RINFORZA IL CAPELLO PER BIONDI BRILLANTI
Con la Bond-Building Arginine

Guardate i capelli biondi sotto una luce completamente nuova con JOICO BLONDE LIFE, un sistema di schiarenti e tonalizzanti creato appositamente per le bionde… e per coloro che vogliono raggiungere nuovi livelli, senza sacrificare la lucentezza o la condizione dei capelli. Grazie alla formula potenziata con Arginina che rafforza i legami dei capelli e alla miscela di oli Tamanu & Monoi, Blonde Life aiuta a contrastare i toni caldi indesiderati, lo sbiadimento, i toni spenti e i danni* che i capelli biondi devono affrontare ogni giorno.

JOICO Color Excellence Program

SIAMO ORGOGLIOSI DI PRESENTARE IL NOSTRO JOICO COLOR EXCELLENCE PROGRAM. UN ESCLUSIVO E INTENSIVO BOOTCAMP SUL COLORE FATTO DA PROFESSIONISTI, PER PROFESSIONISTI.

SCOPRI LA POTENZA DEL COLORE

NUOVO LUMI10 Natural Copper & Natural Blue Ash Series

LUMI10. NC e NBA di LUMI10, la tinta permanente di JOICO che agisce in 10 minuti offrendo una copertura al 100% dei capelli bianchi e restituendo una brillantezza fino a due volte superiore.

Questa nuova luminosa linea di tinte riccamente pigmentate offre toni dimensionali, come il rame naturale e il blu-cenere naturale, insieme al risultato splendente LumiShine che tanto amate… tutto in una formula a rapida lavorazione, che vi permetterà di riempire la vostra agenda in tutta tranquillità.

STYLE & FINISH

Eleva il tuo stile con prodotti all'avanguardia progettati per proteggere i capelli dalle conseguenze dell’esposizione quotidiana agli agenti ambientali. Dall'umidità all'inquinamento, dai raggi UV agli effetti degli strumenti a caldo per lo styling.

YOUTHLOCK

PRENDETEVI CURA E AMATE I VOSTRI CAPELLI A QUALSIASI ETÀ CON IL NUOVO JOICO YOUTHLOCK: LA NOSTRA COLLEZIONE VERAMENTE RIVOLUZIONARIA CHE RECUPERA IL MOVIMENTO, LA LUCENTEZZA E L’ADATTABILITÀ TIPICHE DELLA GIOVINEZZA, MANTENENDO AL CONTEMPO I CAPELLI FORTI E SANI. FORMULATO CON COLLAGENE, QUESTO FAVOLOSO QUARTETTO È UNA BOCCATA D'ARIA FRESCA PER I CAPELLI MATURI E STANCHI!

BLUE ASH SERIES

QUANDO IL BLU INCLONTRA L’OTTONE

NUOVO VERO K-PAK COLOR PERMANENT CRÈME BLUE ASH SERIES

We are on Instagram
Camilla wanted her hair renewed and @brothersandsisters_theladies didn’t disappoint. They gave her exactly what she wanted and more, using only the best coloring and reconstruction system, JOICO of course. Let us know what you think of this infinite copper blend? 💣💣💣

#joico #joicoeurope #joicocolor #haircolor #haircolorist #hair #newhair #redhair #joicoproducts

Camilla wanted her hair renewed and @brothersandsisters_theladies didn’t disappoint. They gave her exactly what she wanted and more, using only the best coloring and reconstruction system, JOICO of course. Let us know what you think of this infinite copper blend? 💣💣💣

#joico #joicoeurope #joicocolor #haircolor #haircolorist #hair #newhair #redhair #joicoproducts
...

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May we give you a lift? ☝️
 
Meet our RiseUp Powder Spray which takes hairstyling to new heights. With just a few puffs, this miracle worker 💫 elevates limp hair in no time, delivering immediate volume.

Tag someone who loves volume…

#joico #joicoeurope #riseup #riseupjoico #riseuppowderspray #powderspray #hair #haircare #hairjoi #sharethejoi #hairstyle #hairproducts #joicoproducts #hairgoals #hairfeels

May we give you a lift? ☝️

Meet our RiseUp Powder Spray which takes hairstyling to new heights. With just a few puffs, this miracle worker 💫 elevates limp hair in no time, delivering immediate volume.

Tag someone who loves volume…

#joico #joicoeurope #riseup #riseupjoico #riseuppowderspray #powderspray #hair #haircare #hairjoi #sharethejoi #hairstyle #hairproducts #joicoproducts #hairgoals #hairfeels
...

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The perfect pixie blonde doesn’t exi… well, would you look at this! 

Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen

#joico #joicoeurope #hair #haircolor #haircolorist #blondehair #bondedbyblonde #livetheblondelife #blondelife4all #hairjoi #sharethjoi #haircare #haircut #shorthair #pixiecut #joicoproducts #hairstyle #hairstylesforwomen #hairinspo #hairinspiration #beauty #hairgoals #model #modernsalon #fashion #altgirl

The perfect pixie blonde doesn’t exi… well, would you look at this!

Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen

#joico #joicoeurope #hair #haircolor #haircolorist #blondehair #bondedbyblonde #livetheblondelife #blondelife4all #hairjoi #sharethjoi #haircare #haircut #shorthair #pixiecut #joicoproducts #hairstyle #hairstylesforwomen #hairinspo #hairinspiration #beauty #hairgoals #model #modernsalon #fashion #altgirl
...

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Are you ready to take your hair care to the next level? ☝️

Our Defy Damage Protective Shield is a true damage defense hero, which will fortify your hair from the inside out. 

#joico #joicoeurope #defydamage #protectiveshield #protectyourhair #hair #haircare #hairjoi #sharethejoi #healthyhair #hairfeels #hairgoals #hairproducts #joicoproducts #dailystyling #hairstyle

Are you ready to take your hair care to the next level? ☝️

Our Defy Damage Protective Shield is a true damage defense hero, which will fortify your hair from the inside out.

#joico #joicoeurope #defydamage #protectiveshield #protectyourhair #hair #haircare #hairjoi #sharethejoi #healthyhair #hairfeels #hairgoals #hairproducts #joicoproducts #dailystyling #hairstyle
...

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While the most amazing hair colorings take a lot of time and effort, sometimes requiring multiple sessions, there’s nothing better than seeing one’s artistry come to life. 

We’re totally in love with this trendy blonde blend by @francyesandra.parrucchiere and @egizianefertiti 🤍🤍🤍

#newhair #blondehair #joico #joicoeurope #repost #blonde #blondehair #haircolor #joicoproducts #haircare

While the most amazing hair colorings take a lot of time and effort, sometimes requiring multiple sessions, there’s nothing better than seeing one’s artistry come to life.

We’re totally in love with this trendy blonde blend by @francyesandra.parrucchiere and @egizianefertiti 🤍🤍🤍

#newhair #blondehair #joico #joicoeurope #repost #blonde #blondehair #haircolor #joicoproducts #haircare
...

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Get to know the features & benefits of Vero K-Pak Color Veroxide

Features: A gentle crème developer formulated with
Squalene, a moisture-binding component that
works with Vero K-Pak Color base
• Available in 3% (10 Vol.), 6% (20 Vol.), 9% (30
Vol.) and 12% (40 Vol.)

Benefits
• Maintains the integrity of the hair structure
• Leaves hair in optimum condition
• Mixes quickly and is compatible with all Vero
K-Pak Color shades, toners and lighteners 

👌👌👌

#joico #joicoeurope #kpak #kpakcolortherapy #veroxide #hair #haircolor #haircare #healthyhair

Get to know the features & benefits of Vero K-Pak Color Veroxide

Features: A gentle crème developer formulated with
Squalene, a moisture-binding component that
works with Vero K-Pak Color base
• Available in 3% (10 Vol.), 6% (20 Vol.), 9% (30
Vol.) and 12% (40 Vol.)

Benefits
• Maintains the integrity of the hair structure
• Leaves hair in optimum condition
• Mixes quickly and is compatible with all Vero
K-Pak Color shades, toners and lighteners

👌👌👌

#joico #joicoeurope #kpak #kpakcolortherapy #veroxide #hair #haircolor #haircare #healthyhair
...

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Last year we saw a renewed interest in the color melt technique. @_laura_atelier_ shows off her skills here… ☝☝☝

Let us know your tips and tricks for this game-changing technique.

#joico #joicoeurope #newhair #hair #haircolor #haircolorist #colormelt #balayage #colorful #salonfinish #hairjoi #sharethejoi #hairgoals #hairfeels #hairinspo #hairinspiration

Last year we saw a renewed interest in the color melt technique. @_laura_atelier_ shows off her skills here… ☝☝☝

Let us know your tips and tricks for this game-changing technique.

#joico #joicoeurope #newhair #hair #haircolor #haircolorist #colormelt #balayage #colorful #salonfinish #hairjoi #sharethejoi #hairgoals #hairfeels #hairinspo #hairinspiration
...

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JOICO LumiShine Permanent Créme Color transforms hair from the inside out with breakthrough bond-building ArgiPlex™️ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!

#joico #joicoeurope #lumishine #hair #haircolor #graycoverage #hairsalon #haircolorist #argiplextechnology #healthyhair #hairjoi #sharethejoi #hairgoals #hairfeels

JOICO LumiShine Permanent Créme Color transforms hair from the inside out with breakthrough bond-building ArgiPlex™️ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!

#joico #joicoeurope #lumishine #hair #haircolor #graycoverage #hairsalon #haircolorist #argiplextechnology #healthyhair #hairjoi #sharethejoi #hairgoals #hairfeels
...

123 2
Light copper? Or just a showstopper! 

Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen

#joico #joicoeurope #hair #haircolor #haircolorist #copperhair #showstopper #hairjoi #sharethjoi #haircare #haircut #healthyhair #goodhair #joicoproducts #hairstyle #hairstylesforwomen #hairinspo #hairinspiration #beauty #hairgoals #model #modernsalon #fashion

Light copper? Or just a showstopper!

Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen

#joico #joicoeurope #hair #haircolor #haircolorist #copperhair #showstopper #hairjoi #sharethjoi #haircare #haircut #healthyhair #goodhair #joicoproducts #hairstyle #hairstylesforwomen #hairinspo #hairinspiration #beauty #hairgoals #model #modernsalon #fashion
...

24 1
It’s giving mermaid vibes and we’re all for it! 

Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010. 
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe 
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen

#joico #joicoeurope #copperhair #healthyhair #hairjoi #sharethejoi #hair #haircare #hairstylist #hairstyle #newlook #hairtransformation #haircolor #hairinspo #hairinspiration #newlook #makeover #beauty

It’s giving mermaid vibes and we’re all for it!

Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010.
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen

#joico #joicoeurope #copperhair #healthyhair #hairjoi #sharethejoi #hair #haircare #hairstylist #hairstyle #newlook #hairtransformation #haircolor #hairinspo #hairinspiration #newlook #makeover #beauty
...

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The @adija_beauty team are on fire 🔥 🔥 🔥

Here’s another one of their beautiful blonde colorings that will inspire your next hair appointment… 👩‍🦳

#joico #joicoeurope #hair #haircare #haircolor #haircolorist #modernsalon #repost #newhair #hairinspo #hairinspiration #blondehair #blondelife #adija

The @adija_beauty team are on fire 🔥 🔥 🔥

Here’s another one of their beautiful blonde colorings that will inspire your next hair appointment… 👩‍🦳

#joico #joicoeurope #hair #haircare #haircolor #haircolorist #modernsalon #repost #newhair #hairinspo #hairinspiration #blondehair #blondelife #adija
...

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NUOVA JOICO Vero K-Pak Color Masterpiece Collection 2023

Sebbene l’influenza del rock & roll non sia una novità per i capelli, Sofie Schrauwen & Robby Osselaer hanno creato la NUOVA JOICO Masterpiece Collection 2023 per creare un brillante equilibrio tra spensierata libertà e audace ribellione, il quale rende questi artisti legendari a tutti gli effetti.

Impara come realizzare due look perfetti per un party, in meno di 5 minuti

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I capelli rosa ciliegio di Katy Perry

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Pro Salon Education

L'apprendimento coinvolgente e disponibile 24/7 è la base della piattaforma di formazione Joico. Grazie alla presenza di preziosi video di eventi live, tutorial facili da seguire, informazioni aggiornate sui trend, Joico ha creato la perfetta global classroom.

COMINCIA ADESSO LA TUA FORMAZIONE CON JOICO EDUCATION ON DEMAND

INCONTRA GLI ESPERTI JOICO

“Ecco la famiglia dei talenti Joico! Siamo orgogliosi di presentarvi i nostri Guest Artist, i Brand Ambassador e le più importanti autorità nel campo della formazione, celebri icone del settore che si sono unite a Joico per condurre l'arte dei capelli verso nuovi traguardi.”