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NEU INNERJOI

AB APRIL 2024

Im Nu zu kraftvollerem Haar.
Entdecke die zwei neuen, leistungsstarken Defy Damage Produkte!

VERTRAUEN SCHAFFEN FÜR BRILLANTES BLOND
Mit Haarbindungen kreierendem Arginin

ENTDECKE THE POWER OF 10!

NEU: LUMI10 Natural Copper & Natural Blue Ash Serie

Kreiere im Handumdrehen atemberaubende kupferfarbene und cool-brünette Looks mit den neuen NC- und NBA-Farbtönen von LUMI10 – der 10-Minuten-Permanent-Haarfarbe von JOICO, die 100 % Grauabdeckung mit bis zu 2x mehr Glanz* bietet. Diese neue Serie intensiv pigmentierter Farbtöne liefert dimensionale, natürliche Kupfer- und natürliche Blau-Asch-Töne in bewährter LumiShine Tradition. Die schnell wirkende Farbformel sorgt dafür, dass du dein Terminbuch voller Zuversicht füllen kannst. Die Kundin hat keinen Termin? Kein Problem: LUMI10 sorgt in Turboschnelle für eine Ansatzauffrischung.

*vs. nicht gepflegtes, geschädigtes Haar

STYLE & FINISH

Optimiere deinen Style mit zukunftsweisenden Produkten, die das Haar vor den täglichen Auswirkungen der Umwelt schützen. Von Luftfeuchtigkeit bis Verschmutzung, von UV-Strahlen bis hin zu den Auswirkungen von Stylingtools.

YOUTHLOCK

LIEBE DEIN HAAR IN JEDEM ALTER! DENN MIT UNSERER NEUEN, INNOVATIVEN JOICO YOUTHLOCK PFLEGESERIE STRAHLT REIFES HAAR WIEDER IN ALL SEINER PRACHT. ES ERHÄLT NEUE SPRUNGKRAFT, SCHÖNEN GLANZ UND LÄSST SICH WIEDER TOLL STYLEN. DAS ZAUBERWORT DIESER WUNDERVOLLEN ANTI-AGING HAAREXPERTEN LAUTET KOLLAGEN!

BLUE ASH SERIE

WENN BLAU AUF MESSINGSTICH TRIFFT

NEU VERO K-PAK COLOR PERMANENT CRÈME COLOR BLUE ASH SERIE

We are on Instagram
How does it feel to have the best hair in this place? 👩

If you give your hair the right attention, then you’ll attract the right attention. With our NEW Defy Damage In A Flash 7-second bond builder you’ll be turning heads everywhere you go 🙌 With its a unique liquid-to-crème formula, this power innovation leaves hair silky smooth without weighing down.

Who’s excited? 🤩🤩🤩

#joico #joicoeurope #joicoINAFLASH #joicodefydamage #defydamage #hair #haircare #hairproducts #joicoproducts #bondbuilding #healthyhair #stronghair #lessbreakage

How does it feel to have the best hair in this place? 👩

If you give your hair the right attention, then you’ll attract the right attention. With our NEW Defy Damage In A Flash 7-second bond builder you’ll be turning heads everywhere you go 🙌 With its a unique liquid-to-crème formula, this power innovation leaves hair silky smooth without weighing down.

Who’s excited? 🤩🤩🤩

#joico #joicoeurope #joicoINAFLASH #joicodefydamage #defydamage #hair #haircare #hairproducts #joicoproducts #bondbuilding #healthyhair #stronghair #lessbreakage
...

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Our last two ‘This or That’ 🕹️ reels received such a great response that we’ve decided to give you more… #goodvibesonly 🙌
 
@__katrinakelly_ @_bybona @gillberryjoico @davidmurray_____ @paologiamatteihair @wesleyhannes 
 
#joico #joicoeurope #thisorthat #thisorthatreels #joicoguestartists #joicocreativeteam

Our last two ‘This or That’ 🕹️ reels received such a great response that we’ve decided to give you more… #goodvibesonly 🙌

@__katrinakelly_ @_bybona @gillberryjoico @davidmurray_____ @paologiamatteihair @wesleyhannes

#joico #joicoeurope #thisorthat #thisorthatreels #joicoguestartists #joicocreativeteam
...

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For @wendyvderhelm – a dedicated member of the JOICO EMEA education team - working with hair and distinguished hair products is not just her job, it’s a passion, and something she loves dearly. Most importantly though is that she loves her brand.

We knew she would be a great person to test the NEW Defy Damage KBOND20 Power Masque. Here’s what she had to say…

Watch till the end for easy-to-use tips.

#joicoKBOND20 #joicodefydamage #defydamage #joico #joicoeurope #hair #haircare #hairproducts #joicoproducts #hairroutine #dailyroutine #hairmasque #success #testimonial

For @wendyvderhelm – a dedicated member of the JOICO EMEA education team - working with hair and distinguished hair products is not just her job, it’s a passion, and something she loves dearly. Most importantly though is that she loves her brand.

We knew she would be a great person to test the NEW Defy Damage KBOND20 Power Masque. Here’s what she had to say…

Watch till the end for easy-to-use tips.

#joicoKBOND20 #joicodefydamage #defydamage #joico #joicoeurope #hair #haircare #hairproducts #joicoproducts #hairroutine #dailyroutine #hairmasque #success #testimonial
...

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Dying of anticipation? 🤩 Are you ready for a hair revolution? 💥💥💥
 
We mentioned we have something special up our sleeve, and at JOICO, we always deliver 🤞
 
Welcome Defy Damage In A Flash, the 7-second bond builder. That’s quicker than it will take you to watch this video 🏁. So spare us a minute and we’ll show you exactly why Defy Damage In A Flash is a must-have in your hair care routine – your quick journey to strong healthy hair.
 
#joicoINAFLASH #joicodefydamage #defydamage #joico #joicoeurope #hair #haircare #hairproducts #joicoproducts #hairrevolution #bondbuilding #healthyhair #stronghair

Dying of anticipation? 🤩 Are you ready for a hair revolution? 💥💥💥

We mentioned we have something special up our sleeve, and at JOICO, we always deliver 🤞

Welcome Defy Damage In A Flash, the 7-second bond builder. That’s quicker than it will take you to watch this video 🏁. So spare us a minute and we’ll show you exactly why Defy Damage In A Flash is a must-have in your hair care routine – your quick journey to strong healthy hair.

#joicoINAFLASH #joicodefydamage #defydamage #joico #joicoeurope #hair #haircare #hairproducts #joicoproducts #hairrevolution #bondbuilding #healthyhair #stronghair
...

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There’s a reason we call them the “CREATIVE” team 🎨. When the JOICO EMEA Creative Artistic Team put their heads together and hands to work, creativity ignites 🔥 🔥 🔥

We can’t wait to show you what they’ve come up with for the JOICO 2024 Collection, but for now you’ll have to keep a close eye. Trust us, it’s worth the wait.

JOICO EMEA Creative Artistic Team: @iamalbertodidomenico_

#joico #joicoeurope #joicocollection #joicocollection2024 #joicocreativeteam #creativity #hair

There’s a reason we call them the “CREATIVE” team 🎨. When the JOICO EMEA Creative Artistic Team put their heads together and hands to work, creativity ignites 🔥 🔥 🔥

We can’t wait to show you what they’ve come up with for the JOICO 2024 Collection, but for now you’ll have to keep a close eye. Trust us, it’s worth the wait.

JOICO EMEA Creative Artistic Team: @iamalbertodidomenico_

#joico #joicoeurope #joicocollection #joicocollection2024 #joicocreativeteam #creativity #hair
...

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It takes 7 seconds to make an impression on someone. Do you know what else takes 7 seconds?
 
We do. Hold on tight, we’ll let you know in a flash…😉
 
#joicoINAFLASH #joicodefydamage #joico #joicoeurope #hair #haircare

It takes 7 seconds to make an impression on someone. Do you know what else takes 7 seconds?

We do. Hold on tight, we’ll let you know in a flash…😉

#joicoINAFLASH #joicodefydamage #joico #joicoeurope #hair #haircare
...

176 18
Our jaws dropped when we saw the latest JOICO Collection 2024. The JOICO EMEA CREATIVE ARTISTIC TEAM 🖌️ have blown us away with their creativity and precision. Would you like to see it?

Of course you do! Here’s a sneak peek of some behind the scenes action 🎬

JOICO EMEA Creative Artistic Team: @iamalbertodidomenico_ @gregorymastrostefano @valentina.joico @wesleyhannes 
Art Direction: @brunomarc10 
Color mentor: @danspiller2010 ​
Videography: @da_films 
Photography: @jamieblanshardphoto 
Styling:​ @stylistellen 
Make-up:​ @katiemooremua 
Models: Zoe @thehairdesk Eliza @thehairdesk & Cristina @thehairdesk 

#joico #joicoeurope #behindthescenes #joicocollection #joicocollection2024 #joicocreativeteam #hair #creativity #hairjoi #sharethejoi

Our jaws dropped when we saw the latest JOICO Collection 2024. The JOICO EMEA CREATIVE ARTISTIC TEAM 🖌️ have blown us away with their creativity and precision. Would you like to see it?

Of course you do! Here’s a sneak peek of some behind the scenes action 🎬

JOICO EMEA Creative Artistic Team: @iamalbertodidomenico_ @gregorymastrostefano @valentina.joico @wesleyhannes
Art Direction: @brunomarc10
Color mentor: @danspiller2010 ​
Videography: @da_films
Photography: @jamieblanshardphoto
Styling:​ @stylistellen
Make-up:​ @katiemooremua
Models: Zoe @thehairdesk Eliza @thehairdesk & Cristina @thehairdesk

#joico #joicoeurope #behindthescenes #joicocollection #joicocollection2024 #joicocreativeteam #hair #creativity #hairjoi #sharethejoi
...

125 7
You may have seen us raving about the NEW Defy Damage KBOND20 Power Masque. Wondering what all the fuss is about?

This small bottle of hair magic power 🧴🪄 will give you 5 x stronger hair in one use, it will build and protect bonds, as well as shield against mechanical, thermal and environmental damage. Moreover, it is rich in hydration and PETA-approved 🎗💜

What more could a girl ask for? 💃🏻

#joico #joicoeurope #joicoKBOND20 #joicodefydamage #defydamage #hair #haircare #hairproducts #joicoproducts #hairmasque #bondbuilding #protectsbonds #petaapproved

You may have seen us raving about the NEW Defy Damage KBOND20 Power Masque. Wondering what all the fuss is about?

This small bottle of hair magic power 🧴🪄 will give you 5 x stronger hair in one use, it will build and protect bonds, as well as shield against mechanical, thermal and environmental damage. Moreover, it is rich in hydration and PETA-approved 🎗💜

What more could a girl ask for? 💃🏻

#joico #joicoeurope #joicoKBOND20 #joicodefydamage #defydamage #hair #haircare #hairproducts #joicoproducts #hairmasque #bondbuilding #protectsbonds #petaapproved
...

73 6
🤫 The secret to success is found in your daily routine, and if you looking for the place to start, your hair is a good one. What’s more, we have all the products you need.

Step 1:
Shampoo with Defy Damage Protective Shampoo or K-PAK Reconstructing Shampoo
Step 2:
Apply Defy Damage KBOND20 Power Masque
Step 3:
Finish with Defy Damage Protective Shield

There it is, your secret to success. Transform your hair, transform your life.

#joicoKBOND20 #joicodefydamage #defydamage #joico #joicoeurope #hair #haircare #hairproducts #joicoproducts #hairroutine #dailyroutine #kpak #hairmasque #success

🤫 The secret to success is found in your daily routine, and if you looking for the place to start, your hair is a good one. What’s more, we have all the products you need.

Step 1:
Shampoo with Defy Damage Protective Shampoo or K-PAK Reconstructing Shampoo
Step 2:
Apply Defy Damage KBOND20 Power Masque
Step 3:
Finish with Defy Damage Protective Shield

There it is, your secret to success. Transform your hair, transform your life.

#joicoKBOND20 #joicodefydamage #defydamage #joico #joicoeurope #hair #haircare #hairproducts #joicoproducts #hairroutine #dailyroutine #kpak #hairmasque #success
...

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NEUE #HAIRJOI-Artikel

Die NEUE JOICO Vero K-Pak Color Masterpiece Collection 2023

Auch wenn der Rock’n’Roll-Einfluss für das Haar nichts Neues sein mag, haben Sofie Schrauwen und Robby Osselaer die JOICO Masterpiece Collection 2023 entworfen, um eine brillante Balance zwischen sorgvoller Hingabe und gewagter Rebellion einzufangen – ein Stil, für den die beiden belgischen Haarkünstler bekannt sind.

Emma Roberts: Oscar für die Beste Frisur

Unsere Highlights bei der diesjährigen Oscar-Verleihung: Filmstars überraschen Kinobesucher live während einer Filmvorstellung … Jimmy Kimmel verspricht einen Jetski für den Preisträger, der die kürzeste Dankesrede hält … Emma Roberts’ traumhafte Vintage-Glam-Frisur, die perfekt zum diesjährigen Retro-Thema der Verleihung passt. Wirf mit uns einen Blick hinter die Kulissen, um zu erfahren, wie Emmas preisverdächtige Frisur [...]

Katy Perry – Pretty in Pink

Wir waren hin und weg, als Joico dank unseres Styling-Experten Rick Henry vom Nine Zero One Salon in LA in der Zeitschrift People vertreten war. Für Katy Perrys Asien-Tour hat Rick Katys Pixie-Schopf kirschblütenrosa gefärbt. Hier erfährst du die ganze Story, die Formel und sogar ein paar Beauty-Tipps zum Nachmachen.   View this post on [...]

Katy Perry im Lila-Laune-Look in Europa

Katy Perry überrascht ihre Fans mit blau-violettem Pixie-Cut. Wie frisch gepflückte Heidelbeeren … Blueberry Crush heißt der aufregende neue Farbton, den unser Promi-Colorist Rick Henry vom Nine Zero One Salon für Perrys Europa-Tour ausgesucht hat. Die Color Butter Purple von Joico ist für den intensiv-violetten Farbton verantwortlich. Die Creme sorgt für aufregende Farbakzente – immer [...]

PRO WEITERBILDUNG

Die Lernplattform von Joico bietet spannende, jederzeit verfügbare Weiterbildungsmöglichkeiten: Live-Events, lehrreiche Videos, einfach umzusetzende Tutorials und brandaktuelle Infos zu den neuesten Trends.

STARTE JETZT DEIN TRAINING MIT JOICO EDUCATION ON-DEMAND

DIE JOICO EXPERTEN

Lerne die Joico-Familie kennen! Wir sind stolz auf die Zusammenarbeit mit Guest Artists, Markenbotschaftern und führenden Ausbildern. Sie alle sind gefeierte Branchenprofis, die genau wie wir für gesundes und schönes Haar stehen.