PROTECT WHAT YOU LOVE
Do not forget about summer love … for your hair!
Keep your hair in tip-top condition this season with Defy Damage and protect what you love not only during the hot summer days but throughout the balmy nights too.
NEW LUMISHINE LUMI10
Time is money so make every minute count with lumi10™. This professional permanent hair color is formulated with the quick coverage system™ to deliver 100% gray coverage in just 10 minutes while also achieving up to 2x the shine.
IT’S A COLORFUL LIFE – MAKE IT LAST!
DYE-ING TO PRESERVE THAT FIERCE, FABULOUS, VIBRANT COLOR LONG AFTER YOUR SALON VISIT? COMMIT FOR THE LONG HAUL WITH NEW JOICO COLORFUL.
Recent #HairJoi Articles
Treat Your Hair with Care to Prevent the Blues
Our haircare regime is as important as our skincare routine. We wouldn’t dream of not removing our make-up properly or skipping moisturizing our skin – so why do we not apply the same love to our locks?
Hair Hacks for Fabulous Locks
Hair Hack’s for Fabulous Locks by Bruno Marc Giamattei: JOICO Ambassador for Europe, UK & Ireland
Give Your Hair Some TLC
Our hair has to deal with a lot during the warm summer months. Coming into the new season, it’s time to show it some care, ensuring it’s the strongest, healthiest, and shiniest it can be. Remember, your hair is the crown you never take off … so why not show it some TLC.
Sustainability Makes Us JOIful!
As a joi-ful beauty company, we’re committed to keeping hair clean and healthy. And as part of the Henkel family, we’re just as committed to strong sustainability goals. In fact, Henkel has been ranked among the Global 100 Most Sustainable Corporations in the World by Corporate Knights in both 2021 and 2022.
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Dan Spiller
Daniela Engström
Ijan Davies Emrus
James Atkinson
Katrina Kelly
Bruno Marc Giamattei
Paul Watts
Robby Osselaer
Gill Berry
Sevda Durukan
Marcus Giamattei
Sofie Schrauwen
Alberto Di Domenico
