Want to love your hair at any age? Well, now you can with NEW JOICO YouthLock haircare formulated with collagen. Get to know our truly transformative collection that recaptures and sustains youthful bounce, shine, and manageability; while locking in strong, lustrous hair.

With so many color brands on the market, it may be confusing to decide on the right color brand for your salon. In this video, we share an overview of the complete JOICOLOR Portfolio. Discover our innovative color lines - from LumiShine to Blonde Life & from Vero K-Pak Color to Color Intensity.

Gill Berry and Dan Spiller, have united their expertise to craft a captivating and multi-tonal copper work of art.
This look revolves around a layering and face-framing cutting technique which results in soft textured layers that effortlessly blend. The result: a shape that defines the essence of femininity!

The magic behind this fascinating copper shade lies in the perfect marriage of two exceptional hair color products: Blonde Life Color and Vero K-Pak Color portfolio. These professional tools allow for personalization and tailor-made color formulations that truly transform hair color.
The result is a feminine look that breathes elegance.