Defy Damage

The Next Generation of Bond Building

Home Care System

The at-home system protects all hair types from the ravaging effects of daily heat styling, UV exposure and environmental pollution that lead to dry, dull, lackluster locks.


An easy 2-step system that provides complete protection throughout the chemical process, while perfecting color and lightening results!


Hydrates without weighing hair down

Coconut Water-infused

For fine/medium hair


Deeply replenishes moisture

Nourishes with Jojoba Oil

For thick/coarse hair


Both leave hair looking instantly replenished, shiny, and healthy!


The Next Generation of Bond Building

Lumishine hair color model


Nude Glow

Take natural to new heights with LumiShine’s Natural Warm Series, a range of universally flattering, radiant shades. From sand to sable, beachy-bronze and beyond, the collection mingles warmth with luminous nude tones.

Learn More

Recent #HairJoi Articles

4 fast Valentine looks you’ll love20200213142919

4 fast Valentine looks you’ll love

HELLO, BEAUTIFUL BRAID A classic braid stays true all night long…so does a fishtail if you want to switch things up for the n...
Sizzling styles for date-night hair20200210163955

Sizzling styles for date-night hair

Are you seeing hearts and flowers? We certainly are — along with the hairstyles that guarantee you get them. From seriously r...
These celebrity how to’s are frightfully easy20191016152530

These celebrity how to’s are frightfully easy

WHEN YOU WANT TO BE…CARRIE BRADSHAWSexy and citified, TV’s famous textured “half-do” from the ’90s is all the rage again.HOW-...
Vacation hair hacks that make travel a breeze20190616125230

Vacation hair hacks that make travel a breeze

You live for vacation. But we’re pretty sure you don’t live for vacation hair, which can be as much of a hassle as trying to ...

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.