COLORFUL GLOW BEYOND ANTI-FADE SERUM
For color longevity
Imagine an instant, noticeable, stunning hit of vibrancy — the kind of punch that boosts the brilliance of hair color. That’s what you get with Glow Beyond, the anti-fade serum that puts the spotlight on radiance while helping to protect hair against harsh, color-fading UV rays. Formulated with rich Camellia Oil and Pomegranate Fruit Extract, this glossing serum highlights and helps prolong the freshness of fabulous hair color.
![colorful-oil-styled](https://www.joico.eu/wp-content/uploads/2021/07/colorful-oil-styled.jpg)
Here’s Why You’ll Love It
Helps prevent hair color from fading off-tone when exposed to UV or sunlight
Instantly increases shine
Boosts color vibrancy and provides softness
Reduces frizz for smoother hair in just one use
Guards against the hair-dulling effects of pollution*
*laboratory tested using pollution particles
Now Let’s Use It
Directions: Apply 1-2 pumps to damp or dry hair. Style as usual.
Let’s Look Inside
CAMELIA OIL
Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.
POMEGRANATE FRUIT EXTRACT
Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of hair color.
SMARTRELEASE™ TECHNOLOGY
Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
Pairs Well With
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