Do you want to offer hair repair, long-lasting color vibrancy and longevity to your clients? Let us introduce our K-Pak Color Therapy regimen that does exactly that for your color clients! Check out this video to learn all about it.

When it comes to blonding, creating the necessary lift is one thing …. selecting the ideal toner is a whole different ballgame. Get to know a quick & powerful way to make your mark on pre-lightened looks with JOICO Blonde Life Quick Toners.

Looking for a fresh new shade for fall? We have a true autumn classic – think vivid red textured layers that will make your daring clients want to go bolder and brighter! Paul Watts takes you through and easy, salon-friendly color application technique using accent sections for bursts of color, while Marcus Giamattei creates internal layers with a choppy fringe. The result? A trendy look that is sure to inspire stylists and clients alike!

1:23 Coloring
4:59 Cutting
8:37 Styling