Pro Education

Exciting, accessible, 24/7 learning is the cornerstone of this educational platform. Featuring all our trainings, online classes & more to come soon. JOICO delivers the ultimate global classroom.


By signing up for one of our education classes, you’re doing more than just attending a training – you’re investing in your future, and your business.

Click below for the complete training overview especially for stylists.


 With great JOI we aim to contribute to the personal growth and development of all professionals, and we strive to make people feel at home in our classes. As part of our JOICO family you will always leave with a feeling of JOI and fulfillment.

Find the complete training overview for distributors below.


The place to be to get more success through knowledge

JOICO, your partner in professional haircare, knows the importance of expert-led education and hands-on training. From detailed product knowledge to cutting, coloring and hands-on styling, our training programs will give you everything you need to use, sell and enjoi the award-winning collection from JOICO.

By signing up for one of our education classes in our state-of-the-art Training Academy situated in Helmond, the Netherlands, you’re doing more than just attending a training – you’re investing in your future, and your business.

Simply choose the program that’s right for you, and apply today.
JOI-N us at our JOICO Experience Center, on a journey to the look of tomorrow…


Meet the driving force behind JOICO Education.

We are a JOIful team of professional JOICO trainers and artists traveling mainly around Europe, Africa and the Middle East with a beautiful international Training Academy situated in the Netherlands (Helmond), our JOICO Experience Center.


Our Education On Demand platform is currently under construction. We are working hard to provide you with the very latest in free education with our comprehensive “catalogue” of the hottest step-by-step videos and tutorials. You’ll have access to a wide-range of learning, including color correction, blonding techniques, Babylights, Balayage, dimensional brunette looks, and even business-building. Always available, and always right at your fingertips.
Sign up here and be the first to know when our Education On Demand platform goes live!