ASH ASH SERIES

Show brass who’s boss with LumiShine’s NEW Ash Ash Series—a cool palette of seven gorgeous permanent crème and demi-permanent liquid shades specially formulated to neutralize unwanted warm tones. With our bond-building ArgiPlex™ Technology infused into each and every shade, you’ll pull off those on-trend “mushroom” hues and leave hair healthy-looking—all in one cool move.

Why You'll Love It...

Permanent Crème Color

Delivers up to 2X the shine*

Reduced breakage** and 100% replenished and restrengthened hair***

Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****

Delivers color longevity and vibrancy

Lower-ammonia formula***** delivers healthy-looking results

Demi-Permanent Liquid Color

Delivers up to 2X the shine*

100% replenished and restrengthened hair***

Ammonia-free, pH-balanced formula

Ideal viscosity for drip-free bottle application

Versatile formula—corrects, glazes, glosses

The Ash Ash Series falls directly across from red/red-orange shades on the Color Wheel, making them ideal to neutralize unwanted warmth when lifting, or for use on faded, brassy shades.

*vs. untreated damaged hair
**Combing breakage on damaged hair; with K-PAK® Color Therapy™ Shampoo and Conditioner vs. non-conditioning shampoo
***vs. hair color without ArgiPlex
****When followed with K-PAK Color Therapy Shampoo and Conditioner
***** vs. Vero K-PAK Color

Now Let's Use It...

ASH ASH PERMANENT CRÈME

4AA

5AA

6AA

7AA

Keep brassiness at bay—plus experience healthy-looking and shiny results—with our NEW ultra-cool LumiShine Ash Ash Series.

You want to neutralize warm tones

You want to create cool, ash-based color creations

You want to help protect hair and reduce breakage**

TIMING & MIXING INSTRUCTIONS for LumiShine Permanent Crème Color

MIXING
LumiShine Permanent Crème Color is mixed 1:1 (equal parts color and appropriate Volume LumiShine Developer).

HOW TO CREATE COOL-TONED GRAY COVERAGE
The Ash Ash Series is not intended to cover gray.
The shades should be mixed with the LumiShine Natural Series when used on hair that is over 25% gray.

TIMING
10 Volume (3%) + LumiShine Permanent Crème Color  35 min and 45 minutes for grey coverage – do not use heat.
20 Volume (6%) + LumiShine Permanent Crème Color 35 min and 45 minutes for grey coverage – do not use heat.
30 Volume (9%) + LumiShine Permanent Crème Color 35 min and  45 minutes for grey coverage – do not use heat.
40 Volume (12%) + LumiShine Permanent Crème Color 35 min and 45 minutes for grey coverage – do not use heat

ASH ASH DEMI-PERMANENT LIQUID

5AA

6AA

8AA

Keep brassiness at bay with these benefits:

Neutralize warm tones

Cool ash-based color creations

A gentle formula

Refresh, gloss, or tone

TIMING & MIXING INSTRUCTIONS for LumiShine for Demi-Permanent Liquid Color

MIXING
LumiShine for Demi-Permanent Liquid Color is mixed 1:1 (equal parts color and 5 Volume (1.5%) LumiShine Developer).

Can be applied with a bowl & brush or with a color applicator bottle.
When mixing in a bottle, add developer first, then color and shake well.

TIMING
Process up 5 to 35 minutes depending on the desired outcome and porosity of the hair.
No lift. Deposit only.

Prism Lights Step-by-Step

Formula and Step-By-Step using LumiShine Ash Ash Series

Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s new Ash-Ash Series, a collection of seven perfectly balanced shades featuring a green undertone, designed specifically to counteract the warmth of uninvited orangey/red tones. Watch Joico Brand Ambassador, Larisa Love, bring the collection to life with her new Ash-Ash “Prism Lights” technique – a subtle shade upgrade that oozes cool sophistication.

PRISM LIGHTS TECHNIQUE

Prism Lights Video Tutorial

GET LUMISHINE ASH ASH SERIES FACT SHEET (pdf)