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NEW INNERJOI

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Flash Forward To Stronger Hair. Discover the latest editions to our damage-defying regimen!

BUILD BONDS FOR BRILLIANT BLONDES
With Bond-Building Arginine

See blonde hair in a whole new light with JOICO BLONDE LIFE – a system of lighteners & toners created just for blondes … and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.

JOICO Color Excellence Program

We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.

NEW LUMI10
Natural Copper & Natural Blue Ash Series

Create stunning copper and cool-brunette looks in a flash with new NC and NBA shades from LUMI10 - The 10-minute permanent hair color from JOICO that delivers 100% gray coverage with up to 2x the shine*. This luminous new lineup of richly pigmented shades delivers dimensional, natural copper and natural blue-ash tones with the same gorgeous LumiShine results you love – all in a fast-processing formula, so you can fill up your book with confidence.
No appointment? No problem: LUMI10 puts gray coverage on speed dial.

BEAUTIFUL HAIR IS AGELESS

Love your hair at any age with NEW JOICO YOUTHLOCK: Our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses!

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Want the secret 🤫 to longer lasting hair color? Then look no further than JOICO INNERJOI Preserve. This fade-fighting trio is packed with all the ingredients (all naturally derived) 🍀 🍀 needed to keep your mane happier for longer 🔗

#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday #hairgoals

Want the secret 🤫 to longer lasting hair color? Then look no further than JOICO INNERJOI Preserve. This fade-fighting trio is packed with all the ingredients (all naturally derived) 🍀 🍀 needed to keep your mane happier for longer 🔗

#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday #hairgoals
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NEW PRODUCT ALERT! 📢 📢

There is no silver bullet 💥 to success, but GREAT hair is a good start, and we’ve got exactly what you need to get going. Introducing the NEW Blonde Life Silverlight Lightening Powder. It’s everything you can expect from Blonde Life and more. With this charcoal lightener, those cool blonde results are now at your fingertips. The power is yours!

#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight #joicosilverlight #joicohaircolor #hair #haircolor #haircolorist #hairdresser #hairpro #newproduct #joicoproduct #behindthechair #hairjoi #sharethejoi #thejoiofhealthyhair #silverhair #icyblonde #coolblonde #ittakesapro

NEW PRODUCT ALERT! 📢 📢

There is no silver bullet 💥 to success, but GREAT hair is a good start, and we’ve got exactly what you need to get going. Introducing the NEW Blonde Life Silverlight Lightening Powder. It’s everything you can expect from Blonde Life and more. With this charcoal lightener, those cool blonde results are now at your fingertips. The power is yours!

#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight #joicosilverlight #joicohaircolor #hair #haircolor #haircolorist #hairdresser #hairpro #newproduct #joicoproduct #behindthechair #hairjoi #sharethejoi #thejoiofhealthyhair #silverhair #icyblonde #coolblonde #ittakesapro
...

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It’s Summertime 🌴🍹🍉⛱️🥥

Hair gets lighter
Skin gets darker
Water gets warmer
Drinks get colder 🍻 
Music gets louder 🎵
Nights get longer
Life gets cool and colorful 🍭

#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair

It’s Summertime 🌴🍹🍉⛱️🥥

Hair gets lighter
Skin gets darker
Water gets warmer
Drinks get colder 🍻
Music gets louder 🎵
Nights get longer
Life gets cool and colorful 🍭

#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
...

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Summer is here 🌞 🌞 🌞. Don’t forget to grab your ice-coffee 🥤 before your next hair appointment 📅. From light caramel and honey brown, to mocha and chocolate brown, your hair color is as versatile your cup of java. We’re here to embrace and protect all hair colors with our Cool & Colorful campaign, and we’ll have you in and out of the salon before your drink is done.

#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair

Summer is here 🌞 🌞 🌞. Don’t forget to grab your ice-coffee 🥤 before your next hair appointment 📅. From light caramel and honey brown, to mocha and chocolate brown, your hair color is as versatile your cup of java. We’re here to embrace and protect all hair colors with our Cool & Colorful campaign, and we’ll have you in and out of the salon before your drink is done.

#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
...

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Sorry I can’t hear you over the volume of my hair… 👱🏻‍♀️

This fabulous look was brought to life 🧨🧨 by @carohjort_hair @colorbygian @emeliewinroth using the NEW 2024 Blonde Life Signature Balayage technique by our Blonde Ambassador Germany, @_bybona

Put it to the test:

#joicoeurope formula:
Face Frame air touch with Blonde Life SilverLight Lightening Powder + LumiShine Developer 10 Volume 1:1,5
Teasy Lights Blonde Life SilverLight Lightening Powder + Blonde Life Coconut Oil developer 20 Volume 1:2
K-Pak Hair Repair
Root stretch formula LumiShine Demi-Permanent Liquid Color 20ml 6N + 20ml 6SB + 40ml LumiShine Developer 5 Volume 1:1
Toner Lengths and ends LumiShine Demi-Permanent Liquid Color 15ml 9G + 15ml 10V +  30ml 9NV + 60ml LumiShine Developer 5 Volume 1:1

#joico #joicoeurope #hairformula #joicoformula #hair #haircare #hairdresser #hairproducts #joicoproducts #balayage #signaturebalayage #blondelife #londelife4all #livetheblondelife #bondedbyblonde #blondelifesilverlight #joicosilverlight #playitcool #lumishine #lumishinedeveloper #kpak #hairrepair #blondelifeambassadors

Sorry I can’t hear you over the volume of my hair… 👱🏻‍♀️

This fabulous look was brought to life 🧨🧨 by @carohjort_hair @colorbygian @emeliewinroth using the NEW 2024 Blonde Life Signature Balayage technique by our Blonde Ambassador Germany, @_bybona

Put it to the test:

#joicoeurope formula:
Face Frame air touch with Blonde Life SilverLight Lightening Powder + LumiShine Developer 10 Volume 1:1,5
Teasy Lights Blonde Life SilverLight Lightening Powder + Blonde Life Coconut Oil developer 20 Volume 1:2
K-Pak Hair Repair
Root stretch formula LumiShine Demi-Permanent Liquid Color 20ml 6N + 20ml 6SB + 40ml LumiShine Developer 5 Volume 1:1
Toner Lengths and ends LumiShine Demi-Permanent Liquid Color 15ml 9G + 15ml 10V + 30ml 9NV + 60ml LumiShine Developer 5 Volume 1:1

#joico #joicoeurope #hairformula #joicoformula #hair #haircare #hairdresser #hairproducts #joicoproducts #balayage #signaturebalayage #blondelife #londelife4all #livetheblondelife #bondedbyblonde #blondelifesilverlight #joicosilverlight #playitcool #lumishine #lumishinedeveloper #kpak #hairrepair #blondelifeambassadors
...

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Get ready for cool blondes with NEW BLONDELIFE® SilverLight™Lightening Powder! 
This Charcoal lightener helps prepare hair while processing, setting the stage for on-trend, cool blonde tones!
Hair: @rikkeharboe Joico Blonde Life Ambassador Norway
Model: @hannematheafriis
Video: @joiconorway
#playitcool #joicoeurope #joiconorway #ittakesapro #joico #blondelife #blondelifesilverlight #behindthechair #silverlight #joicosilverlight #blondehair #haircolor #haircolorist #hairjoi #sharethejoi #joicoprofessional #blondeexpert #coolblonde

Get ready for cool blondes with NEW BLONDELIFE® SilverLight™Lightening Powder!
This Charcoal lightener helps prepare hair while processing, setting the stage for on-trend, cool blonde tones!
Hair: @rikkeharboe Joico Blonde Life Ambassador Norway
Model: @hannematheafriis
Video: @joiconorway
#playitcool #joicoeurope #joiconorway #ittakesapro #joico #blondelife #blondelifesilverlight #behindthechair #silverlight #joicosilverlight #blondehair #haircolor #haircolorist #hairjoi #sharethejoi #joicoprofessional #blondeexpert #coolblonde
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116 10
Our JOICO artists are committed to inspiring the hairdressing community, which is why the team got together to create the hairstyle you never knew you needed. Until now! 👉

This season’s look from the JOICO 2024 Collection is bold but centered around minimalism. The volume and organic texture within this look offers softness and sensuality 💋. Can someone say “Yes, please” 🙌 🙌

Cut: Created by Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Created by Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color Mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua 
Model: Eliza @thehairdesk

#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #hairdresser #hairdressercommunity #salonfriendly #blondehair #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo #hairinspiration #hairgoals #hairlove #ittakesapro

Our JOICO artists are committed to inspiring the hairdressing community, which is why the team got together to create the hairstyle you never knew you needed. Until now! 👉

This season’s look from the JOICO 2024 Collection is bold but centered around minimalism. The volume and organic texture within this look offers softness and sensuality 💋. Can someone say “Yes, please” 🙌 🙌

Cut: Created by Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Created by Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color Mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Eliza @thehairdesk

#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #hairdresser #hairdressercommunity #salonfriendly #blondehair #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo #hairinspiration #hairgoals #hairlove #ittakesapro
...

48 8
Life is too short to have boring hair which is why we’ve created our Blue Violet and Titanium range of Blonde Life Demi Glosses. The limelight is yours for the taking, go ahead #steelthespotlight ♛

🤍🤍🤍

#joico #joicoeurope #playitcool #steelthespotlight #hair #haircolor #haircolorist #blondelife #joicohaircolor #hairdresser #hairpro #newproduct #joicoproduct #behindthechair #hairjoi #sharethejoi #thejoiofhealthyhair #silverhair #icyblonde #coolblonde #blueviolet #ittakesapro

Life is too short to have boring hair which is why we’ve created our Blue Violet and Titanium range of Blonde Life Demi Glosses. The limelight is yours for the taking, go ahead #steelthespotlight ♛

🤍🤍🤍

#joico #joicoeurope #playitcool #steelthespotlight #hair #haircolor #haircolorist #blondelife #joicohaircolor #hairdresser #hairpro #newproduct #joicoproduct #behindthechair #hairjoi #sharethejoi #thejoiofhealthyhair #silverhair #icyblonde #coolblonde #blueviolet #ittakesapro
...

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