Want to love your hair at any age? Well, now you can with NEW JOICO YouthLock haircare formulated with collagen. Get to know our truly transformative collection that recaptures and sustains youthful bounce, shine, and manageability; while locking in strong, lustrous hair.

All hairstylists have clients who are hair color chameleons, constantly switching it up. If you want to offer your clients a makeover with a one-step color service, get to know our LUMISHINE Dimensional Deposit Demi-Permanent Crème Color which allows you to do just that – and so much more!

Dan Spiller (JOICO Color Ambassador UK & EMEA) & Gill Berry (JOICO EMEA Senior Creative Artist) have teamed up to create summer’s must-have blonde look. Think Blonde face-framing layers featuring a block Color toning technique. Watch this video to get the step-by-step, the formula (it includes the NEW Blonde Life Demi Glosses that are designed to boost shine & neutralize brassy blondes) as well as all their tips so that you can easily achieve the same results. The magic starts here!