Blonde Life

Lightening & Brightening System

We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, we’ve created BLONDE LIFE: a lightening and brightening system just for blondes… and those who want to be lifted to new heights without sacrificing hair’s shine or condition. Our Brightening Shampoo, Conditioner, Masque and Lightening Powder–created with strand-strengthening*** bond-building Arginine and an exotic, nutrient-rich blend of Tamanu and Monoi oils—banish the challenges of brassiness, off-tones, fading and damage that blondes face on a daily basis. Trust us, with Blonde Life, you really will have more fun.

Blonde Life Model

Let's Look Inside...

Going bombshell blonde no longer means sacrificing healthy-looking hair.

Bond-Building Arginine is a naturally occurring amino acid crucial to hair’s strength.

Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and boosts shine while helping protect hair from environmental damage.

Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

Proven to keep blondes bright and on-tone for up to 8 weeks*

9 out of 10 stylists agree, after one use, blondes are: BRIGHTER • SOFTER • SHINIER • MORE HYDRATED

Get the Blonde Life Fact Sheet

*When using Blonde Life Brightening Shampoo and Conditioner/Masque, which preserve over 80% of haircolor after 18 washes.

What's New

BLONDE LIFE QUICK TONE LIQUI-CRÈME TONER

5 minutes or less! That’s all it takes to get fast and fabulous blonde hair with Quick Tone Liqui-Crème Toners—a swift, powerful way to make your mark on prelightened looks. Featuring anti-breakage technology and nourishing exotic oils for maximum shine, this Blonde Life collection of Sand, Silver, Violet, and Clear lets you trend-set gorgeous blonde creations faster than ever before. Go for solo shades or intermix; this gleam team makes brass a thing of the past.

DISCOVER QUICK TONE

Products

BLONDE LIFE
CRÈME LIGHTENER

WHEN YOU WANT TO GO BEAUTIFULLY BLONDE—AND GO THERE FAST

Blonde Life Crème Lightener turns up the power and rockets you to bombshell status in no time flat. With bond-building Arginine and moisture-locking exotic oils, JOICO’s fastest lifting crème lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.

DISCOVER CRÈME LIGHTENER

BLONDE LIFE
Lightening Powder

Full-Service Blonding, from Salon to Home

If blonde is great, BLONDER is better. Especially when you’re enhancing your golden strands with an ultra-high-lift formula that safely kicks you up to 9+ levels in record time.** With our powerful conditioning formula, you’ll steer clear of those damaging multiple applications, reduce breakage*** and bypass the hassle of additives. Use with foils…without foils… Blonde Life Lightening Powder gets you blonde safely and in a flash.

Why You'll Love It...

Up to 9+ levels of fast-acting lift

Proven to keep blondes bright and on-tone for up to 8 weeks*

The quickest** way to brighten & lighten hair!

Healthy-looking results without additives

Blondes that look healthier & feel nourished

Strengthens hair, reducing breakage by over 54%*** in just one treatment

Tech Savvy

To give blondes the VIP treatment they deserve and demand, we traveled far and wide to find the most nourishing natural oils and teamed them with our most powerful hair healers.

ARGININE: This naturally occurring, elasticity-boosting amino acid instantly replenishes, strengthening lightened strands to help reduce breakage.***

MONOI OIL: Rich in essential fatty acids, this exotic blend of Coconut Oil and Tahitian Gardenia Flower Extract nourishes and protects each strand, working:

  • from the inside out to replace essential moisture and give softness, elasticity and body a major boost
  • from the outside in to help polish the hair surface, fight frizz and guard against dryness

TAMANU OIL: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia bumps up shine, protects haircolor, and helps smooth brittleness away with every single application.

BLONDE LIFE
HYPER HIGH LIFTS

THE POWER TO GO PALE WITHOUT BLEACH

Deliver the healthiest blonde on the block; and achieve up to 5 levels of lift to natural hair without sacrificing a single strand. That’s the magic of Blonde Life Hyper High Lift Permanent Crème Color, now available in three new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening and toning, plus a built-in hair defense system that strengthens strands from the inside out, you’ll swiftly
nail dreamy blonde looks.

Why You'll Love It...

Maximum-lift-plus deposit* without bleach

The ultimate timesaver, delivering up to 5 levels of lift to natural hair with one-step lightening and toning

Champagne and Pearl shades feature an ash/ash-violet background to counteract unwanted warmth while lifting

Clear Booster bumps up lift without tonal deposit, allowing you to customize every service

Seals in intense hydration, softness, and nourishing conditioners until your next color service**

HYPER HIGH LIFT FACT SHEET

Video Tutorials Playlist

Step-by-Step Tutorials

Color Formulas

Sunshine blonde20180207162837

Sunshine blonde

Lisa Satorn, Senior Stylist at 901 Salon, created this look Sunshine Blonde. Her inspiration was “island vibes...
Load more