NEW INNERJOI™
Flash Forward To Stronger Hair. Discover the latest editions to our damage-defying regimen!
BUILD BONDS FOR BRILLIANT BLONDES
With Bond-Building Arginine
See blonde hair in a whole new light with JOICO BLONDE LIFE – a system of lighteners & toners created just for blondes … and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.
JOICO Color Excellence Program
We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.
NEW LUMI10
Natural Copper & Natural Blue Ash Series
Create stunning copper and cool-brunette looks in a flash with new NC and NBA shades from LUMI10 - The 10-minute permanent hair color from JOICO that delivers 100% gray coverage with up to 2x the shine*. This luminous new lineup of richly pigmented shades delivers dimensional, natural copper and natural blue-ash tones with the same gorgeous LumiShine results you love – all in a fast-processing formula, so you can fill up your book with confidence.
No appointment? No problem: LUMI10 puts gray coverage on speed dial.
BEAUTIFUL HAIR IS AGELESS
Love your hair at any age with NEW JOICO YOUTHLOCK: Our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses!
Stay blonde, stay fabulous with this beautiful color transformation by @halohairbyalanajenner 💯
#joicoeurope formula:
JOICO Blonde Life lightening powder with Blonde Life Coconut Oil Developer 20vol, at the back and then 30vol for the very top
Blonde Life Violet Shampoo and Conditioner left the shampoo on for 5mins
#joico #joicoeurope #repost #blondelife #blondelife4all #livetheblondelife #coconutoil #hair #haircolor #haircolorist #shampoo #blondelifevioletshampoo #violetshampoo #hairjoi #sharethejoi #hairpro #behindthechair
Stay blonde, stay fabulous with this beautiful color transformation by @halohairbyalanajenner 💯
#joicoeurope formula:
JOICO Blonde Life lightening powder with Blonde Life Coconut Oil Developer 20vol, at the back and then 30vol for the very top
Blonde Life Violet Shampoo and Conditioner left the shampoo on for 5mins
#joico #joicoeurope #repost #blondelife #blondelife4all #livetheblondelife #coconutoil #hair #haircolor #haircolorist #shampoo #blondelifevioletshampoo #violetshampoo #hairjoi #sharethejoi #hairpro #behindthechair
Life is more beautiful 🥰 when you discover the right products 🧴. Take in the scent of Coconut 🥥 and Abyssinian oils and let your hair soak 🛀🏿 in all the goodness of our NEW INNERJOI Strengthen collection.
#joico #joicoeurope #joicoinnerjoi #strengthenwithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
Life is more beautiful 🥰 when you discover the right products 🧴. Take in the scent of Coconut 🥥 and Abyssinian oils and let your hair soak 🛀🏿 in all the goodness of our NEW INNERJOI Strengthen collection.
#joico #joicoeurope #joicoinnerjoi #strengthenwithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
All you need in life is love ❤ and great hair, and with JOICO, you get both 👐.
With this year’s JOICO 2024 Collection you can witness the outpouring 🙏 of love by our JOICO artists, using salon-friendly techniques which result in fabulous hairstyles ⭐ ⭐ ⭐
Are you ready to put your expertise to the test?
Cut: Created by Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Created by Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color Mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Eliza @thehairdesk
#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #hairdresser #hairdressercommunity #salonfriendly #blondehair #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo #hairinspiration #hairgoals #hairlove #ittakesapro
All you need in life is love ❤ and great hair, and with JOICO, you get both 👐.
With this year’s JOICO 2024 Collection you can witness the outpouring 🙏 of love by our JOICO artists, using salon-friendly techniques which result in fabulous hairstyles ⭐ ⭐ ⭐
Are you ready to put your expertise to the test?
Cut: Created by Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Created by Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color Mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Eliza @thehairdesk
#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #hairdresser #hairdressercommunity #salonfriendly #blondehair #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo #hairinspiration #hairgoals #hairlove #ittakesapro
Pop the champagne 🥂 🥂 and #playitcool because you’ll be feeling extra tipsy when leaving the salon with that sought-after icy blonde result 🧊 ❄️. With our NEW JOICO Blonde Life Silverlight Lightening powder, cool blonde is now at your fingertips 🖐. This cool-as-can-be formula is designed with charcoal to counteract brassiness.
#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight #joicosilverlight #joicohaircolor #hair #haircolor #haircolorist #hairdresser #hairpro #newproduct #joicoproduct #hairjoi #sharethejoi #silverhair #icyblonde #coolblonde #behindthechair #thejoiofhealthyhair #ittakesapro
Pop the champagne 🥂 🥂 and #playitcool because you’ll be feeling extra tipsy when leaving the salon with that sought-after icy blonde result 🧊 ❄️. With our NEW JOICO Blonde Life Silverlight Lightening powder, cool blonde is now at your fingertips 🖐. This cool-as-can-be formula is designed with charcoal to counteract brassiness.
#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight #joicosilverlight #joicohaircolor #hair #haircolor #haircolorist #hairdresser #hairpro #newproduct #joicoproduct #hairjoi #sharethejoi #silverhair #icyblonde #coolblonde #behindthechair #thejoiofhealthyhair #ittakesapro
Want the secret 🤫 to longer lasting hair color? Then look no further than JOICO INNERJOI Preserve. This fade-fighting trio is packed with all the ingredients (all naturally derived) 🍀 🍀 needed to keep your mane happier for longer 🔗
#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday #hairgoals
Want the secret 🤫 to longer lasting hair color? Then look no further than JOICO INNERJOI Preserve. This fade-fighting trio is packed with all the ingredients (all naturally derived) 🍀 🍀 needed to keep your mane happier for longer 🔗
#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday #hairgoals
NEW PRODUCT ALERT! 📢 📢
There is no silver bullet 💥 to success, but GREAT hair is a good start, and we’ve got exactly what you need to get going. Introducing the NEW Blonde Life Silverlight Lightening Powder. It’s everything you can expect from Blonde Life and more. With this charcoal lightener, those cool blonde results are now at your fingertips. The power is yours!
#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight #joicosilverlight #joicohaircolor #hair #haircolor #haircolorist #hairdresser #hairpro #newproduct #joicoproduct #behindthechair #hairjoi #sharethejoi #thejoiofhealthyhair #silverhair #icyblonde #coolblonde #ittakesapro
NEW PRODUCT ALERT! 📢 📢
There is no silver bullet 💥 to success, but GREAT hair is a good start, and we’ve got exactly what you need to get going. Introducing the NEW Blonde Life Silverlight Lightening Powder. It’s everything you can expect from Blonde Life and more. With this charcoal lightener, those cool blonde results are now at your fingertips. The power is yours!
#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight #joicosilverlight #joicohaircolor #hair #haircolor #haircolorist #hairdresser #hairpro #newproduct #joicoproduct #behindthechair #hairjoi #sharethejoi #thejoiofhealthyhair #silverhair #icyblonde #coolblonde #ittakesapro
It’s Summertime 🌴🍹🍉⛱️🥥
Hair gets lighter
Skin gets darker
Water gets warmer
Drinks get colder 🍻
Music gets louder 🎵
Nights get longer
Life gets cool and colorful 🍭
#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
It’s Summertime 🌴🍹🍉⛱️🥥
Hair gets lighter
Skin gets darker
Water gets warmer
Drinks get colder 🍻
Music gets louder 🎵
Nights get longer
Life gets cool and colorful 🍭
#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
Have silver hair envy? 🐍
Then #steelthespotlight with our NEW Blonde Life Demi Gloss Steel Shades. They are cool, silvery, striking and perfectly on-trend. Is the world 🌎 even ready for you?
#joico #joicoeurope #playitcool #blondelife #hair #hairtoner #steelshades #haircolor #haircolorist #joicohaircolor #hairdresser #hairpro #newproduct #joicoproduct #silverhair #hairjoi #hairinspiration #sharethejoi #behindthechair #thejoiofhealthyhair #icyblonde #coolblonde #blueviolet #ittakesapro
Have silver hair envy? 🐍
Then #steelthespotlight with our NEW Blonde Life Demi Gloss Steel Shades. They are cool, silvery, striking and perfectly on-trend. Is the world 🌎 even ready for you?
#joico #joicoeurope #playitcool #blondelife #hair #hairtoner #steelshades #haircolor #haircolorist #joicohaircolor #hairdresser #hairpro #newproduct #joicoproduct #silverhair #hairjoi #hairinspiration #sharethejoi #behindthechair #thejoiofhealthyhair #icyblonde #coolblonde #blueviolet #ittakesapro
Summer is here 🌞 🌞 🌞. Don’t forget to grab your ice-coffee 🥤 before your next hair appointment 📅. From light caramel and honey brown, to mocha and chocolate brown, your hair color is as versatile your cup of java. We’re here to embrace and protect all hair colors with our Cool & Colorful campaign, and we’ll have you in and out of the salon before your drink is done.
#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
Summer is here 🌞 🌞 🌞. Don’t forget to grab your ice-coffee 🥤 before your next hair appointment 📅. From light caramel and honey brown, to mocha and chocolate brown, your hair color is as versatile your cup of java. We’re here to embrace and protect all hair colors with our Cool & Colorful campaign, and we’ll have you in and out of the salon before your drink is done.
#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
You’re never fully dressed without great hair and we’ve got what you need to transform your hair care routine 🕤. Our INNERJOI formulas provide all the styling you want without the harsh ingredients you don’t. From blowouts to beach waves, this duo provides the ideal foundation for a beautifully finished look 🤩
#joico #joicoeurope #joicohair #joicoinnerjoi #stylewithINNERJOI #joicocleanbeauty #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #vegan #sustainableproducts #earthfriendly #liveresponsibly #hairjoi #sharethejoi #thejoiofhealthyhair #hairgoals #hairreels #goodhair #goodhairday
You’re never fully dressed without great hair and we’ve got what you need to transform your hair care routine 🕤. Our INNERJOI formulas provide all the styling you want without the harsh ingredients you don’t. From blowouts to beach waves, this duo provides the ideal foundation for a beautifully finished look 🤩
#joico #joicoeurope #joicohair #joicoinnerjoi #stylewithINNERJOI #joicocleanbeauty #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #vegan #sustainableproducts #earthfriendly #liveresponsibly #hairjoi #sharethejoi #thejoiofhealthyhair #hairgoals #hairreels #goodhair #goodhairday
Sorry I can’t hear you over the volume of my hair… 👱🏻♀️
This fabulous look was brought to life 🧨🧨 by @carohjort_hair @colorbygian @emeliewinroth using the NEW 2024 Blonde Life Signature Balayage technique by our Blonde Ambassador Germany, @_bybona
Put it to the test:
#joicoeurope formula:
Face Frame air touch with Blonde Life SilverLight Lightening Powder + LumiShine Developer 10 Volume 1:1,5
Teasy Lights Blonde Life SilverLight Lightening Powder + Blonde Life Coconut Oil developer 20 Volume 1:2
K-Pak Hair Repair
Root stretch formula LumiShine Demi-Permanent Liquid Color 20ml 6N + 20ml 6SB + 40ml LumiShine Developer 5 Volume 1:1
Toner Lengths and ends LumiShine Demi-Permanent Liquid Color 15ml 9G + 15ml 10V + 30ml 9NV + 60ml LumiShine Developer 5 Volume 1:1
#joico #joicoeurope #hairformula #joicoformula #hair #haircare #hairdresser #hairproducts #joicoproducts #balayage #signaturebalayage #blondelife #londelife4all #livetheblondelife #bondedbyblonde #blondelifesilverlight #joicosilverlight #playitcool #lumishine #lumishinedeveloper #kpak #hairrepair #blondelifeambassadors
Sorry I can’t hear you over the volume of my hair… 👱🏻♀️
This fabulous look was brought to life 🧨🧨 by @carohjort_hair @colorbygian @emeliewinroth using the NEW 2024 Blonde Life Signature Balayage technique by our Blonde Ambassador Germany, @_bybona
Put it to the test:
#joicoeurope formula:
Face Frame air touch with Blonde Life SilverLight Lightening Powder + LumiShine Developer 10 Volume 1:1,5
Teasy Lights Blonde Life SilverLight Lightening Powder + Blonde Life Coconut Oil developer 20 Volume 1:2
K-Pak Hair Repair
Root stretch formula LumiShine Demi-Permanent Liquid Color 20ml 6N + 20ml 6SB + 40ml LumiShine Developer 5 Volume 1:1
Toner Lengths and ends LumiShine Demi-Permanent Liquid Color 15ml 9G + 15ml 10V + 30ml 9NV + 60ml LumiShine Developer 5 Volume 1:1
#joico #joicoeurope #hairformula #joicoformula #hair #haircare #hairdresser #hairproducts #joicoproducts #balayage #signaturebalayage #blondelife #londelife4all #livetheblondelife #bondedbyblonde #blondelifesilverlight #joicosilverlight #playitcool #lumishine #lumishinedeveloper #kpak #hairrepair #blondelifeambassadors
Cool blondes in HOT demand? ☝️
Play it cool with the NEW Silverlight Lightening Powder. You only live once, so give your hair the VIP treatment it deserves and let it glisten with shine ✨ ✨ ✨
#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight, #joicosilverlight #joicohaircolor #hairdresser #hairpro #newproduct #joicoproduct #icyblonde #coolblonde #viptreament #hair #haircolor #haircolorist #silverhair #hairjoi #hairinspiration #sharethejoi #thejoiofhealthyhair #behindthechair #ittakesapro
Cool blondes in HOT demand? ☝️
Play it cool with the NEW Silverlight Lightening Powder. You only live once, so give your hair the VIP treatment it deserves and let it glisten with shine ✨ ✨ ✨
#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight, #joicosilverlight #joicohaircolor #hairdresser #hairpro #newproduct #joicoproduct #icyblonde #coolblonde #viptreament #hair #haircolor #haircolorist #silverhair #hairjoi #hairinspiration #sharethejoi #thejoiofhealthyhair #behindthechair #ittakesapro
Recent #HairJoi Articles
10 hair care gift sets that will bring everyone on your list a little JOI
Want to spread holiday cheer and fabulous hair? We know the secret …
The JOI of youthful-looking hair
How to establish a routine for aging hair with Katrina Kelly, JOICO EMEA Senior Creative Color Artist Team member
Beautiful hair is ageless
JOICO EMEA Senior Creative Artist Ijan Davies Emrus shares 3 signs of aging hair (beyond going gray) & the solution to treating tired tresses.
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Tom Metcalf
Valentina Malta
Gregory Mastrostefano
Paolo Giamattei
Robby Osselaer
Daniela Engström
Sofie Schrauwen
Bona Jorg
Alberto Di Domenico
Sevda Durukan
Bruno Marc Giamattei
Paul Watts
Katrina Kelly
Wesley Hannes
Gill Berry
Dan Spiller
Marcus Giamattei
Ijan Davies Emrus
