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NUOVO INNERJOI

Un salto in avanti verso capelli più forti. Scopri le novità assolute nel nostro regime anti-danneggiamento!

RINFORZA IL CAPELLO PER BIONDI BRILLANTI
Con la Bond-Building Arginine

Guardate i capelli biondi sotto una luce completamente nuova con JOICO BLONDE LIFE, un sistema di schiarenti e tonalizzanti creato appositamente per le bionde… e per coloro che vogliono raggiungere nuovi livelli, senza sacrificare la lucentezza o la condizione dei capelli. Grazie alla formula potenziata con Arginina che rafforza i legami dei capelli e alla miscela di oli Tamanu & Monoi, Blonde Life aiuta a contrastare i toni caldi indesiderati, lo sbiadimento, i toni spenti e i danni* che i capelli biondi devono affrontare ogni giorno.

JOICO Color Excellence Program

SIAMO ORGOGLIOSI DI PRESENTARE IL NOSTRO JOICO COLOR EXCELLENCE PROGRAM. UN ESCLUSIVO E INTENSIVO BOOTCAMP SUL COLORE FATTO DA PROFESSIONISTI, PER PROFESSIONISTI.

SCOPRI LA POTENZA DEL COLORE

NUOVO LUMI10 Natural Copper & Natural Blue Ash Series

LUMI10. NC e NBA di LUMI10, la tinta permanente di JOICO che agisce in 10 minuti offrendo una copertura al 100% dei capelli bianchi e restituendo una brillantezza fino a due volte superiore.

Questa nuova luminosa linea di tinte riccamente pigmentate offre toni dimensionali, come il rame naturale e il blu-cenere naturale, insieme al risultato splendente LumiShine che tanto amate… tutto in una formula a rapida lavorazione, che vi permetterà di riempire la vostra agenda in tutta tranquillità.

STYLE & FINISH

Eleva il tuo stile con prodotti all'avanguardia progettati per proteggere i capelli dalle conseguenze dell’esposizione quotidiana agli agenti ambientali. Dall'umidità all'inquinamento, dai raggi UV agli effetti degli strumenti a caldo per lo styling.

YOUTHLOCK

PRENDETEVI CURA E AMATE I VOSTRI CAPELLI A QUALSIASI ETÀ CON IL NUOVO JOICO YOUTHLOCK: LA NOSTRA COLLEZIONE VERAMENTE RIVOLUZIONARIA CHE RECUPERA IL MOVIMENTO, LA LUCENTEZZA E L’ADATTABILITÀ TIPICHE DELLA GIOVINEZZA, MANTENENDO AL CONTEMPO I CAPELLI FORTI E SANI. FORMULATO CON COLLAGENE, QUESTO FAVOLOSO QUARTETTO È UNA BOCCATA D'ARIA FRESCA PER I CAPELLI MATURI E STANCHI!

BLUE ASH SERIES

QUANDO IL BLU INCLONTRA L’OTTONE

NUOVO VERO K-PAK COLOR PERMANENT CRÈME BLUE ASH SERIES

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Nothing keeps your hair looking its best quite like a deep conditioner. Our NEW INNERJOI Preserve Conditioner was created just for you. Yes, you 👉

Give your color-treated hair the care and protection 🛡️ it needs.

HOW TO:
Apply to clean, damp hair 💆🏻‍♀️
Leave in 1 minute 🕚
Rinse 🚿

#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday

Nothing keeps your hair looking its best quite like a deep conditioner. Our NEW INNERJOI Preserve Conditioner was created just for you. Yes, you 👉

Give your color-treated hair the care and protection 🛡️ it needs.

HOW TO:
Apply to clean, damp hair 💆🏻‍♀️
Leave in 1 minute 🕚
Rinse 🚿

#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
...

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When it comes to JOICO, you can expect only the best - the best products, the best education and the best techniques. 

Remember, the best technique isn’t always the most complex 🧩 You can now achieve amazing results with the brilliant Signature Balayage Technique 2024, presented by our Blonde Life Ambassador Germany @_bybona

This technique uses the AirTouch and American Balayage Technique to create a seamless blend of color.

It’s sophisticated and special and can be used in everyday salon life. There are no limits.

Visit creative tutorials on our website joico.eu and for more details.

#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro #behindthechair

When it comes to JOICO, you can expect only the best - the best products, the best education and the best techniques.

Remember, the best technique isn’t always the most complex 🧩 You can now achieve amazing results with the brilliant Signature Balayage Technique 2024, presented by our Blonde Life Ambassador Germany @_bybona

This technique uses the AirTouch and American Balayage Technique to create a seamless blend of color.

It’s sophisticated and special and can be used in everyday salon life. There are no limits.

Visit creative tutorials on our website joico.eu and for more details.

#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro #behindthechair
...

82 4
Keeping the body hydrated is important 💦💦. Same thing with your hair.

The NEW INNERJOI Hydrate collection provides much needed hydration for your hair and sculp. Naturally formulated with Aloe 🌵 and Apple 🍏 extract, Hydrate will replenish your hair, leaving it fresh, soft and shiny ✨✨✨

Is Hydrate for you?

Anyone who feels their hair is dry and who is looking for a vegan, natural and sustainable haircare range will love this product’s results 📈

#joico #joicoeurope #joicoinnerjoi #hydratewithINNERJOI #joicocleanbeauty #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #vegan #veganprotein #sustainableproducts #earthfriendly #liveresponsibly #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday

Keeping the body hydrated is important 💦💦. Same thing with your hair.

The NEW INNERJOI Hydrate collection provides much needed hydration for your hair and sculp. Naturally formulated with Aloe 🌵 and Apple 🍏 extract, Hydrate will replenish your hair, leaving it fresh, soft and shiny ✨✨✨

Is Hydrate for you?

Anyone who feels their hair is dry and who is looking for a vegan, natural and sustainable haircare range will love this product’s results 📈

#joico #joicoeurope #joicoinnerjoi #hydratewithINNERJOI #joicocleanbeauty #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #vegan #veganprotein #sustainableproducts #earthfriendly #liveresponsibly #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
...

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The creative process is all about collaboration 🤝. We decided to bring our Blonde Life Ambassadors @leashawhair , @vital_salon together for a day or two, taught them the NEW 2024 Blonde Life Signature Balayage technique by our Blonde Ambassador Germany, @_bybona and waited to see the MAGIC happen 🪄🪄

Now feast your eyes 👀

#joicoeurope formula:
Face Frame air touch with Blonde Life Lightening Powder + Blonde Life coconut oil developer 5 Volume 1:2
Teasy Lights Blonde Life Lightening Powder + Blonde Life Coconut oil developer 20 Volume 1:2
K-Pak Hair Repair
Root stretch formula LumiShine Demi-Permanent Liquid Color 20ml 6NB + 20ml 6SB + 40ml LumiShine developer 5 Volume
Toner Lengths and ends Face Frame LumiShine Demi-Permanent Liquid Color 15ml 9G + 15ml 9NB + 30ml LumiShine developer 5 Volume
Toner overall LumiShine Demi-Permanent Liquid Color 20ml 9G + 20ml 10V + 2ml 6CCR + LumiShine developer 5 Volume

#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro #behindthechair

The creative process is all about collaboration 🤝. We decided to bring our Blonde Life Ambassadors @leashawhair , @vital_salon together for a day or two, taught them the NEW 2024 Blonde Life Signature Balayage technique by our Blonde Ambassador Germany, @_bybona and waited to see the MAGIC happen 🪄🪄

Now feast your eyes 👀

#joicoeurope formula:
Face Frame air touch with Blonde Life Lightening Powder + Blonde Life coconut oil developer 5 Volume 1:2
Teasy Lights Blonde Life Lightening Powder + Blonde Life Coconut oil developer 20 Volume 1:2
K-Pak Hair Repair
Root stretch formula LumiShine Demi-Permanent Liquid Color 20ml 6NB + 20ml 6SB + 40ml LumiShine developer 5 Volume
Toner Lengths and ends Face Frame LumiShine Demi-Permanent Liquid Color 15ml 9G + 15ml 9NB + 30ml LumiShine developer 5 Volume
Toner overall LumiShine Demi-Permanent Liquid Color 20ml 9G + 20ml 10V + 2ml 6CCR + LumiShine developer 5 Volume

#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro #behindthechair
...

62 10
Great hair doesn’t happen by chance. It happens with JOICO. Can you tell❓

This stylish yet elegant bob was created by JOICO Artists as part of the JOICO 2024 Collection, using the Pantone Color of the year ‘peach fuzz’ 🍑, with only the best color techniques.

Cut: Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Zoe @thehairdesk

#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #bobhaircut #bob #hairdresser #hairdressercommunity #salonfriendly #coolblonde #pastelblonde #pasteltints #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts

Great hair doesn’t happen by chance. It happens with JOICO. Can you tell❓

This stylish yet elegant bob was created by JOICO Artists as part of the JOICO 2024 Collection, using the Pantone Color of the year ‘peach fuzz’ 🍑, with only the best color techniques.

Cut: Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Zoe @thehairdesk

#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #bobhaircut #bob #hairdresser #hairdressercommunity #salonfriendly #coolblonde #pastelblonde #pasteltints #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts
...

58 5
Did someone say 5X stronger hair in one use? That’s right. Our NEW Defy Damage KBOND20 Power Masque is a bond-building hero 🦸🏻‍♀️ which springs into action when your hair needs a little extra TLC 💕

We’ve combined the legacy of JOICO’s hair repair technology with the power of damage control in one extraordinary product. Welcome the future of hair care.

Even more, the strength-building masque is PETA-approved, which means its animal test-free 🐰

#joicoKBOND20 #joicodefydamage #joico #joicoeurope #defydamage #bondbuilding #hairmasque #hair #haircare #hairrepair #newproduct #hairproducts #hairjoi #sharethejoi

Did someone say 5X stronger hair in one use? That’s right. Our NEW Defy Damage KBOND20 Power Masque is a bond-building hero 🦸🏻‍♀️ which springs into action when your hair needs a little extra TLC 💕

We’ve combined the legacy of JOICO’s hair repair technology with the power of damage control in one extraordinary product. Welcome the future of hair care.

Even more, the strength-building masque is PETA-approved, which means its animal test-free 🐰

#joicoKBOND20 #joicodefydamage #joico #joicoeurope #defydamage #bondbuilding #hairmasque #hair #haircare #hairrepair #newproduct #hairproducts #hairjoi #sharethejoi
...

183 4
When cool meets colorful, magic happens 🪄🪄🪄. And JOICO makes the magic last with our K-PAK Color Therapy duo, locking in that beautiful color vibrancy for longer ⌛

#joico #joicoeurope #coolandcolorful #joicokpak #kpak #kpakcolortherapy #joicocolortherapy #kpakjoico #hair #hairrepair #haircare #haircolor #haircolorist #hairjoi #sharethejoi #loveyourhair

When cool meets colorful, magic happens 🪄🪄🪄. And JOICO makes the magic last with our K-PAK Color Therapy duo, locking in that beautiful color vibrancy for longer ⌛

#joico #joicoeurope #coolandcolorful #joicokpak #kpak #kpakcolortherapy #joicocolortherapy #kpakjoico #hair #hairrepair #haircare #haircolor #haircolorist #hairjoi #sharethejoi #loveyourhair
...

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Pro Salon Education

L'apprendimento coinvolgente e disponibile 24/7 è la base della piattaforma di formazione Joico. Grazie alla presenza di preziosi video di eventi live, tutorial facili da seguire, informazioni aggiornate sui trend, Joico ha creato la perfetta global classroom.

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