Do you want to offer hair repair, long-lasting color vibrancy and longevity to your clients? Let us introduce our K-Pak Color Therapy regimen that does exactly that for your color clients! Check out this video to learn all about it.

When it comes to blonding, creating the necessary lift is one thing …. selecting the ideal toner is a whole different ballgame. Get to know a quick & powerful way to make your mark on pre-lightened looks with JOICO Blonde Life Quick Toners.

It’s no secret that warmed-up blondes will be everywhere this autumn. For those clients who want to stand out from the crowd and be an eye-catching contrast, we have the solution with this bright blonde tutorial. Paul Watts and Marcus Giamattei share a classic (and commercial) color glistening and lightening technique (creating a brilliant blonde), complemented by a root melting and toning technique using the JOICO Vero K-Pak Color Blue Ash shades. The color is harmonized with a salon-friendly layering cut that creates internal movement and softness around the face, accentuating the features of the client. EnJOI!

1:22 Coloring
4:47 Cutting
7:24 Styling