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NEW INNERJOI

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Flash Forward To Stronger Hair. Discover the latest editions to our damage-defying regimen!

BUILD BONDS FOR BRILLIANT BLONDES
With Bond-Building Arginine

See blonde hair in a whole new light with JOICO BLONDE LIFE – a system of lighteners & toners created just for blondes … and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.

JOICO Color Excellence Program

We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.

NEW LUMI10
Natural Copper & Natural Blue Ash Series

Create stunning copper and cool-brunette looks in a flash with new NC and NBA shades from LUMI10 - The 10-minute permanent hair color from JOICO that delivers 100% gray coverage with up to 2x the shine*. This luminous new lineup of richly pigmented shades delivers dimensional, natural copper and natural blue-ash tones with the same gorgeous LumiShine results you love – all in a fast-processing formula, so you can fill up your book with confidence.
No appointment? No problem: LUMI10 puts gray coverage on speed dial.

BEAUTIFUL HAIR IS AGELESS

Love your hair at any age with NEW JOICO YOUTHLOCK: Our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses!

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You’re never fully dressed without great hair ✂️. Bring new life to your hair with this stunning formula by @sacha_thehaircompanyely ✨✨✨

#joicoeurope formula:
JOICO Blonde Life Balayage Lightener with Blonde Life Coconut Oil Developer 20vol
Root melt with LumiShine Demi-Permanent Creme Color 6n/6nw equal parts and LumiShine Developer 5vol 
Mid/ends with LumiShine Demi-Permanent Liquid Color 8nwb and LumiShine Developer 5vol
Styling with Dream Blowout, Colorful Anti-Fade Serum, Humidity Blocker+

#joico #joicoeurope #repost #joicoformula #hairformula #hair #haircare #newhair #hairrefresh #blondelife #balayage #coconutoil #blondelifedeveloper #rootmelt #lumishine #lumishinedeveloper #dreamblowout #colorful #antifadeserum #humidityblocker #hairjoi #sharethejoi #hairinspo #hairgoals

You’re never fully dressed without great hair ✂️. Bring new life to your hair with this stunning formula by @sacha_thehaircompanyely ✨✨✨

#joicoeurope formula:
JOICO Blonde Life Balayage Lightener with Blonde Life Coconut Oil Developer 20vol
Root melt with LumiShine Demi-Permanent Creme Color 6n/6nw equal parts and LumiShine Developer 5vol
Mid/ends with LumiShine Demi-Permanent Liquid Color 8nwb and LumiShine Developer 5vol
Styling with Dream Blowout, Colorful Anti-Fade Serum, Humidity Blocker+

#joico #joicoeurope #repost #joicoformula #hairformula #hair #haircare #newhair #hairrefresh #blondelife #balayage #coconutoil #blondelifedeveloper #rootmelt #lumishine #lumishinedeveloper #dreamblowout #colorful #antifadeserum #humidityblocker #hairjoi #sharethejoi #hairinspo #hairgoals
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Behind every cloud ☁️ there’s a silver lining…🌤️

Coming soon, stay tuned.

#joico #joicoeurope #blondelife #blondelifesilverlight #silverlight #joicosilverlight #blondehair #haircolor #haircolorist #behindthechair #hairjoi #sharethejoi

Behind every cloud ☁️ there’s a silver lining…🌤️

Coming soon, stay tuned.

#joico #joicoeurope #blondelife #blondelifesilverlight #silverlight #joicosilverlight #blondehair #haircolor #haircolorist #behindthechair #hairjoi #sharethejoi
...

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How to stop hair color from fading?

The answer: JOICO INNERJOI Preserve 🌺🌺🌺

We got the experts to create the perfect fade-fighting products, so you can worry less about your hair and more about getting through your day. 

You can thank us later 🖐

#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday

How to stop hair color from fading?

The answer: JOICO INNERJOI Preserve 🌺🌺🌺

We got the experts to create the perfect fade-fighting products, so you can worry less about your hair and more about getting through your day.

You can thank us later 🖐

#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
...

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Messy undone looks and textured mullets redefine cool in this year’s JOICO Collection. Here’s a casual unkept look that’s so on trend and simple enough to achieve in the salon 🎀🎀🎀.

❝For the new collection, we took inspiration from the Pantone Color of the year 2024 which is peach fuzz, a fun playful hue that is extremely versatile too!❞ - Valentina Malta, Next Gen Artist JOICO EMEA and Educator for JOICO Italy.

Cut: Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Zoe @thehairdesk

#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #bobhaircut #bob #hairdresser #hairdressercommunity #salonfriendly #coolblonde #pastelblonde #pasteltints #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo

Messy undone looks and textured mullets redefine cool in this year’s JOICO Collection. Here’s a casual unkept look that’s so on trend and simple enough to achieve in the salon 🎀🎀🎀.

❝For the new collection, we took inspiration from the Pantone Color of the year 2024 which is peach fuzz, a fun playful hue that is extremely versatile too!❞ - Valentina Malta, Next Gen Artist JOICO EMEA and Educator for JOICO Italy.

Cut: Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Zoe @thehairdesk

#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #bobhaircut #bob #hairdresser #hairdressercommunity #salonfriendly #coolblonde #pastelblonde #pasteltints #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo
...

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We all strive to give our clients exactly what they want 🤝. And to make your job easier, JOICO provides high performance products 🧴 that help you deliver. With our Blonde Life Lighteners, you can now unleash your imagination. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.

The Blonde Life Balayage Lightener lifts hair up to 7+ levels in a single application. It’s simple, fast and effective; it’s JOICO Cool & Colorful 

🤍🤍🤍

#joico #joicoeurope #coolandcolorful #hair #haircolor #haircolorist #behindthechair #blonde #blondehair #blondelife #blondelifelightener #livetheblondelife #blondebeauty #blondelife4all #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair

We all strive to give our clients exactly what they want 🤝. And to make your job easier, JOICO provides high performance products 🧴 that help you deliver. With our Blonde Life Lighteners, you can now unleash your imagination. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.

The Blonde Life Balayage Lightener lifts hair up to 7+ levels in a single application. It’s simple, fast and effective; it’s JOICO Cool & Colorful

🤍🤍🤍

#joico #joicoeurope #coolandcolorful #hair #haircolor #haircolorist #behindthechair #blonde #blondehair #blondelife #blondelifelightener #livetheblondelife #blondebeauty #blondelife4all #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
...

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Want to stand out from the crowd? Then Color Excellence is for you 👉

The program offers an elite, intensive color bootcamp made by professionals, for professionals 🏅. It’s an experience that will not only deepen your fundamental knowledge about hair but will also push your boundaries and challenge you to achieve dazzling color results 🎨🖌️

Visit our website joico.eu/pro-education/color-excellence/ to find out more about this incredible program!

#joico #joicoeurope #colorexcellence #joicocolorexcellence #joicohair #joicosalon #hairstylist #haircolor #haircolorist #colorist #hairpro #colorpro #ittakesapro #joicocolor #behindthechair #hairtutorials #colorskills #modernsalon #hairjoi #sharethejoi #goodhairday

Want to stand out from the crowd? Then Color Excellence is for you 👉

The program offers an elite, intensive color bootcamp made by professionals, for professionals 🏅. It’s an experience that will not only deepen your fundamental knowledge about hair but will also push your boundaries and challenge you to achieve dazzling color results 🎨🖌️

Visit our website joico.eu/pro-education/color-excellence/ to find out more about this incredible program!

#joico #joicoeurope #colorexcellence #joicocolorexcellence #joicohair #joicosalon #hairstylist #haircolor #haircolorist #colorist #hairpro #colorpro #ittakesapro #joicocolor #behindthechair #hairtutorials #colorskills #modernsalon #hairjoi #sharethejoi #goodhairday
...

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Looking for a product that is better suited to your needs? 💯

Guess what? We’ve formulated something that is sure to pique your interest. Our NEW INNERJOI collection is made up of a selection of sustainable products that are kinder to your hair and the planet 🌎

All the products are made without Silicones, Parabens, Gluten, SLS/SLES Sulfates, Phthalates, and Mineral Oil 🧪

Gosh, that’s a lot to take in. In short, this unique line is the clean beauty regimen you’ve been looking for.

Sustainability Makes Us JOIful!

#joico #joicoeurope #innerjoi #joicoinnerjoi #joicocleanbeauty #cleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday

Looking for a product that is better suited to your needs? 💯

Guess what? We’ve formulated something that is sure to pique your interest. Our NEW INNERJOI collection is made up of a selection of sustainable products that are kinder to your hair and the planet 🌎

All the products are made without Silicones, Parabens, Gluten, SLS/SLES Sulfates, Phthalates, and Mineral Oil 🧪

Gosh, that’s a lot to take in. In short, this unique line is the clean beauty regimen you’ve been looking for.

Sustainability Makes Us JOIful!

#joico #joicoeurope #innerjoi #joicoinnerjoi #joicocleanbeauty #cleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday
...

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When it comes to your hair, the details are important. Your hair is your crown 👑 and you should wear it like a queen.

Start by choosing the right products. Start with JOICO Heat Hero 💥 💥 💥

The instant you spray it on, this brilliant hair guardian springs into action. The glossing thermal protector will guard your hair against any potential heat damage ♨️, caused by blow-dryers, flat irons, and other damaging heat-styling tools.

Here’s why you’ll love it:

Provides thermal protection up 232°C
Heat-activated, split-end mender
Boosts Shine
Protects against pollution
Paraben-free

❤️❤️❤️

#joico #joicoeurope #heathero #joicoheathero #hair #healthyhair #thermalprotection #hairjoi #heatstyling #styling

When it comes to your hair, the details are important. Your hair is your crown 👑 and you should wear it like a queen.

Start by choosing the right products. Start with JOICO Heat Hero 💥 💥 💥

The instant you spray it on, this brilliant hair guardian springs into action. The glossing thermal protector will guard your hair against any potential heat damage ♨️, caused by blow-dryers, flat irons, and other damaging heat-styling tools.

Here’s why you’ll love it:

Provides thermal protection up 232°C
Heat-activated, split-end mender
Boosts Shine
Protects against pollution
Paraben-free

❤️❤️❤️

#joico #joicoeurope #heathero #joicoheathero #hair #healthyhair #thermalprotection #hairjoi #heatstyling #styling
...

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No time to spare for healthy hair? Then our Defy Damage In A Flash 7-Second Bond Builder was created just for you 👉

Quick and easy, this rinse-out treatment 🚿 will deliver visible results in seconds ⏱️, leaving your hair silky smooth without weighing it down.

Give your hair the extra boost it needs and soon your friends will be asking you for your secret. Go ahead, tell them 😉

#joicoINAFLASH #joicodefydamage #defydamage #joico #joicoeurope #hair #haircare #hairproducts #joicoproducts #hairrevolution #bondbuilding #healthyhair #stronghair

No time to spare for healthy hair? Then our Defy Damage In A Flash 7-Second Bond Builder was created just for you 👉

Quick and easy, this rinse-out treatment 🚿 will deliver visible results in seconds ⏱️, leaving your hair silky smooth without weighing it down.

Give your hair the extra boost it needs and soon your friends will be asking you for your secret. Go ahead, tell them 😉

#joicoINAFLASH #joicodefydamage #defydamage #joico #joicoeurope #hair #haircare #hairproducts #joicoproducts #hairrevolution #bondbuilding #healthyhair #stronghair
...

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