4 fast Valentine looks you’ll love


Red braided hair

A classic braid stays true all night long…so does a fishtail if you want to switch things up for the night.

How to crush the look: Apply JOICO’s Body Shake Texturizing Finisher, spraying throughout hair for added dimension and hold. Then, loosely braid hair, leaving out a few pieces for a more romantic feel.


Hair to the side with clip

Sweep them off their feet (and sweep the hair off your gorgeous face) with a clipped-to-the side look that’s alluring — and enduring.

How to crush the look: Part hair to the side. Then, on the side with less hair, pull all strands back and secure behind your ear with a flirty clip. For a sultrier feel, add a few beachy waves using JOICO Beach Shake Texturizing Finisher, and seal the deal with JOICO’s Flip Turn Volumizing Finishing Spray.


Brunette girl with wavy hair smiling

Romantic, soft waves are everything – classic, sexy, even playful at times.

How to crush the look: Apply Defy Damage Protective Shield to hair to ward off potential damage from heat appliances, then curl sections of hair away from your face using a one-inch barrel iron.


Blonde girl smiling

A lofty ponytail raises the stakes in the love game; and even better – it transitions from office to evening in a flash.

How to crush the look: Sweep hair to the top of the crown and secure with an elastic. For a more polished look, wrap a piece of hair around the elastic, camouflaging the band; then secure with a bobby pin. To guarantee a frizz-free evening, lock in flyaways with JOICO’s JoiMist Firm Finishing Spray.