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NEW INNERJOI

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Flash Forward To Stronger Hair. Discover the latest editions to our damage-defying regimen!

BUILD BONDS FOR BRILLIANT BLONDES
With Bond-Building Arginine

See blonde hair in a whole new light with JOICO BLONDE LIFE – a system of lighteners & toners created just for blondes … and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.

JOICO Color Excellence Program

We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.

NEW LUMI10
Natural Copper & Natural Blue Ash Series

Create stunning copper and cool-brunette looks in a flash with new NC and NBA shades from LUMI10 - The 10-minute permanent hair color from JOICO that delivers 100% gray coverage with up to 2x the shine*. This luminous new lineup of richly pigmented shades delivers dimensional, natural copper and natural blue-ash tones with the same gorgeous LumiShine results you love – all in a fast-processing formula, so you can fill up your book with confidence.
No appointment? No problem: LUMI10 puts gray coverage on speed dial.

BEAUTIFUL HAIR IS AGELESS

Love your hair at any age with NEW JOICO YOUTHLOCK: Our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses!

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The best color in world is the one that looks good on you!

If you want to expand your color knowledge, then the JOICO Color Excellence Program will equip you with everything you need to bring life to your rainbow of clients 🌈

After all, practice makes perfect 👌

Visit our website joico.eu/pro-education/color-excellence/ to find out more about this incredible program!

#joico #joicoeurope #colorexcellence #joicocolorexcellence #joicohair #joicosalon #hairstylist #haircolor #haircolorist #colorist #hairpro #colorpro #ittakesapro #joicocolor #behindthechair #hairtutorials #colorskills #modernsalon #hairjoi #sharethejoi #goodhairday

The best color in world is the one that looks good on you!

If you want to expand your color knowledge, then the JOICO Color Excellence Program will equip you with everything you need to bring life to your rainbow of clients 🌈

After all, practice makes perfect 👌

Visit our website joico.eu/pro-education/color-excellence/ to find out more about this incredible program!

#joico #joicoeurope #colorexcellence #joicocolorexcellence #joicohair #joicosalon #hairstylist #haircolor #haircolorist #colorist #hairpro #colorpro #ittakesapro #joicocolor #behindthechair #hairtutorials #colorskills #modernsalon #hairjoi #sharethejoi #goodhairday
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Hot or smart? Straight or curly?

We had a good laugh 🤣 at this week’s edition of JOICO’s This or That.

Can you guess who will pick what? 🤭
@gillberryjoico @wesleyhannes @paologiamatteihair @__katrinakelly_ @davidmurray_____ @_bybona

#joico #joicoeurope #guestartists #joicoguestartists #thisorthat #thisorthatgame #funandgames #hairjoi #sharethejoi #joicoprofessional #hairstylist #hairpro #hairdressing #thejoiofhealthyhair

Hot or smart? Straight or curly?

We had a good laugh 🤣 at this week’s edition of JOICO’s This or That.

Can you guess who will pick what? 🤭
@gillberryjoico @wesleyhannes @paologiamatteihair @__katrinakelly_ @davidmurray_____ @_bybona

#joico #joicoeurope #guestartists #joicoguestartists #thisorthat #thisorthatgame #funandgames #hairjoi #sharethejoi #joicoprofessional #hairstylist #hairpro #hairdressing #thejoiofhealthyhair
...

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Nothing keeps your hair looking its best quite like a deep conditioner. Our NEW INNERJOI Preserve Conditioner was created just for you. Yes, you 👉

Give your color-treated hair the care and protection 🛡️ it needs.

HOW TO:
Apply to clean, damp hair 💆🏻‍♀️
Leave in 1 minute 🕚
Rinse 🚿

#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday

Nothing keeps your hair looking its best quite like a deep conditioner. Our NEW INNERJOI Preserve Conditioner was created just for you. Yes, you 👉

Give your color-treated hair the care and protection 🛡️ it needs.

HOW TO:
Apply to clean, damp hair 💆🏻‍♀️
Leave in 1 minute 🕚
Rinse 🚿

#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
...

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When it comes to JOICO, you can expect only the best - the best products, the best education and the best techniques. 

Remember, the best technique isn’t always the most complex 🧩 You can now achieve amazing results with the brilliant Signature Balayage Technique 2024, presented by our Blonde Life Ambassador Germany @_bybona

This technique uses the AirTouch and American Balayage Technique to create a seamless blend of color.

It’s sophisticated and special and can be used in everyday salon life. There are no limits.

Visit creative tutorials on our website joico.eu and for more details.

#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro #behindthechair

When it comes to JOICO, you can expect only the best - the best products, the best education and the best techniques.

Remember, the best technique isn’t always the most complex 🧩 You can now achieve amazing results with the brilliant Signature Balayage Technique 2024, presented by our Blonde Life Ambassador Germany @_bybona

This technique uses the AirTouch and American Balayage Technique to create a seamless blend of color.

It’s sophisticated and special and can be used in everyday salon life. There are no limits.

Visit creative tutorials on our website joico.eu and for more details.

#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro #behindthechair
...

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Keeping the body hydrated is important 💦💦. Same thing with your hair.

The NEW INNERJOI Hydrate collection provides much needed hydration for your hair and sculp. Naturally formulated with Aloe 🌵 and Apple 🍏 extract, Hydrate will replenish your hair, leaving it fresh, soft and shiny ✨✨✨

Is Hydrate for you?

Anyone who feels their hair is dry and who is looking for a vegan, natural and sustainable haircare range will love this product’s results 📈

#joico #joicoeurope #joicoinnerjoi #hydratewithINNERJOI #joicocleanbeauty #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #vegan #veganprotein #sustainableproducts #earthfriendly #liveresponsibly #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday

Keeping the body hydrated is important 💦💦. Same thing with your hair.

The NEW INNERJOI Hydrate collection provides much needed hydration for your hair and sculp. Naturally formulated with Aloe 🌵 and Apple 🍏 extract, Hydrate will replenish your hair, leaving it fresh, soft and shiny ✨✨✨

Is Hydrate for you?

Anyone who feels their hair is dry and who is looking for a vegan, natural and sustainable haircare range will love this product’s results 📈

#joico #joicoeurope #joicoinnerjoi #hydratewithINNERJOI #joicocleanbeauty #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #vegan #veganprotein #sustainableproducts #earthfriendly #liveresponsibly #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
...

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The creative process is all about collaboration 🤝. We decided to bring our Blonde Life Ambassadors @leashawhair , @vital_salon together for a day or two, taught them the NEW 2024 Blonde Life Signature Balayage technique by our Blonde Ambassador Germany, @_bybona and waited to see the MAGIC happen 🪄🪄

Now feast your eyes 👀

#joicoeurope formula:
Face Frame air touch with Blonde Life Lightening Powder + Blonde Life coconut oil developer 5 Volume 1:2
Teasy Lights Blonde Life Lightening Powder + Blonde Life Coconut oil developer 20 Volume 1:2
K-Pak Hair Repair
Root stretch formula LumiShine Demi-Permanent Liquid Color 20ml 6NB + 20ml 6SB + 40ml LumiShine developer 5 Volume
Toner Lengths and ends Face Frame LumiShine Demi-Permanent Liquid Color 15ml 9G + 15ml 9NB + 30ml LumiShine developer 5 Volume
Toner overall LumiShine Demi-Permanent Liquid Color 20ml 9G + 20ml 10V + 2ml 6CCR + LumiShine developer 5 Volume

#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro #behindthechair

The creative process is all about collaboration 🤝. We decided to bring our Blonde Life Ambassadors @leashawhair , @vital_salon together for a day or two, taught them the NEW 2024 Blonde Life Signature Balayage technique by our Blonde Ambassador Germany, @_bybona and waited to see the MAGIC happen 🪄🪄

Now feast your eyes 👀

#joicoeurope formula:
Face Frame air touch with Blonde Life Lightening Powder + Blonde Life coconut oil developer 5 Volume 1:2
Teasy Lights Blonde Life Lightening Powder + Blonde Life Coconut oil developer 20 Volume 1:2
K-Pak Hair Repair
Root stretch formula LumiShine Demi-Permanent Liquid Color 20ml 6NB + 20ml 6SB + 40ml LumiShine developer 5 Volume
Toner Lengths and ends Face Frame LumiShine Demi-Permanent Liquid Color 15ml 9G + 15ml 9NB + 30ml LumiShine developer 5 Volume
Toner overall LumiShine Demi-Permanent Liquid Color 20ml 9G + 20ml 10V + 2ml 6CCR + LumiShine developer 5 Volume

#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro #behindthechair
...

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