Blonde Life
Lightening & Brightening System
Imagine a world in which our differences bring us together. Where strong blondes are defined by that which makes us unique. A world that connects us as experts; and bonds us in beauty.
That’s the world of BLONDE LIFE: United in Spirit … distinctively gorgeous.
What's New
BLONDE LIFE NEW GOLD AND LEVEL 12 DEMI GLOSS TONER SHADES
Have you heard the news? Our Blonde Life Demi Gloss Toners range just got 2 NEW exciting shade family additions: radiant GOLD tones that infuse blondes with rich, sun-kissed warmth, and ultra-light LEVEL 12 shades — our coolest, lightest toners yet — perfect for refining even the palest, most delicate blondes. Use them solo or mix for custom blonde brilliance with shine, condition, and signature Blonde Life performance.
BLONDE LIFE Silverlight & Demi Gloss BV & T
Icy blondes in hot demand? Play it cool with NEW SilverLight Lightening Powder — our powder lightener with Charcoal that helps counteract brassiness while you process, and a glacial spectrum of gorgeous NEW Demi Glosses. This exciting collection is designed to deliver the power, performance, and predictability you expect from Blonde Life, all while achieving your silvery cool blonde results.
BLONDE LIFE DEMI-GLOSS
Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. These seven gloss-giving liquid toners are designed to boost shine, neutralize brassy blondes, and customize your Blonde Life masterpiece.
BLONDE LIFE BALAYAGE LIGHTENER
No more having to choose between lift and creative freedom. We’ve teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our NEW Blonde Life Balayage Lightener that lifts hair up to 7+ levels in a single application.
BLONDE LIFE COCONUT OIL DEVELOPERS
Mix some Coconut Oil into the blonding process with three NEW Blonde Life Developers – formulated to work in harmony with all Blonde Life lighteners and toners to leave hair feeling soft and hydrated
Products
BLONDE LIFE
Silverlight lightening powder
Get ready to ‘steel’ the spotlight with new Blonde Life SilverLight Lightening Powder that helps prime hair while processing to prepare for on-trend cool blondes.
This cool-as-can-be formula is designed with CHARCOAL to help counteract brassiness while processing, while delivering the same stunning 9+ levels of lift you expect from Blonde Life.
JOI & BENEFITS
Help counteract brassiness while processing, build bonds, and lift hair up to 9+ levels using NEW Blonde Life Silverlight. With JOICO’s fast-acting, charcoal-infused powder lightener, it’s easy to keep you and your clients’ blonde hair, cool.
Helps prime hair while processing to prepare for cool/silver blondes
Charcoal-infused formula helps counteract brassiness while processing hair
Lifts and primes while processing, for cool blondes
Delivers up to 9+ levels of lift!
Builds bonds for strong blondes
Does not transfer when rinsing
Protects hair and reduces styling breakage by over 54%*
Strengthens hair, making it 2x more resistant to breakage*
IDEAL WHEN…
Pairing with cool/neutral Blonde Life Demi Gloss Shade
Your client wants on-trend, cool, gray, ash or silver toned blonde hair
You want ash blonde hair that looks healthy
You want a high-lift lightener that helps leave hair feeling stronger and helps reduce breakage with every application*
*Against combing breakage on damaged hair; when used with JOICO Blonde Life Brightening Masque vs. a non-conditioning bleach.
BLONDE LIFE
Lightening Powder
THE SAME HIGH-LIFT FORMULA BLONDES KNOW AND LOVE – NOW SUSTAINABLY PACKAGED IN 100% RECYCLED FIBER PAPERBOARD. If blonde is great, BLONDER is better. Especially when you’re lightening up strands with a high-lift formula that kicks you up to 9+ levels in record time*. With our powerful formula, you’ll build bonds for strong blondes, minimize damaging** applications, and bypass the hassle of additives – all while leaving hair visibly healthy. Used on the scalp or off, Blonde Life Lightening Powder gets you beautifully blonde in a flash.
*vs. other JOICO lighteners
**Against combing breakage on damaged hair, when used with JOICO Blonde Life Brightening Masque vs. a non-conditioning bleach
JOI & BENEFITS
The days of investing hours to hit your blonde goals are over. Blonde Life Lightening Powder sidesteps those multiple trips to the chair, additives, and even breakage* to deliver up to 9+ levels of transformative lift & brilliant shine—in 60 minutes or less! (What’s not to love?)
Delivers up to 9+ levels of fast-acting lift!
BUILDS BONDS FOR STRONG BLONDES
Our fastest* way to lighten & brighten hair!
Strengthens hair, reducing breakage by over 54%* in just one treatment
A powerhouse formula, including Tamanu Oil and Monoi Oil
Designed for on-/off- scalp application & easy rinsing
IDEAL WHEN…
You want to lift hair to new heights without sacrificing its shine or condition
You want up to 9+ levels of lift with less fear of damage
You want to create a healthy-looking blonde that feels nourished
You want to go blonde and build bonds, all in one lightening service
A powerhouse formula, including Tamanu Oil and Monoi Oil
BLONDE LIFE
Balayage Lightener
No more having to choose between lift and creative freedom. We’ve teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our NEW Blonde Life Balayage Lightener that lifts hair up to 7+ levels in a single application. With our soft clay formula that provides powerful lift, and stays put throughout painting and processing, balayage and freehand painting techniques become stunningly simple and speedy art forms to master.
JOI & BENEFITS
Delivers up to 7+ Levels of Lift
BUILDS BONDS FOR STRONG BLONDES
Formulated with Bond-Building Arginine + our signature Tamanu & Monoi Oil blend for beautiful blonde hair
For fearless, foil-free lightening and painting techniques
Soft clay texture stays put when lifting
Stays moist and does not transfer while processing
IDEAL WHEN…
Creating beautifully blended, natural-looking highlights (think: sun-kissed but better)
You want the freedom to apply freehand painting techniques
Your client wants a low-maintenance lived-in blonde look
You want a clay lightener that doesn’t sacrifice lift
BLONDE LIFE
Crème Lightener
Start the clock and watch as Blonde Life Crème Lightener rockets you to bombshell status in no time flat. JOICO’s fastest* crème lightener lifts hair up to 9+ levels, builds bonds for strong blondes, and delivers beautiful, brilliant blonde hair that will blow you (and everyone else) away.
*vs. other JOICO crème lighteners
JOI & BENEFITS
BLONDE LIFE Crème Lightener is proof that you can go bombshell blonde and have healthy looking hair. Our powerful Crème Lightener strengthens strands with a hydrated feel, reducing breakage by 77%* with just one application.
Delivers up to 9+ levels of fast-acting lift!
BUILDS BONDS FOR STRONG BLONDES
Reduces breakage by 77% in one application*
Designed for on-/off- scalp application & easy rinsing
Strengthens hair, making it 4x more resistant to breakage*
IDEAL WHEN…
You want up to 9+ levels of lift with less fear of damage**
You want to go blonde quickly while maintaining healthy-looking hair
You want the freedom to create off-the-scalp, freehand balayage and ombré looks
You want a formula that stays moist, allowing you to safely lift hair with a flexible viscosity
You want blonde hair that is shiny and lustrous
You want to help protect* strands for double-processed blondes
You want a versatile formula for unlimited color techniques, including sombré and babylights
*Against combing breakage on damaged hair, when used with JOICO Blonde Life® Brightening Masque
** vs other JOICO crème lighteners
BLONDE LIFE
Quick Tone Liqui-Crème Toners
5 minutes or less! That’s all it takes to get fast and fabulous blonde hair with Quick Tone Liqui-Crème Toners—a swift, powerful way to make your mark on pre-lightened looks. Featuring anti-breakage technology and nourishing exotic oils for maximum shine, this Blonde Life collection of Sand, Silver, Violet, and Clear lets you trend-set gorgeous blonde creations faster than ever before. Go for solo shades or intermix; this gleam team makes brass a thing of the past.
JOI & BENEFITS
The ultimate timesaver, delivering instant toning in 5 minutes or less
Sand, Silver, and Violet can be intermixed to customize toning and correct any RPC issue
Clear can be mixed with Sand, Silver, or Violet to customize deposit and slow down processing time
The unique “Liqui-Crème” formula is the perfect viscosity for quick bottle application while also facilitating fast, even deposit of tone in the hair
Formulated with anti-breakage and bond-building Arginine
Infused with Blonde Life’s unique oil blend
Ammonia-free formulas leave hair in better condition—even on damaged, color-treated, or bleached hair
Long-lasting results
Gentle Fresh Fragrance with bergamot, iris, and sandalwood
BLONDE LIFE
Coconut Oil Developers
Mix some Coconut Oil into the blonding process with three NEW Blonde Life Developers – formulated to work in harmony with all Blonde Life lighteners and toners to leave hair feeling soft and hydrated.
JOI & BENEFITS
Our creamy, Coconut Oil-enriched Blonde Life Developers – in 5, 20, and 40 Volume – work in tandem with our Blonde Life lighteners and toners to add the little extra care hair needs while being lifted to new heights.
Formulated with Coconut Oil to help hair feel hydrated
Helps hair look smooth and feel soft
Easy-to-mix, creamy and spreadable consistency
Our powerhouse formula, including Tamanu and Monoi Oil
IDEAL WHEN…
You want to add a splash of coconut oil to your color service
You want a “do-more” developer
AVAILABLE IN THREE 946 ML SIZES:
5 Volume (1.5%)
20 Volume (6%)
40 Volume (12%)
Stylist Testimonials
Education on Demand
Video Tutorials Playlist
Meet our Bonded by Blonde all-stars
To celebrate the newly enhanced Blonde Life collection for all your salon needs (who else is excited to get their hands on the new products and new packaging?!), 4 great hairdressers in EMEA put the collection to the test with THRILLING results. Get ready to see how Blonde Life builds bonds for strong blondes!
Senior Creative Color Artist JOICO EMEA Sevda Durukan
Senior Creative Color Artist JOICO EMEA Paul Watts
Creative Color Artist JOICO EMEA Daniela Engström
JOICO Color Ambassador Sofie Schrauwen