VERTRAUEN SCHAFFEN FÜR BRILLANTES BLOND
Mit Haarbindungen kreierendem Arginin
Sieh blondes Haar ab sofort in einem ganz neuen Licht. Mit JOICO BLONDE LIFE – einem System aus Aufhellern und Tonern, das speziell für Blondinen entwickelt wurde … ohne auf Glanz oder Pflege zu verzichten. Mit kraftvollen Formeln basierend auf Haarbindungen kreierendem Arginin und einer besonderen Tamanu-Monoi-Öl Komposition. Blonde Life hilft, Gelbstich, Farbverschiebungen, Verblassen und Haarschäden* zu beseitigen, Herausforderungen, denen blondes Haar täglich ausgesetzt ist.
ENTDECKE THE POWER OF 10!
NEU: LUMI10 Natural Copper & Natural Blue Ash Serie
Kreiere im Handumdrehen atemberaubende kupferfarbene und cool-brünette Looks mit den neuen NC- und NBA-Farbtönen von LUMI10 – der 10-Minuten-Permanent-Haarfarbe von JOICO, die 100 % Grauabdeckung mit bis zu 2x mehr Glanz* bietet. Diese neue Serie intensiv pigmentierter Farbtöne liefert dimensionale, natürliche Kupfer- und natürliche Blau-Asch-Töne in bewährter LumiShine Tradition. Die schnell wirkende Farbformel sorgt dafür, dass du dein Terminbuch voller Zuversicht füllen kannst. Die Kundin hat keinen Termin? Kein Problem: LUMI10 sorgt in Turboschnelle für eine Ansatzauffrischung.
*vs. nicht gepflegtes, geschädigtes Haar
STYLE & FINISH
Optimiere deinen Style mit zukunftsweisenden Produkten, die das Haar vor den täglichen Auswirkungen der Umwelt schützen. Von Luftfeuchtigkeit bis Verschmutzung, von UV-Strahlen bis hin zu den Auswirkungen von Stylingtools.
YOUTHLOCK
LIEBE DEIN HAAR IN JEDEM ALTER! DENN MIT UNSERER NEUEN, INNOVATIVEN JOICO YOUTHLOCK PFLEGESERIE STRAHLT REIFES HAAR WIEDER IN ALL SEINER PRACHT. ES ERHÄLT NEUE SPRUNGKRAFT, SCHÖNEN GLANZ UND LÄSST SICH WIEDER TOLL STYLEN. DAS ZAUBERWORT DIESER WUNDERVOLLEN ANTI-AGING HAAREXPERTEN LAUTET KOLLAGEN!
BLUE ASH SERIE
WENN BLAU AUF MESSINGSTICH TRIFFT
NEU VERO K-PAK COLOR PERMANENT CRÈME COLOR BLUE ASH SERIE
While the most amazing hair colorings take a lot of time and effort, sometimes requiring multiple sessions, there’s nothing better than seeing one’s artistry come to life.
We’re totally in love with this trendy blonde blend by @francyesandra.parrucchiere and @egizianefertiti 🤍🤍🤍
#newhair #blondehair #joico #joicoeurope #repost #blonde #blondehair #haircolor #joicoproducts #haircare
While the most amazing hair colorings take a lot of time and effort, sometimes requiring multiple sessions, there’s nothing better than seeing one’s artistry come to life.
We’re totally in love with this trendy blonde blend by @francyesandra.parrucchiere and @egizianefertiti 🤍🤍🤍
#newhair #blondehair #joico #joicoeurope #repost #blonde #blondehair #haircolor #joicoproducts #haircare
Get to know the features & benefits of Vero K-Pak Color Veroxide
Features: A gentle crème developer formulated with
Squalene, a moisture-binding component that
works with Vero K-Pak Color base
• Available in 3% (10 Vol.), 6% (20 Vol.), 9% (30
Vol.) and 12% (40 Vol.)
Benefits
• Maintains the integrity of the hair structure
• Leaves hair in optimum condition
• Mixes quickly and is compatible with all Vero
K-Pak Color shades, toners and lighteners
👌👌👌
#joico #joicoeurope #kpak #kpakcolortherapy #veroxide #hair #haircolor #haircare #healthyhair
Get to know the features & benefits of Vero K-Pak Color Veroxide
Features: A gentle crème developer formulated with
Squalene, a moisture-binding component that
works with Vero K-Pak Color base
• Available in 3% (10 Vol.), 6% (20 Vol.), 9% (30
Vol.) and 12% (40 Vol.)
Benefits
• Maintains the integrity of the hair structure
• Leaves hair in optimum condition
• Mixes quickly and is compatible with all Vero
K-Pak Color shades, toners and lighteners
👌👌👌
#joico #joicoeurope #kpak #kpakcolortherapy #veroxide #hair #haircolor #haircare #healthyhair
Last year we saw a renewed interest in the color melt technique. @_laura_atelier_ shows off her skills here… ☝☝☝
Let us know your tips and tricks for this game-changing technique.
#joico #joicoeurope #newhair #hair #haircolor #haircolorist #colormelt #balayage #colorful #salonfinish #hairjoi #sharethejoi #hairgoals #hairfeels #hairinspo #hairinspiration
Last year we saw a renewed interest in the color melt technique. @_laura_atelier_ shows off her skills here… ☝☝☝
Let us know your tips and tricks for this game-changing technique.
#joico #joicoeurope #newhair #hair #haircolor #haircolorist #colormelt #balayage #colorful #salonfinish #hairjoi #sharethejoi #hairgoals #hairfeels #hairinspo #hairinspiration
JOICO LumiShine Permanent Créme Color transforms hair from the inside out with breakthrough bond-building ArgiPlex™️ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!
#joico #joicoeurope #lumishine #hair #haircolor #graycoverage #hairsalon #haircolorist #argiplextechnology #healthyhair #hairjoi #sharethejoi #hairgoals #hairfeels
JOICO LumiShine Permanent Créme Color transforms hair from the inside out with breakthrough bond-building ArgiPlex™️ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!
#joico #joicoeurope #lumishine #hair #haircolor #graycoverage #hairsalon #haircolorist #argiplextechnology #healthyhair #hairjoi #sharethejoi #hairgoals #hairfeels
Light copper? Or just a showstopper!
Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
#joico #joicoeurope #hair #haircolor #haircolorist #copperhair #showstopper #hairjoi #sharethjoi #haircare #haircut #healthyhair #goodhair #joicoproducts #hairstyle #hairstylesforwomen #hairinspo #hairinspiration #beauty #hairgoals #model #modernsalon #fashion
Light copper? Or just a showstopper!
Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
#joico #joicoeurope #hair #haircolor #haircolorist #copperhair #showstopper #hairjoi #sharethjoi #haircare #haircut #healthyhair #goodhair #joicoproducts #hairstyle #hairstylesforwomen #hairinspo #hairinspiration #beauty #hairgoals #model #modernsalon #fashion
It’s giving mermaid vibes and we’re all for it!
Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010.
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
#joico #joicoeurope #copperhair #healthyhair #hairjoi #sharethejoi #hair #haircare #hairstylist #hairstyle #newlook #hairtransformation #haircolor #hairinspo #hairinspiration #newlook #makeover #beauty
It’s giving mermaid vibes and we’re all for it!
Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010.
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
#joico #joicoeurope #copperhair #healthyhair #hairjoi #sharethejoi #hair #haircare #hairstylist #hairstyle #newlook #hairtransformation #haircolor #hairinspo #hairinspiration #newlook #makeover #beauty
The @adija_beauty team are on fire 🔥 🔥 🔥
Here’s another one of their beautiful blonde colorings that will inspire your next hair appointment… 👩🦳
#joico #joicoeurope #hair #haircare #haircolor #haircolorist #modernsalon #repost #newhair #hairinspo #hairinspiration #blondehair #blondelife #adija
The @adija_beauty team are on fire 🔥 🔥 🔥
Here’s another one of their beautiful blonde colorings that will inspire your next hair appointment… 👩🦳
#joico #joicoeurope #hair #haircare #haircolor #haircolorist #modernsalon #repost #newhair #hairinspo #hairinspiration #blondehair #blondelife #adija
May we give you a lift? RiseUp Powder Spray elevates limp hair in no time with just a few puffs. Have you tried it?
Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010.
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
#joico #joicoeurope #riseup #powderspray #finishingspray #hairjoi #sharethejoi #hair #haircare #hairstylist #haircut #shorthair #blondehair #hairstylist #modernsalon
May we give you a lift? RiseUp Powder Spray elevates limp hair in no time with just a few puffs. Have you tried it?
Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010.
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
#joico #joicoeurope #riseup #powderspray #finishingspray #hairjoi #sharethejoi #hair #haircare #hairstylist #haircut #shorthair #blondehair #hairstylist #modernsalon
Have you tried this game-changing hair duo?
Our Defy Damage Protective Shampoo and Conditioner are must-haves when it comes to protecting your hair from daily damage ☀️☀️☀️
#joico #joicoeurope #defydamage #defydamageshampoo #hair #haircare #hairfeels #hairjoi #sharethejoi #joicoproducts #hairproducts #healthyhair #hairgoals
Have you tried this game-changing hair duo?
Our Defy Damage Protective Shampoo and Conditioner are must-haves when it comes to protecting your hair from daily damage ☀️☀️☀️
#joico #joicoeurope #defydamage #defydamageshampoo #hair #haircare #hairfeels #hairjoi #sharethejoi #joicoproducts #hairproducts #healthyhair #hairgoals
“Welcome to the candy shop…” 💜
Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
#joico #joicoeurope #hair #haircolor #haircolorist #hairjoi #sharethjoi #haircare #joicoproducts #hairstyle #haircut #shorthair #hairstylesforwomen #hairinspo #hairinspiration #beauty #hairgoals #altgirl #model #modernsalon
“Welcome to the candy shop…” 💜
Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
#joico #joicoeurope #hair #haircolor #haircolorist #hairjoi #sharethjoi #haircare #joicoproducts #hairstyle #haircut #shorthair #hairstylesforwomen #hairinspo #hairinspiration #beauty #hairgoals #altgirl #model #modernsalon
LIVE THE BLONDE LIFE WITH US 🤍🤍🤍
When it feels this good, it can only be JOICO Blonde Life...
Have you tried it yet?
Blonde Life Ambassadors @_bybona & @colorbygian in action!
#joicoeurope #joicoeducation #blondelife #blondeambassadors #blondehair #hair #haircolor #haircolorist #livetheblondlife #blondelife4all #bondedbyblonde #behindthechair #mastersofbalayage #blondebalayage #blondespecialist
LIVE THE BLONDE LIFE WITH US 🤍🤍🤍
When it feels this good, it can only be JOICO Blonde Life...
Have you tried it yet?
Blonde Life Ambassadors @_bybona & @colorbygian in action!
#joicoeurope #joicoeducation #blondelife #blondeambassadors #blondehair #hair #haircolor #haircolorist #livetheblondlife #blondelife4all #bondedbyblonde #behindthechair #mastersofbalayage #blondebalayage #blondespecialist
Meet @duffy_duffy - the proud winner of the Hair Icon award at the Most Wanted Awards 2023, which was hosted in the UK this week.
Congratulations 🥳 🥳 🥳 we love your work ❤
Award presented by @vickyjoico
Shoutout to @creativeheadmag
#MWIT23 #mostwantedawards #joicoeurope #hairicon #hairawards #creativeheadmag #congratulations #sessionstylist
Meet @duffy_duffy - the proud winner of the Hair Icon award at the Most Wanted Awards 2023, which was hosted in the UK this week.
Congratulations 🥳 🥳 🥳 we love your work ❤
Award presented by @vickyjoico
Shoutout to @creativeheadmag
#MWIT23 #mostwantedawards #joicoeurope #hairicon #hairawards #creativeheadmag #congratulations #sessionstylist
NEUE #HAIRJOI-Artikel
Die NEUE JOICO Vero K-Pak Color Masterpiece Collection 2023
Auch wenn der Rock’n’Roll-Einfluss für das Haar nichts Neues sein mag, haben Sofie Schrauwen und Robby Osselaer die JOICO Masterpiece Collection 2023 entworfen, um eine brillante Balance zwischen sorgvoller Hingabe und gewagter Rebellion einzufangen – ein Stil, für den die beiden belgischen Haarkünstler bekannt sind.
Emma Roberts: Oscar für die Beste Frisur
Unsere Highlights bei der diesjährigen Oscar-Verleihung: Filmstars überraschen Kinobesucher live während einer Filmvorstellung … Jimmy Kimmel verspricht einen Jetski für den Preisträger, der die kürzeste Dankesrede hält … Emma Roberts’ traumhafte Vintage-Glam-Frisur, die perfekt zum diesjährigen Retro-Thema der Verleihung passt. Wirf mit uns einen Blick hinter die Kulissen, um zu erfahren, wie Emmas preisverdächtige Frisur [...]
Katy Perry – Pretty in Pink
Wir waren hin und weg, als Joico dank unseres Styling-Experten Rick Henry vom Nine Zero One Salon in LA in der Zeitschrift People vertreten war. Für Katy Perrys Asien-Tour hat Rick Katys Pixie-Schopf kirschblütenrosa gefärbt. Hier erfährst du die ganze Story, die Formel und sogar ein paar Beauty-Tipps zum Nachmachen. View this post on [...]
Katy Perry im Lila-Laune-Look in Europa
Katy Perry überrascht ihre Fans mit blau-violettem Pixie-Cut. Wie frisch gepflückte Heidelbeeren … Blueberry Crush heißt der aufregende neue Farbton, den unser Promi-Colorist Rick Henry vom Nine Zero One Salon für Perrys Europa-Tour ausgesucht hat. Die Color Butter Purple von Joico ist für den intensiv-violetten Farbton verantwortlich. Die Creme sorgt für aufregende Farbakzente – immer [...]
PRO WEITERBILDUNG
Die Lernplattform von Joico bietet spannende, jederzeit verfügbare Weiterbildungsmöglichkeiten: Live-Events, lehrreiche Videos, einfach umzusetzende Tutorials und brandaktuelle Infos zu den neuesten Trends.
STARTE JETZT DEIN TRAINING MIT JOICO EDUCATION ON-DEMAND
DIE JOICO EXPERTEN
Lerne die Joico-Familie kennen! Wir sind stolz auf die Zusammenarbeit mit Guest Artists, Markenbotschaftern und führenden Ausbildern. Sie alle sind gefeierte Branchenprofis, die genau wie wir für gesundes und schönes Haar stehen.
Gregory Mastrostefano
Sofie Schrauwen
Alberto Di Domenico
Marcus Giamattei
Paul Watts
Ijan Davies Emrus
Tom Ross
Valentina Malta
Robby Osselaer
Stefano Alonzo
Daniela Engström
Dan Spiller
Wesley Hannes
Gill Berry
Bona Jörg
Katrina Kelly
Sevda Durukan
Paolo Giamattei
David Murray
