VERTRAUEN SCHAFFEN FÜR BRILLANTES BLOND
Mit Haarbindungen kreierendem Arginin
Sieh blondes Haar ab sofort in einem ganz neuen Licht. Mit JOICO BLONDE LIFE – einem System aus Aufhellern und Tonern, das speziell für Blondinen entwickelt wurde … ohne auf Glanz oder Pflege zu verzichten. Mit kraftvollen Formeln basierend auf Haarbindungen kreierendem Arginin und einer besonderen Tamanu-Monoi-Öl Komposition. Blonde Life hilft, Gelbstich, Farbverschiebungen, Verblassen und Haarschäden* zu beseitigen, Herausforderungen, denen blondes Haar täglich ausgesetzt ist.
ENTDECKE THE POWER OF 10!
NEU: LUMI10 Natural Copper & Natural Blue Ash Serie
Kreiere im Handumdrehen atemberaubende kupferfarbene und cool-brünette Looks mit den neuen NC- und NBA-Farbtönen von LUMI10 – der 10-Minuten-Permanent-Haarfarbe von JOICO, die 100 % Grauabdeckung mit bis zu 2x mehr Glanz* bietet. Diese neue Serie intensiv pigmentierter Farbtöne liefert dimensionale, natürliche Kupfer- und natürliche Blau-Asch-Töne in bewährter LumiShine Tradition. Die schnell wirkende Farbformel sorgt dafür, dass du dein Terminbuch voller Zuversicht füllen kannst. Die Kundin hat keinen Termin? Kein Problem: LUMI10 sorgt in Turboschnelle für eine Ansatzauffrischung.
*vs. nicht gepflegtes, geschädigtes Haar
STYLE & FINISH
Optimiere deinen Style mit zukunftsweisenden Produkten, die das Haar vor den täglichen Auswirkungen der Umwelt schützen. Von Luftfeuchtigkeit bis Verschmutzung, von UV-Strahlen bis hin zu den Auswirkungen von Stylingtools.
YOUTHLOCK
LIEBE DEIN HAAR IN JEDEM ALTER! DENN MIT UNSERER NEUEN, INNOVATIVEN JOICO YOUTHLOCK PFLEGESERIE STRAHLT REIFES HAAR WIEDER IN ALL SEINER PRACHT. ES ERHÄLT NEUE SPRUNGKRAFT, SCHÖNEN GLANZ UND LÄSST SICH WIEDER TOLL STYLEN. DAS ZAUBERWORT DIESER WUNDERVOLLEN ANTI-AGING HAAREXPERTEN LAUTET KOLLAGEN!
BLUE ASH SERIE
WENN BLAU AUF MESSINGSTICH TRIFFT
NEU VERO K-PAK COLOR PERMANENT CRÈME COLOR BLUE ASH SERIE
Hair is a true expression of self. If you’ve been eyeing this gold copper look on Pinterest
📌 for some time now, then it’s time to take the leap.
@doeldoeshair shows us how it’s done 👩🦰👩🦰👩🦰
#joico #joicoeurope #hair #haircolor #redhair #copperhair #pinterest #selfexpression
Hair is a true expression of self. If you’ve been eyeing this gold copper look on Pinterest
📌 for some time now, then it’s time to take the leap.
@doeldoeshair shows us how it’s done 👩🦰👩🦰👩🦰
#joico #joicoeurope #hair #haircolor #redhair #copperhair #pinterest #selfexpression
Flat hair 🫓. No problem.
You can now get your desired voluminous, big bouncy hair with our JoiFull Volumizing Styler.
#joico #joicoeurope #joifull #hair #haircare #volumizingshampoo
Flat hair 🫓. No problem.
You can now get your desired voluminous, big bouncy hair with our JoiFull Volumizing Styler.
#joico #joicoeurope #joifull #hair #haircare #volumizingshampoo
Bronde Balayage, Caramel Sundae Curls and a gorgeous Glossy Copper … just a few looks you can expect to see. 👌 All achieved by using our NEW #BlondeLife products:
✨ Balayage Lightener
✨ Blonde Life Demi Gloss in 8N, 10N, 9SB, 10SB, 9V, 10V & CLEAR
✨ Coconut Developers in 5 Volume, 20 Volume & 40 Volume
✨ Blonde Life Powder Lightener packaging
Credits:
Creative Direction & Hair Design: Daniela Engström, @danielaeng_hair, Sofie Schrauwen @sofiebobhead, Paul Watts @paulwatts.life, Sevda Durukan @sevdadurukan
Photography: Ivo de Kok @studio_ivodekok
Video: D&A Films @da_films
Make-Up: Sabrina Zwartjes
Models: Sabine, Melissa, Jet, Elvi, Finn, Alina, Charlene @tuttimodels
Bronde Balayage, Caramel Sundae Curls and a gorgeous Glossy Copper … just a few looks you can expect to see. 👌 All achieved by using our NEW #BlondeLife products:
✨ Balayage Lightener
✨ Blonde Life Demi Gloss in 8N, 10N, 9SB, 10SB, 9V, 10V & CLEAR
✨ Coconut Developers in 5 Volume, 20 Volume & 40 Volume
✨ Blonde Life Powder Lightener packaging
Credits:
Creative Direction & Hair Design: Daniela Engström, @danielaeng_hair, Sofie Schrauwen @sofiebobhead, Paul Watts @paulwatts.life, Sevda Durukan @sevdadurukan
Photography: Ivo de Kok @studio_ivodekok
Video: D&A Films @da_films
Make-Up: Sabrina Zwartjes
Models: Sabine, Melissa, Jet, Elvi, Finn, Alina, Charlene @tuttimodels
Here’s an exclusive behind-the-scenes look at what went down when 4 hairdressers put our newly enhanced Blonde Life collection to the test. Let’s just say, the results are THRILLING! 🥰 #blondelife
Are you ready to see how Blonde Life builds Bonds for Strong Blondes? 🙋♀️🙋🙋♂️ Featuring the #JOICO NEW Blonde Life:
✨ Balayage Lightener
✨ Blonde Life Demi Gloss in 8N, 10N, 9SB, 10SB, 9V, 10V & CLEAR
✨ Coconut Developers in 5 Volume, 20 Volume & 40 Volume
✨ Blonde Life Powder Lightener packaging
#BondedbyBlonde EMEA Team:
⭐Senior Creative (Color) Artist JOICO EMEA @sevdadurukan
⭐Senior Creative (Color) Artist JOICO EMEA @paulwatts.life
⭐Creative (Color) Artist JOICO EMEA @danielaeng_hair
⭐JOICO Color Ambassador @sofiebobhead
Credits:
Photography: Ivo de Kok @studio_ivodekok
Video: D&A Films @da_films
Make-Up: Sabrina Zwartjes
Models: Sabine, Melissa, Jet, Elvi, Finn, Alina, Charlene @tuttimodels
Here’s an exclusive behind-the-scenes look at what went down when 4 hairdressers put our newly enhanced Blonde Life collection to the test. Let’s just say, the results are THRILLING! 🥰 #blondelife
Are you ready to see how Blonde Life builds Bonds for Strong Blondes? 🙋♀️🙋🙋♂️ Featuring the #JOICO NEW Blonde Life:
✨ Balayage Lightener
✨ Blonde Life Demi Gloss in 8N, 10N, 9SB, 10SB, 9V, 10V & CLEAR
✨ Coconut Developers in 5 Volume, 20 Volume & 40 Volume
✨ Blonde Life Powder Lightener packaging
#BondedbyBlonde EMEA Team:
⭐Senior Creative (Color) Artist JOICO EMEA @sevdadurukan
⭐Senior Creative (Color) Artist JOICO EMEA @paulwatts.life
⭐Creative (Color) Artist JOICO EMEA @danielaeng_hair
⭐JOICO Color Ambassador @sofiebobhead
Credits:
Photography: Ivo de Kok @studio_ivodekok
Video: D&A Films @da_films
Make-Up: Sabrina Zwartjes
Models: Sabine, Melissa, Jet, Elvi, Finn, Alina, Charlene @tuttimodels
It’s been 5 years since @ashallurebeauty ‘s client did anything to her hair. It was time for a change and we absolutely love the results.
You know what they say: ‘New hair, New you!’
#newhair #joico #hairtransformation #ashallurebeauty #balayage #haircolor
It’s been 5 years since @ashallurebeauty ‘s client did anything to her hair. It was time for a change and we absolutely love the results.
You know what they say: ‘New hair, New you!’
#newhair #joico #hairtransformation #ashallurebeauty #balayage #haircolor
Are you constantly frustrated by the yellow, brassy tones that keep making an appearance?
Well, with Blonde Life Violet Shampoo and Conditioner, you’ll never lose your cool, maintaining both your hair and your stress levels.
#joico #joicoeurope #blonde #blondehair #blondelife #violetshampoo #violetconditioner #nomorebrassytones #haircare #haircolor #hairtreatment
Are you constantly frustrated by the yellow, brassy tones that keep making an appearance?
Well, with Blonde Life Violet Shampoo and Conditioner, you’ll never lose your cool, maintaining both your hair and your stress levels.
#joico #joicoeurope #blonde #blondehair #blondelife #violetshampoo #violetconditioner #nomorebrassytones #haircare #haircolor #hairtreatment
Client: “Give me a bright low maintenance blonde”
@_hairbyco delivers beyond measure.
Let us know what you think of their results? 🤟
#newhair #hair #haircare #joico #blondehair #blonde #behindthechair
Client: “Give me a bright low maintenance blonde”
@_hairbyco delivers beyond measure.
Let us know what you think of their results? 🤟
#newhair #hair #haircare #joico #blondehair #blonde #behindthechair
Looking for bigger bouncy hair? We’ve got you!
Try our JoiFULL Volumizing trio and transform your hair into long-lasting, full, lush and manageable strands.
Hair goals = FULLFilled!
#joico #joicoeurope #JoiFull #hairgoals #volumizingshampoo #healthyhair #hair #haircare #hairstyle
Looking for bigger bouncy hair? We’ve got you!
Try our JoiFULL Volumizing trio and transform your hair into long-lasting, full, lush and manageable strands.
Hair goals = FULLFilled!
#joico #joicoeurope #JoiFull #hairgoals #volumizingshampoo #healthyhair #hair #haircare #hairstyle
GOLDEN GLOW ✨
Warmer tones made a huge comeback in 2023 and they’re here to stay! 🙌🏻
The words ‘gold’ and ‘warm’ are not what people think, it doesn’t mean brassy or orange. It’s bright, reflective blonde that warms up the skin. Most important, you can wear anything with it.
Any ‘Golden Glow’ fans here? ⬇️
Shoutout to @ruralfringe for the inspiration.
#newhair #ruralfringehair #haircare #joico #blondebalayage #balayage #blondehair
GOLDEN GLOW ✨
Warmer tones made a huge comeback in 2023 and they’re here to stay! 🙌🏻
The words ‘gold’ and ‘warm’ are not what people think, it doesn’t mean brassy or orange. It’s bright, reflective blonde that warms up the skin. Most important, you can wear anything with it.
Any ‘Golden Glow’ fans here? ⬇️
Shoutout to @ruralfringe for the inspiration.
#newhair #ruralfringehair #haircare #joico #blondebalayage #balayage #blondehair
Trends come and go, but big volumise hair is here to stay. Bring your strands to life with our JoiFull Volumizing Shampoo and Conditioner.
Swipe left to see the benefits… 💚💚💚
#joico #joicoeurope #joifull #hair #haircare #volumizingshampoo
Trends come and go, but big volumise hair is here to stay. Bring your strands to life with our JoiFull Volumizing Shampoo and Conditioner.
Swipe left to see the benefits… 💚💚💚
#joico #joicoeurope #joifull #hair #haircare #volumizingshampoo
Blonde dreaming! Double tap if this gorgeous blonde hue is on your inspo list! ✨🤩
"Silver Gloss Chic" formula:
Formula 1: Top section: Blonde Life Demi Gloss 9SB 20min, Contouring Blonde Life Demi Gloss 10SB 20min.
Credits:
Creative Direction & Hair Design: �Daniela Engström, @danielaeng_hair, Sofie Schrauwen @sofiebobhead, Paul Watts @paulwatts.life, Sevda Durukan @sevdadurukan,
Photography: Ivo de Kok @studio_ivodekok
Video: D&A Films @da_films
Make-Up: Sabrina Zwartjes
Model: Jet @tuttimodels
Blonde dreaming! Double tap if this gorgeous blonde hue is on your inspo list! ✨🤩
"Silver Gloss Chic" formula:
Formula 1: Top section: Blonde Life Demi Gloss 9SB 20min, Contouring Blonde Life Demi Gloss 10SB 20min.
Credits:
Creative Direction & Hair Design: �Daniela Engström, @danielaeng_hair, Sofie Schrauwen @sofiebobhead, Paul Watts @paulwatts.life, Sevda Durukan @sevdadurukan,
Photography: Ivo de Kok @studio_ivodekok
Video: D&A Films @da_films
Make-Up: Sabrina Zwartjes
Model: Jet @tuttimodels
Shake it baby, because our Body Shake Texturizing Finisher will give you the look and feel of full, naturally thick hair without the stiff feel of a hairspray.
#joico #joicoeurope #bodyshake #hair #haircare #hairstyle #hairspray #texturizingfinisher
Shake it baby, because our Body Shake Texturizing Finisher will give you the look and feel of full, naturally thick hair without the stiff feel of a hairspray.
#joico #joicoeurope #bodyshake #hair #haircare #hairstyle #hairspray #texturizingfinisher
NEUE #HAIRJOI-Artikel
PRO WEITERBILDUNG
Die Lernplattform von Joico bietet spannende, jederzeit verfügbare Weiterbildungsmöglichkeiten: Live-Events, lehrreiche Videos, einfach umzusetzende Tutorials und brandaktuelle Infos zu den neuesten Trends.
STARTE JETZT DEIN TRAINING MIT JOICO EDUCATION ON-DEMAND
DIE JOICO EXPERTEN
Lerne die Joico-Familie kennen! Wir sind stolz auf die Zusammenarbeit mit Guest Artists, Markenbotschaftern und führenden Ausbildern. Sie alle sind gefeierte Branchenprofis, die genau wie wir für gesundes und schönes Haar stehen.