NEU INNERJOI™
Im Nu zu kraftvollerem Haar.
Entdecke die zwei neuen, leistungsstarken Defy Damage Produkte!
VERTRAUEN SCHAFFEN FÜR BRILLANTES BLOND
Mit Haarbindungen kreierendem Arginin
ENTDECKE THE POWER OF 10!
NEU: LUMI10 Natural Copper & Natural Blue Ash Serie
Kreiere im Handumdrehen atemberaubende kupferfarbene und cool-brünette Looks mit den neuen NC- und NBA-Farbtönen von LUMI10 – der 10-Minuten-Permanent-Haarfarbe von JOICO, die 100 % Grauabdeckung mit bis zu 2x mehr Glanz* bietet. Diese neue Serie intensiv pigmentierter Farbtöne liefert dimensionale, natürliche Kupfer- und natürliche Blau-Asch-Töne in bewährter LumiShine Tradition. Die schnell wirkende Farbformel sorgt dafür, dass du dein Terminbuch voller Zuversicht füllen kannst. Die Kundin hat keinen Termin? Kein Problem: LUMI10 sorgt in Turboschnelle für eine Ansatzauffrischung.
*vs. nicht gepflegtes, geschädigtes Haar
STYLE & FINISH
Optimiere deinen Style mit zukunftsweisenden Produkten, die das Haar vor den täglichen Auswirkungen der Umwelt schützen. Von Luftfeuchtigkeit bis Verschmutzung, von UV-Strahlen bis hin zu den Auswirkungen von Stylingtools.
YOUTHLOCK
LIEBE DEIN HAAR IN JEDEM ALTER! DENN MIT UNSERER NEUEN, INNOVATIVEN JOICO YOUTHLOCK PFLEGESERIE STRAHLT REIFES HAAR WIEDER IN ALL SEINER PRACHT. ES ERHÄLT NEUE SPRUNGKRAFT, SCHÖNEN GLANZ UND LÄSST SICH WIEDER TOLL STYLEN. DAS ZAUBERWORT DIESER WUNDERVOLLEN ANTI-AGING HAAREXPERTEN LAUTET KOLLAGEN!
BLUE ASH SERIE
WENN BLAU AUF MESSINGSTICH TRIFFT
NEU VERO K-PAK COLOR PERMANENT CRÈME COLOR BLUE ASH SERIE
Stay blonde, stay fabulous with this beautiful color transformation by @halohairbyalanajenner 💯
#joicoeurope formula:
JOICO Blonde Life lightening powder with Blonde Life Coconut Oil Developer 20vol, at the back and then 30vol for the very top
Blonde Life Violet Shampoo and Conditioner left the shampoo on for 5mins
#joico #joicoeurope #repost #blondelife #blondelife4all #livetheblondelife #coconutoil #hair #haircolor #haircolorist #shampoo #blondelifevioletshampoo #violetshampoo #hairjoi #sharethejoi #hairpro #behindthechair
Stay blonde, stay fabulous with this beautiful color transformation by @halohairbyalanajenner 💯
#joicoeurope formula:
JOICO Blonde Life lightening powder with Blonde Life Coconut Oil Developer 20vol, at the back and then 30vol for the very top
Blonde Life Violet Shampoo and Conditioner left the shampoo on for 5mins
#joico #joicoeurope #repost #blondelife #blondelife4all #livetheblondelife #coconutoil #hair #haircolor #haircolorist #shampoo #blondelifevioletshampoo #violetshampoo #hairjoi #sharethejoi #hairpro #behindthechair
Life is more beautiful 🥰 when you discover the right products 🧴. Take in the scent of Coconut 🥥 and Abyssinian oils and let your hair soak 🛀🏿 in all the goodness of our NEW INNERJOI Strengthen collection.
#joico #joicoeurope #joicoinnerjoi #strengthenwithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
Life is more beautiful 🥰 when you discover the right products 🧴. Take in the scent of Coconut 🥥 and Abyssinian oils and let your hair soak 🛀🏿 in all the goodness of our NEW INNERJOI Strengthen collection.
#joico #joicoeurope #joicoinnerjoi #strengthenwithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
All you need in life is love ❤ and great hair, and with JOICO, you get both 👐.
With this year’s JOICO 2024 Collection you can witness the outpouring 🙏 of love by our JOICO artists, using salon-friendly techniques which result in fabulous hairstyles ⭐ ⭐ ⭐
Are you ready to put your expertise to the test?
Cut: Created by Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Created by Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color Mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Eliza @thehairdesk
#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #hairdresser #hairdressercommunity #salonfriendly #blondehair #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo #hairinspiration #hairgoals #hairlove #ittakesapro
All you need in life is love ❤ and great hair, and with JOICO, you get both 👐.
With this year’s JOICO 2024 Collection you can witness the outpouring 🙏 of love by our JOICO artists, using salon-friendly techniques which result in fabulous hairstyles ⭐ ⭐ ⭐
Are you ready to put your expertise to the test?
Cut: Created by Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Created by Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color Mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Eliza @thehairdesk
#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #hairdresser #hairdressercommunity #salonfriendly #blondehair #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo #hairinspiration #hairgoals #hairlove #ittakesapro
Pop the champagne 🥂 🥂 and #playitcool because you’ll be feeling extra tipsy when leaving the salon with that sought-after icy blonde result 🧊 ❄️. With our NEW JOICO Blonde Life Silverlight Lightening powder, cool blonde is now at your fingertips 🖐. This cool-as-can-be formula is designed with charcoal to counteract brassiness.
#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight #joicosilverlight #joicohaircolor #hair #haircolor #haircolorist #hairdresser #hairpro #newproduct #joicoproduct #hairjoi #sharethejoi #silverhair #icyblonde #coolblonde #behindthechair #thejoiofhealthyhair #ittakesapro
Pop the champagne 🥂 🥂 and #playitcool because you’ll be feeling extra tipsy when leaving the salon with that sought-after icy blonde result 🧊 ❄️. With our NEW JOICO Blonde Life Silverlight Lightening powder, cool blonde is now at your fingertips 🖐. This cool-as-can-be formula is designed with charcoal to counteract brassiness.
#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight #joicosilverlight #joicohaircolor #hair #haircolor #haircolorist #hairdresser #hairpro #newproduct #joicoproduct #hairjoi #sharethejoi #silverhair #icyblonde #coolblonde #behindthechair #thejoiofhealthyhair #ittakesapro
Want the secret 🤫 to longer lasting hair color? Then look no further than JOICO INNERJOI Preserve. This fade-fighting trio is packed with all the ingredients (all naturally derived) 🍀 🍀 needed to keep your mane happier for longer 🔗
#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday #hairgoals
Want the secret 🤫 to longer lasting hair color? Then look no further than JOICO INNERJOI Preserve. This fade-fighting trio is packed with all the ingredients (all naturally derived) 🍀 🍀 needed to keep your mane happier for longer 🔗
#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday #hairgoals
NEW PRODUCT ALERT! 📢 📢
There is no silver bullet 💥 to success, but GREAT hair is a good start, and we’ve got exactly what you need to get going. Introducing the NEW Blonde Life Silverlight Lightening Powder. It’s everything you can expect from Blonde Life and more. With this charcoal lightener, those cool blonde results are now at your fingertips. The power is yours!
#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight #joicosilverlight #joicohaircolor #hair #haircolor #haircolorist #hairdresser #hairpro #newproduct #joicoproduct #behindthechair #hairjoi #sharethejoi #thejoiofhealthyhair #silverhair #icyblonde #coolblonde #ittakesapro
NEW PRODUCT ALERT! 📢 📢
There is no silver bullet 💥 to success, but GREAT hair is a good start, and we’ve got exactly what you need to get going. Introducing the NEW Blonde Life Silverlight Lightening Powder. It’s everything you can expect from Blonde Life and more. With this charcoal lightener, those cool blonde results are now at your fingertips. The power is yours!
#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight #joicosilverlight #joicohaircolor #hair #haircolor #haircolorist #hairdresser #hairpro #newproduct #joicoproduct #behindthechair #hairjoi #sharethejoi #thejoiofhealthyhair #silverhair #icyblonde #coolblonde #ittakesapro
It’s Summertime 🌴🍹🍉⛱️🥥
Hair gets lighter
Skin gets darker
Water gets warmer
Drinks get colder 🍻
Music gets louder 🎵
Nights get longer
Life gets cool and colorful 🍭
#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
It’s Summertime 🌴🍹🍉⛱️🥥
Hair gets lighter
Skin gets darker
Water gets warmer
Drinks get colder 🍻
Music gets louder 🎵
Nights get longer
Life gets cool and colorful 🍭
#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
Have silver hair envy? 🐍
Then #steelthespotlight with our NEW Blonde Life Demi Gloss Steel Shades. They are cool, silvery, striking and perfectly on-trend. Is the world 🌎 even ready for you?
#joico #joicoeurope #playitcool #blondelife #hair #hairtoner #steelshades #haircolor #haircolorist #joicohaircolor #hairdresser #hairpro #newproduct #joicoproduct #silverhair #hairjoi #hairinspiration #sharethejoi #behindthechair #thejoiofhealthyhair #icyblonde #coolblonde #blueviolet #ittakesapro
Have silver hair envy? 🐍
Then #steelthespotlight with our NEW Blonde Life Demi Gloss Steel Shades. They are cool, silvery, striking and perfectly on-trend. Is the world 🌎 even ready for you?
#joico #joicoeurope #playitcool #blondelife #hair #hairtoner #steelshades #haircolor #haircolorist #joicohaircolor #hairdresser #hairpro #newproduct #joicoproduct #silverhair #hairjoi #hairinspiration #sharethejoi #behindthechair #thejoiofhealthyhair #icyblonde #coolblonde #blueviolet #ittakesapro
Summer is here 🌞 🌞 🌞. Don’t forget to grab your ice-coffee 🥤 before your next hair appointment 📅. From light caramel and honey brown, to mocha and chocolate brown, your hair color is as versatile your cup of java. We’re here to embrace and protect all hair colors with our Cool & Colorful campaign, and we’ll have you in and out of the salon before your drink is done.
#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
Summer is here 🌞 🌞 🌞. Don’t forget to grab your ice-coffee 🥤 before your next hair appointment 📅. From light caramel and honey brown, to mocha and chocolate brown, your hair color is as versatile your cup of java. We’re here to embrace and protect all hair colors with our Cool & Colorful campaign, and we’ll have you in and out of the salon before your drink is done.
#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
You’re never fully dressed without great hair and we’ve got what you need to transform your hair care routine 🕤. Our INNERJOI formulas provide all the styling you want without the harsh ingredients you don’t. From blowouts to beach waves, this duo provides the ideal foundation for a beautifully finished look 🤩
#joico #joicoeurope #joicohair #joicoinnerjoi #stylewithINNERJOI #joicocleanbeauty #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #vegan #sustainableproducts #earthfriendly #liveresponsibly #hairjoi #sharethejoi #thejoiofhealthyhair #hairgoals #hairreels #goodhair #goodhairday
You’re never fully dressed without great hair and we’ve got what you need to transform your hair care routine 🕤. Our INNERJOI formulas provide all the styling you want without the harsh ingredients you don’t. From blowouts to beach waves, this duo provides the ideal foundation for a beautifully finished look 🤩
#joico #joicoeurope #joicohair #joicoinnerjoi #stylewithINNERJOI #joicocleanbeauty #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #vegan #sustainableproducts #earthfriendly #liveresponsibly #hairjoi #sharethejoi #thejoiofhealthyhair #hairgoals #hairreels #goodhair #goodhairday
Sorry I can’t hear you over the volume of my hair… 👱🏻♀️
This fabulous look was brought to life 🧨🧨 by @carohjort_hair @colorbygian @emeliewinroth using the NEW 2024 Blonde Life Signature Balayage technique by our Blonde Ambassador Germany, @_bybona
Put it to the test:
#joicoeurope formula:
Face Frame air touch with Blonde Life SilverLight Lightening Powder + LumiShine Developer 10 Volume 1:1,5
Teasy Lights Blonde Life SilverLight Lightening Powder + Blonde Life Coconut Oil developer 20 Volume 1:2
K-Pak Hair Repair
Root stretch formula LumiShine Demi-Permanent Liquid Color 20ml 6N + 20ml 6SB + 40ml LumiShine Developer 5 Volume 1:1
Toner Lengths and ends LumiShine Demi-Permanent Liquid Color 15ml 9G + 15ml 10V + 30ml 9NV + 60ml LumiShine Developer 5 Volume 1:1
#joico #joicoeurope #hairformula #joicoformula #hair #haircare #hairdresser #hairproducts #joicoproducts #balayage #signaturebalayage #blondelife #londelife4all #livetheblondelife #bondedbyblonde #blondelifesilverlight #joicosilverlight #playitcool #lumishine #lumishinedeveloper #kpak #hairrepair #blondelifeambassadors
Sorry I can’t hear you over the volume of my hair… 👱🏻♀️
This fabulous look was brought to life 🧨🧨 by @carohjort_hair @colorbygian @emeliewinroth using the NEW 2024 Blonde Life Signature Balayage technique by our Blonde Ambassador Germany, @_bybona
Put it to the test:
#joicoeurope formula:
Face Frame air touch with Blonde Life SilverLight Lightening Powder + LumiShine Developer 10 Volume 1:1,5
Teasy Lights Blonde Life SilverLight Lightening Powder + Blonde Life Coconut Oil developer 20 Volume 1:2
K-Pak Hair Repair
Root stretch formula LumiShine Demi-Permanent Liquid Color 20ml 6N + 20ml 6SB + 40ml LumiShine Developer 5 Volume 1:1
Toner Lengths and ends LumiShine Demi-Permanent Liquid Color 15ml 9G + 15ml 10V + 30ml 9NV + 60ml LumiShine Developer 5 Volume 1:1
#joico #joicoeurope #hairformula #joicoformula #hair #haircare #hairdresser #hairproducts #joicoproducts #balayage #signaturebalayage #blondelife #londelife4all #livetheblondelife #bondedbyblonde #blondelifesilverlight #joicosilverlight #playitcool #lumishine #lumishinedeveloper #kpak #hairrepair #blondelifeambassadors
Cool blondes in HOT demand? ☝️
Play it cool with the NEW Silverlight Lightening Powder. You only live once, so give your hair the VIP treatment it deserves and let it glisten with shine ✨ ✨ ✨
#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight, #joicosilverlight #joicohaircolor #hairdresser #hairpro #newproduct #joicoproduct #icyblonde #coolblonde #viptreament #hair #haircolor #haircolorist #silverhair #hairjoi #hairinspiration #sharethejoi #thejoiofhealthyhair #behindthechair #ittakesapro
Cool blondes in HOT demand? ☝️
Play it cool with the NEW Silverlight Lightening Powder. You only live once, so give your hair the VIP treatment it deserves and let it glisten with shine ✨ ✨ ✨
#joico #joicoeurope #playitcool #blondelife #blondelifesilverlight, #joicosilverlight #joicohaircolor #hairdresser #hairpro #newproduct #joicoproduct #icyblonde #coolblonde #viptreament #hair #haircolor #haircolorist #silverhair #hairjoi #hairinspiration #sharethejoi #thejoiofhealthyhair #behindthechair #ittakesapro
NEUE #HAIRJOI-Artikel
Die NEUE JOICO Vero K-Pak Color Masterpiece Collection 2023
Auch wenn der Rock’n’Roll-Einfluss für das Haar nichts Neues sein mag, haben Sofie Schrauwen und Robby Osselaer die JOICO Masterpiece Collection 2023 entworfen, um eine brillante Balance zwischen sorgvoller Hingabe und gewagter Rebellion einzufangen – ein Stil, für den die beiden belgischen Haarkünstler bekannt sind.
Emma Roberts: Oscar für die Beste Frisur
Unsere Highlights bei der diesjährigen Oscar-Verleihung: Filmstars überraschen Kinobesucher live während einer Filmvorstellung … Jimmy Kimmel verspricht einen Jetski für den Preisträger, der die kürzeste Dankesrede hält … Emma Roberts’ traumhafte Vintage-Glam-Frisur, die perfekt zum diesjährigen Retro-Thema der Verleihung passt. Wirf mit uns einen Blick hinter die Kulissen, um zu erfahren, wie Emmas preisverdächtige Frisur [...]
Katy Perry – Pretty in Pink
Wir waren hin und weg, als Joico dank unseres Styling-Experten Rick Henry vom Nine Zero One Salon in LA in der Zeitschrift People vertreten war. Für Katy Perrys Asien-Tour hat Rick Katys Pixie-Schopf kirschblütenrosa gefärbt. Hier erfährst du die ganze Story, die Formel und sogar ein paar Beauty-Tipps zum Nachmachen. View this post on [...]
Katy Perry im Lila-Laune-Look in Europa
Katy Perry überrascht ihre Fans mit blau-violettem Pixie-Cut. Wie frisch gepflückte Heidelbeeren … Blueberry Crush heißt der aufregende neue Farbton, den unser Promi-Colorist Rick Henry vom Nine Zero One Salon für Perrys Europa-Tour ausgesucht hat. Die Color Butter Purple von Joico ist für den intensiv-violetten Farbton verantwortlich. Die Creme sorgt für aufregende Farbakzente – immer [...]
PRO WEITERBILDUNG
Die Lernplattform von Joico bietet spannende, jederzeit verfügbare Weiterbildungsmöglichkeiten: Live-Events, lehrreiche Videos, einfach umzusetzende Tutorials und brandaktuelle Infos zu den neuesten Trends.
STARTE JETZT DEIN TRAINING MIT JOICO EDUCATION ON-DEMAND
DIE JOICO EXPERTEN
Lerne die Joico-Familie kennen! Wir sind stolz auf die Zusammenarbeit mit Guest Artists, Markenbotschaftern und führenden Ausbildern. Sie alle sind gefeierte Branchenprofis, die genau wie wir für gesundes und schönes Haar stehen.
David Murray
Katrina Kelly
Daniela Engström
Sevda Durukan
Paul Watts
Bruno Marc Giamattei
Ijan Davies Emrus
Wesley Hannes
Dan Spiller
Paolo Giamattei
Sofie Schrauwen
Gill Berry
Valentina Malta
Tom Ross
Gregory Mastrostefano
Alberto Di Domenico
Marcus Giamattei
Bona Jörg
