Permanent Crème Color

LumiShine Permanent Creme Color Tube

“Healthy colored hair that has been kissed by the sun”

LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!

Delivers up to 2X the shine*

Reduced breakage** and 100% replenished and re-strengthened hair***

Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****

* vs. untreated damaged hair
** Combing breakage on damaged hair with K-Pak. Color Therapy™ Shampoo and Conditioner vs. non-conditioning shampoo
*** vs. haircolor without ArgiPlex
**** When followed with K-Pak. Color Therapy™ Shampoo and Conditioner

LumiShine offers pros the easiest possible color solution for every salon service and hair type imaginable. Here’s why you’ll love LumiShine…

IT’S EASY! Three simple steps to brilliant color—consultation, formulation, and application.

ITS PREDICTABLE... RELIABLE... AND UTTERLY STRAIGHTFORWARD! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection—every single time.

IT SMELLS AMAZING! LumiShine is formulated with JOICO’s exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, calming notes of bergamot, iris, and sandalwood. Client comfort is off the charts.

JOICO’s first collagen-infused permanent crème color helps revitalize strands and lock in the feel of younger-looking hair.

What's New


Show brass who’s boss with LumiShine’s NEW Ash Ash Series—a cool palette of seven gorgeous permanent crème and demi-permanent liquid shades specially formulated to neutralize unwanted warm tones.


Video Tutorials

Color Formulas

Tawny babylights20190307111358

Tawny babylights

A scattering of sunny highlights can enliven your look. Keep things sophisticated, not streaky, by making sure...
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