NUOVO INNERJOI™
Un salto in avanti verso capelli più forti. Scopri le novità assolute nel nostro regime anti-danneggiamento!
RINFORZA IL CAPELLO PER BIONDI BRILLANTI
Con la Bond-Building Arginine
Guardate i capelli biondi sotto una luce completamente nuova con JOICO BLONDE LIFE, un sistema di schiarenti e tonalizzanti creato appositamente per le bionde… e per coloro che vogliono raggiungere nuovi livelli, senza sacrificare la lucentezza o la condizione dei capelli. Grazie alla formula potenziata con Arginina che rafforza i legami dei capelli e alla miscela di oli Tamanu & Monoi, Blonde Life aiuta a contrastare i toni caldi indesiderati, lo sbiadimento, i toni spenti e i danni* che i capelli biondi devono affrontare ogni giorno.
JOICO Color Excellence Program
SIAMO ORGOGLIOSI DI PRESENTARE IL NOSTRO JOICO COLOR EXCELLENCE PROGRAM. UN ESCLUSIVO E INTENSIVO BOOTCAMP SUL COLORE FATTO DA PROFESSIONISTI, PER PROFESSIONISTI.
SCOPRI LA POTENZA DEL COLORE
NUOVO LUMI10 Natural Copper & Natural Blue Ash Series
LUMI10. NC e NBA di LUMI10, la tinta permanente di JOICO che agisce in 10 minuti offrendo una copertura al 100% dei capelli bianchi e restituendo una brillantezza fino a due volte superiore.
Questa nuova luminosa linea di tinte riccamente pigmentate offre toni dimensionali, come il rame naturale e il blu-cenere naturale, insieme al risultato splendente LumiShine che tanto amate… tutto in una formula a rapida lavorazione, che vi permetterà di riempire la vostra agenda in tutta tranquillità.
STYLE & FINISH
Eleva il tuo stile con prodotti all'avanguardia progettati per proteggere i capelli dalle conseguenze dell’esposizione quotidiana agli agenti ambientali. Dall'umidità all'inquinamento, dai raggi UV agli effetti degli strumenti a caldo per lo styling.
YOUTHLOCK
PRENDETEVI CURA E AMATE I VOSTRI CAPELLI A QUALSIASI ETÀ CON IL NUOVO JOICO YOUTHLOCK: LA NOSTRA COLLEZIONE VERAMENTE RIVOLUZIONARIA CHE RECUPERA IL MOVIMENTO, LA LUCENTEZZA E L’ADATTABILITÀ TIPICHE DELLA GIOVINEZZA, MANTENENDO AL CONTEMPO I CAPELLI FORTI E SANI. FORMULATO CON COLLAGENE, QUESTO FAVOLOSO QUARTETTO È UNA BOCCATA D'ARIA FRESCA PER I CAPELLI MATURI E STANCHI!
BLUE ASH SERIES
QUANDO IL BLU INCLONTRA L’OTTONE
NUOVO VERO K-PAK COLOR PERMANENT CRÈME BLUE ASH SERIES
Stay blonde, stay fabulous with this beautiful color transformation by @halohairbyalanajenner 💯
#joicoeurope formula:
JOICO Blonde Life lightening powder with Blonde Life Coconut Oil Developer 20vol, at the back and then 30vol for the very top
Blonde Life Violet Shampoo and Conditioner left the shampoo on for 5mins
#joico #joicoeurope #repost #blondelife #blondelife4all #livetheblondelife #coconutoil #hair #haircolor #haircolorist #shampoo #blondelifevioletshampoo #violetshampoo #hairjoi #sharethejoi #hairpro #behindthechair
Stay blonde, stay fabulous with this beautiful color transformation by @halohairbyalanajenner 💯
#joicoeurope formula:
JOICO Blonde Life lightening powder with Blonde Life Coconut Oil Developer 20vol, at the back and then 30vol for the very top
Blonde Life Violet Shampoo and Conditioner left the shampoo on for 5mins
#joico #joicoeurope #repost #blondelife #blondelife4all #livetheblondelife #coconutoil #hair #haircolor #haircolorist #shampoo #blondelifevioletshampoo #violetshampoo #hairjoi #sharethejoi #hairpro #behindthechair
Life is more beautiful 🥰 when you discover the right products 🧴. Take in the scent of Coconut 🥥 and Abyssinian oils and let your hair soak 🛀🏿 in all the goodness of our NEW INNERJOI Strengthen collection.
#joico #joicoeurope #joicoinnerjoi #strengthenwithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
Life is more beautiful 🥰 when you discover the right products 🧴. Take in the scent of Coconut 🥥 and Abyssinian oils and let your hair soak 🛀🏿 in all the goodness of our NEW INNERJOI Strengthen collection.
#joico #joicoeurope #joicoinnerjoi #strengthenwithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
All you need in life is love ❤ and great hair, and with JOICO, you get both 👐.
With this year’s JOICO 2024 Collection you can witness the outpouring 🙏 of love by our JOICO artists, using salon-friendly techniques which result in fabulous hairstyles ⭐ ⭐ ⭐
Are you ready to put your expertise to the test?
Cut: Created by Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Created by Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color Mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Eliza @thehairdesk
#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #hairdresser #hairdressercommunity #salonfriendly #blondehair #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo #hairinspiration #hairgoals #hairlove #ittakesapro
All you need in life is love ❤ and great hair, and with JOICO, you get both 👐.
With this year’s JOICO 2024 Collection you can witness the outpouring 🙏 of love by our JOICO artists, using salon-friendly techniques which result in fabulous hairstyles ⭐ ⭐ ⭐
Are you ready to put your expertise to the test?
Cut: Created by Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Created by Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color Mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Eliza @thehairdesk
#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #hairdresser #hairdressercommunity #salonfriendly #blondehair #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo #hairinspiration #hairgoals #hairlove #ittakesapro
Pop the champagne 🥂 🥂 and #playitcool because you’ll be feeling extra tipsy when leaving the salon with that sought-after icy blonde result 🧊 ❄️. With our NEW JOICO Blonde Life Silverlight Lightening powder, cool blonde is now at your fingertips 🖐. This cool-as-can-be formula is designed with charcoal to counteract brassiness.
#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight #joicosilverlight #joicohaircolor #hair #haircolor #haircolorist #hairdresser #hairpro #newproduct #joicoproduct #hairjoi #sharethejoi #silverhair #icyblonde #coolblonde #behindthechair #thejoiofhealthyhair #ittakesapro
Pop the champagne 🥂 🥂 and #playitcool because you’ll be feeling extra tipsy when leaving the salon with that sought-after icy blonde result 🧊 ❄️. With our NEW JOICO Blonde Life Silverlight Lightening powder, cool blonde is now at your fingertips 🖐. This cool-as-can-be formula is designed with charcoal to counteract brassiness.
#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight #joicosilverlight #joicohaircolor #hair #haircolor #haircolorist #hairdresser #hairpro #newproduct #joicoproduct #hairjoi #sharethejoi #silverhair #icyblonde #coolblonde #behindthechair #thejoiofhealthyhair #ittakesapro
Want the secret 🤫 to longer lasting hair color? Then look no further than JOICO INNERJOI Preserve. This fade-fighting trio is packed with all the ingredients (all naturally derived) 🍀 🍀 needed to keep your mane happier for longer 🔗
#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday #hairgoals
Want the secret 🤫 to longer lasting hair color? Then look no further than JOICO INNERJOI Preserve. This fade-fighting trio is packed with all the ingredients (all naturally derived) 🍀 🍀 needed to keep your mane happier for longer 🔗
#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday #hairgoals
NEW PRODUCT ALERT! 📢 📢
There is no silver bullet 💥 to success, but GREAT hair is a good start, and we’ve got exactly what you need to get going. Introducing the NEW Blonde Life Silverlight Lightening Powder. It’s everything you can expect from Blonde Life and more. With this charcoal lightener, those cool blonde results are now at your fingertips. The power is yours!
#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight #joicosilverlight #joicohaircolor #hair #haircolor #haircolorist #hairdresser #hairpro #newproduct #joicoproduct #behindthechair #hairjoi #sharethejoi #thejoiofhealthyhair #silverhair #icyblonde #coolblonde #ittakesapro
NEW PRODUCT ALERT! 📢 📢
There is no silver bullet 💥 to success, but GREAT hair is a good start, and we’ve got exactly what you need to get going. Introducing the NEW Blonde Life Silverlight Lightening Powder. It’s everything you can expect from Blonde Life and more. With this charcoal lightener, those cool blonde results are now at your fingertips. The power is yours!
#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight #joicosilverlight #joicohaircolor #hair #haircolor #haircolorist #hairdresser #hairpro #newproduct #joicoproduct #behindthechair #hairjoi #sharethejoi #thejoiofhealthyhair #silverhair #icyblonde #coolblonde #ittakesapro
It’s Summertime 🌴🍹🍉⛱️🥥
Hair gets lighter
Skin gets darker
Water gets warmer
Drinks get colder 🍻
Music gets louder 🎵
Nights get longer
Life gets cool and colorful 🍭
#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
It’s Summertime 🌴🍹🍉⛱️🥥
Hair gets lighter
Skin gets darker
Water gets warmer
Drinks get colder 🍻
Music gets louder 🎵
Nights get longer
Life gets cool and colorful 🍭
#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
Have silver hair envy? 🐍
Then #steelthespotlight with our NEW Blonde Life Demi Gloss Steel Shades. They are cool, silvery, striking and perfectly on-trend. Is the world 🌎 even ready for you?
#joico #joicoeurope #playitcool #blondelife #hair #hairtoner #steelshades #haircolor #haircolorist #joicohaircolor #hairdresser #hairpro #newproduct #joicoproduct #silverhair #hairjoi #hairinspiration #sharethejoi #behindthechair #thejoiofhealthyhair #icyblonde #coolblonde #blueviolet #ittakesapro
Have silver hair envy? 🐍
Then #steelthespotlight with our NEW Blonde Life Demi Gloss Steel Shades. They are cool, silvery, striking and perfectly on-trend. Is the world 🌎 even ready for you?
#joico #joicoeurope #playitcool #blondelife #hair #hairtoner #steelshades #haircolor #haircolorist #joicohaircolor #hairdresser #hairpro #newproduct #joicoproduct #silverhair #hairjoi #hairinspiration #sharethejoi #behindthechair #thejoiofhealthyhair #icyblonde #coolblonde #blueviolet #ittakesapro
Summer is here 🌞 🌞 🌞. Don’t forget to grab your ice-coffee 🥤 before your next hair appointment 📅. From light caramel and honey brown, to mocha and chocolate brown, your hair color is as versatile your cup of java. We’re here to embrace and protect all hair colors with our Cool & Colorful campaign, and we’ll have you in and out of the salon before your drink is done.
#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
Summer is here 🌞 🌞 🌞. Don’t forget to grab your ice-coffee 🥤 before your next hair appointment 📅. From light caramel and honey brown, to mocha and chocolate brown, your hair color is as versatile your cup of java. We’re here to embrace and protect all hair colors with our Cool & Colorful campaign, and we’ll have you in and out of the salon before your drink is done.
#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
You’re never fully dressed without great hair and we’ve got what you need to transform your hair care routine 🕤. Our INNERJOI formulas provide all the styling you want without the harsh ingredients you don’t. From blowouts to beach waves, this duo provides the ideal foundation for a beautifully finished look 🤩
#joico #joicoeurope #joicohair #joicoinnerjoi #stylewithINNERJOI #joicocleanbeauty #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #vegan #sustainableproducts #earthfriendly #liveresponsibly #hairjoi #sharethejoi #thejoiofhealthyhair #hairgoals #hairreels #goodhair #goodhairday
You’re never fully dressed without great hair and we’ve got what you need to transform your hair care routine 🕤. Our INNERJOI formulas provide all the styling you want without the harsh ingredients you don’t. From blowouts to beach waves, this duo provides the ideal foundation for a beautifully finished look 🤩
#joico #joicoeurope #joicohair #joicoinnerjoi #stylewithINNERJOI #joicocleanbeauty #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #vegan #sustainableproducts #earthfriendly #liveresponsibly #hairjoi #sharethejoi #thejoiofhealthyhair #hairgoals #hairreels #goodhair #goodhairday
Sorry I can’t hear you over the volume of my hair… 👱🏻♀️
This fabulous look was brought to life 🧨🧨 by @carohjort_hair @colorbygian @emeliewinroth using the NEW 2024 Blonde Life Signature Balayage technique by our Blonde Ambassador Germany, @_bybona
Put it to the test:
#joicoeurope formula:
Face Frame air touch with Blonde Life SilverLight Lightening Powder + LumiShine Developer 10 Volume 1:1,5
Teasy Lights Blonde Life SilverLight Lightening Powder + Blonde Life Coconut Oil developer 20 Volume 1:2
K-Pak Hair Repair
Root stretch formula LumiShine Demi-Permanent Liquid Color 20ml 6N + 20ml 6SB + 40ml LumiShine Developer 5 Volume 1:1
Toner Lengths and ends LumiShine Demi-Permanent Liquid Color 15ml 9G + 15ml 10V + 30ml 9NV + 60ml LumiShine Developer 5 Volume 1:1
#joico #joicoeurope #hairformula #joicoformula #hair #haircare #hairdresser #hairproducts #joicoproducts #balayage #signaturebalayage #blondelife #londelife4all #livetheblondelife #bondedbyblonde #blondelifesilverlight #joicosilverlight #playitcool #lumishine #lumishinedeveloper #kpak #hairrepair #blondelifeambassadors
Sorry I can’t hear you over the volume of my hair… 👱🏻♀️
This fabulous look was brought to life 🧨🧨 by @carohjort_hair @colorbygian @emeliewinroth using the NEW 2024 Blonde Life Signature Balayage technique by our Blonde Ambassador Germany, @_bybona
Put it to the test:
#joicoeurope formula:
Face Frame air touch with Blonde Life SilverLight Lightening Powder + LumiShine Developer 10 Volume 1:1,5
Teasy Lights Blonde Life SilverLight Lightening Powder + Blonde Life Coconut Oil developer 20 Volume 1:2
K-Pak Hair Repair
Root stretch formula LumiShine Demi-Permanent Liquid Color 20ml 6N + 20ml 6SB + 40ml LumiShine Developer 5 Volume 1:1
Toner Lengths and ends LumiShine Demi-Permanent Liquid Color 15ml 9G + 15ml 10V + 30ml 9NV + 60ml LumiShine Developer 5 Volume 1:1
#joico #joicoeurope #hairformula #joicoformula #hair #haircare #hairdresser #hairproducts #joicoproducts #balayage #signaturebalayage #blondelife #londelife4all #livetheblondelife #bondedbyblonde #blondelifesilverlight #joicosilverlight #playitcool #lumishine #lumishinedeveloper #kpak #hairrepair #blondelifeambassadors
Cool blondes in HOT demand? ☝️
Play it cool with the NEW Silverlight Lightening Powder. You only live once, so give your hair the VIP treatment it deserves and let it glisten with shine ✨ ✨ ✨
#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight, #joicosilverlight #joicohaircolor #hairdresser #hairpro #newproduct #joicoproduct #icyblonde #coolblonde #viptreament #hair #haircolor #haircolorist #silverhair #hairjoi #hairinspiration #sharethejoi #thejoiofhealthyhair #behindthechair #ittakesapro
Cool blondes in HOT demand? ☝️
Play it cool with the NEW Silverlight Lightening Powder. You only live once, so give your hair the VIP treatment it deserves and let it glisten with shine ✨ ✨ ✨
#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight, #joicosilverlight #joicohaircolor #hairdresser #hairpro #newproduct #joicoproduct #icyblonde #coolblonde #viptreament #hair #haircolor #haircolorist #silverhair #hairjoi #hairinspiration #sharethejoi #thejoiofhealthyhair #behindthechair #ittakesapro
Articoli recenti #HairJoi
NUOVA JOICO Vero K-Pak Color Masterpiece Collection 2023
Sebbene l’influenza del rock & roll non sia una novità per i capelli, Sofie Schrauwen & Robby Osselaer hanno creato la NUOVA JOICO Masterpiece Collection 2023 per creare un brillante equilibrio tra spensierata libertà e audace ribellione, il quale rende questi artisti legendari a tutti gli effetti.
Impara come realizzare due look perfetti per un party, in meno di 5 minuti
UNO CHIGNON E MEZZO Adoriamo la grande femminilità di uno chignon alto… ma anche la sicurezza di chi sceglie con disinvoltura le combinazioni “mezzo su, mezzo giù”. Impara a realizzare entrambi i look con il tutorial passo per passo di Richard Mannah. UN LOOK PRONTO IN MENO DI 5 MINUTI • Eseguire una riga sopra [...]
Voglio la treccia di lato
Ciò che rende quest’incantevole acconciatura un gioco da ragazzi è il fatto di non dover realizzare una complessa treccia francese completa. Richard infatti mette in risalto un solo lato (perciò il look è sia facile che nuovo). ALCUNI SUGGERIMENTI PER INIZIARE: • Preparare l’area di capelli da intrecciare applicando Body Shake Texturizing Finisher per mantenere [...]
I capelli rosa ciliegio di Katy Perry
Ultimamente ci ha fatto molto piacere vedere Joico sulle pagine di People Magazine, grazie al lavoro di un nostro grandissimo esperto, Rick Henry del Nine Zero One Salon di Los Angeles, che ha aiutato Katy Perry a concludere le tappe asiatiche del suo ultimo tour con un adorabile omaggio ai fiori di ciliegio. Abbiamo l’esclusiva, [...]
Pro Salon Education
L'apprendimento coinvolgente e disponibile 24/7 è la base della piattaforma di formazione Joico. Grazie alla presenza di preziosi video di eventi live, tutorial facili da seguire, informazioni aggiornate sui trend, Joico ha creato la perfetta global classroom.
COMINCIA ADESSO LA TUA FORMAZIONE CON JOICO EDUCATION ON DEMAND
INCONTRA GLI ESPERTI JOICO
“Ecco la famiglia dei talenti Joico! Siamo orgogliosi di presentarvi i nostri Guest Artist, i Brand Ambassador e le più importanti autorità nel campo della formazione, celebri icone del settore che si sono unite a Joico per condurre l'arte dei capelli verso nuovi traguardi.”
Giorgia Mininno
Sauro Caponi
Alberto Di Domenico
Anna Righetti
Elisa Sassano
Valentina Malta
Brian Bonati
Martina Aliprandi
Andrea Peccerillo
Luisa Pastorelli
Alessia Livotti
