JOICO Color Excellence Program

We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.

Natural Copper & Natural Blue Ash Series

Create stunning copper and cool-brunette looks in a flash with new NC and NBA shades from LUMI10 - The 10-minute permanent hair color from JOICO that delivers 100% gray coverage with up to 2x the shine*. This luminous new lineup of richly pigmented shades delivers dimensional, natural copper and natural blue-ash tones with the same gorgeous LumiShine results you love – all in a fast-processing formula, so you can fill up your book with confidence.
No appointment? No problem: LUMI10 puts gray coverage on speed dial.


Love your hair at any age with NEW JOICO YOUTHLOCK: Our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses!


We’ve got you sorted for the season of gifting.

Recent #HairJoi Articles

Say Goodbye To Dry: Your Winter Hair Boosters Are Here

Cold weather, dry indoor heat, flattening hats, and more … winter can hit hair hard. But follow our cold-weather booster plan and you’ll give your locks (and your looks) the best shot at staying healthy and gorgeous this season.

Dull & Dry? Watch These Winter-Hair Transformations…

Is your hair looking frightful this winter? If dryness, dullness, and damage don’t show signs of stopping, let JOICO Celebrity Artist, Jill Buck, of Salon Nine Zero One, swoop in with three instant rescue strategies that will help you weather the storm; returning hair to the healthy zone.

Winter Hair Woes? It’s Time To Meet Your Masque

To the rescue: Blonde Life Brightening Masque. It instantly hydrates bleached, double-processed, or high-lifted blonde hair. Adds softness and shine. Keeps hair polished and bright.

Sharing the JOI…& LOVE

Hair is much like love in that it’s unpredictable (don’t we know it!) but there are always a few must-haves you can keep up your sleeve in case of a hair-mergency.

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.