Colorful anti-fade shampoo

COLORFUL ANTI-FADE SHAMPOO

For color longevity

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Colorful Anti-Fade Shampoo, daily dirt is gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous hair color.

Here’s Why You’ll Love It

Free of SLS/SLES Sulfates *

Gently cleanses color-treated hair

Fortifies hair for 3X greater resistance to breakage **

*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate

**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo

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Now Let’s Use It

Directions: Apply to wet hair. Lather, and rinse.

Let’s Look Inside

Smart Release logo

CAMELIA OIL

Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.

POMEGRANATE FRUIT EXTRACT

Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of hair color.

SMARTRELEASE™ TECHNOLOGY

Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

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