MY SUMMER-BLONDE HAIR HAS LOST ITS PIZAZZ…
To the rescue: Blonde Life Brightening Masque
Because: It instantly hydrates bleached, double-processed, or high-lifted blonde hair. Adds softness and shine. Keeps hair polished and bright. And neutralizes chlorine, removing trace minerals to detox hair.
Let’s do it: Apply a generous amount to damp, freshly cleansed hair. Leave on for 3-5 minutes. Rinse. Use 1-2 times weekly.
MY HAIR IS A MIXTURE OF BROKEN STRANDS AND SPLIT ENDS…
To the rescue: Defy Damage Protective Masque
Because: In addition to rebuilding those broken hair bonds and replenishing hair without weighing it down, Defy Damage prevents those problems before they even start…by proactively building hair’s resistance to damage. Leaves hair soft, shiny, and healthy-looking – with visible results after the first use.
Let’s do it: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.
MY HAIR IS DULL AS DISHWATER…
To the rescue: K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment
Because: By locking in color vibrancy and preventing the fade factor that leads to dull hair color, this treatment protects color with a vengeance. Deeply repairs and nourishes color-treated hair, instantly adds shine, and provides slip to prevent damage during styling.
Let’s do it: Apply to clean, damp hair. Leave on for 2-5 minutes, then rinse, dry, and style as usual. As a pre-shampoo-treatment: Apply to dry hair, leave on 2-5 minutes, then shampoo as usual.
MY FINE HAIR IS VERY FRAGILE…
To the rescue: HydraSplash Gelée Masque
Because: It bathes each strand with lightweight but powerful hydration for a full 24 hours without weighing delicate hair down. Infused with a hydrating splash of coconut water and nutrient-rich sea kelp to strengthen and protect strands, you’ll get instant detangling, frizz reduction, and thirst-quenching technology … leaving your fragile hair shiny, moisturized, and manageable without any heaviness.
Let’s do it: Apply to wet hair. Leave on for 5 minutes. Rinse well. Style as usual.
MY HAIR DESPERATELY NEEDS A DRINK…
To the rescue: Moisture Recovery Treatment Balm
Moisture Recovery Treatment Balm – JOICO
Because: Replenishes lost moisture and deeply hydrates. Reduces breakage by up to 80%. Reduces frizz. Adds softness, shine, and movement.
Let’s do it: Apply to clean, damp hair. Leave in up to 5 minutes. Rinse.
Pro Tip! Apply to dry hair and use a shower cap to protect your pillow case. In the morning, just shampoo and condition as usual.
MY FINE HAIR IS DRY AS A DESERT…
To the rescue: K-PAK Intense Hydrator
K-Pak Intense Hydrator – JOICO
Because: A perfect repair strategy for dry, damaged hair, this treatment provides hydration without weighing hair down. Improves softness and ramps up radiance. Detangles with ease and reduces frizz.
Let’s do it: After shampooing, apply to hair and leave on for a full 5 minutes. Rinse thoroughly.
MY HAIR IS FRIED FROM HEAT STYLING…
To the rescue: K-PAK Deep-Penetrating Reconstructor
Because: This 5-minute repair miracle, containing amino acids and keratin, instantly repairs, strengthens, and refortifies strands, protecting against future damage. Works quickly to visually and physically transform each strand for optimal hair health.
Let’s do it: Apply to freshly-washed, towel-dried hair. Leave on 5 minutes or longer. Rinse. Style as usual.