Inner-joi-all-group-header

NEW INNERJOI

DD-Duo-new-homepage

Flash Forward To Stronger Hair. Discover the latest editions to our damage-defying regimen!

BUILD BONDS FOR BRILLIANT BLONDES
With Bond-Building Arginine

See blonde hair in a whole new light with JOICO BLONDE LIFE – a system of lighteners & toners created just for blondes … and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.

JOICO Color Excellence Program

We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.

NEW LUMI10
Natural Copper & Natural Blue Ash Series

Create stunning copper and cool-brunette looks in a flash with new NC and NBA shades from LUMI10 - The 10-minute permanent hair color from JOICO that delivers 100% gray coverage with up to 2x the shine*. This luminous new lineup of richly pigmented shades delivers dimensional, natural copper and natural blue-ash tones with the same gorgeous LumiShine results you love – all in a fast-processing formula, so you can fill up your book with confidence.
No appointment? No problem: LUMI10 puts gray coverage on speed dial.

BEAUTIFUL HAIR IS AGELESS

Love your hair at any age with NEW JOICO YOUTHLOCK: Our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses!

We are on Instagram
At JOICO, we are not just colleagues, we are family! 👩‍👩‍👦‍👦

@iamalbertodidomenico_ never shows up to work without a smile 😊. A Creative Artist JOICO EMEA Team Member and the Artistic Director for JOICO Italy, Alberto never stops learning, encouraging others and paying it forward.

We love you Alberto 😘
 
#joico #joicoeurope #joicoitalia #workfamily #joicocreativeartist #artisticdirector #neverstoplearning

At JOICO, we are not just colleagues, we are family! 👩‍👩‍👦‍👦

@iamalbertodidomenico_ never shows up to work without a smile 😊. A Creative Artist JOICO EMEA Team Member and the Artistic Director for JOICO Italy, Alberto never stops learning, encouraging others and paying it forward.

We love you Alberto 😘

#joico #joicoeurope #joicoitalia #workfamily #joicocreativeartist #artisticdirector #neverstoplearning
...

78 5
How does it feel to have the best hair in this place? 👩

If you give your hair the right attention, then you’ll attract the right attention. With our NEW Defy Damage In A Flash 7-second bond builder you’ll be turning heads everywhere you go 🙌 With its a unique liquid-to-crème formula, this power innovation leaves hair silky smooth without weighing down.

Who’s excited? 🤩🤩🤩

#joico #joicoeurope #joicoINAFLASH #joicodefydamage #defydamage #hair #haircare #hairproducts #joicoproducts #bondbuilding #healthyhair #stronghair #lessbreakage

How does it feel to have the best hair in this place? 👩

If you give your hair the right attention, then you’ll attract the right attention. With our NEW Defy Damage In A Flash 7-second bond builder you’ll be turning heads everywhere you go 🙌 With its a unique liquid-to-crème formula, this power innovation leaves hair silky smooth without weighing down.

Who’s excited? 🤩🤩🤩

#joico #joicoeurope #joicoINAFLASH #joicodefydamage #defydamage #hair #haircare #hairproducts #joicoproducts #bondbuilding #healthyhair #stronghair #lessbreakage
...

223 11
Our last two ‘This or That’ 🕹️ reels received such a great response that we’ve decided to give you more… #goodvibesonly 🙌
 
@__katrinakelly_ @_bybona @gillberryjoico @davidmurray_____ @paologiamatteihair @wesleyhannes 
 
#joico #joicoeurope #thisorthat #thisorthatreels #joicoguestartists #joicocreativeteam

Our last two ‘This or That’ 🕹️ reels received such a great response that we’ve decided to give you more… #goodvibesonly 🙌

@__katrinakelly_ @_bybona @gillberryjoico @davidmurray_____ @paologiamatteihair @wesleyhannes

#joico #joicoeurope #thisorthat #thisorthatreels #joicoguestartists #joicocreativeteam
...

89 9
For @wendyvderhelm – a dedicated member of the JOICO EMEA education team - working with hair and distinguished hair products is not just her job, it’s a passion, and something she loves dearly. Most importantly though is that she loves her brand.

We knew she would be a great person to test the NEW Defy Damage KBOND20 Power Masque. Here’s what she had to say…

Watch till the end for easy-to-use tips.

#joicoKBOND20 #joicodefydamage #defydamage #joico #joicoeurope #hair #haircare #hairproducts #joicoproducts #hairroutine #dailyroutine #hairmasque #success #testimonial

For @wendyvderhelm – a dedicated member of the JOICO EMEA education team - working with hair and distinguished hair products is not just her job, it’s a passion, and something she loves dearly. Most importantly though is that she loves her brand.

We knew she would be a great person to test the NEW Defy Damage KBOND20 Power Masque. Here’s what she had to say…

Watch till the end for easy-to-use tips.

#joicoKBOND20 #joicodefydamage #defydamage #joico #joicoeurope #hair #haircare #hairproducts #joicoproducts #hairroutine #dailyroutine #hairmasque #success #testimonial
...

178 55
Dying of anticipation? 🤩 Are you ready for a hair revolution? 💥💥💥
 
We mentioned we have something special up our sleeve, and at JOICO, we always deliver 🤞
 
Welcome Defy Damage In A Flash, the 7-second bond builder. That’s quicker than it will take you to watch this video 🏁. So spare us a minute and we’ll show you exactly why Defy Damage In A Flash is a must-have in your hair care routine – your quick journey to strong healthy hair.
 
#joicoINAFLASH #joicodefydamage #defydamage #joico #joicoeurope #hair #haircare #hairproducts #joicoproducts #hairrevolution #bondbuilding #healthyhair #stronghair

Dying of anticipation? 🤩 Are you ready for a hair revolution? 💥💥💥

We mentioned we have something special up our sleeve, and at JOICO, we always deliver 🤞

Welcome Defy Damage In A Flash, the 7-second bond builder. That’s quicker than it will take you to watch this video 🏁. So spare us a minute and we’ll show you exactly why Defy Damage In A Flash is a must-have in your hair care routine – your quick journey to strong healthy hair.

#joicoINAFLASH #joicodefydamage #defydamage #joico #joicoeurope #hair #haircare #hairproducts #joicoproducts #hairrevolution #bondbuilding #healthyhair #stronghair
...

160 21
There’s a reason we call them the “CREATIVE” team 🎨. When the JOICO EMEA Creative Artistic Team put their heads together and hands to work, creativity ignites 🔥 🔥 🔥

We can’t wait to show you what they’ve come up with for the JOICO 2024 Collection, but for now you’ll have to keep a close eye. Trust us, it’s worth the wait.

JOICO EMEA Creative Artistic Team: @iamalbertodidomenico_

#joico #joicoeurope #joicocollection #joicocollection2024 #joicocreativeteam #creativity #hair

There’s a reason we call them the “CREATIVE” team 🎨. When the JOICO EMEA Creative Artistic Team put their heads together and hands to work, creativity ignites 🔥 🔥 🔥

We can’t wait to show you what they’ve come up with for the JOICO 2024 Collection, but for now you’ll have to keep a close eye. Trust us, it’s worth the wait.

JOICO EMEA Creative Artistic Team: @iamalbertodidomenico_

#joico #joicoeurope #joicocollection #joicocollection2024 #joicocreativeteam #creativity #hair
...

44 2
It takes 7 seconds to make an impression on someone. Do you know what else takes 7 seconds?
 
We do. Hold on tight, we’ll let you know in a flash…😉
 
#joicoINAFLASH #joicodefydamage #joico #joicoeurope #hair #haircare

It takes 7 seconds to make an impression on someone. Do you know what else takes 7 seconds?

We do. Hold on tight, we’ll let you know in a flash…😉

#joicoINAFLASH #joicodefydamage #joico #joicoeurope #hair #haircare
...

176 18
Our jaws dropped when we saw the latest JOICO Collection 2024. The JOICO EMEA CREATIVE ARTISTIC TEAM 🖌️ have blown us away with their creativity and precision. Would you like to see it?

Of course you do! Here’s a sneak peek of some behind the scenes action 🎬

JOICO EMEA Creative Artistic Team: @iamalbertodidomenico_ @gregorymastrostefano @valentina.joico @wesleyhannes 
Art Direction: @brunomarc10 
Color mentor: @danspiller2010 ​
Videography: @da_films 
Photography: @jamieblanshardphoto 
Styling:​ @stylistellen 
Make-up:​ @katiemooremua 
Models: Zoe @thehairdesk Eliza @thehairdesk & Cristina @thehairdesk 

#joico #joicoeurope #behindthescenes #joicocollection #joicocollection2024 #joicocreativeteam #hair #creativity #hairjoi #sharethejoi

Our jaws dropped when we saw the latest JOICO Collection 2024. The JOICO EMEA CREATIVE ARTISTIC TEAM 🖌️ have blown us away with their creativity and precision. Would you like to see it?

Of course you do! Here’s a sneak peek of some behind the scenes action 🎬

JOICO EMEA Creative Artistic Team: @iamalbertodidomenico_ @gregorymastrostefano @valentina.joico @wesleyhannes
Art Direction: @brunomarc10
Color mentor: @danspiller2010 ​
Videography: @da_films
Photography: @jamieblanshardphoto
Styling:​ @stylistellen
Make-up:​ @katiemooremua
Models: Zoe @thehairdesk Eliza @thehairdesk & Cristina @thehairdesk

#joico #joicoeurope #behindthescenes #joicocollection #joicocollection2024 #joicocreativeteam #hair #creativity #hairjoi #sharethejoi
...

126 7
You may have seen us raving about the NEW Defy Damage KBOND20 Power Masque. Wondering what all the fuss is about?

This small bottle of hair magic power 🧴🪄 will give you 5 x stronger hair in one use, it will build and protect bonds, as well as shield against mechanical, thermal and environmental damage. Moreover, it is rich in hydration and PETA-approved 🎗💜

What more could a girl ask for? 💃🏻

#joico #joicoeurope #joicoKBOND20 #joicodefydamage #defydamage #hair #haircare #hairproducts #joicoproducts #hairmasque #bondbuilding #protectsbonds #petaapproved

You may have seen us raving about the NEW Defy Damage KBOND20 Power Masque. Wondering what all the fuss is about?

This small bottle of hair magic power 🧴🪄 will give you 5 x stronger hair in one use, it will build and protect bonds, as well as shield against mechanical, thermal and environmental damage. Moreover, it is rich in hydration and PETA-approved 🎗💜

What more could a girl ask for? 💃🏻

#joico #joicoeurope #joicoKBOND20 #joicodefydamage #defydamage #hair #haircare #hairproducts #joicoproducts #hairmasque #bondbuilding #protectsbonds #petaapproved
...

74 6

Recent #HairJoi Articles

10 hair care gift sets that will bring everyone on your list a little JOI

Want to spread holiday cheer and fabulous hair? We know the secret …

The JOI of youthful-looking hair

How to establish a routine for aging hair with Katrina Kelly, JOICO EMEA Senior Creative Color Artist Team member

Shiny locks for life

Three top UK hairstylists share tips for youthful, healthy hair.

Beautiful hair is ageless

JOICO EMEA Senior Creative Artist Ijan Davies Emrus shares 3 signs of aging hair (beyond going gray) & the solution to treating tired tresses.

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.