Defy Damage KBOND20 Power Masque

Defy Damage KBOND20 Power Masque


What do you get when you combine the JOICO legacy of super-charged hair repair and the power of damage control in a single, extraordinary product? Meet Defy Damage KBOND20 Power Masque our brand-new, bond-building treatment that doubles down on technology for 5X stronger* hair. This strength-building masque delivers transformative results in a single treatment.

Here’s Why You’ll Love It

5X stronger* hair in one use

Builds & protects bonds

Rich hydration

Instantly detangles

Normalizes pH

Color safe

PETA-approved, global animal test-free

*Against combing breakage on damaged hair vs. a non-conditioning shampoo.

Now Let’s Use It

Our powerhouse of a masque springs into action whenever hair requires a little extra TLC. Use once to 2x a week or as needed.


▪             Cleanse hair with Defy Damage Protective Shampoo.
▪             Apply Defy Damage KBOND20 to damp hair.
▪             Leave in 2-5 minutes.
▪             Rinse.

Let’s Look Inside

Smart Release logo

SmartRelease Technology

Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

Protective Lipid

The exact kind found in healthy hair, acts as the first line of defense to help protect hair against damage.

Moringa Seed Oil

Helps provide shine and softness with antioxidants, Vitamins A and E, Zinc, and Silica –ingredients that are fundamental to creating healthy, strong, damage-resistant hair.


Arginine is a naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.


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