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NEW INNERJOI

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Flash Forward To Stronger Hair. Discover the latest editions to our damage-defying regimen!

BUILD BONDS FOR BRILLIANT BLONDES
With Bond-Building Arginine

See blonde hair in a whole new light with JOICO BLONDE LIFE – a system of lighteners & toners created just for blondes … and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.

JOICO Color Excellence Program

We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.

NEW LUMI10
Natural Copper & Natural Blue Ash Series

Create stunning copper and cool-brunette looks in a flash with new NC and NBA shades from LUMI10 - The 10-minute permanent hair color from JOICO that delivers 100% gray coverage with up to 2x the shine*. This luminous new lineup of richly pigmented shades delivers dimensional, natural copper and natural blue-ash tones with the same gorgeous LumiShine results you love – all in a fast-processing formula, so you can fill up your book with confidence.
No appointment? No problem: LUMI10 puts gray coverage on speed dial.

BEAUTIFUL HAIR IS AGELESS

Love your hair at any age with NEW JOICO YOUTHLOCK: Our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses!

We are on Instagram
When your hair game is strong 💪, you can conquer anything. The NEW INNERJOI trio of strengthening hair care will help you do exactly that. Not only does it help repair damaged hair, but it will fortify strands to reduce future breakage, so you can live your best life ﮩ٨ـﮩﮩ٨ـ♡

#joico #joicoeurope #joicoinnerjoi #strongerwithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday

When your hair game is strong 💪, you can conquer anything. The NEW INNERJOI trio of strengthening hair care will help you do exactly that. Not only does it help repair damaged hair, but it will fortify strands to reduce future breakage, so you can live your best life ﮩ٨ـﮩﮩ٨ـ♡

#joico #joicoeurope #joicoinnerjoi #strongerwithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday
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At JOICO, we work hard, but we always have a lot of fun too. Check out our latest ‘This or That’ question reel, it’s guaranteed to make you smile 😊

@daniela.lumie @_katrinakelly_ @brunomarc10 @danspiller2010 @marcusgiamattei

#joico #joicoeurope #guestartists #joicoguestartists #thisorthat #thisorthatgame #funandgames #hairjoi #sharethejoi #joicoprofessional #hairstylist #hairpro #hairdressing #thejoiofhealthyhair

At JOICO, we work hard, but we always have a lot of fun too. Check out our latest ‘This or That’ question reel, it’s guaranteed to make you smile 😊

@daniela.lumie @_katrinakelly_ @brunomarc10 @danspiller2010 @marcusgiamattei

#joico #joicoeurope #guestartists #joicoguestartists #thisorthat #thisorthatgame #funandgames #hairjoi #sharethejoi #joicoprofessional #hairstylist #hairpro #hairdressing #thejoiofhealthyhair
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🧊 Icy blondes are in hot demand and we’ve got just what you need. Only thing is, you’ll have to be a little patient. You know what they say, ‘good things take time, great things take a little longer’.

Trust us, it’s worth the wait ⏳

#joico #joicoeurope #newproduct #joicoproducts #hairproducts #haircolor #haircolorist #blondelife #blondelifedemigloss #demigloss #newshades #blondelifesilverlight #silverlight #hairjoi #sharethejoi

🧊 Icy blondes are in hot demand and we’ve got just what you need. Only thing is, you’ll have to be a little patient. You know what they say, ‘good things take time, great things take a little longer’.

Trust us, it’s worth the wait ⏳

#joico #joicoeurope #newproduct #joicoproducts #hairproducts #haircolor #haircolorist #blondelife #blondelifedemigloss #demigloss #newshades #blondelifesilverlight #silverlight #hairjoi #sharethejoi
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🍽️ Eat your way to healthy hair with JOICO Cool & Colorful.

Did you know that incorporating certain foods into your diet can help improve the state of your hair? Fact!

Here’s our top three…
Chia seeds 𓇢
Blackberries 🍇
Broccoli 🥦

#joico #joicoeurope #coolandcolorful #hair #healthyhair #happyhair #foodguide #diet #hairjoi #sharethejoi #hairgoals

🍽️ Eat your way to healthy hair with JOICO Cool & Colorful.

Did you know that incorporating certain foods into your diet can help improve the state of your hair? Fact!

Here’s our top three…
Chia seeds 𓇢
Blackberries 🍇
Broccoli 🥦

#joico #joicoeurope #coolandcolorful #hair #healthyhair #happyhair #foodguide #diet #hairjoi #sharethejoi #hairgoals
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Craving that icy blonde perfection? Get ready for a revolutionary new product! Who’s ready to PLAY IT COOL? 🌟🔜 

Hair: @rikkeharboe JOICO Blonde Life Ambassador Norway
Model: @hannematheafriis 
Video: @joiconorway 

#joicoeurope #joiconorway #joico #joicohair #blondelife #blondelifesilverlight #playitcool #sharethejoi #joicosilverlight #blondehair #haircolor #haircolorist #behindthechair #hairjoi #ittakesapro #thejoiofhealthyhair #joicoprofessional #blondeexpert #hairpro

Craving that icy blonde perfection? Get ready for a revolutionary new product! Who’s ready to PLAY IT COOL? 🌟🔜

Hair: @rikkeharboe JOICO Blonde Life Ambassador Norway
Model: @hannematheafriis
Video: @joiconorway

#joicoeurope #joiconorway #joico #joicohair #blondelife #blondelifesilverlight #playitcool #sharethejoi #joicosilverlight #blondehair #haircolor #haircolorist #behindthechair #hairjoi #ittakesapro #thejoiofhealthyhair #joicoprofessional #blondeexpert #hairpro
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Our story is a love story ❤️ We love hair, we love the earth and we love people.

With our NEW INNERJOI range, we have made strides to achieving a more sustainable future for our earth 🌏 and the people on it 👨‍👨‍👦‍👦. This is why all INNERJOI bottles are made using 95% Social Plastic from Plastic Bank.

Plastic Bank is recycling ocean-bound plastic and using it in the production of packaging – thus helping create new life for old plastic ♻️ ♻️ ♻️

To learn more about Plastic Bank, visit plasticbank.com.

#joico #joicoeurope #innerjoi #joicoinnerjoi  #cleanbeauty #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #healthyhair #joicohair #sustainability #lifestyle #recycledplastic #plasticbank #packaging #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday

Our story is a love story ❤️ We love hair, we love the earth and we love people.

With our NEW INNERJOI range, we have made strides to achieving a more sustainable future for our earth 🌏 and the people on it 👨‍👨‍👦‍👦. This is why all INNERJOI bottles are made using 95% Social Plastic from Plastic Bank.

Plastic Bank is recycling ocean-bound plastic and using it in the production of packaging – thus helping create new life for old plastic ♻️ ♻️ ♻️

To learn more about Plastic Bank, visit plasticbank.com.

#joico #joicoeurope #innerjoi #joicoinnerjoi #cleanbeauty #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #healthyhair #joicohair #sustainability #lifestyle #recycledplastic #plasticbank #packaging #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday
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At JOICO, we are forward thinking 🧐. We understand that no matter your level of experience, when it comes to hair coloring techniques, there is always room for growth. Earlier this year, we flew our Blonde Ambassador Germany @_bybona to Helmond for a few days to teach her 2024 Blonde Life Signature Balayage technique to our Blonde Life Ambassadors.

@byyoel  @bymacey_ put theory into practice and viola! Beauty personified 💋

#joicoeurope formula:
Face Frame air touch with Blonde Life Lightening Powder + LumiShine 10 Volume 1:2
Teasy Lights Blonde Life Lightening Powder + Blonde Life Coconut Oil developer20 Volume 1:2
Defy Damage ProSeries
Root stretch formula
LumiShine Demi-Permanent Liquid Color 6SB + LumiShine 5 Volume
Toner Lengths and ends LumiShine Demi-Permanent Liquid Color 20ml 10NG + 20ml 9NWB + 20ml 9NB + 60ml LumiShine 5 Volume

#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro

At JOICO, we are forward thinking 🧐. We understand that no matter your level of experience, when it comes to hair coloring techniques, there is always room for growth. Earlier this year, we flew our Blonde Ambassador Germany @_bybona to Helmond for a few days to teach her 2024 Blonde Life Signature Balayage technique to our Blonde Life Ambassadors.

@byyoel @bymacey_ put theory into practice and viola! Beauty personified 💋

#joicoeurope formula:
Face Frame air touch with Blonde Life Lightening Powder + LumiShine 10 Volume 1:2
Teasy Lights Blonde Life Lightening Powder + Blonde Life Coconut Oil developer20 Volume 1:2
Defy Damage ProSeries
Root stretch formula
LumiShine Demi-Permanent Liquid Color 6SB + LumiShine 5 Volume
Toner Lengths and ends LumiShine Demi-Permanent Liquid Color 20ml 10NG + 20ml 9NWB + 20ml 9NB + 60ml LumiShine 5 Volume

#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro
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If anything gives you motivation this Monday, let it be the new product launch of… ❓

Can you guess what we’ve been brewing in the lab?

May is the month, so keep your eyes peeled 👀

#joico #joicoeurope #newproduct #joicoproducts #hairproducts #haircolor #haircolorist #blondelife #blondelifedemigloss #demigloss #newshades #blondelifesilverlight #silverlight #hairjoi #sharethejoi

If anything gives you motivation this Monday, let it be the new product launch of… ❓

Can you guess what we’ve been brewing in the lab?

May is the month, so keep your eyes peeled 👀

#joico #joicoeurope #newproduct #joicoproducts #hairproducts #haircolor #haircolorist #blondelife #blondelifedemigloss #demigloss #newshades #blondelifesilverlight #silverlight #hairjoi #sharethejoi
...

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You’re never fully dressed without great hair ✂️. Bring new life to your hair with this stunning formula by @sacha_thehaircompanyely ✨✨✨

#joicoeurope formula:
JOICO Blonde Life Balayage Lightener with Blonde Life Coconut Oil Developer 20vol
Root melt with LumiShine Demi-Permanent Creme Color 6n/6nw equal parts and LumiShine Developer 5vol 
Mid/ends with LumiShine Demi-Permanent Liquid Color 8nwb and LumiShine Developer 5vol
Styling with Dream Blowout, Colorful Anti-Fade Serum, Humidity Blocker+

#joico #joicoeurope #repost #joicoformula #hairformula #hair #haircare #newhair #hairrefresh #blondelife #balayage #coconutoil #blondelifedeveloper #rootmelt #lumishine #lumishinedeveloper #dreamblowout #colorful #antifadeserum #humidityblocker #hairjoi #sharethejoi #hairinspo #hairgoals

You’re never fully dressed without great hair ✂️. Bring new life to your hair with this stunning formula by @sacha_thehaircompanyely ✨✨✨

#joicoeurope formula:
JOICO Blonde Life Balayage Lightener with Blonde Life Coconut Oil Developer 20vol
Root melt with LumiShine Demi-Permanent Creme Color 6n/6nw equal parts and LumiShine Developer 5vol
Mid/ends with LumiShine Demi-Permanent Liquid Color 8nwb and LumiShine Developer 5vol
Styling with Dream Blowout, Colorful Anti-Fade Serum, Humidity Blocker+

#joico #joicoeurope #repost #joicoformula #hairformula #hair #haircare #newhair #hairrefresh #blondelife #balayage #coconutoil #blondelifedeveloper #rootmelt #lumishine #lumishinedeveloper #dreamblowout #colorful #antifadeserum #humidityblocker #hairjoi #sharethejoi #hairinspo #hairgoals
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Behind every cloud ☁️ there’s a silver lining…🌤️

Coming soon, stay tuned.

#joico #joicoeurope #blondelife #blondelifesilverlight #silverlight #joicosilverlight #blondehair #haircolor #haircolorist #behindthechair #hairjoi #sharethejoi

Behind every cloud ☁️ there’s a silver lining…🌤️

Coming soon, stay tuned.

#joico #joicoeurope #blondelife #blondelifesilverlight #silverlight #joicosilverlight #blondehair #haircolor #haircolorist #behindthechair #hairjoi #sharethejoi
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