JOICO Color Excellence Program
We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.

NEW LUMISHINE LUMI10
Time is money so make every minute count with lumi10™. This professional permanent hair color is formulated with the quick coverage system™ to deliver 100% gray coverage in just 10 minutes while also achieving up to 2x the shine.

IT’S A COLORFUL LIFE – MAKE IT LAST!
DYE-ING TO PRESERVE THAT FIERCE, FABULOUS, VIBRANT COLOR LONG AFTER YOUR SALON VISIT? COMMIT FOR THE LONG HAUL WITH JOICO COLORFUL.
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Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.

Paul Watts

Sofie Schrauwen

Bruno Marc Giamattei

Ijan Davies Emrus

Daniela Engström

James Atkinson

Sevda Durukan

Gill Berry

Dan Spiller

Alberto Di Domenico

Marcus Giamattei

Robby Osselaer

Katrina Kelly
