RINFORZA IL CAPELLO PER BIONDI BRILLANTI
Con la Bond-Building Arginine
Guardate i capelli biondi sotto una luce completamente nuova con JOICO BLONDE LIFE, un sistema di schiarenti e tonalizzanti creato appositamente per le bionde… e per coloro che vogliono raggiungere nuovi livelli, senza sacrificare la lucentezza o la condizione dei capelli. Grazie alla formula potenziata con Arginina che rafforza i legami dei capelli e alla miscela di oli Tamanu & Monoi, Blonde Life aiuta a contrastare i toni caldi indesiderati, lo sbiadimento, i toni spenti e i danni* che i capelli biondi devono affrontare ogni giorno.
JOICO Color Excellence Program
SIAMO ORGOGLIOSI DI PRESENTARE IL NOSTRO JOICO COLOR EXCELLENCE PROGRAM. UN ESCLUSIVO E INTENSIVO BOOTCAMP SUL COLORE FATTO DA PROFESSIONISTI, PER PROFESSIONISTI.
SCOPRI LA POTENZA DEL COLORE
NUOVO LUMI10 Natural Copper & Natural Blue Ash Series
LUMI10. NC e NBA di LUMI10, la tinta permanente di JOICO che agisce in 10 minuti offrendo una copertura al 100% dei capelli bianchi e restituendo una brillantezza fino a due volte superiore.
Questa nuova luminosa linea di tinte riccamente pigmentate offre toni dimensionali, come il rame naturale e il blu-cenere naturale, insieme al risultato splendente LumiShine che tanto amate… tutto in una formula a rapida lavorazione, che vi permetterà di riempire la vostra agenda in tutta tranquillità.
STYLE & FINISH
Eleva il tuo stile con prodotti all'avanguardia progettati per proteggere i capelli dalle conseguenze dell’esposizione quotidiana agli agenti ambientali. Dall'umidità all'inquinamento, dai raggi UV agli effetti degli strumenti a caldo per lo styling.
YOUTHLOCK
PRENDETEVI CURA E AMATE I VOSTRI CAPELLI A QUALSIASI ETÀ CON IL NUOVO JOICO YOUTHLOCK: LA NOSTRA COLLEZIONE VERAMENTE RIVOLUZIONARIA CHE RECUPERA IL MOVIMENTO, LA LUCENTEZZA E L’ADATTABILITÀ TIPICHE DELLA GIOVINEZZA, MANTENENDO AL CONTEMPO I CAPELLI FORTI E SANI. FORMULATO CON COLLAGENE, QUESTO FAVOLOSO QUARTETTO È UNA BOCCATA D'ARIA FRESCA PER I CAPELLI MATURI E STANCHI!
BLUE ASH SERIES
QUANDO IL BLU INCLONTRA L’OTTONE
NUOVO VERO K-PAK COLOR PERMANENT CRÈME BLUE ASH SERIES
Hair is a true expression of self. If you’ve been eyeing this gold copper look on Pinterest
📌 for some time now, then it’s time to take the leap.
@doeldoeshair shows us how it’s done 👩🦰👩🦰👩🦰
#joico #joicoeurope #hair #haircolor #redhair #copperhair #pinterest #selfexpression
Hair is a true expression of self. If you’ve been eyeing this gold copper look on Pinterest
📌 for some time now, then it’s time to take the leap.
@doeldoeshair shows us how it’s done 👩🦰👩🦰👩🦰
#joico #joicoeurope #hair #haircolor #redhair #copperhair #pinterest #selfexpression
Flat hair 🫓. No problem.
You can now get your desired voluminous, big bouncy hair with our JoiFull Volumizing Styler.
#joico #joicoeurope #joifull #hair #haircare #volumizingshampoo
Flat hair 🫓. No problem.
You can now get your desired voluminous, big bouncy hair with our JoiFull Volumizing Styler.
#joico #joicoeurope #joifull #hair #haircare #volumizingshampoo
Bronde Balayage, Caramel Sundae Curls and a gorgeous Glossy Copper … just a few looks you can expect to see. 👌 All achieved by using our NEW #BlondeLife products:
✨ Balayage Lightener
✨ Blonde Life Demi Gloss in 8N, 10N, 9SB, 10SB, 9V, 10V & CLEAR
✨ Coconut Developers in 5 Volume, 20 Volume & 40 Volume
✨ Blonde Life Powder Lightener packaging
Credits:
Creative Direction & Hair Design: Daniela Engström, @danielaeng_hair, Sofie Schrauwen @sofiebobhead, Paul Watts @paulwatts.life, Sevda Durukan @sevdadurukan
Photography: Ivo de Kok @studio_ivodekok
Video: D&A Films @da_films
Make-Up: Sabrina Zwartjes
Models: Sabine, Melissa, Jet, Elvi, Finn, Alina, Charlene @tuttimodels
Bronde Balayage, Caramel Sundae Curls and a gorgeous Glossy Copper … just a few looks you can expect to see. 👌 All achieved by using our NEW #BlondeLife products:
✨ Balayage Lightener
✨ Blonde Life Demi Gloss in 8N, 10N, 9SB, 10SB, 9V, 10V & CLEAR
✨ Coconut Developers in 5 Volume, 20 Volume & 40 Volume
✨ Blonde Life Powder Lightener packaging
Credits:
Creative Direction & Hair Design: Daniela Engström, @danielaeng_hair, Sofie Schrauwen @sofiebobhead, Paul Watts @paulwatts.life, Sevda Durukan @sevdadurukan
Photography: Ivo de Kok @studio_ivodekok
Video: D&A Films @da_films
Make-Up: Sabrina Zwartjes
Models: Sabine, Melissa, Jet, Elvi, Finn, Alina, Charlene @tuttimodels
Here’s an exclusive behind-the-scenes look at what went down when 4 hairdressers put our newly enhanced Blonde Life collection to the test. Let’s just say, the results are THRILLING! 🥰 #blondelife
Are you ready to see how Blonde Life builds Bonds for Strong Blondes? 🙋♀️🙋🙋♂️ Featuring the #JOICO NEW Blonde Life:
✨ Balayage Lightener
✨ Blonde Life Demi Gloss in 8N, 10N, 9SB, 10SB, 9V, 10V & CLEAR
✨ Coconut Developers in 5 Volume, 20 Volume & 40 Volume
✨ Blonde Life Powder Lightener packaging
#BondedbyBlonde EMEA Team:
⭐Senior Creative (Color) Artist JOICO EMEA @sevdadurukan
⭐Senior Creative (Color) Artist JOICO EMEA @paulwatts.life
⭐Creative (Color) Artist JOICO EMEA @danielaeng_hair
⭐JOICO Color Ambassador @sofiebobhead
Credits:
Photography: Ivo de Kok @studio_ivodekok
Video: D&A Films @da_films
Make-Up: Sabrina Zwartjes
Models: Sabine, Melissa, Jet, Elvi, Finn, Alina, Charlene @tuttimodels
Here’s an exclusive behind-the-scenes look at what went down when 4 hairdressers put our newly enhanced Blonde Life collection to the test. Let’s just say, the results are THRILLING! 🥰 #blondelife
Are you ready to see how Blonde Life builds Bonds for Strong Blondes? 🙋♀️🙋🙋♂️ Featuring the #JOICO NEW Blonde Life:
✨ Balayage Lightener
✨ Blonde Life Demi Gloss in 8N, 10N, 9SB, 10SB, 9V, 10V & CLEAR
✨ Coconut Developers in 5 Volume, 20 Volume & 40 Volume
✨ Blonde Life Powder Lightener packaging
#BondedbyBlonde EMEA Team:
⭐Senior Creative (Color) Artist JOICO EMEA @sevdadurukan
⭐Senior Creative (Color) Artist JOICO EMEA @paulwatts.life
⭐Creative (Color) Artist JOICO EMEA @danielaeng_hair
⭐JOICO Color Ambassador @sofiebobhead
Credits:
Photography: Ivo de Kok @studio_ivodekok
Video: D&A Films @da_films
Make-Up: Sabrina Zwartjes
Models: Sabine, Melissa, Jet, Elvi, Finn, Alina, Charlene @tuttimodels
It’s been 5 years since @ashallurebeauty ‘s client did anything to her hair. It was time for a change and we absolutely love the results.
You know what they say: ‘New hair, New you!’
#newhair #joico #hairtransformation #ashallurebeauty #balayage #haircolor
It’s been 5 years since @ashallurebeauty ‘s client did anything to her hair. It was time for a change and we absolutely love the results.
You know what they say: ‘New hair, New you!’
#newhair #joico #hairtransformation #ashallurebeauty #balayage #haircolor
Are you constantly frustrated by the yellow, brassy tones that keep making an appearance?
Well, with Blonde Life Violet Shampoo and Conditioner, you’ll never lose your cool, maintaining both your hair and your stress levels.
#joico #joicoeurope #blonde #blondehair #blondelife #violetshampoo #violetconditioner #nomorebrassytones #haircare #haircolor #hairtreatment
Are you constantly frustrated by the yellow, brassy tones that keep making an appearance?
Well, with Blonde Life Violet Shampoo and Conditioner, you’ll never lose your cool, maintaining both your hair and your stress levels.
#joico #joicoeurope #blonde #blondehair #blondelife #violetshampoo #violetconditioner #nomorebrassytones #haircare #haircolor #hairtreatment
Client: “Give me a bright low maintenance blonde”
@_hairbyco delivers beyond measure.
Let us know what you think of their results? 🤟
#newhair #hair #haircare #joico #blondehair #blonde #behindthechair
Client: “Give me a bright low maintenance blonde”
@_hairbyco delivers beyond measure.
Let us know what you think of their results? 🤟
#newhair #hair #haircare #joico #blondehair #blonde #behindthechair
Looking for bigger bouncy hair? We’ve got you!
Try our JoiFULL Volumizing trio and transform your hair into long-lasting, full, lush and manageable strands.
Hair goals = FULLFilled!
#joico #joicoeurope #JoiFull #hairgoals #volumizingshampoo #healthyhair #hair #haircare #hairstyle
Looking for bigger bouncy hair? We’ve got you!
Try our JoiFULL Volumizing trio and transform your hair into long-lasting, full, lush and manageable strands.
Hair goals = FULLFilled!
#joico #joicoeurope #JoiFull #hairgoals #volumizingshampoo #healthyhair #hair #haircare #hairstyle
GOLDEN GLOW ✨
Warmer tones made a huge comeback in 2023 and they’re here to stay! 🙌🏻
The words ‘gold’ and ‘warm’ are not what people think, it doesn’t mean brassy or orange. It’s bright, reflective blonde that warms up the skin. Most important, you can wear anything with it.
Any ‘Golden Glow’ fans here? ⬇️
Shoutout to @ruralfringe for the inspiration.
#newhair #ruralfringehair #haircare #joico #blondebalayage #balayage #blondehair
GOLDEN GLOW ✨
Warmer tones made a huge comeback in 2023 and they’re here to stay! 🙌🏻
The words ‘gold’ and ‘warm’ are not what people think, it doesn’t mean brassy or orange. It’s bright, reflective blonde that warms up the skin. Most important, you can wear anything with it.
Any ‘Golden Glow’ fans here? ⬇️
Shoutout to @ruralfringe for the inspiration.
#newhair #ruralfringehair #haircare #joico #blondebalayage #balayage #blondehair
Trends come and go, but big volumise hair is here to stay. Bring your strands to life with our JoiFull Volumizing Shampoo and Conditioner.
Swipe left to see the benefits… 💚💚💚
#joico #joicoeurope #joifull #hair #haircare #volumizingshampoo
Trends come and go, but big volumise hair is here to stay. Bring your strands to life with our JoiFull Volumizing Shampoo and Conditioner.
Swipe left to see the benefits… 💚💚💚
#joico #joicoeurope #joifull #hair #haircare #volumizingshampoo
Blonde dreaming! Double tap if this gorgeous blonde hue is on your inspo list! ✨🤩
"Silver Gloss Chic" formula:
Formula 1: Top section: Blonde Life Demi Gloss 9SB 20min, Contouring Blonde Life Demi Gloss 10SB 20min.
Credits:
Creative Direction & Hair Design: �Daniela Engström, @danielaeng_hair, Sofie Schrauwen @sofiebobhead, Paul Watts @paulwatts.life, Sevda Durukan @sevdadurukan,
Photography: Ivo de Kok @studio_ivodekok
Video: D&A Films @da_films
Make-Up: Sabrina Zwartjes
Model: Jet @tuttimodels
Blonde dreaming! Double tap if this gorgeous blonde hue is on your inspo list! ✨🤩
"Silver Gloss Chic" formula:
Formula 1: Top section: Blonde Life Demi Gloss 9SB 20min, Contouring Blonde Life Demi Gloss 10SB 20min.
Credits:
Creative Direction & Hair Design: �Daniela Engström, @danielaeng_hair, Sofie Schrauwen @sofiebobhead, Paul Watts @paulwatts.life, Sevda Durukan @sevdadurukan,
Photography: Ivo de Kok @studio_ivodekok
Video: D&A Films @da_films
Make-Up: Sabrina Zwartjes
Model: Jet @tuttimodels
Shake it baby, because our Body Shake Texturizing Finisher will give you the look and feel of full, naturally thick hair without the stiff feel of a hairspray.
#joico #joicoeurope #bodyshake #hair #haircare #hairstyle #hairspray #texturizingfinisher
Shake it baby, because our Body Shake Texturizing Finisher will give you the look and feel of full, naturally thick hair without the stiff feel of a hairspray.
#joico #joicoeurope #bodyshake #hair #haircare #hairstyle #hairspray #texturizingfinisher
Articoli recenti #HairJoi
NUOVA JOICO Vero K-Pak Color Masterpiece Collection 2023
Sebbene l’influenza del rock & roll non sia una novità per i capelli, Sofie Schrauwen & Robby Osselaer hanno creato la NUOVA JOICO Masterpiece Collection 2023 per creare un brillante equilibrio tra spensierata libertà e audace ribellione, il quale rende questi artisti legendari a tutti gli effetti.
Impara come realizzare due look perfetti per un party, in meno di 5 minuti
UNO CHIGNON E MEZZO Adoriamo la grande femminilità di uno chignon alto… ma anche la sicurezza di chi sceglie con disinvoltura le combinazioni “mezzo su, mezzo giù”. Impara a realizzare entrambi i look con il tutorial passo per passo di Richard Mannah. UN LOOK PRONTO IN MENO DI 5 MINUTI • Eseguire una riga sopra [...]
Voglio la treccia di lato
Ciò che rende quest’incantevole acconciatura un gioco da ragazzi è il fatto di non dover realizzare una complessa treccia francese completa. Richard infatti mette in risalto un solo lato (perciò il look è sia facile che nuovo). ALCUNI SUGGERIMENTI PER INIZIARE: • Preparare l’area di capelli da intrecciare applicando Body Shake Texturizing Finisher per mantenere [...]
I capelli rosa ciliegio di Katy Perry
Ultimamente ci ha fatto molto piacere vedere Joico sulle pagine di People Magazine, grazie al lavoro di un nostro grandissimo esperto, Rick Henry del Nine Zero One Salon di Los Angeles, che ha aiutato Katy Perry a concludere le tappe asiatiche del suo ultimo tour con un adorabile omaggio ai fiori di ciliegio. Abbiamo l’esclusiva, [...]
Pro Salon Education
L'apprendimento coinvolgente e disponibile 24/7 è la base della piattaforma di formazione Joico. Grazie alla presenza di preziosi video di eventi live, tutorial facili da seguire, informazioni aggiornate sui trend, Joico ha creato la perfetta global classroom.
COMINCIA ADESSO LA TUA FORMAZIONE CON JOICO EDUCATION ON DEMAND
INCONTRA GLI ESPERTI JOICO
“Ecco la famiglia dei talenti Joico! Siamo orgogliosi di presentarvi i nostri Guest Artist, i Brand Ambassador e le più importanti autorità nel campo della formazione, celebri icone del settore che si sono unite a Joico per condurre l'arte dei capelli verso nuovi traguardi.”
Gill Berry
Ijan Davies
Dan Spiller
David Murray
Marcus Giamattei
Robby Osselaer
Bruno Marc Giamattei
