NEW INNERJOI™
Flash Forward To Stronger Hair. Discover the latest editions to our damage-defying regimen!
BUILD BONDS FOR BRILLIANT BLONDES
With Bond-Building Arginine
See blonde hair in a whole new light with JOICO BLONDE LIFE – a system of lighteners & toners created just for blondes … and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.
JOICO Color Excellence Program
We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.
NEW! LUMISHINE
MOCHA & NATURAL BEIGE SERIES
CALLING ALL CHOCOLATE AND COFFEE LOVERS! Indulge in LumiShine’sNEW Mocha and Natural Beige permanent color series. These intermixable crème shades open upa world of tempting possibilities for both brunette and blonde hair—while providing 100% gray coverage, built-in bond-building, and nourishing protection that lasts up to 30 shampoos*. Delicious on so many levels!
BEAUTIFUL HAIR IS AGELESS
Love your hair at any age with NEW JOICO YOUTHLOCK: Our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses!
@michelle.kateinhair and @salonglov outdid themselves with this transformation. Bold, black and brilliant! 🖤 🖤 🖤
Let your hair do the talking 💬
#joicoeurope formula:
Roots (Gray coverage)
LumiShine Permanent Crème Color
30g 4N + 30g 3N + 10g 3NA + 10g 5BA with Lumishine Developer 20vol
Mid/Ends
LumiShine Dimensional Deposit Demi-Permanent Crème Color
30g 6SB + 10g 1BS + 30g 6NA + 10g 3NA + LumiShine Developer 5 Vol
Blow-dried with Defy Damage Protective Shield, Dream Blowout, and Luster Lock Glossing Oil
Styled with Humidity Blocker+ and finished with Flip Turn
#joico #joicoeurope #joiconorway #repost #joicoformula #hairformula #joicoproducts #hairproducts #haircolor #brunette #grayhaircoverage #lumishine #lumishinedeveloper #defydamage #defydamageprotectiveshield #dreamblowout #lusterlock #glossingoil #humidityblocker #flipturn #hair #haircare #hairlove #hairgoals #hairjoi #sharethejoi #thejoiofhealthyhair #behindthechair #modernsalon
@michelle.kateinhair and @salonglov outdid themselves with this transformation. Bold, black and brilliant! 🖤 🖤 🖤
Let your hair do the talking 💬
#joicoeurope formula:
Roots (Gray coverage)
LumiShine Permanent Crème Color
30g 4N + 30g 3N + 10g 3NA + 10g 5BA with Lumishine Developer 20vol
Mid/Ends
LumiShine Dimensional Deposit Demi-Permanent Crème Color
30g 6SB + 10g 1BS + 30g 6NA + 10g 3NA + LumiShine Developer 5 Vol
Blow-dried with Defy Damage Protective Shield, Dream Blowout, and Luster Lock Glossing Oil
Styled with Humidity Blocker+ and finished with Flip Turn
#joico #joicoeurope #joiconorway #repost #joicoformula #hairformula #joicoproducts #hairproducts #haircolor #brunette #grayhaircoverage #lumishine #lumishinedeveloper #defydamage #defydamageprotectiveshield #dreamblowout #lusterlock #glossingoil #humidityblocker #flipturn #hair #haircare #hairlove #hairgoals #hairjoi #sharethejoi #thejoiofhealthyhair #behindthechair #modernsalon
Aren’t these just some of the dreamiest blonde hair hues 🔮?
Your hair is a canvas of self-expression, take your pick!
A. Autumn Apricot
B. Silver Shadow
C. Purple Paradise
Want to know a little secret? We’ve got something in the pipeline that will enhance your blonde color for up to 3 washes. This at-home treatment will be out in time for your Christmas stockings 🎁, so keep an eye out! 👀
#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #blondehair #bondedbyblonde #summerhair #selfie #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
Aren’t these just some of the dreamiest blonde hair hues 🔮?
Your hair is a canvas of self-expression, take your pick!
A. Autumn Apricot
B. Silver Shadow
C. Purple Paradise
Want to know a little secret? We’ve got something in the pipeline that will enhance your blonde color for up to 3 washes. This at-home treatment will be out in time for your Christmas stockings 🎁, so keep an eye out! 👀
#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #blondehair #bondedbyblonde #summerhair #selfie #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
Find your perfect blonde shade using the Blonde Life Inspiration tool and enjoy the perfect results 💯
Find inspiration in our rose 🌹 gold blonde or strawberry 🍓 blonde shades and end your day off with a blushing smile 😊
Remember to share your masterpieces with us and stand a chance to be featured in our Blonde Life Hall of Fame. Show us how you use the tool in your post and tag @joicoeurope #blondelife #livetheblondelife
#joico #joicoeurope #blondelife #livetheblondelife #blondehair #blonde #blondebeauty #blondelifeinspirationtool #blondelifechallenge #blondelifedemiglosses #lumishine #haircolor #haircolorist #hairjoi #sharethejoi #thejoiofhealthyhair
Find your perfect blonde shade using the Blonde Life Inspiration tool and enjoy the perfect results 💯
Find inspiration in our rose 🌹 gold blonde or strawberry 🍓 blonde shades and end your day off with a blushing smile 😊
Remember to share your masterpieces with us and stand a chance to be featured in our Blonde Life Hall of Fame. Show us how you use the tool in your post and tag @joicoeurope #blondelife #livetheblondelife
#joico #joicoeurope #blondelife #livetheblondelife #blondehair #blonde #blondebeauty #blondelifeinspirationtool #blondelifechallenge #blondelifedemiglosses #lumishine #haircolor #haircolorist #hairjoi #sharethejoi #thejoiofhealthyhair
NEW PRODUCT ALERT‼️
Fall in love with taking care of your hair.
Imagine a product that will cure your hair from the inside out. Imagine no more! The NEW Defy Damage Detox Shampoo will rid your hair of all unhealthy substances, so that it not only looks and feels its best, but is bursting with good health 💝💝
#joico #joicoeurope #defydamage #joicodefydamage #defydamagedetoxshampoo #detox #detoxshampoo #hair #haircare #hairproducts #joicoproducts #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #goodhair #goodhairday
NEW PRODUCT ALERT‼️
Fall in love with taking care of your hair.
Imagine a product that will cure your hair from the inside out. Imagine no more! The NEW Defy Damage Detox Shampoo will rid your hair of all unhealthy substances, so that it not only looks and feels its best, but is bursting with good health 💝💝
#joico #joicoeurope #defydamage #joicodefydamage #defydamagedetoxshampoo #detox #detoxshampoo #hair #haircare #hairproducts #joicoproducts #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #goodhair #goodhairday
Have you made use of the Blonde Life Inspiration tool 💭? Search for the honey blonde 🍯 or caramel blonde 🥞 and achieve these gorgeous shades today 📍
Join the challenge by sharing a post showing us how you put the Blonde Life tool to use. Remember to tag @joicoeurope and #blondelife #livetheblondelife
#joico #joicoeurope #blondelife #livetheblondelife #blondehair #blonde #blondebeauty #blondelifeinspirationtool #blondelifechallenge #blondelifedemiglosses #lumishine #haircolor #haircolorist #hairjoi #sharethejoi #thejoiofhealthyhair
Have you made use of the Blonde Life Inspiration tool 💭? Search for the honey blonde 🍯 or caramel blonde 🥞 and achieve these gorgeous shades today 📍
Join the challenge by sharing a post showing us how you put the Blonde Life tool to use. Remember to tag @joicoeurope and #blondelife #livetheblondelife
#joico #joicoeurope #blondelife #livetheblondelife #blondehair #blonde #blondebeauty #blondelifeinspirationtool #blondelifechallenge #blondelifedemiglosses #lumishine #haircolor #haircolorist #hairjoi #sharethejoi #thejoiofhealthyhair
Beautifully crafted hair can make you feel invincible 💪. The hairstyles in the new JOICO 2024 Collection most definitely will.
The collection emphasizes volume and organic texture, offering a sense of softness and sensuality. They celebrate the popular done/undone look, providing a perfect balance of carefree sophistication.
Cut: Created by Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Created by Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color Mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Eliza @thehairdesk
#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #hairdresser #hairdressercommunity #salonfriendly #blondehair #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo #hairinspiration #hairgoals #hairlove #ittakesapro
Beautifully crafted hair can make you feel invincible 💪. The hairstyles in the new JOICO 2024 Collection most definitely will.
The collection emphasizes volume and organic texture, offering a sense of softness and sensuality. They celebrate the popular done/undone look, providing a perfect balance of carefree sophistication.
Cut: Created by Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Created by Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color Mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Eliza @thehairdesk
#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #hairdresser #hairdressercommunity #salonfriendly #blondehair #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo #hairinspiration #hairgoals #hairlove #ittakesapro
Low maintenance, ultimate shine, and minimum effort, this transformation by @hair.by.kymberly will make you green with envy 🐍
#joicoeurope formula:
Virgin Hair
LumiShine Permanent Color 20g 6NC + 10g 5NWB+ LumiShine Developer 5vol
#joico #joicoeurope #repost #haircolor #joicocolor #hair #haircolorist #haircare #lowmaintenance #hairtransformation #joicoformula #hairformula #hairproducts #joicoproducts #hairlove #hairenvy #hairgoals #lumishine #lumishinedeveloper
Low maintenance, ultimate shine, and minimum effort, this transformation by @hair.by.kymberly will make you green with envy 🐍
#joicoeurope formula:
Virgin Hair
LumiShine Permanent Color 20g 6NC + 10g 5NWB+ LumiShine Developer 5vol
#joico #joicoeurope #repost #haircolor #joicocolor #hair #haircolorist #haircare #lowmaintenance #hairtransformation #joicoformula #hairformula #hairproducts #joicoproducts #hairlove #hairenvy #hairgoals #lumishine #lumishinedeveloper
You don’t have to look far for hair color ideas, just look to your bed sheets 🛏 for inspiration. Not only are they soft and silky smooth, but your beautiful snow-white strands will give goddess vibes 🌬.
#joico #joicoeurope #coolandcolorful #blonde #blondehair #joicocolor #hairlove #hairgoals
You don’t have to look far for hair color ideas, just look to your bed sheets 🛏 for inspiration. Not only are they soft and silky smooth, but your beautiful snow-white strands will give goddess vibes 🌬.
#joico #joicoeurope #coolandcolorful #blonde #blondehair #joicocolor #hairlove #hairgoals
Imagine beautiful blonde hair that will blow everyone away 🤯. No need to imagine. Blonde Life Crème Lightener is JOICO’s fastest crème lightener that lifts hair up to 9+ levels, allowing you to go bombshell blonde and still have healthy looking hair. It really is a hero product 💎💎
#joico #joicoeurope #coolandcolorful #blondelife #blondelifecremelightener #hairproducts #joicoproducts #hair #hairsalon #haircolor #haircolorist #blondelife4all #livetheblondelife #hairjoi #sharethejoi #behindthechair #modernsalon
Imagine beautiful blonde hair that will blow everyone away 🤯. No need to imagine. Blonde Life Crème Lightener is JOICO’s fastest crème lightener that lifts hair up to 9+ levels, allowing you to go bombshell blonde and still have healthy looking hair. It really is a hero product 💎💎
#joico #joicoeurope #coolandcolorful #blondelife #blondelifecremelightener #hairproducts #joicoproducts #hair #hairsalon #haircolor #haircolorist #blondelife4all #livetheblondelife #hairjoi #sharethejoi #behindthechair #modernsalon
Healthy hair comes naturally with INNERJOI 🌱
If you’re looking for a product that has naturally derived ingredients 🍀 and packs a punch when it comes to performance, then try our Hydrate Detangler for all-day hydration and easy detangling. Made with upcycled apple 🍏 extract, this miracle product will hydrate 💦 your hair with only one use.
#joico #joicoeurope #innerjoi #joicoinnerjoi #hydratewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday
Healthy hair comes naturally with INNERJOI 🌱
If you’re looking for a product that has naturally derived ingredients 🍀 and packs a punch when it comes to performance, then try our Hydrate Detangler for all-day hydration and easy detangling. Made with upcycled apple 🍏 extract, this miracle product will hydrate 💦 your hair with only one use.
#joico #joicoeurope #innerjoi #joicoinnerjoi #hydratewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday
JOICO to the rescue! ⛑️
Haircare is just as important as health care 🛡️. Here’s how to keep your blonde hair in tip top shape all summer long.
💖💖💖
#joico #joicoeurope #coolandcolorful #summer #hair #haircare #firstaid #joicocolor #hairlove #hairgoals
JOICO to the rescue! ⛑️
Haircare is just as important as health care 🛡️. Here’s how to keep your blonde hair in tip top shape all summer long.
💖💖💖
#joico #joicoeurope #coolandcolorful #summer #hair #haircare #firstaid #joicocolor #hairlove #hairgoals
The latest metamorphosis from @studio.piekna.hair is a true masterpiece 👌. Fall in love with this deep, dark brown color with a hint of purple for perfection 💜💜.
This color adds depth and uniqueness to your hair. Are you ready to try it ❓
#joicoeurope formula:
LumiShine Permanent Color 3VV/4VV with Developer 5vol in equal parts
LumiShine Permanent Color 3N/INV with Developer 3vol in equal parts
Styling with K-PAK Color Therapy Luster Lock and JoiMist Firm Dry Finishing Spray
#joico #joicoeurope #repost #joicoformula #hairformula #lumishine #lumishinedeveloper #haircolor #kpak #kpakcolortherapy #kpaklusterlock #joimist #finishingspray #darkhair #hair #hairproducts #joicoproducts #haircolor #joicohaircolor #hairjoi #sharethjoi #thejoiofhealthyhair #hairgoals #hairstylist #behindthechair #modernsalon #ittakesapro
The latest metamorphosis from @studio.piekna.hair is a true masterpiece 👌. Fall in love with this deep, dark brown color with a hint of purple for perfection 💜💜.
This color adds depth and uniqueness to your hair. Are you ready to try it ❓
#joicoeurope formula:
LumiShine Permanent Color 3VV/4VV with Developer 5vol in equal parts
LumiShine Permanent Color 3N/INV with Developer 3vol in equal parts
Styling with K-PAK Color Therapy Luster Lock and JoiMist Firm Dry Finishing Spray
#joico #joicoeurope #repost #joicoformula #hairformula #lumishine #lumishinedeveloper #haircolor #kpak #kpakcolortherapy #kpaklusterlock #joimist #finishingspray #darkhair #hair #hairproducts #joicoproducts #haircolor #joicohaircolor #hairjoi #sharethjoi #thejoiofhealthyhair #hairgoals #hairstylist #behindthechair #modernsalon #ittakesapro
Recent #HairJoi Articles
10 hair care gift sets that will bring everyone on your list a little JOI
Want to spread holiday cheer and fabulous hair? We know the secret …
The JOI of youthful-looking hair
How to establish a routine for aging hair with Katrina Kelly, JOICO EMEA Senior Creative Color Artist Team member
Beautiful hair is ageless
JOICO EMEA Senior Creative Artist Ijan Davies Emrus shares 3 signs of aging hair (beyond going gray) & the solution to treating tired tresses.
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Tom Metcalf
David Murray
Alberto Di Domenico
Bruno Marc Giamattei
Marcus Giamattei
Bona Jorg
Sofie Schrauwen
Gregory Mastrostefano
Paul Watts
Dan Spiller
Ijan Davies Emrus
Valentina Malta
Robby Osselaer
Daniela Engström
Paolo Giamattei
Katrina Kelly
Sevda Durukan
Wesley Hannes
