K-PAK

Celebrating over four decades of healthy hair with our iconic repair regimen!

K-PAK

Think your locks are a lost cause? Meet our damaged hair hero, K-PAK!
The iconic hair care collection has a new look & new technology designed to rescue and restore distressed tresses to their shining, healthy-looking glory.

K-PAK Color Therapy

Need next-level color protection and the power of K-PAK reconstruction? Formulated with African Manketti, Argan oil and the latest JOICO SmartRelease™ liposome technology, our K-PAK Color Therapy collection helps lock in stunningly beautiful color vibrancy and knock out hair damage in one powerful punch.

HOT STYLE. ZERO HEAT.

Hydrates without weighing hair down

Coconut Water-infused

For fine/medium hair

LumiShine Youthlock

NNG Series

UNLOCK HAIRS YOUTH POTENTIAL WITH NEW NATURAL NATURAL GOLD SHADES FROM LUMISHINE YOUTHLOCK, THE FIRST COLLAGEN-INFUSED PERMANENT CRÈME COLOR FROM JOICO.

Learn More

Recent #HairJoi Articles

Stay positive with hacks from the European (color) design team!20201109151956

Stay positive with hacks from the European (color) design team!

During these difficult times, it is more important than ever to stay positive. Our European Design Team & European Color ...
The Return Of The Sexy Short Haircut20201028160859

The Return Of The Sexy Short Haircut

THE TOP CROPFEATURING JOICO GUEST ARTIST, CHERRY PETENBRINKThe Sixties were long on style – but short on hair, as these bold,...
Hollywood’s Most Beloved Short Haircuts How To20200923113948

Hollywood’s Most Beloved Short Haircuts How To

Any hairstylist will tell you that healthy, shiny, radiant color is the secret to bringing a perfect haircut to life. And for...
Joiconic Quiz20200921102710

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.