Discover lightening options that deliver high performance and healthy results. Our Lighteners enable you to achieve on-and-off scalp blonding while keeping hair remarkably close to its original, healthy condition. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.


Base Breaker & Base Breaker Cool

Base Breaker Bottles

Why You'll Love It...

Ideal for “breaking the base” (softening contrasting regrowth) between blonding services

10-minute processing time

1 level of lift

Ammonia-free formula conditions and adds shine

Ideal for most hair types (on virgin hair)

Gentle enough to follow a bleach or other color service on the same day

Cool formula refines warm RPC (remaining pigment contribution)

What's New

Blonde Life Lightener Tube

Blonde Life Crème Lightener

When you want to go beautifully blonde—and go there fast—NEW Blonde Life Crème Lightener turns up the power and rockets you to bombshell status in no time flat. With bond-building Arginine and moisture-locking exotic oils, JOICO’s fastest lifting crème lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.

Discover Crème Lightener (pdf)

Video Tutorials

Color Formulas

Sunshine blonde20180207162837

Sunshine blonde

Lisa Satorn, Senior Stylist at 901 Salon, created this look Sunshine Blonde. Her inspiration was “island vibes...
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