What do you get when you combine a legacy of Joico’s super-charged hair repair and the power of damage control in a single, extraordinary product?
Meet KBOND20, power masque from Defy Damage…Joico’s brand-new, bond-building treatment that doubles down on technology for 5X stronger* hair.
Wait no longer and check out this tutorial that will give you all the insights into this revolutionary product and start the bond-building journey with your clients now.

With so many color brands on the market, it may be confusing to decide on the right color brand for your salon. In this video, we share an overview of the complete JOICOLOR Portfolio. Discover our innovative color lines - from LumiShine to Blonde Life & from Vero K-Pak Color to Color Intensity.

Soft, flowing peachy blonde layers with an accentuated sweeping fringe