DISCOVER THE POWER OF 10!
NEW LUMISHINE LUMI10 QUICK COVERAGE PERMANENT COLOR
Time is money so make every minute count with LUMI10™. This professional permanent hair color is formulated with the Quick Coverage System™ to deliver 100% gray coverage in just 10 minutes while also achieving up to 2x the shine.* Now you can make time for more clients while still expecting the same predictable results from the LumiShine collection.
*vs. untreated damaged hair
STYLE & FINISH
Elevate your style with forward-thinking products designed to protect hair from the daily effects of environmental exposure. From humidity to pollution, UV rays to the effects of heat tools.
IT’S A COLORFUL LIFE – MAKE IT LAST!
DYE-ING TO PRESERVE THAT FIERCE, FABULOUS, VIBRANT COLOR LONG AFTER YOUR SALON VISIT? COMMIT FOR THE LONG HAUL WITH NEW JOICO COLORFUL.
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.