Defy Damage In A Flash

Defy Damage In A Flash


A quick journey to strong hair! With the innovative power of Defy Damage, IN A FLASH helps build bonds –delivering a dazzling, 7-second transformation you can see and feel. Hurtling hair towards healthy in a unique liquid-to-crème formula, this swift hair protector helps build bonds, making hair stronger* and less prone to breakage*.

*Against combing breakage on damaged hair vs. untreated.

Here’s Why You’ll Love It

Hair is up to 20X more resistant to breakage*

Creates bonds and strengthens the hair structure

Leaves hair silky smooth without weighing down

Color safe


PETA-approved, global animal test-free

*Against combing breakage on damaged hair vs. untreated.

Now Let’s Use It


  • Cleanse hair using Defy Damage Protective Shampoo.
  • Apply Defy Damage In A Flash directly to damp towel-dried hair, from mid-length to ends, avoiding roots.
  • Work into hair until liquid turns creamy.
  • Leave in for 7 seconds.
  • Rinse.

Let’s Look Inside

Smart Release logo

SmartRelease Technology

Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

Protective Lipid

The exact kind found in healthy hair, acts as the first line of defense to help protect hair against damage.

Moringa Seed Oil

Helps provide shine and softness with antioxidants, Vitamins A and E, Zinc, and Silica –ingredients that are fundamental to creating healthy, strong, damage-resistant hair.


Arginine is a naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.


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