JOICO Color Excellence Program

We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.

NEW LUMISHINE LUMI10

Time is money so make every minute count with lumi10™. This professional permanent hair color is formulated with the quick coverage system™ to deliver 100% gray coverage in just 10 minutes while also achieving up to 2x the shine.

IT’S A COLORFUL LIFE – MAKE IT LAST!

DYE-ING TO PRESERVE THAT FIERCE, FABULOUS, VIBRANT COLOR LONG AFTER YOUR SALON VISIT? COMMIT FOR THE LONG HAUL WITH JOICO COLORFUL.

BLUE ASH SERIES

WHEN BLUE MEETS BRASS

NEW VERO K-PAK COLOR PERMANENT CRÈME COLOR BLUE ASH SERIES

Recent #HairJoi Articles

Treat Your Hair with Care to Prevent the Blues

Our haircare regime is as important as our skincare routine. We wouldn’t dream of not removing our make-up properly or skipping moisturizing our skin – so why do we not apply the same love to our locks?

Hair Hacks for Fabulous Locks

Hair Hack’s for Fabulous Locks by Bruno Marc Giamattei: JOICO Ambassador for Europe, UK & Ireland

Give Your Hair Some TLC 

Our hair has to deal with a lot during the warm summer months. Coming into the new season, it’s time to show it some care, ensuring it’s the strongest, healthiest, and shiniest it can be. Remember, your hair is the crown you never take off … so why not show it some TLC.

Sustainability Makes Us JOIful!

As a joi-ful beauty company, we’re committed to keeping hair clean and healthy. And as part of the Henkel family, we’re just as committed to strong sustainability goals. In fact, Henkel has been ranked among the Global 100 Most Sustainable Corporations in the World by Corporate Knights in both 2021 and 2022.

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.