
VERTRAUEN SCHAFFEN FÜR BRILLANTES BLOND
Mit Haarbindungen kreierendem Arginin
Sieh blondes Haar ab sofort in einem ganz neuen Licht. Mit JOICO BLONDE LIFE – einem System aus Aufhellern und Tonern, das speziell für Blondinen entwickelt wurde … ohne auf Glanz oder Pflege zu verzichten. Mit kraftvollen Formeln basierend auf Haarbindungen kreierendem Arginin und einer besonderen Tamanu-Monoi-Öl Komposition. Blonde Life hilft, Gelbstich, Farbverschiebungen, Verblassen und Haarschäden* zu beseitigen, Herausforderungen, denen blondes Haar täglich ausgesetzt ist.

ENTDECKE THE POWER OF 10!
NEU: LUMI10 Natural Copper & Natural Blue Ash Serie
Kreiere im Handumdrehen atemberaubende kupferfarbene und cool-brünette Looks mit den neuen NC- und NBA-Farbtönen von LUMI10 – der 10-Minuten-Permanent-Haarfarbe von JOICO, die 100 % Grauabdeckung mit bis zu 2x mehr Glanz* bietet. Diese neue Serie intensiv pigmentierter Farbtöne liefert dimensionale, natürliche Kupfer- und natürliche Blau-Asch-Töne in bewährter LumiShine Tradition. Die schnell wirkende Farbformel sorgt dafür, dass du dein Terminbuch voller Zuversicht füllen kannst. Die Kundin hat keinen Termin? Kein Problem: LUMI10 sorgt in Turboschnelle für eine Ansatzauffrischung.
*vs. nicht gepflegtes, geschädigtes Haar

STYLE & FINISH
Optimiere deinen Style mit zukunftsweisenden Produkten, die das Haar vor den täglichen Auswirkungen der Umwelt schützen. Von Luftfeuchtigkeit bis Verschmutzung, von UV-Strahlen bis hin zu den Auswirkungen von Stylingtools.

YOUTHLOCK
LIEBE DEIN HAAR IN JEDEM ALTER! DENN MIT UNSERER NEUEN, INNOVATIVEN JOICO YOUTHLOCK PFLEGESERIE STRAHLT REIFES HAAR WIEDER IN ALL SEINER PRACHT. ES ERHÄLT NEUE SPRUNGKRAFT, SCHÖNEN GLANZ UND LÄSST SICH WIEDER TOLL STYLEN. DAS ZAUBERWORT DIESER WUNDERVOLLEN ANTI-AGING HAAREXPERTEN LAUTET KOLLAGEN!

BLUE ASH SERIE
WENN BLAU AUF MESSINGSTICH TRIFFT
NEU VERO K-PAK COLOR PERMANENT CRÈME COLOR BLUE ASH SERIE
Experience pure GOLD! 👑👑
Our K-PAK Reconstructing Shampoo and Conditioner offer the ultimate in repair and reconstruction. With just one use, distressed tresses are restored to their shining, healthy-looking glory.
#joico #joicoeurope #kpak #hair #haircare #healthyhair #hairjoi #sharethejoi #goodhair #joicoproducts #hairproducts #hairfeels

Experience pure GOLD! 👑👑
Our K-PAK Reconstructing Shampoo and Conditioner offer the ultimate in repair and reconstruction. With just one use, distressed tresses are restored to their shining, healthy-looking glory.
#joico #joicoeurope #kpak #hair #haircare #healthyhair #hairjoi #sharethejoi #goodhair #joicoproducts #hairproducts #hairfeels
Camilla wanted her hair renewed and @brothersandsisters_theladies didn’t disappoint. They gave her exactly what she wanted and more, using only the best coloring and reconstruction system, JOICO of course. Let us know what you think of this infinite copper blend? 💣💣💣
#joico #joicoeurope #joicocolor #haircolor #haircolorist #hair #newhair #redhair #joicoproducts

Camilla wanted her hair renewed and @brothersandsisters_theladies didn’t disappoint. They gave her exactly what she wanted and more, using only the best coloring and reconstruction system, JOICO of course. Let us know what you think of this infinite copper blend? 💣💣💣
#joico #joicoeurope #joicocolor #haircolor #haircolorist #hair #newhair #redhair #joicoproducts
May we give you a lift? ☝️
Meet our RiseUp Powder Spray which takes hairstyling to new heights. With just a few puffs, this miracle worker 💫 elevates limp hair in no time, delivering immediate volume.
Tag someone who loves volume…
#joico #joicoeurope #riseup #riseupjoico #riseuppowderspray #powderspray #hair #haircare #hairjoi #sharethejoi #hairstyle #hairproducts #joicoproducts #hairgoals #hairfeels

May we give you a lift? ☝️
Meet our RiseUp Powder Spray which takes hairstyling to new heights. With just a few puffs, this miracle worker 💫 elevates limp hair in no time, delivering immediate volume.
Tag someone who loves volume…
#joico #joicoeurope #riseup #riseupjoico #riseuppowderspray #powderspray #hair #haircare #hairjoi #sharethejoi #hairstyle #hairproducts #joicoproducts #hairgoals #hairfeels
The perfect pixie blonde doesn’t exi… well, would you look at this!
Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
#joico #joicoeurope #hair #haircolor #haircolorist #blondehair #bondedbyblonde #livetheblondelife #blondelife4all #hairjoi #sharethjoi #haircare #haircut #shorthair #pixiecut #joicoproducts #hairstyle #hairstylesforwomen #hairinspo #hairinspiration #beauty #hairgoals #model #modernsalon #fashion #altgirl

The perfect pixie blonde doesn’t exi… well, would you look at this!
Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
#joico #joicoeurope #hair #haircolor #haircolorist #blondehair #bondedbyblonde #livetheblondelife #blondelife4all #hairjoi #sharethjoi #haircare #haircut #shorthair #pixiecut #joicoproducts #hairstyle #hairstylesforwomen #hairinspo #hairinspiration #beauty #hairgoals #model #modernsalon #fashion #altgirl
Are you ready to take your hair care to the next level? ☝️
Our Defy Damage Protective Shield is a true damage defense hero, which will fortify your hair from the inside out.
#joico #joicoeurope #defydamage #protectiveshield #protectyourhair #hair #haircare #hairjoi #sharethejoi #healthyhair #hairfeels #hairgoals #hairproducts #joicoproducts #dailystyling #hairstyle

Are you ready to take your hair care to the next level? ☝️
Our Defy Damage Protective Shield is a true damage defense hero, which will fortify your hair from the inside out.
#joico #joicoeurope #defydamage #protectiveshield #protectyourhair #hair #haircare #hairjoi #sharethejoi #healthyhair #hairfeels #hairgoals #hairproducts #joicoproducts #dailystyling #hairstyle
While the most amazing hair colorings take a lot of time and effort, sometimes requiring multiple sessions, there’s nothing better than seeing one’s artistry come to life.
We’re totally in love with this trendy blonde blend by @francyesandra.parrucchiere and @egizianefertiti 🤍🤍🤍
#newhair #blondehair #joico #joicoeurope #repost #blonde #blondehair #haircolor #joicoproducts #haircare

While the most amazing hair colorings take a lot of time and effort, sometimes requiring multiple sessions, there’s nothing better than seeing one’s artistry come to life.
We’re totally in love with this trendy blonde blend by @francyesandra.parrucchiere and @egizianefertiti 🤍🤍🤍
#newhair #blondehair #joico #joicoeurope #repost #blonde #blondehair #haircolor #joicoproducts #haircare
Get to know the features & benefits of Vero K-Pak Color Veroxide
Features: A gentle crème developer formulated with
Squalene, a moisture-binding component that
works with Vero K-Pak Color base
• Available in 3% (10 Vol.), 6% (20 Vol.), 9% (30
Vol.) and 12% (40 Vol.)
Benefits
• Maintains the integrity of the hair structure
• Leaves hair in optimum condition
• Mixes quickly and is compatible with all Vero
K-Pak Color shades, toners and lighteners
👌👌👌
#joico #joicoeurope #kpak #kpakcolortherapy #veroxide #hair #haircolor #haircare #healthyhair

Get to know the features & benefits of Vero K-Pak Color Veroxide
Features: A gentle crème developer formulated with
Squalene, a moisture-binding component that
works with Vero K-Pak Color base
• Available in 3% (10 Vol.), 6% (20 Vol.), 9% (30
Vol.) and 12% (40 Vol.)
Benefits
• Maintains the integrity of the hair structure
• Leaves hair in optimum condition
• Mixes quickly and is compatible with all Vero
K-Pak Color shades, toners and lighteners
👌👌👌
#joico #joicoeurope #kpak #kpakcolortherapy #veroxide #hair #haircolor #haircare #healthyhair
Last year we saw a renewed interest in the color melt technique. @_laura_atelier_ shows off her skills here… ☝☝☝
Let us know your tips and tricks for this game-changing technique.
#joico #joicoeurope #newhair #hair #haircolor #haircolorist #colormelt #balayage #colorful #salonfinish #hairjoi #sharethejoi #hairgoals #hairfeels #hairinspo #hairinspiration

Last year we saw a renewed interest in the color melt technique. @_laura_atelier_ shows off her skills here… ☝☝☝
Let us know your tips and tricks for this game-changing technique.
#joico #joicoeurope #newhair #hair #haircolor #haircolorist #colormelt #balayage #colorful #salonfinish #hairjoi #sharethejoi #hairgoals #hairfeels #hairinspo #hairinspiration
JOICO LumiShine Permanent Créme Color transforms hair from the inside out with breakthrough bond-building ArgiPlex™️ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!
#joico #joicoeurope #lumishine #hair #haircolor #graycoverage #hairsalon #haircolorist #argiplextechnology #healthyhair #hairjoi #sharethejoi #hairgoals #hairfeels

JOICO LumiShine Permanent Créme Color transforms hair from the inside out with breakthrough bond-building ArgiPlex™️ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!
#joico #joicoeurope #lumishine #hair #haircolor #graycoverage #hairsalon #haircolorist #argiplextechnology #healthyhair #hairjoi #sharethejoi #hairgoals #hairfeels
Light copper? Or just a showstopper!
Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
#joico #joicoeurope #hair #haircolor #haircolorist #copperhair #showstopper #hairjoi #sharethjoi #haircare #haircut #healthyhair #goodhair #joicoproducts #hairstyle #hairstylesforwomen #hairinspo #hairinspiration #beauty #hairgoals #model #modernsalon #fashion

Light copper? Or just a showstopper!
Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
#joico #joicoeurope #hair #haircolor #haircolorist #copperhair #showstopper #hairjoi #sharethjoi #haircare #haircut #healthyhair #goodhair #joicoproducts #hairstyle #hairstylesforwomen #hairinspo #hairinspiration #beauty #hairgoals #model #modernsalon #fashion
It’s giving mermaid vibes and we’re all for it!
Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010.
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
#joico #joicoeurope #copperhair #healthyhair #hairjoi #sharethejoi #hair #haircare #hairstylist #hairstyle #newlook #hairtransformation #haircolor #hairinspo #hairinspiration #newlook #makeover #beauty

It’s giving mermaid vibes and we’re all for it!
Creative direction: Bruno Marc Giamattei @brunomarc10
Hair creation: Sevda Durukan @sevdadurukan, Alberto Di Domenico @iamalbertodidomenico_ , Daniel Spiller @danspiller2010.
Creative assistance: Valentina Malta @valentina.joico, Gregory Mastrostefano @greg.joico
Video: John Willoughby @johnwilloughbe
Photography: Jamie Blanshard @jamieblanshardphoto
Make-up: Katie Moore @katiemooremua
Styling: Ellen Spiller @stylistellen
#joico #joicoeurope #copperhair #healthyhair #hairjoi #sharethejoi #hair #haircare #hairstylist #hairstyle #newlook #hairtransformation #haircolor #hairinspo #hairinspiration #newlook #makeover #beauty
The @adija_beauty team are on fire 🔥 🔥 🔥
Here’s another one of their beautiful blonde colorings that will inspire your next hair appointment… 👩🦳
#joico #joicoeurope #hair #haircare #haircolor #haircolorist #modernsalon #repost #newhair #hairinspo #hairinspiration #blondehair #blondelife #adija

The @adija_beauty team are on fire 🔥 🔥 🔥
Here’s another one of their beautiful blonde colorings that will inspire your next hair appointment… 👩🦳
#joico #joicoeurope #hair #haircare #haircolor #haircolorist #modernsalon #repost #newhair #hairinspo #hairinspiration #blondehair #blondelife #adija
NEUE #HAIRJOI-Artikel
PRO WEITERBILDUNG
Die Lernplattform von Joico bietet spannende, jederzeit verfügbare Weiterbildungsmöglichkeiten: Live-Events, lehrreiche Videos, einfach umzusetzende Tutorials und brandaktuelle Infos zu den neuesten Trends.

STARTE JETZT DEIN TRAINING MIT JOICO EDUCATION ON-DEMAND
DIE JOICO EXPERTEN
Lerne die Joico-Familie kennen! Wir sind stolz auf die Zusammenarbeit mit Guest Artists, Markenbotschaftern und führenden Ausbildern. Sie alle sind gefeierte Branchenprofis, die genau wie wir für gesundes und schönes Haar stehen.

Marcus Giamattei

Daniela Engström

Bruno Marc Giamattei

Valentina Malta

Robby Osselaer

Wesley Hannes

Dan Spiller

Katrina Kelly

Paul Watts

Gregory Mastrostefano

Ijan Davies Emrus

Stefano Alonzo

Paolo Giamattei

Bona Jörg

Sevda Durukan

Alberto Di Domenico

Gill Berry

David Murray

Sofie Schrauwen
