How to play?

Pair our Christmas giftboxes by turning them and discover the hidden message underneath!

Press to start the game!

BUILD BONDS FOR BRILLIANT BLONDES
With Bond-Building Arginine

See blonde hair in a whole new light with JOICO BLONDE LIFE – a system of lighteners & toners created just for blondes … and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.

JOICO Color Excellence Program

We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.

NEW LUMI10
Natural Copper & Natural Blue Ash Series

Create stunning copper and cool-brunette looks in a flash with new NC and NBA shades from LUMI10 - The 10-minute permanent hair color from JOICO that delivers 100% gray coverage with up to 2x the shine*. This luminous new lineup of richly pigmented shades delivers dimensional, natural copper and natural blue-ash tones with the same gorgeous LumiShine results you love – all in a fast-processing formula, so you can fill up your book with confidence.
No appointment? No problem: LUMI10 puts gray coverage on speed dial.

BEAUTIFUL HAIR IS AGELESS

Love your hair at any age with NEW JOICO YOUTHLOCK: Our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses!

We are on Instagram
In this reel, @abbiephillis_hair showcase how they add depth and dimension to their hair, but still keep the ends popping 🌟🌟🌟

We just love the results on this one and we managed to get our hands on the formula, just for you…

If you give it a go, don’t forget to share your results and tag us 🏷️ in your post.

Formula #joicoeurope:
Highlights: Blonde Life Lightening Powder + Blonde Life Coconut Oil developer 5vol
LumiShine Demi-Permanent Liquid Color 6N + 5Vol Lumishine Developer
Lumishine Demi-Permanent Liquid Color in low light and Toner LumiShine Demi-Permanent Liquid Color 6SB + 5Vol LumiShine developer root shadow

#joico #joicoeurope #hair #haircolor #joicocolor #hairdimension #hairstylist #hairsalon #joicoformula #hairformula #blondelife #lumishine #coconutoil #demipermanentcolor #liquidcolor

In this reel, @abbiephillis_hair showcase how they add depth and dimension to their hair, but still keep the ends popping 🌟🌟🌟

We just love the results on this one and we managed to get our hands on the formula, just for you…

If you give it a go, don’t forget to share your results and tag us 🏷️ in your post.

Formula #joicoeurope:
Highlights: Blonde Life Lightening Powder + Blonde Life Coconut Oil developer 5vol
LumiShine Demi-Permanent Liquid Color 6N + 5Vol Lumishine Developer
Lumishine Demi-Permanent Liquid Color in low light and Toner LumiShine Demi-Permanent Liquid Color 6SB + 5Vol LumiShine developer root shadow

#joico #joicoeurope #hair #haircolor #joicocolor #hairdimension #hairstylist #hairsalon #joicoformula #hairformula #blondelife #lumishine #coconutoil #demipermanentcolor #liquidcolor
...

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Yes that’s right! It’s just 21 days to go… 🎄 🎄 🎄

Does finding a gift for your family and friends feel like an almost impossible task? Not with JOICO. Look no further because our year-end gift sets will leave your hair feeling beautiful and strong, so you can enjoy the holiday season fuss-free. 💪💪✨

What is your favourite pastime this festive season? 

#joico #joicoeurope #hair #haircare #hairjoi #giftjoi #sharethejoi #sharejoi #hairlove #shinyhealthyhair #healthyhair #thejoiofhealthyhair #hairgoals #hairfeels #hairproducts #joicoproducts #joicohair #defydamage #kpak #joicokpak #kpakcolortherapy #joifull #joifullhair #youthlock #joicocolorful #hydrasplash #moisturerecovery #moisturematch

Yes that’s right! It’s just 21 days to go… 🎄 🎄 🎄

Does finding a gift for your family and friends feel like an almost impossible task? Not with JOICO. Look no further because our year-end gift sets will leave your hair feeling beautiful and strong, so you can enjoy the holiday season fuss-free. 💪💪✨

What is your favourite pastime this festive season?

#joico #joicoeurope #hair #haircare #hairjoi #giftjoi #sharethejoi #sharejoi #hairlove #shinyhealthyhair #healthyhair #thejoiofhealthyhair #hairgoals #hairfeels #hairproducts #joicoproducts #joicohair #defydamage #kpak #joicokpak #kpakcolortherapy #joifull #joifullhair #youthlock #joicocolorful #hydrasplash #moisturerecovery #moisturematch
...

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We’re searching for words to describe this HOT transformation…🔥🔥🔥 help us out in the comments! 💬

Creative direction: Bruno Marc Giamattei @lisatktran brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010. 
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe 
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen

❤️❤️❤️

#joico #joicoeurope #copperhair #hairjoi #sharethejoi #hair #haircare #hairstyle #hairstylist #hairtransformation #newlook #makeover #hairgoals #hairsinpo #hairinspiration

We’re searching for words to describe this HOT transformation…🔥🔥🔥 help us out in the comments! 💬

Creative direction: Bruno Marc Giamattei @lisatktran brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010.
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen

❤️❤️❤️

#joico #joicoeurope #copperhair #hairjoi #sharethejoi #hair #haircare #hairstyle #hairstylist #hairtransformation #newlook #makeover #hairgoals #hairsinpo #hairinspiration
...

21 2
No more hair worries at the party! JOICO ZERO HEAT locks in your style. It's your ultimate party partner! 🎉🎉
 
#joico #joicoeurope #partyinstyle #partyinstylewithjoico #joicozeroheat #hairjoi #sharethejoi #shinyhealthyhair #shinyhealthycolor #stylingproducts #joicoproducts #joicostylingproducts #hairproducts #hairgoals

No more hair worries at the party! JOICO ZERO HEAT locks in your style. It`s your ultimate party partner! 🎉🎉

#joico #joicoeurope #partyinstyle #partyinstylewithjoico #joicozeroheat #hairjoi #sharethejoi #shinyhealthyhair #shinyhealthycolor #stylingproducts #joicoproducts #joicostylingproducts #hairproducts #hairgoals
...

52 2
Tired of your curls? It’s time 🕒 for a change. 

You’ll love this radical but simple “new look” 💥💥💥by @leen.joico and @els.joico

#joicoeurope formula: 
Roots: 
LumiShine Demi-Liquids 
½ 5WC + ½ 6NB + 5vol LumiShine developer 
L&E 
LumiShine Demi-Liquids 
6NB + 5Vol LumiShine developer 

#joico #joicoeurope #hair #haircolor #haircolorist #hairjoi #sharethejoi #newlook #nomorecurls #curlyhair #lumishine #lumishinedeveloper

Tired of your curls? It’s time 🕒 for a change.

You’ll love this radical but simple “new look” 💥💥💥by @leen.joico and @els.joico

#joicoeurope formula:
Roots:
LumiShine Demi-Liquids
½ 5WC + ½ 6NB + 5vol LumiShine developer
L&E
LumiShine Demi-Liquids
6NB + 5Vol LumiShine developer

#joico #joicoeurope #hair #haircolor #haircolorist #hairjoi #sharethejoi #newlook #nomorecurls #curlyhair #lumishine #lumishinedeveloper
...

42 2
Looking for the perfect stocking filler? Our year-end gift sets are compact, stylish, and filled with hair-loving goodies. 🧦🧦✨ 

#joico #joicoeurope #hair #haircare #hairjoi #giftjoi #sharethejoi #sharejoi #hairlove #shinyhealthyhair #healthyhair #thejoiofhealthyhair #hairgoals #hairfeels #hairproducts #joicoproducts #joicohair #defydamage #kpak #joicokpak #kpakcolortherapy #joifull #joifullhair #youthlock #joicocolorful #hydrasplash #moisturerecovery #moisturematch

Looking for the perfect stocking filler? Our year-end gift sets are compact, stylish, and filled with hair-loving goodies. 🧦🧦✨

#joico #joicoeurope #hair #haircare #hairjoi #giftjoi #sharethejoi #sharejoi #hairlove #shinyhealthyhair #healthyhair #thejoiofhealthyhair #hairgoals #hairfeels #hairproducts #joicoproducts #joicohair #defydamage #kpak #joicokpak #kpakcolortherapy #joifull #joifullhair #youthlock #joicocolorful #hydrasplash #moisturerecovery #moisturematch
...

112 2
TRANSFORMATION ALERT! 🚨 🚨 🚨 

The best hair transformations are those that put a smile on your face. You’re going to love this switch up by @gregorymastrostefano 🧡 🧡 🧡

#joicoeurope formula: 
Babylights with Blonde Life Lightening Powder + 5Vol Blonde Life developer
Balayage with Blonde Life Balayage Lightener + 10Vol LumiShine developer 
All over 
LumiShine Demi-Liquids 
6WC + 5Vol LumiShine developer 

#joico #joicoeurope #hair #hairtransformation #newlook #newhair #haircolor #haircolorist #lumishine #blondelife #babylights #balayage #hairjoi #sharethejoi

TRANSFORMATION ALERT! 🚨 🚨 🚨

The best hair transformations are those that put a smile on your face. You’re going to love this switch up by @gregorymastrostefano 🧡 🧡 🧡

#joicoeurope formula:
Babylights with Blonde Life Lightening Powder + 5Vol Blonde Life developer
Balayage with Blonde Life Balayage Lightener + 10Vol LumiShine developer
All over
LumiShine Demi-Liquids
6WC + 5Vol LumiShine developer

#joico #joicoeurope #hair #hairtransformation #newlook #newhair #haircolor #haircolorist #lumishine #blondelife #babylights #balayage #hairjoi #sharethejoi
...

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Happiness is in a new haircut, and @danspiller2010 and @marcusgiamattei create pure JOI in this lovely layered look.

Visit https://www.joico.eu/pro-education for the full tutorial and more! 🧡 🧡 🧡 

Credits:
Creative Artists: Gill Berry, Marcus Giamattei, Dan Spiller​
Shoot Direction & Coordination: Bruno Giamattei ​
JOICO EMEA backstage team: Leen Valvekens & Lore Janssens & Marjolein van Wetten​
Videography: D&A Films​
Photography: Jamie Blanshard Photography​
Styling: Ellen Spiller​
Make-up: Katie Moore​
Model: Anna Di Carlo
 
#joico #joicoeurope #joicoeducation #hair #hairtutorial #joicotutorial #blondelife #blondelifecolor #lumishine #youthlock #makeover #hairmakeover #hairinspo #hairinspiration

Happiness is in a new haircut, and @danspiller2010 and @marcusgiamattei create pure JOI in this lovely layered look.

Visit https://www.joico.eu/pro-education for the full tutorial and more! 🧡 🧡 🧡

Credits:
Creative Artists: Gill Berry, Marcus Giamattei, Dan Spiller​
Shoot Direction & Coordination: Bruno Giamattei ​
JOICO EMEA backstage team: Leen Valvekens & Lore Janssens & Marjolein van Wetten​
Videography: D&A Films​
Photography: Jamie Blanshard Photography​
Styling: Ellen Spiller​
Make-up: Katie Moore​
Model: Anna Di Carlo

#joico #joicoeurope #joicoeducation #hair #hairtutorial #joicotutorial #blondelife #blondelifecolor #lumishine #youthlock #makeover #hairmakeover #hairinspo #hairinspiration
...

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Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.