BUILD BONDS FOR BRILLIANT BLONDES
With Bond-Building Arginine
See blonde hair in a whole new light with JOICO BLONDE LIFE – a system of lighteners & toners created just for blondes … and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.
JOICO Color Excellence Program
We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.
NEW LUMI10
Natural Copper & Natural Blue Ash Series
Create stunning copper and cool-brunette looks in a flash with new NC and NBA shades from LUMI10 - The 10-minute permanent hair color from JOICO that delivers 100% gray coverage with up to 2x the shine*. This luminous new lineup of richly pigmented shades delivers dimensional, natural copper and natural blue-ash tones with the same gorgeous LumiShine results you love – all in a fast-processing formula, so you can fill up your book with confidence.
No appointment? No problem: LUMI10 puts gray coverage on speed dial.
BEAUTIFUL HAIR IS AGELESS
Love your hair at any age with NEW JOICO YOUTHLOCK: Our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses!
No more hair worries at the party! JOICO ZERO HEAT locks in your style. It`s your ultimate party partner! 🎉🎉
#joico #joicoeurope #partyinstyle #partyinstylewithjoico #joicozeroheat #hairjoi #sharethejoi #shinyhealthyhair #shinyhealthycolor #stylingproducts #joicoproducts #joicostylingproducts #hairproducts #hairgoals
No more hair worries at the party! JOICO ZERO HEAT locks in your style. It`s your ultimate party partner! 🎉🎉
#joico #joicoeurope #partyinstyle #partyinstylewithjoico #joicozeroheat #hairjoi #sharethejoi #shinyhealthyhair #shinyhealthycolor #stylingproducts #joicoproducts #joicostylingproducts #hairproducts #hairgoals
Tired of your curls? It’s time 🕒 for a change.
You’ll love this radical but simple “new look” 💥💥💥by @leen.joico and @els.joico
#joicoeurope formula:
Roots:
LumiShine Demi-Liquids
½ 5WC + ½ 6NB + 5vol LumiShine developer
L&E
LumiShine Demi-Liquids
6NB + 5Vol LumiShine developer
#joico #joicoeurope #hair #haircolor #haircolorist #hairjoi #sharethejoi #newlook #nomorecurls #curlyhair #lumishine #lumishinedeveloper
Tired of your curls? It’s time 🕒 for a change.
You’ll love this radical but simple “new look” 💥💥💥by @leen.joico and @els.joico
#joicoeurope formula:
Roots:
LumiShine Demi-Liquids
½ 5WC + ½ 6NB + 5vol LumiShine developer
L&E
LumiShine Demi-Liquids
6NB + 5Vol LumiShine developer
#joico #joicoeurope #hair #haircolor #haircolorist #hairjoi #sharethejoi #newlook #nomorecurls #curlyhair #lumishine #lumishinedeveloper
Looking for the perfect stocking filler? Our year-end gift sets are compact, stylish, and filled with hair-loving goodies. 🧦🧦✨
#joico #joicoeurope #hair #haircare #hairjoi #giftjoi #sharethejoi #sharejoi #hairlove #shinyhealthyhair #healthyhair #thejoiofhealthyhair #hairgoals #hairfeels #hairproducts #joicoproducts #joicohair #defydamage #kpak #joicokpak #kpakcolortherapy #joifull #joifullhair #youthlock #joicocolorful #hydrasplash #moisturerecovery #moisturematch
Looking for the perfect stocking filler? Our year-end gift sets are compact, stylish, and filled with hair-loving goodies. 🧦🧦✨
#joico #joicoeurope #hair #haircare #hairjoi #giftjoi #sharethejoi #sharejoi #hairlove #shinyhealthyhair #healthyhair #thejoiofhealthyhair #hairgoals #hairfeels #hairproducts #joicoproducts #joicohair #defydamage #kpak #joicokpak #kpakcolortherapy #joifull #joifullhair #youthlock #joicocolorful #hydrasplash #moisturerecovery #moisturematch
Fiery hair colors are having a moment, and @katie.thestylehut shows us how it’s done! 🧡
Save the formula and create your own magical ‘red hair’ transformations 🌟 🌟 🌟
#Formula #joicoeurope:
Lumishine Permanent Crème Color 6NRG
LumiShine Developer 10Vol
#joico #joicoeurope #hair #haircare #haircolor #haircolorist #hairstylist #joicoproducts #hairproducts #lumishine #lumishinedeveloper #joicoformula #hairformula #hairgoals #redhair #fieryhair #bebold #hairfeels
Fiery hair colors are having a moment, and @katie.thestylehut shows us how it’s done! 🧡
Save the formula and create your own magical ‘red hair’ transformations 🌟 🌟 🌟
#Formula #joicoeurope:
Lumishine Permanent Crème Color 6NRG
LumiShine Developer 10Vol
#joico #joicoeurope #hair #haircare #haircolor #haircolorist #hairstylist #joicoproducts #hairproducts #lumishine #lumishinedeveloper #joicoformula #hairformula #hairgoals #redhair #fieryhair #bebold #hairfeels
TRANSFORMATION ALERT! 🚨 🚨 🚨
The best hair transformations are those that put a smile on your face. You’re going to love this switch up by @gregorymastrostefano 🧡 🧡 🧡
#joicoeurope formula:
Babylights with Blonde Life Lightening Powder + 5Vol Blonde Life developer
Balayage with Blonde Life Balayage Lightener + 10Vol LumiShine developer
All over
LumiShine Demi-Liquids
6WC + 5Vol LumiShine developer
#joico #joicoeurope #hair #hairtransformation #newlook #newhair #haircolor #haircolorist #lumishine #blondelife #babylights #balayage #hairjoi #sharethejoi
TRANSFORMATION ALERT! 🚨 🚨 🚨
The best hair transformations are those that put a smile on your face. You’re going to love this switch up by @gregorymastrostefano 🧡 🧡 🧡
#joicoeurope formula:
Babylights with Blonde Life Lightening Powder + 5Vol Blonde Life developer
Balayage with Blonde Life Balayage Lightener + 10Vol LumiShine developer
All over
LumiShine Demi-Liquids
6WC + 5Vol LumiShine developer
#joico #joicoeurope #hair #hairtransformation #newlook #newhair #haircolor #haircolorist #lumishine #blondelife #babylights #balayage #hairjoi #sharethejoi
Happiness is in a new haircut, and @danspiller2010 and @marcusgiamattei create pure JOI in this lovely layered look.
Visit https://www.joico.eu/pro-education for the full tutorial and more! 🧡 🧡 🧡
Credits:
Creative Artists: Gill Berry, Marcus Giamattei, Dan Spiller
Shoot Direction & Coordination: Bruno Giamattei
JOICO EMEA backstage team: Leen Valvekens & Lore Janssens & Marjolein van Wetten
Videography: D&A Films
Photography: Jamie Blanshard Photography
Styling: Ellen Spiller
Make-up: Katie Moore
Model: Anna Di Carlo
#joico #joicoeurope #joicoeducation #hair #hairtutorial #joicotutorial #blondelife #blondelifecolor #lumishine #youthlock #makeover #hairmakeover #hairinspo #hairinspiration
Happiness is in a new haircut, and @danspiller2010 and @marcusgiamattei create pure JOI in this lovely layered look.
Visit https://www.joico.eu/pro-education for the full tutorial and more! 🧡 🧡 🧡
Credits:
Creative Artists: Gill Berry, Marcus Giamattei, Dan Spiller
Shoot Direction & Coordination: Bruno Giamattei
JOICO EMEA backstage team: Leen Valvekens & Lore Janssens & Marjolein van Wetten
Videography: D&A Films
Photography: Jamie Blanshard Photography
Styling: Ellen Spiller
Make-up: Katie Moore
Model: Anna Di Carlo
#joico #joicoeurope #joicoeducation #hair #hairtutorial #joicotutorial #blondelife #blondelifecolor #lumishine #youthlock #makeover #hairmakeover #hairinspo #hairinspiration
Get ready to Party in Style with JOICO! Our styling products will make you dance the night away worry-free! 💃💃✨
#joico #joicoeurope #partyinstyle #partyinstylewithjoico #hairjoi #sharethejoi #shinyhealthyhair #shinyhealthycolor #stylingproducts #joicoproducts #joicostylingproducts #hairproducts #hairgoals
Get ready to Party in Style with JOICO! Our styling products will make you dance the night away worry-free! 💃💃✨
#joico #joicoeurope #partyinstyle #partyinstylewithjoico #hairjoi #sharethejoi #shinyhealthyhair #shinyhealthycolor #stylingproducts #joicoproducts #joicostylingproducts #hairproducts #hairgoals
Curly hair, don’t care! Thanks for the magic @bogdan.stoian.hair.makeup 😍
#joico #joicoeurope #hair #haircare #curlyhair #curls #girlswithcurls #redhair #fieryhair #lumishine #lumishinedeveloper #liquidcolor #haircolor #hairinspo #hairfeels #hairinspiration
Curly hair, don’t care! Thanks for the magic @bogdan.stoian.hair.makeup 😍
#joico #joicoeurope #hair #haircare #curlyhair #curls #girlswithcurls #redhair #fieryhair #lumishine #lumishinedeveloper #liquidcolor #haircolor #hairinspo #hairfeels #hairinspiration
Keep calm and go blonde! ☮☮☮
@sevdadurukan shows us how it’s done 👍
#joicoeurope Formula:
Balayage technique with Blonde Life Lightening powder and 20Vol Blonde Life Coconut Oil developer (1:2)
Roots 6N LumiShine Demi-Permanent Liquid Color and 5Vol LumiShine developer
Lengths and ends NEW Lumishine Demi-Permanent Liquid Color 9G + 9NB and 5Vol LumiShine developer
#joico #joicoeurope #makeover #hairmakeover #hair #haircare #haircolor #haircolorist #blonde #blondelife #livetheblondelife #bondedbyblonde #blondelifelighteningpowder #lumishine #lumishinedeveloper #coconutoil #hairjoi #sharethejoi #hairsalon #modernsalon #haircolorformula #hairgoals #hairfeels
Keep calm and go blonde! ☮☮☮
@sevdadurukan shows us how it’s done 👍
#joicoeurope Formula:
Balayage technique with Blonde Life Lightening powder and 20Vol Blonde Life Coconut Oil developer (1:2)
Roots 6N LumiShine Demi-Permanent Liquid Color and 5Vol LumiShine developer
Lengths and ends NEW Lumishine Demi-Permanent Liquid Color 9G + 9NB and 5Vol LumiShine developer
#joico #joicoeurope #makeover #hairmakeover #hair #haircare #haircolor #haircolorist #blonde #blondelife #livetheblondelife #bondedbyblonde #blondelifelighteningpowder #lumishine #lumishinedeveloper #coconutoil #hairjoi #sharethejoi #hairsalon #modernsalon #haircolorformula #hairgoals #hairfeels
Platinum blonde is often the go-to choice for celebrities, but you don’t have to be a celeb to rock this elegant, stylish and sophisticated look 💥💥💥 by @_bybona
Toning Formula:
Blonde Life Demi Gloss Liquid Toner
9V (25g) + Clear (20g) + 10SB (7g)
With Blonde Life Cocunut Oil Developer 5Vol.
#joico #joicoeurope #joicobelgium #hair #haircolor #hairolorist #blondehair #platinumblonde #blondelife #livetheblondelife #blondelife4all #behindthechair #mastersofbalayage #joicoliquids #joicoproducts #blondespecialist #thejoiofhealthyhair #bybona
Platinum blonde is often the go-to choice for celebrities, but you don’t have to be a celeb to rock this elegant, stylish and sophisticated look 💥💥💥 by @_bybona
Toning Formula:
Blonde Life Demi Gloss Liquid Toner
9V (25g) + Clear (20g) + 10SB (7g)
With Blonde Life Cocunut Oil Developer 5Vol.
#joico #joicoeurope #joicobelgium #hair #haircolor #hairolorist #blondehair #platinumblonde #blondelife #livetheblondelife #blondelife4all #behindthechair #mastersofbalayage #joicoliquids #joicoproducts #blondespecialist #thejoiofhealthyhair #bybona
Copper is in the air! ✨
The magic behind this fascinating copper shade lies in the perfect marriage of two exceptional hair color products: JOICO Blonde Life Color and JOICO Vero K-Pak Color portfolio. And of course, the magic hands of @gillberryjoico and @danspiller2010 ✂ ✂ ✂
Visit https://www.joico.eu/pro-education for the full tutorial and more! 🧡 🧡 🧡
Credits:
JOICO Creative Artists: Gill Berry, Marcus Giamattei, Dan Spiller
Shoot Direction & Coordination: Bruno Giamattei
JOICO EMEA backstage team: Leen Valvekens & Lore Janssens & Marjolein van Wetten
Videography: D&A Films
Photography: Jamie Blanshard
Photography Styling: Ellen Spiller Make-up: Katie Moore
Model: Cayetana Wilcox
#joico #joicoeurope #joicoeducation #hair #hairtutorial #joicotutorial #blondelife #blondelifecolor #verokpak #kpak #makeover #hairmakeover #hairinspo #hairinspiration
Copper is in the air! ✨
The magic behind this fascinating copper shade lies in the perfect marriage of two exceptional hair color products: JOICO Blonde Life Color and JOICO Vero K-Pak Color portfolio. And of course, the magic hands of @gillberryjoico and @danspiller2010 ✂ ✂ ✂
Visit https://www.joico.eu/pro-education for the full tutorial and more! 🧡 🧡 🧡
Credits:
JOICO Creative Artists: Gill Berry, Marcus Giamattei, Dan Spiller
Shoot Direction & Coordination: Bruno Giamattei
JOICO EMEA backstage team: Leen Valvekens & Lore Janssens & Marjolein van Wetten
Videography: D&A Films
Photography: Jamie Blanshard
Photography Styling: Ellen Spiller Make-up: Katie Moore
Model: Cayetana Wilcox
#joico #joicoeurope #joicoeducation #hair #hairtutorial #joicotutorial #blondelife #blondelifecolor #verokpak #kpak #makeover #hairmakeover #hairinspo #hairinspiration
Give the gift of healthy hair transformation this holiday season! Our year-end gift sets are just what you need to reach a whole new level of fabulousness ✨
#joico #joicoeurope #hair #haircare #hairjoi #giftjoi #sharethejoi #sharejoi #hairlove #shinyhealthyhair #healthyhair #thejoiofhealthyhair #hairgoals #hairfeels #hairproducts #joicoproducts #joicohair #blondelife #blondelifevioletshampoo #violetshampoo #youthlock #defydamage
Give the gift of healthy hair transformation this holiday season! Our year-end gift sets are just what you need to reach a whole new level of fabulousness ✨
#joico #joicoeurope #hair #haircare #hairjoi #giftjoi #sharethejoi #sharejoi #hairlove #shinyhealthyhair #healthyhair #thejoiofhealthyhair #hairgoals #hairfeels #hairproducts #joicoproducts #joicohair #blondelife #blondelifevioletshampoo #violetshampoo #youthlock #defydamage
Recent #HairJoi Articles
10 hair care gift sets that will bring everyone on your list a little JOI
Want to spread holiday cheer and fabulous hair? We know the secret …
The JOI of youthful-looking hair
How to establish a routine for aging hair with Katrina Kelly, JOICO EMEA Senior Creative Color Artist Team member
Beautiful hair is ageless
JOICO EMEA Senior Creative Artist Ijan Davies Emrus shares 3 signs of aging hair (beyond going gray) & the solution to treating tired tresses.
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Dan Spiller
Valentina Malta
Stefano Alonzo
Bruno Marc Giamattei
Paul Watts
Daniela Engström
Wesley Hannes
Sofie Schrauwen
Katrina Kelly
Alberto Di Domenico
Sevda Durukan
Marcus Giamattei
Paolo Giamattei
Bona Jorg
Gill Berry
Gregory Mastrostefano
Robby Osselaer
Tom Ross
David Murray
