Come giocare?
Abbina le nostre confezioni regalo di Natale girandole e scopri il messaggio nascosto sotto!





















RINFORZA IL CAPELLO PER BIONDI BRILLANTI
Con la Bond-Building Arginine
Guardate i capelli biondi sotto una luce completamente nuova con JOICO BLONDE LIFE, un sistema di schiarenti e tonalizzanti creato appositamente per le bionde… e per coloro che vogliono raggiungere nuovi livelli, senza sacrificare la lucentezza o la condizione dei capelli. Grazie alla formula potenziata con Arginina che rafforza i legami dei capelli e alla miscela di oli Tamanu & Monoi, Blonde Life aiuta a contrastare i toni caldi indesiderati, lo sbiadimento, i toni spenti e i danni* che i capelli biondi devono affrontare ogni giorno.
JOICO Color Excellence Program
SIAMO ORGOGLIOSI DI PRESENTARE IL NOSTRO JOICO COLOR EXCELLENCE PROGRAM. UN ESCLUSIVO E INTENSIVO BOOTCAMP SUL COLORE FATTO DA PROFESSIONISTI, PER PROFESSIONISTI.

SCOPRI LA POTENZA DEL COLORE
NUOVO LUMI10 Natural Copper & Natural Blue Ash Series
LUMI10. NC e NBA di LUMI10, la tinta permanente di JOICO che agisce in 10 minuti offrendo una copertura al 100% dei capelli bianchi e restituendo una brillantezza fino a due volte superiore.
Questa nuova luminosa linea di tinte riccamente pigmentate offre toni dimensionali, come il rame naturale e il blu-cenere naturale, insieme al risultato splendente LumiShine che tanto amate… tutto in una formula a rapida lavorazione, che vi permetterà di riempire la vostra agenda in tutta tranquillità.

STYLE & FINISH
Eleva il tuo stile con prodotti all'avanguardia progettati per proteggere i capelli dalle conseguenze dell’esposizione quotidiana agli agenti ambientali. Dall'umidità all'inquinamento, dai raggi UV agli effetti degli strumenti a caldo per lo styling.

YOUTHLOCK
PRENDETEVI CURA E AMATE I VOSTRI CAPELLI A QUALSIASI ETÀ CON IL NUOVO JOICO YOUTHLOCK: LA NOSTRA COLLEZIONE VERAMENTE RIVOLUZIONARIA CHE RECUPERA IL MOVIMENTO, LA LUCENTEZZA E L’ADATTABILITÀ TIPICHE DELLA GIOVINEZZA, MANTENENDO AL CONTEMPO I CAPELLI FORTI E SANI. FORMULATO CON COLLAGENE, QUESTO FAVOLOSO QUARTETTO È UNA BOCCATA D'ARIA FRESCA PER I CAPELLI MATURI E STANCHI!

BLUE ASH SERIES
QUANDO IL BLU INCLONTRA L’OTTONE
NUOVO VERO K-PAK COLOR PERMANENT CRÈME BLUE ASH SERIES
Shake up your style game with JOICO styling products! They are the secret to instant lift, fullness, and texture that lasts through every party moment 🥂🥂😍😍
#joico #joicoeurope #partyinstyle #partyinstylewithjoico #hairjoi #sharethejoi #hairshake #joicohairshake #shinyhealthyhair #shinyhealthycolor #stylingproducts #joicoproducts #joicostylingproducts #hairproducts #hairgoals

Shake up your style game with JOICO styling products! They are the secret to instant lift, fullness, and texture that lasts through every party moment 🥂🥂😍😍
#joico #joicoeurope #partyinstyle #partyinstylewithjoico #hairjoi #sharethejoi #hairshake #joicohairshake #shinyhealthyhair #shinyhealthycolor #stylingproducts #joicoproducts #joicostylingproducts #hairproducts #hairgoals
“Sorry I missed your call 📱, I’m too busy getting my hair done by @sevdadurukan ”
#joicoeurope Formula:
Balayage technique with Blonde Life Lightening Powder and 20Vol Blonde Life Coconut Oil developer (1:2)
All over toner with blonde life quick toners: 2 parts Violet and 1 part Sand plus Blonde life coconut developer 5Vol
#joico #joicoeurope #makeover #hair #haircare #haircolor #haircolorist #blonde #blondelife #livetheblondelife #bondedbyblonde #blondelifelighteningpowder #lumishine #lumishinedeveloper #coconutoil #hairjoi #sharethejoi #hairsalon #modernsalon #haircolorformula #hairgoals #hairfeels

“Sorry I missed your call 📱, I’m too busy getting my hair done by @sevdadurukan ”
#joicoeurope Formula:
Balayage technique with Blonde Life Lightening Powder and 20Vol Blonde Life Coconut Oil developer (1:2)
All over toner with blonde life quick toners: 2 parts Violet and 1 part Sand plus Blonde life coconut developer 5Vol
#joico #joicoeurope #makeover #hair #haircare #haircolor #haircolorist #blonde #blondelife #livetheblondelife #bondedbyblonde #blondelifelighteningpowder #lumishine #lumishinedeveloper #coconutoil #hairjoi #sharethejoi #hairsalon #modernsalon #haircolorformula #hairgoals #hairfeels
In this reel, @abbiephillis_hair showcase how they add depth and dimension to their hair, but still keep the ends popping 🌟🌟🌟
We just love the results on this one and we managed to get our hands on the formula, just for you…
If you give it a go, don’t forget to share your results and tag us 🏷️ in your post.
Formula #joicoeurope:
Highlights: Blonde Life Lightening Powder + Blonde Life Coconut Oil developer 5vol
LumiShine Demi-Permanent Liquid Color 6N + 5Vol Lumishine Developer
Lumishine Demi-Permanent Liquid Color in low light and Toner LumiShine Demi-Permanent Liquid Color 6SB + 5Vol LumiShine developer root shadow
#joico #joicoeurope #hair #haircolor #joicocolor #hairdimension #hairstylist #hairsalon #joicoformula #hairformula #blondelife #lumishine #coconutoil #demipermanentcolor #liquidcolor

In this reel, @abbiephillis_hair showcase how they add depth and dimension to their hair, but still keep the ends popping 🌟🌟🌟
We just love the results on this one and we managed to get our hands on the formula, just for you…
If you give it a go, don’t forget to share your results and tag us 🏷️ in your post.
Formula #joicoeurope:
Highlights: Blonde Life Lightening Powder + Blonde Life Coconut Oil developer 5vol
LumiShine Demi-Permanent Liquid Color 6N + 5Vol Lumishine Developer
Lumishine Demi-Permanent Liquid Color in low light and Toner LumiShine Demi-Permanent Liquid Color 6SB + 5Vol LumiShine developer root shadow
#joico #joicoeurope #hair #haircolor #joicocolor #hairdimension #hairstylist #hairsalon #joicoformula #hairformula #blondelife #lumishine #coconutoil #demipermanentcolor #liquidcolor
Yes that’s right! It’s just 21 days to go… 🎄 🎄 🎄
Does finding a gift for your family and friends feel like an almost impossible task? Not with JOICO. Look no further because our year-end gift sets will leave your hair feeling beautiful and strong, so you can enjoy the holiday season fuss-free. 💪💪✨
What is your favourite pastime this festive season?
#joico #joicoeurope #hair #haircare #hairjoi #giftjoi #sharethejoi #sharejoi #hairlove #shinyhealthyhair #healthyhair #thejoiofhealthyhair #hairgoals #hairfeels #hairproducts #joicoproducts #joicohair #defydamage #kpak #joicokpak #kpakcolortherapy #joifull #joifullhair #youthlock #joicocolorful #hydrasplash #moisturerecovery #moisturematch

Yes that’s right! It’s just 21 days to go… 🎄 🎄 🎄
Does finding a gift for your family and friends feel like an almost impossible task? Not with JOICO. Look no further because our year-end gift sets will leave your hair feeling beautiful and strong, so you can enjoy the holiday season fuss-free. 💪💪✨
What is your favourite pastime this festive season?
#joico #joicoeurope #hair #haircare #hairjoi #giftjoi #sharethejoi #sharejoi #hairlove #shinyhealthyhair #healthyhair #thejoiofhealthyhair #hairgoals #hairfeels #hairproducts #joicoproducts #joicohair #defydamage #kpak #joicokpak #kpakcolortherapy #joifull #joifullhair #youthlock #joicocolorful #hydrasplash #moisturerecovery #moisturematch
@epic_hair_design create EPIC hair for EPIC people! 🎨💖
And now you can too…
Swipe 👉👉 to see the full transformation and save the formula below:
Formula #joicoeurope:
• Babylights with Vero Light + Veroxide 20vol
• Lumishine Demi-Permanent Liquid Color15ml10NWB + 10ml 10V + 5ml CLEAR + 5Vol LumiShine Developer
• Defy Damage Pre & Post color care with ProSeries 1 & 2
• Dream Blowout and Colorful Glow Beyond Anti-Fade Serum
#joico #joicoeurope #repost #hair #haircare #haircolor #haircolorist #hairstyle #hairtransformation #hairformula #joicoformula #verolight #veroxide #lumshine #demipermanentliquid #liquidcolor #lumishinedeveloper #defydamage #proseries #dreamblowout #colorful #glowbeyond #antifadeserum #hairfeels #hairgoals #hairinspo #hairinspiration

@epic_hair_design create EPIC hair for EPIC people! 🎨💖
And now you can too…
Swipe 👉👉 to see the full transformation and save the formula below:
Formula #joicoeurope:
• Babylights with Vero Light + Veroxide 20vol
• Lumishine Demi-Permanent Liquid Color15ml10NWB + 10ml 10V + 5ml CLEAR + 5Vol LumiShine Developer
• Defy Damage Pre & Post color care with ProSeries 1 & 2
• Dream Blowout and Colorful Glow Beyond Anti-Fade Serum
#joico #joicoeurope #repost #hair #haircare #haircolor #haircolorist #hairstyle #hairtransformation #hairformula #joicoformula #verolight #veroxide #lumshine #demipermanentliquid #liquidcolor #lumishinedeveloper #defydamage #proseries #dreamblowout #colorful #glowbeyond #antifadeserum #hairfeels #hairgoals #hairinspo #hairinspiration
We’re searching for words to describe this HOT transformation…🔥🔥🔥 help us out in the comments! 💬
Creative direction: Bruno Marc Giamattei @lisatktran brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010.
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
❤️❤️❤️
#joico #joicoeurope #copperhair #hairjoi #sharethejoi #hair #haircare #hairstyle #hairstylist #hairtransformation #newlook #makeover #hairgoals #hairsinpo #hairinspiration

We’re searching for words to describe this HOT transformation…🔥🔥🔥 help us out in the comments! 💬
Creative direction: Bruno Marc Giamattei @lisatktran brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010.
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
❤️❤️❤️
#joico #joicoeurope #copperhair #hairjoi #sharethejoi #hair #haircare #hairstyle #hairstylist #hairtransformation #newlook #makeover #hairgoals #hairsinpo #hairinspiration
We’re spreading holiday JOI with fabulous hair. With just 25 days to go, we want to see what look you’re sporting this festive season.
To help you out, our luxurious year-end gift sets are a great way to make your hair dazzle with style 🎁🎁✨ ✨ ✨
#joico #joicoeurope #hair #haircare #hairjoi #giftjoi #sharethejoi #sharejoi #hairlove #shinyhealthyhair #healthyhair #thejoiofhealthyhair #hairgoals #hairfeels #hairproducts #joicoproducts #joicohair #kpak #joicokpak #kpakcolortherapy #joifull #joifullhair #youthlock #joicocolorful

We’re spreading holiday JOI with fabulous hair. With just 25 days to go, we want to see what look you’re sporting this festive season.
To help you out, our luxurious year-end gift sets are a great way to make your hair dazzle with style 🎁🎁✨ ✨ ✨
#joico #joicoeurope #hair #haircare #hairjoi #giftjoi #sharethejoi #sharejoi #hairlove #shinyhealthyhair #healthyhair #thejoiofhealthyhair #hairgoals #hairfeels #hairproducts #joicoproducts #joicohair #kpak #joicokpak #kpakcolortherapy #joifull #joifullhair #youthlock #joicocolorful
🤍 We are totally obsessed with this ash gray color blend by @halohairbyalanajenner
🤍 Swipe to see the incredible transformation, and we’ve got the formula for your stealing pleasure 👀
Formula #joicoeurope:
Blonde Life Lightening Powder +Blonde Life Coconut Oil Developer 20vol
Root smudged in LumiShine Demi-Permanent Liquid Color ½ 7NWB + ½ 7N + 5Vol LumiShine Developer
Lengths: LumiShine Demi-Permanent Liquid Color ½ 8SB + ½ 9PV + 5Vol LumiShine Developer 👩👩👩
#joico #joicoeurope #hair #haircare #haircolor #haircolorist #grayhair #hairtransformation #hairformula #joicoformula #blondelife #coconutoil #lumishine #demipermanentliquid #lumishinedeveloper #hairgoals #hairinspo #hairinspiration

🤍 We are totally obsessed with this ash gray color blend by @halohairbyalanajenner
🤍 Swipe to see the incredible transformation, and we’ve got the formula for your stealing pleasure 👀
Formula #joicoeurope:
Blonde Life Lightening Powder +Blonde Life Coconut Oil Developer 20vol
Root smudged in LumiShine Demi-Permanent Liquid Color ½ 7NWB + ½ 7N + 5Vol LumiShine Developer
Lengths: LumiShine Demi-Permanent Liquid Color ½ 8SB + ½ 9PV + 5Vol LumiShine Developer 👩👩👩
#joico #joicoeurope #hair #haircare #haircolor #haircolorist #grayhair #hairtransformation #hairformula #joicoformula #blondelife #coconutoil #lumishine #demipermanentliquid #lumishinedeveloper #hairgoals #hairinspo #hairinspiration
No more hair worries at the party! JOICO ZERO HEAT locks in your style. It`s your ultimate party partner! 🎉🎉
#joico #joicoeurope #partyinstyle #partyinstylewithjoico #joicozeroheat #hairjoi #sharethejoi #shinyhealthyhair #shinyhealthycolor #stylingproducts #joicoproducts #joicostylingproducts #hairproducts #hairgoals

No more hair worries at the party! JOICO ZERO HEAT locks in your style. It`s your ultimate party partner! 🎉🎉
#joico #joicoeurope #partyinstyle #partyinstylewithjoico #joicozeroheat #hairjoi #sharethejoi #shinyhealthyhair #shinyhealthycolor #stylingproducts #joicoproducts #joicostylingproducts #hairproducts #hairgoals
Tired of your curls? It’s time 🕒 for a change.
You’ll love this radical but simple “new look” 💥💥💥by @leen.joico and @els.joico
#joicoeurope formula:
Roots:
LumiShine Demi-Liquids
½ 5WC + ½ 6NB + 5vol LumiShine developer
L&E
LumiShine Demi-Liquids
6NB + 5Vol LumiShine developer
#joico #joicoeurope #hair #haircolor #haircolorist #hairjoi #sharethejoi #newlook #nomorecurls #curlyhair #lumishine #lumishinedeveloper

Tired of your curls? It’s time 🕒 for a change.
You’ll love this radical but simple “new look” 💥💥💥by @leen.joico and @els.joico
#joicoeurope formula:
Roots:
LumiShine Demi-Liquids
½ 5WC + ½ 6NB + 5vol LumiShine developer
L&E
LumiShine Demi-Liquids
6NB + 5Vol LumiShine developer
#joico #joicoeurope #hair #haircolor #haircolorist #hairjoi #sharethejoi #newlook #nomorecurls #curlyhair #lumishine #lumishinedeveloper
Looking for the perfect stocking filler? Our year-end gift sets are compact, stylish, and filled with hair-loving goodies. 🧦🧦✨
#joico #joicoeurope #hair #haircare #hairjoi #giftjoi #sharethejoi #sharejoi #hairlove #shinyhealthyhair #healthyhair #thejoiofhealthyhair #hairgoals #hairfeels #hairproducts #joicoproducts #joicohair #defydamage #kpak #joicokpak #kpakcolortherapy #joifull #joifullhair #youthlock #joicocolorful #hydrasplash #moisturerecovery #moisturematch

Looking for the perfect stocking filler? Our year-end gift sets are compact, stylish, and filled with hair-loving goodies. 🧦🧦✨
#joico #joicoeurope #hair #haircare #hairjoi #giftjoi #sharethejoi #sharejoi #hairlove #shinyhealthyhair #healthyhair #thejoiofhealthyhair #hairgoals #hairfeels #hairproducts #joicoproducts #joicohair #defydamage #kpak #joicokpak #kpakcolortherapy #joifull #joifullhair #youthlock #joicocolorful #hydrasplash #moisturerecovery #moisturematch
Fiery hair colors are having a moment, and @katie.thestylehut shows us how it’s done! 🧡
Save the formula and create your own magical ‘red hair’ transformations 🌟 🌟 🌟
#Formula #joicoeurope:
Lumishine Permanent Crème Color 6NRG
LumiShine Developer 10Vol
#joico #joicoeurope #hair #haircare #haircolor #haircolorist #hairstylist #joicoproducts #hairproducts #lumishine #lumishinedeveloper #joicoformula #hairformula #hairgoals #redhair #fieryhair #bebold #hairfeels

Fiery hair colors are having a moment, and @katie.thestylehut shows us how it’s done! 🧡
Save the formula and create your own magical ‘red hair’ transformations 🌟 🌟 🌟
#Formula #joicoeurope:
Lumishine Permanent Crème Color 6NRG
LumiShine Developer 10Vol
#joico #joicoeurope #hair #haircare #haircolor #haircolorist #hairstylist #joicoproducts #hairproducts #lumishine #lumishinedeveloper #joicoformula #hairformula #hairgoals #redhair #fieryhair #bebold #hairfeels
Articoli recenti #HairJoi
Pro Salon Education
L'apprendimento coinvolgente e disponibile 24/7 è la base della piattaforma di formazione Joico. Grazie alla presenza di preziosi video di eventi live, tutorial facili da seguire, informazioni aggiornate sui trend, Joico ha creato la perfetta global classroom.

COMINCIA ADESSO LA TUA FORMAZIONE CON JOICO EDUCATION ON DEMAND
INCONTRA GLI ESPERTI JOICO
“Ecco la famiglia dei talenti Joico! Siamo orgogliosi di presentarvi i nostri Guest Artist, i Brand Ambassador e le più importanti autorità nel campo della formazione, celebri icone del settore che si sono unite a Joico per condurre l'arte dei capelli verso nuovi traguardi.”

Valentina Malta

Nicole Gazzaniga

Samira Oracevic

Andrea Peccerillo

Luisa Pastorelli

Anna Righetti

Martina Aliprandi

Natashia Innocenti

Giorgia Mininno

Alberto Di Domenico

Brian Bonati

Sauro Caponi

Alessia Livotti
