The JOICO Color Excellence Program is an intensive 10-day JOICO color bootcamp for a limited audience with the aim of deepening fundamental knowledge about hair and pushing boundaries when it comes to coloring hair and achieving dazzling results.

When salons commit to this program, their dedicated stylist will be able to deepen their color knowledge and color skills from A to Z. It is the best springboard to generate increasing color sales through their salon’s strong color reputation. Stylists will be transformed into a JOICO Color Expert and become part of an elite club of JOICO fans who will be constantly challenged through groundbreaking opportunities and activities!