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NEW INNERJOI

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Flash Forward To Stronger Hair. Discover the latest editions to our damage-defying regimen!

BUILD BONDS FOR BRILLIANT BLONDES
With Bond-Building Arginine

See blonde hair in a whole new light with JOICO BLONDE LIFE – a system of lighteners & toners created just for blondes … and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.

JOICO Color Excellence Program

We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.

NEW LUMI10
Natural Copper & Natural Blue Ash Series

Create stunning copper and cool-brunette looks in a flash with new NC and NBA shades from LUMI10 - The 10-minute permanent hair color from JOICO that delivers 100% gray coverage with up to 2x the shine*. This luminous new lineup of richly pigmented shades delivers dimensional, natural copper and natural blue-ash tones with the same gorgeous LumiShine results you love – all in a fast-processing formula, so you can fill up your book with confidence.
No appointment? No problem: LUMI10 puts gray coverage on speed dial.

BEAUTIFUL HAIR IS AGELESS

Love your hair at any age with NEW JOICO YOUTHLOCK: Our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses!

We are on Instagram
Dying of anticipation? 🤩 Are you ready for a hair revolution? 💥💥💥
 
We mentioned we have something special up our sleeve, and at JOICO, we always deliver 🤞
 
Welcome Defy Damage In A Flash, the 7-second bond builder. That’s quicker than it will take you to watch this video 🏁. So spare us a minute and we’ll show you exactly why Defy Damage In A Flash is a must-have in your hair care routine – your quick journey to strong healthy hair.
 
#joicoINAFLASH #joicodefydamage #defydamage #joico #joicoeurope #hair #haircare #hairproducts #joicoproducts #hairrevolution #bondbuilding #healthyhair #stronghair

Dying of anticipation? 🤩 Are you ready for a hair revolution? 💥💥💥

We mentioned we have something special up our sleeve, and at JOICO, we always deliver 🤞

Welcome Defy Damage In A Flash, the 7-second bond builder. That’s quicker than it will take you to watch this video 🏁. So spare us a minute and we’ll show you exactly why Defy Damage In A Flash is a must-have in your hair care routine – your quick journey to strong healthy hair.

#joicoINAFLASH #joicodefydamage #defydamage #joico #joicoeurope #hair #haircare #hairproducts #joicoproducts #hairrevolution #bondbuilding #healthyhair #stronghair
...

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There’s a reason we call them the “CREATIVE” team 🎨. When the JOICO EMEA Creative Artistic Team put their heads together and hands to work, creativity ignites 🔥 🔥 🔥

We can’t wait to show you what they’ve come up with for the JOICO 2024 Collection, but for now you’ll have to keep a close eye. Trust us, it’s worth the wait.

JOICO EMEA Creative Artistic Team: @iamalbertodidomenico_

#joico #joicoeurope #joicocollection #joicocollection2024 #joicocreativeteam #creativity #hair

There’s a reason we call them the “CREATIVE” team 🎨. When the JOICO EMEA Creative Artistic Team put their heads together and hands to work, creativity ignites 🔥 🔥 🔥

We can’t wait to show you what they’ve come up with for the JOICO 2024 Collection, but for now you’ll have to keep a close eye. Trust us, it’s worth the wait.

JOICO EMEA Creative Artistic Team: @iamalbertodidomenico_

#joico #joicoeurope #joicocollection #joicocollection2024 #joicocreativeteam #creativity #hair
...

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It takes 7 seconds to make an impression on someone. Do you know what else takes 7 seconds?
 
We do. Hold on tight, we’ll let you know in a flash…😉
 
#joicoINAFLASH #joicodefydamage #joico #joicoeurope #hair #haircare

It takes 7 seconds to make an impression on someone. Do you know what else takes 7 seconds?

We do. Hold on tight, we’ll let you know in a flash…😉

#joicoINAFLASH #joicodefydamage #joico #joicoeurope #hair #haircare
...

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Our jaws dropped when we saw the latest JOICO Collection 2024. The JOICO EMEA CREATIVE ARTISTIC TEAM 🖌️ have blown us away with their creativity and precision. Would you like to see it?

Of course you do! Here’s a sneak peek of some behind the scenes action 🎬

JOICO EMEA Creative Artistic Team: @iamalbertodidomenico_ @gregorymastrostefano @valentina.joico @wesleyhannes 
Art Direction: @brunomarc10 
Color mentor: @danspiller2010 ​
Videography: @da_films 
Photography: @jamieblanshardphoto 
Styling:​ @stylistellen 
Make-up:​ @katiemooremua 
Models: Zoe @thehairdesk Eliza @thehairdesk & Cristina @thehairdesk 

#joico #joicoeurope #behindthescenes #joicocollection #joicocollection2024 #joicocreativeteam #hair #creativity #hairjoi #sharethejoi

Our jaws dropped when we saw the latest JOICO Collection 2024. The JOICO EMEA CREATIVE ARTISTIC TEAM 🖌️ have blown us away with their creativity and precision. Would you like to see it?

Of course you do! Here’s a sneak peek of some behind the scenes action 🎬

JOICO EMEA Creative Artistic Team: @iamalbertodidomenico_ @gregorymastrostefano @valentina.joico @wesleyhannes
Art Direction: @brunomarc10
Color mentor: @danspiller2010 ​
Videography: @da_films
Photography: @jamieblanshardphoto
Styling:​ @stylistellen
Make-up:​ @katiemooremua
Models: Zoe @thehairdesk Eliza @thehairdesk & Cristina @thehairdesk

#joico #joicoeurope #behindthescenes #joicocollection #joicocollection2024 #joicocreativeteam #hair #creativity #hairjoi #sharethejoi
...

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You may have seen us raving about the NEW Defy Damage KBOND20 Power Masque. Wondering what all the fuss is about?

This small bottle of hair magic power 🧴🪄 will give you 5 x stronger hair in one use, it will build and protect bonds, as well as shield against mechanical, thermal and environmental damage. Moreover, it is rich in hydration and PETA-approved 🎗💜

What more could a girl ask for? 💃🏻

#joico #joicoeurope #joicoKBOND20 #joicodefydamage #defydamage #hair #haircare #hairproducts #joicoproducts #hairmasque #bondbuilding #protectsbonds #petaapproved

You may have seen us raving about the NEW Defy Damage KBOND20 Power Masque. Wondering what all the fuss is about?

This small bottle of hair magic power 🧴🪄 will give you 5 x stronger hair in one use, it will build and protect bonds, as well as shield against mechanical, thermal and environmental damage. Moreover, it is rich in hydration and PETA-approved 🎗💜

What more could a girl ask for? 💃🏻

#joico #joicoeurope #joicoKBOND20 #joicodefydamage #defydamage #hair #haircare #hairproducts #joicoproducts #hairmasque #bondbuilding #protectsbonds #petaapproved
...

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🤫 The secret to success is found in your daily routine, and if you looking for the place to start, your hair is a good one. What’s more, we have all the products you need.

Step 1:
Shampoo with Defy Damage Protective Shampoo or K-PAK Reconstructing Shampoo
Step 2:
Apply Defy Damage KBOND20 Power Masque
Step 3:
Finish with Defy Damage Protective Shield

There it is, your secret to success. Transform your hair, transform your life.

#joicoKBOND20 #joicodefydamage #defydamage #joico #joicoeurope #hair #haircare #hairproducts #joicoproducts #hairroutine #dailyroutine #kpak #hairmasque #success

🤫 The secret to success is found in your daily routine, and if you looking for the place to start, your hair is a good one. What’s more, we have all the products you need.

Step 1:
Shampoo with Defy Damage Protective Shampoo or K-PAK Reconstructing Shampoo
Step 2:
Apply Defy Damage KBOND20 Power Masque
Step 3:
Finish with Defy Damage Protective Shield

There it is, your secret to success. Transform your hair, transform your life.

#joicoKBOND20 #joicodefydamage #defydamage #joico #joicoeurope #hair #haircare #hairproducts #joicoproducts #hairroutine #dailyroutine #kpak #hairmasque #success
...

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Love is in the Hair this Valentine’s Day ❤️❤️. With our new KBOND20 Power Masque, you’ll be turning heads everywhere you go, but most importantly you’ll build bonds that will last a lifetime 🏹 🏹 🏹 

Give your hair the love it deserves and say hello to soft, shiny, and healthy locks.

#joico #joicoeurope #valentinesday #joicoKBOND20 #joicodefydamage #defydamage #hair #haircare #hairproducts #joicoproducts #hairmasque #bondbuilding #protectsbonds #petaapproved

Love is in the Hair this Valentine’s Day ❤️❤️. With our new KBOND20 Power Masque, you’ll be turning heads everywhere you go, but most importantly you’ll build bonds that will last a lifetime 🏹 🏹 🏹

Give your hair the love it deserves and say hello to soft, shiny, and healthy locks.

#joico #joicoeurope #valentinesday #joicoKBOND20 #joicodefydamage #defydamage #hair #haircare #hairproducts #joicoproducts #hairmasque #bondbuilding #protectsbonds #petaapproved
...

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We all need a confidence boost 🔋 once in a while, and a good hair makeover might be exactly what you need.

@maddielee_glamr puts her magic fingers to work and POW! 💥 #blondehair #boldattitude 😎😎

#joicoeurope formula:
JOICO Blonde Life Lightening Powder starting with JOICO Blonde Life Coconut Oil Developer 10 vol then ending with 20 vol JOICO Blonde Life Coconut Oil Developer (weaved all through the hair then sliced round the front hairline for that BOLD-face frame)
Faceframe
LumiShineDemi-Permanent Liquid Color1 part 10V + 1 part 10SB + Lumishine developer 5 vol
Remaining hair LumiShineDemi-Permanent liquid color 1 part 10V + 1part 10SB + 1/2 part 10N + LumiShine developer 5 vol
JOICO Blonde Life Shampoo and Conditioner
JOICO Hydrasplash Replenishing Leave-in and Dream Blowout Thermal Protection Crème
JOICO Bodyshake Texturising Finisher Spray
Blonde Life Brilliant Glow Brightening Oil

#joico #joicoeurope #repost #hair #haircolor #joicoproducts #blondehair #blondelife #lumishine #hydrasplash #bodyshake #dreamblowout #hairmakeover #newhairnewyou #thermalprotectionspray

We all need a confidence boost 🔋 once in a while, and a good hair makeover might be exactly what you need.

@maddielee_glamr puts her magic fingers to work and POW! 💥 #blondehair #boldattitude 😎😎

#joicoeurope formula:
JOICO Blonde Life Lightening Powder starting with JOICO Blonde Life Coconut Oil Developer 10 vol then ending with 20 vol JOICO Blonde Life Coconut Oil Developer (weaved all through the hair then sliced round the front hairline for that BOLD-face frame)
Faceframe
LumiShineDemi-Permanent Liquid Color1 part 10V + 1 part 10SB + Lumishine developer 5 vol
Remaining hair LumiShineDemi-Permanent liquid color 1 part 10V + 1part 10SB + 1/2 part 10N + LumiShine developer 5 vol
JOICO Blonde Life Shampoo and Conditioner
JOICO Hydrasplash Replenishing Leave-in and Dream Blowout Thermal Protection Crème
JOICO Bodyshake Texturising Finisher Spray
Blonde Life Brilliant Glow Brightening Oil

#joico #joicoeurope #repost #hair #haircolor #joicoproducts #blondehair #blondelife #lumishine #hydrasplash #bodyshake #dreamblowout #hairmakeover #newhairnewyou #thermalprotectionspray
...

73 4
Life is hard, but your hair doesn’t have to be 🛢. With JOICO products you’ll be prepared for anything 👐. Meet our most powerful bond builder to date, the KBOND20 Power Masque.

All you need to do is apply to damp hair, leave in for 2-5 minutes, rinse and VIOLA!

Healthy hair, happy life 😉 

#joico #joicoeurope #joicoKBOND20 #joicodefydamage #defydamage #hair #haircare #hairproducts #joicoproducts #hairmasque #bondbuilding #protectsbonds #petaapproved

Life is hard, but your hair doesn’t have to be 🛢. With JOICO products you’ll be prepared for anything 👐. Meet our most powerful bond builder to date, the KBOND20 Power Masque.

All you need to do is apply to damp hair, leave in for 2-5 minutes, rinse and VIOLA!

Healthy hair, happy life 😉 

#joico #joicoeurope #joicoKBOND20 #joicodefydamage #defydamage #hair #haircare #hairproducts #joicoproducts #hairmasque #bondbuilding #protectsbonds #petaapproved
...

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We love to keep the JOICO EMEA Creative Artistic Team on their toes 🦶, in and out of the salon 💇🏻‍♀️. To test their hair knowledge, we put them to the test in a little true or false quiz ❓❓❓

Congratulations to @ijandejoico_ for taking first place.

Shoutout to the other team members for being such great sports @daniela.lumie @gillberryjoico @__katrinakelly_ @gregorymastrostefano @iamalbertodidomenico_ @davidmurray_____ @_bybona @brunomarc10 

#joico #joicoeurope #joicocreativeteam #joicoguestartists #trueorfalse #quiz

We love to keep the JOICO EMEA Creative Artistic Team on their toes 🦶, in and out of the salon 💇🏻‍♀️. To test their hair knowledge, we put them to the test in a little true or false quiz ❓❓❓

Congratulations to @ijandejoico_ for taking first place.

Shoutout to the other team members for being such great sports @daniela.lumie @gillberryjoico @__katrinakelly_ @gregorymastrostefano @iamalbertodidomenico_ @davidmurray_____ @_bybona @brunomarc10

#joico #joicoeurope #joicocreativeteam #joicoguestartists #trueorfalse #quiz
...

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