATURAL BEIGE SERIES
CALLING ALL CHOCOLATE AND COFFEE LOVERS! Indulge in LumiShine’sNEW Mocha and Natural Beige permanent color series. These intermixable crème shades open upa world of tempting possibilities for both brunette and blonde hair—while providing 100% gray coverage, built-in bond-building, and nourishing protection that lasts up to 30 shampoos*. Delicious on so many levels!
BEAUTIFUL HAIR IS AGELESS
Love your hair at any age with NEW JOICO YOUTHLOCK: Our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses!
Your hair is a part of your identity. You can change your whole attitude by changing your hair color. Find the color that brings peace ☮️ to your soul and celebrate a magical summer ☀️ with JOICO #coolandcolorful 🍭🍭🍭
#joico #joicoeurope #coolandcolorful #summer #summersday #pastelhair #haircolor #joicocolor #hairlove
Your hair is a part of your identity. You can change your whole attitude by changing your hair color. Find the color that brings peace ☮️ to your soul and celebrate a magical summer ☀️ with JOICO #coolandcolorful 🍭🍭🍭
#joico #joicoeurope #coolandcolorful #summer #summersday #pastelhair #haircolor #joicocolor #hairlove
Hair color and skin tone go hand in hand 🤝, wouldn’t you agree?
Well, we have all the right formulas to make your match a little easier. Last month, we shared some blonde shades that are best suited to light and medium skin undertones. For those with dark and deep skin tones, the below blonde shades will help accentuate your natural radiance ✨✨✨
COOL skin tone with dark undertones:
Platinum blonde / cool blonde
Blonde Life Demi Gloss ½ 10V + ½ 10SB with 5 Vol
NEUTRAL skin tone with dark undertones:
Cream blonde
Blonde Life Demi Gloss 10N
WARM skin tone with dark undertones:
Honey blonde balayage
Blonde Life Demi Gloss 10N + LumiShine 9G with a dash of 7WC + the balayage with Blonde Life Balayage Lightener
#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #haircolor #skintone #lightskintones #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair #lumishine #blondelife #blondehair #ashblonde #caramelblonde #goldenblonde
Hair color and skin tone go hand in hand 🤝, wouldn’t you agree?
Well, we have all the right formulas to make your match a little easier. Last month, we shared some blonde shades that are best suited to light and medium skin undertones. For those with dark and deep skin tones, the below blonde shades will help accentuate your natural radiance ✨✨✨
COOL skin tone with dark undertones:
Platinum blonde / cool blonde
Blonde Life Demi Gloss ½ 10V + ½ 10SB with 5 Vol
NEUTRAL skin tone with dark undertones:
Cream blonde
Blonde Life Demi Gloss 10N
WARM skin tone with dark undertones:
Honey blonde balayage
Blonde Life Demi Gloss 10N + LumiShine 9G with a dash of 7WC + the balayage with Blonde Life Balayage Lightener
#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #haircolor #skintone #lightskintones #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair #lumishine #blondelife #blondehair #ashblonde #caramelblonde #goldenblonde
Customize your Blonde Life masterpieces according to your client’s needs 👨🎨.
Every blonding specialist needs a surefire tool to nail those silvery looks. With JOICO Silverlight and Blonde Life Demi Gloss toners in Titanium and Blue-Violet, you can say goodbye to brassy 🪙 blonde hair and hello to those highly coveted charcoal-infused cool ❄ blonde looks.
#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight #joicosilverlight #joicohaircolor #hair #haircolor #haircolorist #hairdresser #hairpro #newproduct #joicoproduct #hairjoi #sharethejoi #silverhair #icyblonde #coolblonde #behindthechair #thejoiofhealthyhair #ittakesapro
Customize your Blonde Life masterpieces according to your client’s needs 👨🎨.
Every blonding specialist needs a surefire tool to nail those silvery looks. With JOICO Silverlight and Blonde Life Demi Gloss toners in Titanium and Blue-Violet, you can say goodbye to brassy 🪙 blonde hair and hello to those highly coveted charcoal-infused cool ❄ blonde looks.
#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight #joicosilverlight #joicohaircolor #hair #haircolor #haircolorist #hairdresser #hairpro #newproduct #joicoproduct #hairjoi #sharethejoi #silverhair #icyblonde #coolblonde #behindthechair #thejoiofhealthyhair #ittakesapro
If you haven’t tried our recently launched Defy Damage In A Flash 7-Second Bond Builder 🔗, what are you waiting for?
Your quickest journey to strong hair, Defy Damage In A Flash only takes 7 seconds to transform your hair, making it 20X more resistant to breakage and leaving it silky smooth ✨✨✨
How to use it: 👇
Cleanse hair using Defy Damage Protective Shampoo.
Apply Defy Damage In A Flash directly to damp towel-dried hair, from mid-length to ends, avoiding roots.
Work into hair until liquid turns creamy.
Leave in for 7 seconds.
Rinse.
It’s as simple as that!
#joicoINAFLASH #joicodefydamage #defydamage #joico #joicoeurope #hair #haircare #hairproducts #joicoproducts #hairrevolution #bondbuilding #healthyhair #stronghair
If you haven’t tried our recently launched Defy Damage In A Flash 7-Second Bond Builder 🔗, what are you waiting for?
Your quickest journey to strong hair, Defy Damage In A Flash only takes 7 seconds to transform your hair, making it 20X more resistant to breakage and leaving it silky smooth ✨✨✨
How to use it: 👇
Cleanse hair using Defy Damage Protective Shampoo.
Apply Defy Damage In A Flash directly to damp towel-dried hair, from mid-length to ends, avoiding roots.
Work into hair until liquid turns creamy.
Leave in for 7 seconds.
Rinse.
It’s as simple as that!
#joicoINAFLASH #joicodefydamage #defydamage #joico #joicoeurope #hair #haircare #hairproducts #joicoproducts #hairrevolution #bondbuilding #healthyhair #stronghair
Hairstylists bring out the beauty in others 👑. It really is an art form of its own 👩
Let our JOICO artists and this year’s JOICO 2024 Collection be your inspiration for the best coloring 🎨, cutting ✂ and styling techniques in the business.
Cut: Created by Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Created by Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color Mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Eliza @thehairdesk
#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #hairdresser #hairdressercommunity #salonfriendly #blondehair #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo #hairinspiration #hairgoals #hairlove #ittakesapro
Hairstylists bring out the beauty in others 👑. It really is an art form of its own 👩
Let our JOICO artists and this year’s JOICO 2024 Collection be your inspiration for the best coloring 🎨, cutting ✂ and styling techniques in the business.
Cut: Created by Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Created by Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color Mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Eliza @thehairdesk
#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #hairdresser #hairdressercommunity #salonfriendly #blondehair #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo #hairinspiration #hairgoals #hairlove #ittakesapro
LumiShine’s Demi-Permanent Liquid shades 😎 offer the perfect balancing act to build your business 👩 and your creativity 💡.
Refreshes, tones, glazes and boosts shine. What more could you ask for? 🤗
#joico #joicoeurope #coolandcolorful #lumishine #lumishinedemiliquids #haircolor #haircolorist #joicocolor #joicoproducts #hairgoals #hairlove #hairstylist #behindthechair #modernsalon
LumiShine’s Demi-Permanent Liquid shades 😎 offer the perfect balancing act to build your business 👩 and your creativity 💡.
Refreshes, tones, glazes and boosts shine. What more could you ask for? 🤗
#joico #joicoeurope #coolandcolorful #lumishine #lumishinedemiliquids #haircolor #haircolorist #joicocolor #joicoproducts #hairgoals #hairlove #hairstylist #behindthechair #modernsalon
When your hair color matches your zest for life 🔥 🔥 🔥
@frizerskisalonbyandela has the secret formula 🤫😉
#joicoeurope formula:
Defy Damage Pro series 1
For regrowth, I used LumiShine Permanent Color equal parts 7NRG + 7CC + 20 volume LumiShine Developer
For the lengths, I used LumiShine permanent color equal parts 8NRG + 7CC + 10 volume LumiShine Developer.
Wash with Defy Damage shampoo. Defy Damage Pro series 2
LumiShine Demi-permanent Liquid ColorCLEAR + 5Vol LumiShine Developer for shine
Defy Damage protective shield
Finished with Body Shake
#joico #joicoeurope #repost #hairformula #joicoformula #joicocolor #joicohair #defydamage #defydamgeproseries #defydamageprotectiveshield #lumishine #lumishinedeveloper #bodyshake #joicoproducts #hairstylist #behindthechair #modernsalon #ittakesapro
When your hair color matches your zest for life 🔥 🔥 🔥
@frizerskisalonbyandela has the secret formula 🤫😉
#joicoeurope formula:
Defy Damage Pro series 1
For regrowth, I used LumiShine Permanent Color equal parts 7NRG + 7CC + 20 volume LumiShine Developer
For the lengths, I used LumiShine permanent color equal parts 8NRG + 7CC + 10 volume LumiShine Developer.
Wash with Defy Damage shampoo. Defy Damage Pro series 2
LumiShine Demi-permanent Liquid ColorCLEAR + 5Vol LumiShine Developer for shine
Defy Damage protective shield
Finished with Body Shake
#joico #joicoeurope #repost #hairformula #joicoformula #joicocolor #joicohair #defydamage #defydamgeproseries #defydamageprotectiveshield #lumishine #lumishinedeveloper #bodyshake #joicoproducts #hairstylist #behindthechair #modernsalon #ittakesapro
The only thing better than a summer’s day ☀ is summer hair in pastel perfection… 🍭 🍭
#joico #joicoeurope #coolandcolorful #summersday #pastelhair #haircolor #joicocolor #hairlove
The only thing better than a summer’s day ☀ is summer hair in pastel perfection… 🍭 🍭
#joico #joicoeurope #coolandcolorful #summersday #pastelhair #haircolor #joicocolor #hairlove
Sometimes knowing what to include in your haircare routine can seem daunting. Fear not ❌. JOICO has you covered 🖐
We’ve got everything you need to keep your locks looking and feeling their best, including the NEW Blonde Strong Detangler for Fragile Hair. For ultra-lightened hair, add this daily protector to your Blonde Life haircare routine to detangle, strengthen and hydrate, keeping your hair resilient and shielded from UV rays ☀️ and heat-styling tools ♨️.
#joico #joicoeurope #blondelife #strengthenyourblonde #blondelifeblondestrong #blondelifedetangler #joicoblondelifedetangler #fragilehair #fragilehairdetangler #nomoresplitends #hairrepair #hair #haircare #haircareroutine #blondehair #thejoiofhealthyhair #sharethejoi #hairjoi #joicoproducts #hairproducts #joicoprofessional #hairgoals #hairlove #goodhairday
Sometimes knowing what to include in your haircare routine can seem daunting. Fear not ❌. JOICO has you covered 🖐
We’ve got everything you need to keep your locks looking and feeling their best, including the NEW Blonde Strong Detangler for Fragile Hair. For ultra-lightened hair, add this daily protector to your Blonde Life haircare routine to detangle, strengthen and hydrate, keeping your hair resilient and shielded from UV rays ☀️ and heat-styling tools ♨️.
#joico #joicoeurope #blondelife #strengthenyourblonde #blondelifeblondestrong #blondelifedetangler #joicoblondelifedetangler #fragilehair #fragilehairdetangler #nomoresplitends #hairrepair #hair #haircare #haircareroutine #blondehair #thejoiofhealthyhair #sharethejoi #hairjoi #joicoproducts #hairproducts #joicoprofessional #hairgoals #hairlove #goodhairday
Blonde? brunette? Don’t settle for one when you can have them both ✌
This copper to bronde transformation by @maddielee_glamr will leave you awestruck 🤩🤩
#joicoeurope formula:
JOICO Blonde Life Lightening Powder with LumiShine Developer 10 vol (scattered foils throughout and faceframe foils)
Remaining hair left out - JOICO LumiShine Permanent Crème Color 6N (60g) 6BA (40g) 6NA (20g) with JOICO LumiShine Developer 10 vol
JOICO Demi-Permanent Liquid Color 9NV + 9SB equal amounts with LumiShine Developer 5 vol
Shampooed with JOICO K-PAK Color Therapy
JOICO KBOND20 Treatment applied and brushed through, developed for 5 minutes
Styled with JOICO Dream Blowout Thermal Crème, K-PAK Luster Lock and Blonde Life Brilliant Glow Brightening Oil
Finished with JOICO Body Shake Texturising Spray
#joico #joicoeurope #repost #joicoformula #hairformula #blondelife #blondelifelighteningpowder #lumishine #lumishinedeveloper #joicoKBOND20 #kpak #kpakcolortherapy #kpaklusterlock #bodyshake #blondelifebrilliantglow #brighteningoil #dreamblowout #hair #hairproducts #joicoproducts #haircolor #joicohaircolor #hairjoi #sharethjoi #thejoiofhealthyhair #hairgoals #hairstylist #behindthechair #modernsalon #ittakesapro
Blonde? brunette? Don’t settle for one when you can have them both ✌
This copper to bronde transformation by @maddielee_glamr will leave you awestruck 🤩🤩
#joicoeurope formula:
JOICO Blonde Life Lightening Powder with LumiShine Developer 10 vol (scattered foils throughout and faceframe foils)
Remaining hair left out - JOICO LumiShine Permanent Crème Color 6N (60g) 6BA (40g) 6NA (20g) with JOICO LumiShine Developer 10 vol
JOICO Demi-Permanent Liquid Color 9NV + 9SB equal amounts with LumiShine Developer 5 vol
Shampooed with JOICO K-PAK Color Therapy
JOICO KBOND20 Treatment applied and brushed through, developed for 5 minutes
Styled with JOICO Dream Blowout Thermal Crème, K-PAK Luster Lock and Blonde Life Brilliant Glow Brightening Oil
Finished with JOICO Body Shake Texturising Spray
#joico #joicoeurope #repost #joicoformula #hairformula #blondelife #blondelifelighteningpowder #lumishine #lumishinedeveloper #joicoKBOND20 #kpak #kpakcolortherapy #kpaklusterlock #bodyshake #blondelifebrilliantglow #brighteningoil #dreamblowout #hair #hairproducts #joicoproducts #haircolor #joicohaircolor #hairjoi #sharethjoi #thejoiofhealthyhair #hairgoals #hairstylist #behindthechair #modernsalon #ittakesapro
Defy Damage to the rescue! 🆘
Heat protectants are a must to prevent hair damage caused by thermal heating tools ♨ and UV rays ☀.
Used prior to styling, Defy Damage Protective Shield makes your hair 4X more resistant to breakage during heat styling and guards against color fade for beautiful, vibrant, healthy-looking hair.
#joico #joicoeurope #defydamage #defydamageprotectiveshield #heatprotectants #thermaldamage #hairdamage #healthyhair
Defy Damage to the rescue! 🆘
Heat protectants are a must to prevent hair damage caused by thermal heating tools ♨ and UV rays ☀.
Used prior to styling, Defy Damage Protective Shield makes your hair 4X more resistant to breakage during heat styling and guards against color fade for beautiful, vibrant, healthy-looking hair.
#joico #joicoeurope #defydamage #defydamageprotectiveshield #heatprotectants #thermaldamage #hairdamage #healthyhair
Recent #HairJoi Articles
10 hair care gift sets that will bring everyone on your list a little JOI
Want to spread holiday cheer and fabulous hair? We know the secret …
The JOI of youthful-looking hair
How to establish a routine for aging hair with Katrina Kelly, JOICO EMEA Senior Creative Color Artist Team member
Beautiful hair is ageless
JOICO EMEA Senior Creative Artist Ijan Davies Emrus shares 3 signs of aging hair (beyond going gray) & the solution to treating tired tresses.
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Wesley Hannes
Daniela Engström
Alberto Di Domenico
Paul Watts
Marcus Giamattei
Katrina Kelly
Gill Berry
David Murray
Tom Metcalf
Dan Spiller
Sofie Schrauwen
Sevda Durukan
Gregory Mastrostefano
Bruno Marc Giamattei
Robby Osselaer
Bona Jorg
Paolo Giamattei
Valentina Malta
