K-PAK
Celebrating over four decades of healthy hair with our iconic repair regimen!
K-PAK
Think your locks are a lost cause? Meet our damaged hair hero, K-PAK!
The iconic hair care collection has a new look & new technology designed to rescue and restore distressed tresses to their shining, healthy-looking glory.
K-PAK Color Therapy
Need next-level color protection and the power of K-PAK reconstruction? Formulated with African Manketti, Argan oil and the latest JOICO SmartRelease™ liposome technology, our K-PAK Color Therapy collection helps lock in stunningly beautiful color vibrancy and knock out hair damage in one powerful punch.
HOT STYLE. ZERO HEAT.
Hydrates without weighing hair down
Coconut Water-infused
For fine/medium hair
Dull & Dry? Watch These Winter-Hair Transformations…
Salon-Style Holiday Curls To Copy At Home
Say Goodbye To Dry: Your Winter Hair Boosters Are Here
Stay positive with hacks from the European (color) design team!
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Ijan Davies
David Murray
Bruno Marc Giamattei
Katrina Kelly
Gill Berry
Daniela Engström
Paul Watts
Robby Osselaer
Dan Spiller
Denise Walsh
Altin Ismaili
Alberto Di Domenico
Marcus Giamattei
Sevda Durukan
Ryan Nicoletti-Dowd
Sofie Schrauwen
Bruno Marc Giamattei