Demi-Permanent Liquid Color
Get The Gloss That Outshines
A gentle, ammonia-free liquid color system formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Crème Developer 5 Volume.
Delivers up to 2X the shine*
100% replenished and restrengthened hair***
Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****
Ammonia-free, pH-balanced formula
Ideal viscosity for drip-free bottle application
Versatile formula—corrects, glazes, glosses, and blends gray
* vs. untreated damaged hair
** vs. haircolor without ArgiPlex
*** When followed with K-PAK. Color Therapy™ Shampoo and Conditioner
What's New
LumiShine Ash Ash Series
Show brass who’s boss with LumiShine’s NEW Ash Ash Series—a cool palette of seven gorgeous permanent crème and demi-permanent liquid shades specially formulated to neutralize unwanted warm tones. With our bond-building ArgiPlex™ Technology infused into each and every shade, you’ll pull off those on-trend “mushroom” hues and leave hair healthy-looking—all in one cool move.
Video Tutorials
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Honey Caramel Balayage with Colorist Denis De Souza
Celebrity colorist Denis De Souza is going to tempt you to indulge…in a delicious new dimensional Balayage technique that adds brightness and a veil of shine to any hair color. Using luscious LumiShine, the color formula that delivers twice the shine for up to 30 full shampoos, Denis creates a look he's coined Honey Caramel -- one of the sweetest examples of Balayage we've seen in a long time.
K-PAK Color Therapy Shampoo and Conditioner: http://www.joico.com/joico-products/k-pak-color-therapy/
Discover LumiShine haircolor: http://www.joico.com/joico-products/haircolor/lumishine/
Subscribe to our YouTube: https://www.youtube.com/user/JoicoHairVideos
Follow us on Instagram: https://www.instagram.com/joico/
Visit Joico: http://www.joico.com/ -
11 Shades To Turn Your Business Around: LumiShine Demi-Permanent Liquid Color Gloss
11 stunning new shades of LumiShine Demi Permanent Liquid Haircolor…2 of the hottest colorists in the country…and a whole lot of business-building secrets to keep you booked from here to eternity. Watch Denis De Souza and Zoe Carpenter share the power of this award-winning, no-fail color line in a video guaranteed to get your artistic engines running.
More on Award-Winning LumiShine Color: http://www.joico.com/joico-products/haircolor/lumishine/ -
La La Land Blonde: Foilyage Technique (with Joico Blonde Life)
If any city knows blonde, it's La-La Land, the epicenter of California gold. And no one gets the look better -- and faster -- than celebrity colorist, Denis De Souza, who masters pale perfectly with his inventive "foilyage" technique and Blonde Life Lightener, the radical product that nails nine+ levels of lift in a single service with zero damage. Watch Denis take the look to new heights.
See more Blonde Life techniques and tips: http://www.joico.com/joico-products/haircolor/lighteners/ -
Bronde Haircolor Technique: Surfside Blonde with LumiShine
Lightening up is a shore thing when you've got the latest just-for-you how-to video from celebrity colorist Denis De Souza on your screen. Watch him wield his super summer blonding tools -- LumiShine, Blonde Life, and Free Play -- along with his trademark "Bronde" technique, to create a look that literally sparkles in the sunlight.
Discover LumiShine haircolor: http://www.joico.com/joico-products/haircolor/lumishine/
More on Blonde Life Lightener and Free Play Clay Lightener: http://www.joico.com/joico-products/haircolor/lighteners/ -
Gorgeous Natural Hair Color Technique: "Nude Glow" by Larisa Love
Like the universally-flattering shades so popular in today's hottest makeup
palettes, Nude Glow mingles tones of sand, sable, beachy-bronze, and beyond
to create utterly believable color and the healthiest hair imaginable. And Joico
Brand Ambassador, Larisa Love, takes this natural look to new heights with a
luminous, dimensional look that delivers lit-from-within radiance using
LumiShine's Natural Warm Series. Learn how this multi-dimensional face-framing
technique uses shadow, light, and shine to create gorgeous, glowing hair that's
instantly 5X stronger, super-soft, and luscious looking. Love's easy step-by-step
demo and no-fail formulas will make you a natural in no time.
Unleash your creativity with LumiShine's Natural Warm Series: https://www.joico.com/joico-products/haircolor/lumishine/
13 NEW Shades:
5 New Permanent Shades
5 New DD Demi-Permanent Crème Shades
3 New Demi-Permanent Liquid Shades
Step-by-Step Tutorials
Color Formulas
Sunshine blonde20180207162837
Sunshine blonde
Lisa Satorn, Senior Stylist at 901 Salon, created this look Sunshine Blonde. Her inspiration was “island vibes...
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