Since 1975, JOICO has combined science and creativity to develop innovative technologies that power our professional hair care, styling, and color collections. From pioneering by strengthening hair with keratin-based technologies to supporting exceptional color performance, our commitment to healthier-looking hair remains at the heart of every innovation.
Discover the patented technologies that drive JOICO's care and color innovations: Quadramine Complex, ArgiPlex Technology, and SmartRelease Technology.