New
Defy Damage
The Next Generation of Bond Building
Home Care System
The at-home system protects all hair types from the ravaging effects of daily heat styling, UV exposure and environmental pollution that lead to dry, dull, lackluster locks.
ProSeries
An easy 2-step system that provides complete protection throughout the chemical process, while perfecting color and lightening results!
A Glistening Collection
Keep Your Color Vibrant and Healthy-Looking
These celebrity how to’s are frightfully easy
Vacation hair hacks that make travel a breeze
The Defy Damage duo that just won Hollywood Life Awards
Learn how Julianne Hough keeps her blonde hair healthy (at home!)
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Katrina Kelly
Daniela Engström
Sabrina Hill
Sevda Durukan
Denise Walsh
