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NEW INNERJOI

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Flash Forward To Stronger Hair. Discover the latest editions to our damage-defying regimen!

BUILD BONDS FOR BRILLIANT BLONDES
With Bond-Building Arginine

See blonde hair in a whole new light with JOICO BLONDE LIFE – a system of lighteners & toners created just for blondes … and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.

JOICO Color Excellence Program

We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.

NEW! LUMISHINE
MOCHA & NATURAL BEIGE SERIES

CALLING ALL CHOCOLATE AND COFFEE LOVERS! Indulge in LumiShine’sNEW Mocha and Natural Beige permanent color series. These intermixable crème shades open upa world of tempting possibilities for both brunette and blonde hair—while providing 100% gray coverage, built-in bond-building, and nourishing protection that lasts up to 30 shampoos*. Delicious on so many levels!

BEAUTIFUL HAIR IS AGELESS

Love your hair at any age with NEW JOICO YOUTHLOCK: Our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses!

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Aren’t these just some of the dreamiest blonde hair hues 🔮?
Your hair is a canvas of self-expression, take your pick!

A. Autumn Apricot
B. Silver Shadow
C. Purple Paradise

Want to know a little secret? We’ve got something in the pipeline that will enhance your blonde color for up to 3 washes. This at-home treatment will be out in time for your Christmas stockings 🎁, so keep an eye out! 👀

#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #blondehair #bondedbyblonde #summerhair #selfie #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair

Aren’t these just some of the dreamiest blonde hair hues 🔮?
Your hair is a canvas of self-expression, take your pick!

A. Autumn Apricot
B. Silver Shadow
C. Purple Paradise

Want to know a little secret? We’ve got something in the pipeline that will enhance your blonde color for up to 3 washes. This at-home treatment will be out in time for your Christmas stockings 🎁, so keep an eye out! 👀

#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #blondehair #bondedbyblonde #summerhair #selfie #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
...

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NEW PRODUCT ALERT‼️ 

Fall in love with taking care of your hair.

Imagine a product that will cure your hair from the inside out. Imagine no more! The NEW Defy Damage Detox Shampoo will rid your hair of all unhealthy substances, so that it not only looks and feels its best, but is bursting with good health 💝💝

#joico #joicoeurope #defydamage #joicodefydamage #defydamagedetoxshampoo #detox #detoxshampoo #hair #haircare #hairproducts #joicoproducts #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #goodhair #goodhairday

NEW PRODUCT ALERT‼️

Fall in love with taking care of your hair.

Imagine a product that will cure your hair from the inside out. Imagine no more! The NEW Defy Damage Detox Shampoo will rid your hair of all unhealthy substances, so that it not only looks and feels its best, but is bursting with good health 💝💝

#joico #joicoeurope #defydamage #joicodefydamage #defydamagedetoxshampoo #detox #detoxshampoo #hair #haircare #hairproducts #joicoproducts #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #goodhair #goodhairday
...

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Beautifully crafted hair can make you feel invincible 💪. The hairstyles in the new JOICO 2024 Collection most definitely will.

The collection emphasizes volume and organic texture, offering a sense of softness and sensuality. They celebrate the popular done/undone look, providing a perfect balance of carefree sophistication.

Cut: Created by Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Created by Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color Mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Eliza @thehairdesk

#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #hairdresser #hairdressercommunity #salonfriendly #blondehair #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo #hairinspiration #hairgoals #hairlove #ittakesapro

Beautifully crafted hair can make you feel invincible 💪. The hairstyles in the new JOICO 2024 Collection most definitely will.

The collection emphasizes volume and organic texture, offering a sense of softness and sensuality. They celebrate the popular done/undone look, providing a perfect balance of carefree sophistication.

Cut: Created by Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Created by Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color Mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Eliza @thehairdesk

#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #hairdresser #hairdressercommunity #salonfriendly #blondehair #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo #hairinspiration #hairgoals #hairlove #ittakesapro
...

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Low maintenance, ultimate shine, and minimum effort, this transformation by @hair.by.kymberly will make you green with envy 🐍

#joicoeurope formula:
Virgin Hair
LumiShine Permanent Color 20g 6NC + 10g 5NWB+ LumiShine Developer 5vol

#joico #joicoeurope #repost #haircolor #joicocolor #hair #haircolorist #haircare #lowmaintenance #hairtransformation #joicoformula #hairformula #hairproducts #joicoproducts #hairlove #hairenvy #hairgoals #lumishine #lumishinedeveloper

Low maintenance, ultimate shine, and minimum effort, this transformation by @hair.by.kymberly will make you green with envy 🐍

#joicoeurope formula:
Virgin Hair
LumiShine Permanent Color 20g 6NC + 10g 5NWB+ LumiShine Developer 5vol

#joico #joicoeurope #repost #haircolor #joicocolor #hair #haircolorist #haircare #lowmaintenance #hairtransformation #joicoformula #hairformula #hairproducts #joicoproducts #hairlove #hairenvy #hairgoals #lumishine #lumishinedeveloper
...

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You don’t have to look far for hair color ideas, just look to your bed sheets 🛏 for inspiration. Not only are they soft and silky smooth, but your beautiful snow-white strands will give goddess vibes 🌬.

#joico #joicoeurope #coolandcolorful #blonde #blondehair #joicocolor #hairlove #hairgoals

You don’t have to look far for hair color ideas, just look to your bed sheets 🛏 for inspiration. Not only are they soft and silky smooth, but your beautiful snow-white strands will give goddess vibes 🌬.

#joico #joicoeurope #coolandcolorful #blonde #blondehair #joicocolor #hairlove #hairgoals
...

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Imagine beautiful blonde hair that will blow everyone away 🤯. No need to imagine. Blonde Life Crème Lightener is JOICO’s fastest crème lightener that lifts hair up to 9+ levels, allowing you to go bombshell blonde and still have healthy looking hair.  It really is a hero product 💎💎

#joico #joicoeurope #coolandcolorful #blondelife #blondelifecremelightener #hairproducts #joicoproducts #hair #hairsalon #haircolor #haircolorist #blondelife4all #livetheblondelife #hairjoi #sharethejoi #behindthechair #modernsalon

Imagine beautiful blonde hair that will blow everyone away 🤯. No need to imagine. Blonde Life Crème Lightener is JOICO’s fastest crème lightener that lifts hair up to 9+ levels, allowing you to go bombshell blonde and still have healthy looking hair. It really is a hero product 💎💎

#joico #joicoeurope #coolandcolorful #blondelife #blondelifecremelightener #hairproducts #joicoproducts #hair #hairsalon #haircolor #haircolorist #blondelife4all #livetheblondelife #hairjoi #sharethejoi #behindthechair #modernsalon
...

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JOICO to the rescue! ⛑️

Haircare is just as important as health care 🛡️. Here’s how to keep your blonde hair in tip top shape all summer long.
💖💖💖

#joico #joicoeurope #coolandcolorful #summer #hair #haircare #firstaid #joicocolor #hairlove #hairgoals

JOICO to the rescue! ⛑️

Haircare is just as important as health care 🛡️. Here’s how to keep your blonde hair in tip top shape all summer long.
💖💖💖

#joico #joicoeurope #coolandcolorful #summer #hair #haircare #firstaid #joicocolor #hairlove #hairgoals
...

77 0
The latest metamorphosis from @studio.piekna.hair is a true masterpiece 👌. Fall in love with this deep, dark brown color with a hint of purple for perfection 💜💜.

This color adds depth and uniqueness to your hair. Are you ready to try it ❓ 

#joicoeurope formula:
LumiShine Permanent Color 3VV/4VV with Developer 5vol in equal parts
LumiShine Permanent Color 3N/INV with Developer 3vol in equal parts
Styling with K-PAK Color Therapy Luster Lock and JoiMist Firm Dry Finishing Spray

#joico #joicoeurope #repost #joicoformula #hairformula #lumishine #lumishinedeveloper #haircolor #kpak #kpakcolortherapy #kpaklusterlock #joimist #finishingspray #darkhair #hair #hairproducts #joicoproducts #haircolor #joicohaircolor #hairjoi #sharethjoi #thejoiofhealthyhair #hairgoals #hairstylist #behindthechair #modernsalon #ittakesapro

The latest metamorphosis from @studio.piekna.hair is a true masterpiece 👌. Fall in love with this deep, dark brown color with a hint of purple for perfection 💜💜.

This color adds depth and uniqueness to your hair. Are you ready to try it ❓

#joicoeurope formula:
LumiShine Permanent Color 3VV/4VV with Developer 5vol in equal parts
LumiShine Permanent Color 3N/INV with Developer 3vol in equal parts
Styling with K-PAK Color Therapy Luster Lock and JoiMist Firm Dry Finishing Spray

#joico #joicoeurope #repost #joicoformula #hairformula #lumishine #lumishinedeveloper #haircolor #kpak #kpakcolortherapy #kpaklusterlock #joimist #finishingspray #darkhair #hair #hairproducts #joicoproducts #haircolor #joicohaircolor #hairjoi #sharethjoi #thejoiofhealthyhair #hairgoals #hairstylist #behindthechair #modernsalon #ittakesapro
...

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