BUILD BONDS FOR BRILLIANT BLONDES
With Bond-Building Arginine
See blonde hair in a whole new light with JOICO BLONDE LIFE – a system of lighteners & toners created just for blondes … and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.
JOICO Color Excellence Program
We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.
NEW LUMI10
Natural Copper & Natural Blue Ash Series
Create stunning copper and cool-brunette looks in a flash with new NC and NBA shades from LUMI10 - The 10-minute permanent hair color from JOICO that delivers 100% gray coverage with up to 2x the shine*. This luminous new lineup of richly pigmented shades delivers dimensional, natural copper and natural blue-ash tones with the same gorgeous LumiShine results you love – all in a fast-processing formula, so you can fill up your book with confidence.
No appointment? No problem: LUMI10 puts gray coverage on speed dial.
BEAUTIFUL HAIR IS AGELESS
Love your hair at any age with NEW JOICO YOUTHLOCK: Our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses!
There are plenty of ways to boost hair, but Body Shake Texturizing Finisher is the best 😉
#joico #joicoeurope #bodyshake #hair #haircare #hairproducts #joicoproducts #hairjoi #sharethejoi
There are plenty of ways to boost hair, but Body Shake Texturizing Finisher is the best 😉
#joico #joicoeurope #bodyshake #hair #haircare #hairproducts #joicoproducts #hairjoi #sharethejoi
If you do anything today, we hope that you’ll be inspired by this Hollywood inspired copper trend, brought to life by @salone_metti_la_testa_a_posto ✨✨✨
#joico #joicoeurope #hair #newhair #haircolor #haircolorist #copperhair #redhair #redhairdontcare #hairgoals #hairinspo #hairinspiration #hairfeels
If you do anything today, we hope that you’ll be inspired by this Hollywood inspired copper trend, brought to life by @salone_metti_la_testa_a_posto ✨✨✨
#joico #joicoeurope #hair #newhair #haircolor #haircolorist #copperhair #redhair #redhairdontcare #hairgoals #hairinspo #hairinspiration #hairfeels
Experience pure GOLD! 👑👑
Our K-PAK Reconstructing Shampoo and Conditioner offer the ultimate in repair and reconstruction. With just one use, distressed tresses are restored to their shining, healthy-looking glory.
#joico #joicoeurope #kpak #hair #haircare #healthyhair #hairjoi #sharethejoi #goodhair #joicoproducts #hairproducts #hairfeels
Experience pure GOLD! 👑👑
Our K-PAK Reconstructing Shampoo and Conditioner offer the ultimate in repair and reconstruction. With just one use, distressed tresses are restored to their shining, healthy-looking glory.
#joico #joicoeurope #kpak #hair #haircare #healthyhair #hairjoi #sharethejoi #goodhair #joicoproducts #hairproducts #hairfeels
Camilla wanted her hair renewed and @brothersandsisters_theladies didn’t disappoint. They gave her exactly what she wanted and more, using only the best coloring and reconstruction system, JOICO of course. Let us know what you think of this infinite copper blend? 💣💣💣
#joico #joicoeurope #joicocolor #haircolor #haircolorist #hair #newhair #redhair #joicoproducts
Camilla wanted her hair renewed and @brothersandsisters_theladies didn’t disappoint. They gave her exactly what she wanted and more, using only the best coloring and reconstruction system, JOICO of course. Let us know what you think of this infinite copper blend? 💣💣💣
#joico #joicoeurope #joicocolor #haircolor #haircolorist #hair #newhair #redhair #joicoproducts
May we give you a lift? ☝️
Meet our RiseUp Powder Spray which takes hairstyling to new heights. With just a few puffs, this miracle worker 💫 elevates limp hair in no time, delivering immediate volume.
Tag someone who loves volume…
#joico #joicoeurope #riseup #riseupjoico #riseuppowderspray #powderspray #hair #haircare #hairjoi #sharethejoi #hairstyle #hairproducts #joicoproducts #hairgoals #hairfeels
May we give you a lift? ☝️
Meet our RiseUp Powder Spray which takes hairstyling to new heights. With just a few puffs, this miracle worker 💫 elevates limp hair in no time, delivering immediate volume.
Tag someone who loves volume…
#joico #joicoeurope #riseup #riseupjoico #riseuppowderspray #powderspray #hair #haircare #hairjoi #sharethejoi #hairstyle #hairproducts #joicoproducts #hairgoals #hairfeels
The perfect pixie blonde doesn’t exi… well, would you look at this!
Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
#joico #joicoeurope #hair #haircolor #haircolorist #blondehair #bondedbyblonde #livetheblondelife #blondelife4all #hairjoi #sharethjoi #haircare #haircut #shorthair #pixiecut #joicoproducts #hairstyle #hairstylesforwomen #hairinspo #hairinspiration #beauty #hairgoals #model #modernsalon #fashion #altgirl
The perfect pixie blonde doesn’t exi… well, would you look at this!
Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
#joico #joicoeurope #hair #haircolor #haircolorist #blondehair #bondedbyblonde #livetheblondelife #blondelife4all #hairjoi #sharethjoi #haircare #haircut #shorthair #pixiecut #joicoproducts #hairstyle #hairstylesforwomen #hairinspo #hairinspiration #beauty #hairgoals #model #modernsalon #fashion #altgirl
Are you ready to take your hair care to the next level? ☝️
Our Defy Damage Protective Shield is a true damage defense hero, which will fortify your hair from the inside out.
#joico #joicoeurope #defydamage #protectiveshield #protectyourhair #hair #haircare #hairjoi #sharethejoi #healthyhair #hairfeels #hairgoals #hairproducts #joicoproducts #dailystyling #hairstyle
Are you ready to take your hair care to the next level? ☝️
Our Defy Damage Protective Shield is a true damage defense hero, which will fortify your hair from the inside out.
#joico #joicoeurope #defydamage #protectiveshield #protectyourhair #hair #haircare #hairjoi #sharethejoi #healthyhair #hairfeels #hairgoals #hairproducts #joicoproducts #dailystyling #hairstyle
While the most amazing hair colorings take a lot of time and effort, sometimes requiring multiple sessions, there’s nothing better than seeing one’s artistry come to life.
We’re totally in love with this trendy blonde blend by @francyesandra.parrucchiere and @egizianefertiti 🤍🤍🤍
#newhair #blondehair #joico #joicoeurope #repost #blonde #blondehair #haircolor #joicoproducts #haircare
While the most amazing hair colorings take a lot of time and effort, sometimes requiring multiple sessions, there’s nothing better than seeing one’s artistry come to life.
We’re totally in love with this trendy blonde blend by @francyesandra.parrucchiere and @egizianefertiti 🤍🤍🤍
#newhair #blondehair #joico #joicoeurope #repost #blonde #blondehair #haircolor #joicoproducts #haircare
Get to know the features & benefits of Vero K-Pak Color Veroxide
Features: A gentle crème developer formulated with
Squalene, a moisture-binding component that
works with Vero K-Pak Color base
• Available in 3% (10 Vol.), 6% (20 Vol.), 9% (30
Vol.) and 12% (40 Vol.)
Benefits
• Maintains the integrity of the hair structure
• Leaves hair in optimum condition
• Mixes quickly and is compatible with all Vero
K-Pak Color shades, toners and lighteners
👌👌👌
#joico #joicoeurope #kpak #kpakcolortherapy #veroxide #hair #haircolor #haircare #healthyhair
Get to know the features & benefits of Vero K-Pak Color Veroxide
Features: A gentle crème developer formulated with
Squalene, a moisture-binding component that
works with Vero K-Pak Color base
• Available in 3% (10 Vol.), 6% (20 Vol.), 9% (30
Vol.) and 12% (40 Vol.)
Benefits
• Maintains the integrity of the hair structure
• Leaves hair in optimum condition
• Mixes quickly and is compatible with all Vero
K-Pak Color shades, toners and lighteners
👌👌👌
#joico #joicoeurope #kpak #kpakcolortherapy #veroxide #hair #haircolor #haircare #healthyhair
Last year we saw a renewed interest in the color melt technique. @_laura_atelier_ shows off her skills here… ☝☝☝
Let us know your tips and tricks for this game-changing technique.
#joico #joicoeurope #newhair #hair #haircolor #haircolorist #colormelt #balayage #colorful #salonfinish #hairjoi #sharethejoi #hairgoals #hairfeels #hairinspo #hairinspiration
Last year we saw a renewed interest in the color melt technique. @_laura_atelier_ shows off her skills here… ☝☝☝
Let us know your tips and tricks for this game-changing technique.
#joico #joicoeurope #newhair #hair #haircolor #haircolorist #colormelt #balayage #colorful #salonfinish #hairjoi #sharethejoi #hairgoals #hairfeels #hairinspo #hairinspiration
JOICO LumiShine Permanent Créme Color transforms hair from the inside out with breakthrough bond-building ArgiPlex™️ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!
#joico #joicoeurope #lumishine #hair #haircolor #graycoverage #hairsalon #haircolorist #argiplextechnology #healthyhair #hairjoi #sharethejoi #hairgoals #hairfeels
JOICO LumiShine Permanent Créme Color transforms hair from the inside out with breakthrough bond-building ArgiPlex™️ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!
#joico #joicoeurope #lumishine #hair #haircolor #graycoverage #hairsalon #haircolorist #argiplextechnology #healthyhair #hairjoi #sharethejoi #hairgoals #hairfeels
Light copper? Or just a showstopper!
Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
#joico #joicoeurope #hair #haircolor #haircolorist #copperhair #showstopper #hairjoi #sharethjoi #haircare #haircut #healthyhair #goodhair #joicoproducts #hairstyle #hairstylesforwomen #hairinspo #hairinspiration #beauty #hairgoals #model #modernsalon #fashion
Light copper? Or just a showstopper!
Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
#joico #joicoeurope #hair #haircolor #haircolorist #copperhair #showstopper #hairjoi #sharethjoi #haircare #haircut #healthyhair #goodhair #joicoproducts #hairstyle #hairstylesforwomen #hairinspo #hairinspiration #beauty #hairgoals #model #modernsalon #fashion
Recent #HairJoi Articles
The JOI of youthful-looking hair
How to establish a routine for aging hair with Katrina Kelly, JOICO EMEA Senior Creative Color Artist Team member
Beautiful hair is ageless
JOICO EMEA Senior Creative Artist Ijan Davies Emrus shares 3 signs of aging hair (beyond going gray) & the solution to treating tired tresses.
NEW JOICO Vero K-Pak Color Masterpiece Collection 2023
While the rock & roll influence might be nothing new for hair, Sofie Schrauwen & Robby Osselaer have crafted the NEW JOICO Masterpiece Collection 2023 to capture a brilliant balance between carefree abandon and daring rebellion, which makes these artists legendary in their own right.
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Ijan Davies Emrus
Robby Osselaer
Gregory Mastrostefano
Valentina Malta
Bona Jorg
Stefano Alonzo
Daniela Engström
Gill Berry
Alberto Di Domenico
Katrina Kelly
Tom Ross
Wesley Hannes
Paolo Giamattei
Sevda Durukan
Paul Watts
Marcus Giamattei
David Murray
Dan Spiller
Bruno Marc Giamattei
