Family. Friends. Community. These are the things that matter most. During these trying times, JOICO will be there to show We Care by supporting the professional hair community and sparking JOI in any way that we can.

Defy Damage

The Next Generation of Bond Building

Home Care System

The at-home system protects all hair types from the ravaging effects of daily heat styling, UV exposure and environmental pollution that lead to dry, dull, lackluster locks.

ProSeries

An easy 2-step system that provides complete protection throughout the chemical process, while perfecting color and lightening results!

HOT STYLE. ZERO HEAT.

Hydrates without weighing hair down

Coconut Water-infused

For fine/medium hair

LumiShine Youthlock

NNG Series

UNLOCK HAIRS YOUTH POTENTIAL WITH NEW NATURAL NATURAL GOLD SHADES FROM LUMISHINE YOUTHLOCK, THE FIRST COLLAGEN-INFUSED PERMANENT CRÈME COLOR FROM JOICO.

Learn More

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Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.