BUILD BONDS FOR BRILLIANT BLONDES
With Bond-Building Arginine
See blonde hair in a whole new light with JOICO BLONDE LIFE – a system of lighteners & toners created just for blondes … and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.
JOICO Color Excellence Program
We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.
NEW LUMI10
Natural Copper & Natural Blue Ash Series
Create stunning copper and cool-brunette looks in a flash with new NC and NBA shades from LUMI10 - The 10-minute permanent hair color from JOICO that delivers 100% gray coverage with up to 2x the shine*. This luminous new lineup of richly pigmented shades delivers dimensional, natural copper and natural blue-ash tones with the same gorgeous LumiShine results you love – all in a fast-processing formula, so you can fill up your book with confidence.
No appointment? No problem: LUMI10 puts gray coverage on speed dial.
BEAUTIFUL HAIR IS AGELESS
Love your hair at any age with NEW JOICO YOUTHLOCK: Our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses!
Which color team are you? 😍
💙 Color Intensity Peri-Wink
❤️ Color Intensity Ruby Red
💜 Color Intensity Amethyst Purple
💛 Color Intensity Yellow
Which color team are you? 😍
💙 Color Intensity Peri-Wink
❤️ Color Intensity Ruby Red
💜 Color Intensity Amethyst Purple
💛 Color Intensity Yellow
Oh, those cool blondes! Have you tried the NEW LumiShine Demi-Permanent Liquid Violets? #lumishine 💜
You’re about to make your blonde clients sooo joi-ful — because 9 brand-new LumiShine Demi Permanent Liquid shades have arrived to expand your super-cool options.
Available in 3 gorgeous #Joico tonal series:
♡ Violet Gold (VG)
♡ Platinum Violet (PV)
♡ Blue Violet (BV)
Oh, those cool blondes! Have you tried the NEW LumiShine Demi-Permanent Liquid Violets? #lumishine 💜
You’re about to make your blonde clients sooo joi-ful — because 9 brand-new LumiShine Demi Permanent Liquid shades have arrived to expand your super-cool options.
Available in 3 gorgeous #Joico tonal series:
♡ Violet Gold (VG)
♡ Platinum Violet (PV)
♡ Blue Violet (BV)
Sandy blonde anyone? ⛱️
Color by @nik_cdcateliertorino
#joico #joicoeurope #sandyblonde #blondehair #hair #haircare #haircolor
Sandy blonde anyone? ⛱️
Color by @nik_cdcateliertorino
#joico #joicoeurope #sandyblonde #blondehair #hair #haircare #haircolor
Are you ready to spark a whole new love affair with Color? Our Color Intensity collection will open your mind & heart to unlimited creative possibilities. Tag us using #colorintensity & #joicocolorintensity so we can see all your fab looks!
#joico #joicoeurope #colorintensity #haircolor #bebold #daring #funkyhair
Are you ready to spark a whole new love affair with Color? Our Color Intensity collection will open your mind & heart to unlimited creative possibilities. Tag us using #colorintensity & #joicocolorintensity so we can see all your fab looks!
#joico #joicoeurope #colorintensity #haircolor #bebold #daring #funkyhair
Did this cherry red 🍒🍒🍒 just stop your scroll? How gorgeous?
@hairculles absolutely nailed this hair transformation ✔️
Let us know what you think in the comments section 🖊️
#joico #joicoeurope #beforeandafter #hairtransformation #hair #hairculles #haircare #haircolor #redhair #hairsalon
Did this cherry red 🍒🍒🍒 just stop your scroll? How gorgeous?
@hairculles absolutely nailed this hair transformation ✔️
Let us know what you think in the comments section 🖊️
#joico #joicoeurope #beforeandafter #hairtransformation #hair #hairculles #haircare #haircolor #redhair #hairsalon
Any look created using Ruby Red will be the cherry on TOP🍒 What’s your favorite Color Intensity shade?
#joico #joicoeurope #colorintensity #rubyred #ShareTheJoi #haircolor #longlastingcolor
Any look created using Ruby Red will be the cherry on TOP🍒 What’s your favorite Color Intensity shade?
#joico #joicoeurope #colorintensity #rubyred #ShareTheJoi #haircolor #longlastingcolor
Hair is a true expression of self. If you’ve been eyeing this gold copper look on Pinterest
📌 for some time now, then it’s time to take the leap.
@doeldoeshair shows us how it’s done 👩🦰👩🦰👩🦰
#joico #joicoeurope #hair #haircolor #redhair #copperhair #pinterest #selfexpression
Hair is a true expression of self. If you’ve been eyeing this gold copper look on Pinterest
📌 for some time now, then it’s time to take the leap.
@doeldoeshair shows us how it’s done 👩🦰👩🦰👩🦰
#joico #joicoeurope #hair #haircolor #redhair #copperhair #pinterest #selfexpression
Flat hair 🫓. No problem.
You can now get your desired voluminous, big bouncy hair with our JoiFull Volumizing Styler.
#joico #joicoeurope #joifull #hair #haircare #volumizingshampoo
Flat hair 🫓. No problem.
You can now get your desired voluminous, big bouncy hair with our JoiFull Volumizing Styler.
#joico #joicoeurope #joifull #hair #haircare #volumizingshampoo
Bronde Balayage, Caramel Sundae Curls and a gorgeous Glossy Copper … just a few looks you can expect to see. 👌 All achieved by using our NEW #BlondeLife products:
✨ Balayage Lightener
✨ Blonde Life Demi Gloss in 8N, 10N, 9SB, 10SB, 9V, 10V & CLEAR
✨ Coconut Developers in 5 Volume, 20 Volume & 40 Volume
✨ Blonde Life Powder Lightener packaging
Credits:
Creative Direction & Hair Design: Daniela Engström, @danielaeng_hair, Sofie Schrauwen @sofiebobhead, Paul Watts @paulwatts.life, Sevda Durukan @sevdadurukan
Photography: Ivo de Kok @studio_ivodekok
Video: D&A Films @da_films
Make-Up: Sabrina Zwartjes
Models: Sabine, Melissa, Jet, Elvi, Finn, Alina, Charlene @tuttimodels
Bronde Balayage, Caramel Sundae Curls and a gorgeous Glossy Copper … just a few looks you can expect to see. 👌 All achieved by using our NEW #BlondeLife products:
✨ Balayage Lightener
✨ Blonde Life Demi Gloss in 8N, 10N, 9SB, 10SB, 9V, 10V & CLEAR
✨ Coconut Developers in 5 Volume, 20 Volume & 40 Volume
✨ Blonde Life Powder Lightener packaging
Credits:
Creative Direction & Hair Design: Daniela Engström, @danielaeng_hair, Sofie Schrauwen @sofiebobhead, Paul Watts @paulwatts.life, Sevda Durukan @sevdadurukan
Photography: Ivo de Kok @studio_ivodekok
Video: D&A Films @da_films
Make-Up: Sabrina Zwartjes
Models: Sabine, Melissa, Jet, Elvi, Finn, Alina, Charlene @tuttimodels
Here’s an exclusive behind-the-scenes look at what went down when 4 hairdressers put our newly enhanced Blonde Life collection to the test. Let’s just say, the results are THRILLING! 🥰 #blondelife
Are you ready to see how Blonde Life builds Bonds for Strong Blondes? 🙋♀️🙋🙋♂️ Featuring the #JOICO NEW Blonde Life:
✨ Balayage Lightener
✨ Blonde Life Demi Gloss in 8N, 10N, 9SB, 10SB, 9V, 10V & CLEAR
✨ Coconut Developers in 5 Volume, 20 Volume & 40 Volume
✨ Blonde Life Powder Lightener packaging
#BondedbyBlonde EMEA Team:
⭐Senior Creative (Color) Artist JOICO EMEA @sevdadurukan
⭐Senior Creative (Color) Artist JOICO EMEA @paulwatts.life
⭐Creative (Color) Artist JOICO EMEA @danielaeng_hair
⭐JOICO Color Ambassador @sofiebobhead
Credits:
Photography: Ivo de Kok @studio_ivodekok
Video: D&A Films @da_films
Make-Up: Sabrina Zwartjes
Models: Sabine, Melissa, Jet, Elvi, Finn, Alina, Charlene @tuttimodels
Here’s an exclusive behind-the-scenes look at what went down when 4 hairdressers put our newly enhanced Blonde Life collection to the test. Let’s just say, the results are THRILLING! 🥰 #blondelife
Are you ready to see how Blonde Life builds Bonds for Strong Blondes? 🙋♀️🙋🙋♂️ Featuring the #JOICO NEW Blonde Life:
✨ Balayage Lightener
✨ Blonde Life Demi Gloss in 8N, 10N, 9SB, 10SB, 9V, 10V & CLEAR
✨ Coconut Developers in 5 Volume, 20 Volume & 40 Volume
✨ Blonde Life Powder Lightener packaging
#BondedbyBlonde EMEA Team:
⭐Senior Creative (Color) Artist JOICO EMEA @sevdadurukan
⭐Senior Creative (Color) Artist JOICO EMEA @paulwatts.life
⭐Creative (Color) Artist JOICO EMEA @danielaeng_hair
⭐JOICO Color Ambassador @sofiebobhead
Credits:
Photography: Ivo de Kok @studio_ivodekok
Video: D&A Films @da_films
Make-Up: Sabrina Zwartjes
Models: Sabine, Melissa, Jet, Elvi, Finn, Alina, Charlene @tuttimodels
It’s been 5 years since @ashallurebeauty ‘s client did anything to her hair. It was time for a change and we absolutely love the results.
You know what they say: ‘New hair, New you!’
#newhair #joico #hairtransformation #ashallurebeauty #balayage #haircolor
It’s been 5 years since @ashallurebeauty ‘s client did anything to her hair. It was time for a change and we absolutely love the results.
You know what they say: ‘New hair, New you!’
#newhair #joico #hairtransformation #ashallurebeauty #balayage #haircolor
Are you constantly frustrated by the yellow, brassy tones that keep making an appearance?
Well, with Blonde Life Violet Shampoo and Conditioner, you’ll never lose your cool, maintaining both your hair and your stress levels.
#joico #joicoeurope #blonde #blondehair #blondelife #violetshampoo #violetconditioner #nomorebrassytones #haircare #haircolor #hairtreatment
Are you constantly frustrated by the yellow, brassy tones that keep making an appearance?
Well, with Blonde Life Violet Shampoo and Conditioner, you’ll never lose your cool, maintaining both your hair and your stress levels.
#joico #joicoeurope #blonde #blondehair #blondelife #violetshampoo #violetconditioner #nomorebrassytones #haircare #haircolor #hairtreatment
Recent #HairJoi Articles
The JOI of youthful-looking hair
How to establish a routine for aging hair with Katrina Kelly, JOICO EMEA Senior Creative Color Artist Team member
Beautiful hair is ageless
JOICO EMEA Senior Creative Artist Ijan Davies Emrus shares 3 signs of aging hair (beyond going gray) & the solution to treating tired tresses.
NEW JOICO Vero K-Pak Color Masterpiece Collection 2023
While the rock & roll influence might be nothing new for hair, Sofie Schrauwen & Robby Osselaer have crafted the NEW JOICO Masterpiece Collection 2023 to capture a brilliant balance between carefree abandon and daring rebellion, which makes these artists legendary in their own right.
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Stefano Alonzo
Robby Osselaer
Gregory Mastrostefano
Sofie Schrauwen
Paolo Giamattei
Daniela Engström
Dan Spiller
Gill Berry
Ijan Davies Emrus
Alberto Di Domenico
Katrina Kelly
Marcus Giamattei
Paul Watts
Bruno Marc Giamattei
Sevda Durukan
Bona Jorg
