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NEU INNERJOI

Im Nu zu kraftvollerem Haar.
Entdecke die zwei neuen, leistungsstarken Defy Damage Produkte!

VERTRAUEN SCHAFFEN FÜR BRILLANTES BLOND
Mit Haarbindungen kreierendem Arginin

ENTDECKE THE POWER OF 10!

NEU: LUMI10 Natural Copper & Natural Blue Ash Serie

Kreiere im Handumdrehen atemberaubende kupferfarbene und cool-brünette Looks mit den neuen NC- und NBA-Farbtönen von LUMI10 – der 10-Minuten-Permanent-Haarfarbe von JOICO, die 100 % Grauabdeckung mit bis zu 2x mehr Glanz* bietet. Diese neue Serie intensiv pigmentierter Farbtöne liefert dimensionale, natürliche Kupfer- und natürliche Blau-Asch-Töne in bewährter LumiShine Tradition. Die schnell wirkende Farbformel sorgt dafür, dass du dein Terminbuch voller Zuversicht füllen kannst. Die Kundin hat keinen Termin? Kein Problem: LUMI10 sorgt in Turboschnelle für eine Ansatzauffrischung.

*vs. nicht gepflegtes, geschädigtes Haar

STYLE & FINISH

Optimiere deinen Style mit zukunftsweisenden Produkten, die das Haar vor den täglichen Auswirkungen der Umwelt schützen. Von Luftfeuchtigkeit bis Verschmutzung, von UV-Strahlen bis hin zu den Auswirkungen von Stylingtools.

YOUTHLOCK

LIEBE DEIN HAAR IN JEDEM ALTER! DENN MIT UNSERER NEUEN, INNOVATIVEN JOICO YOUTHLOCK PFLEGESERIE STRAHLT REIFES HAAR WIEDER IN ALL SEINER PRACHT. ES ERHÄLT NEUE SPRUNGKRAFT, SCHÖNEN GLANZ UND LÄSST SICH WIEDER TOLL STYLEN. DAS ZAUBERWORT DIESER WUNDERVOLLEN ANTI-AGING HAAREXPERTEN LAUTET KOLLAGEN!

BLUE ASH SERIE

WENN BLAU AUF MESSINGSTICH TRIFFT

NEU VERO K-PAK COLOR PERMANENT CRÈME COLOR BLUE ASH SERIE

We are on Instagram
🍽️ Eat your way to healthy hair with JOICO Cool & Colorful.

Did you know that incorporating certain foods into your diet can help improve the state of your hair? Fact!

Here’s our top three…
Chia seeds 𓇢
Blackberries 🍇
Broccoli 🥦

#joico #joicoeurope #coolandcolorful #hair #healthyhair #happyhair #foodguide #diet #hairjoi #sharethejoi #hairgoals

🍽️ Eat your way to healthy hair with JOICO Cool & Colorful.

Did you know that incorporating certain foods into your diet can help improve the state of your hair? Fact!

Here’s our top three…
Chia seeds 𓇢
Blackberries 🍇
Broccoli 🥦

#joico #joicoeurope #coolandcolorful #hair #healthyhair #happyhair #foodguide #diet #hairjoi #sharethejoi #hairgoals
...

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Craving that icy blonde perfection? Get ready for a revolutionary new product! Who’s ready to PLAY IT COOL? 🌟🔜 

Hair: @rikkeharboe JOICO Blonde Life Ambassador Norway
Model: @hannematheafriis 
Video: @joiconorway 

#joicoeurope #joiconorway #joico #joicohair #blondelife #blondelifesilverlight #playitcool #sharethejoi #joicosilverlight #blondehair #haircolor #haircolorist #behindthechair #hairjoi #ittakesapro #thejoiofhealthyhair #joicoprofessional #blondeexpert #hairpro

Craving that icy blonde perfection? Get ready for a revolutionary new product! Who’s ready to PLAY IT COOL? 🌟🔜

Hair: @rikkeharboe JOICO Blonde Life Ambassador Norway
Model: @hannematheafriis
Video: @joiconorway

#joicoeurope #joiconorway #joico #joicohair #blondelife #blondelifesilverlight #playitcool #sharethejoi #joicosilverlight #blondehair #haircolor #haircolorist #behindthechair #hairjoi #ittakesapro #thejoiofhealthyhair #joicoprofessional #blondeexpert #hairpro
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Our story is a love story ❤️ We love hair, we love the earth and we love people.

With our NEW INNERJOI range, we have made strides to achieving a more sustainable future for our earth 🌏 and the people on it 👨‍👨‍👦‍👦. This is why all INNERJOI bottles are made using 95% Social Plastic from Plastic Bank.

Plastic Bank is recycling ocean-bound plastic and using it in the production of packaging – thus helping create new life for old plastic ♻️ ♻️ ♻️

To learn more about Plastic Bank, visit plasticbank.com.

#joico #joicoeurope #innerjoi #joicoinnerjoi  #cleanbeauty #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #healthyhair #joicohair #sustainability #lifestyle #recycledplastic #plasticbank #packaging #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday

Our story is a love story ❤️ We love hair, we love the earth and we love people.

With our NEW INNERJOI range, we have made strides to achieving a more sustainable future for our earth 🌏 and the people on it 👨‍👨‍👦‍👦. This is why all INNERJOI bottles are made using 95% Social Plastic from Plastic Bank.

Plastic Bank is recycling ocean-bound plastic and using it in the production of packaging – thus helping create new life for old plastic ♻️ ♻️ ♻️

To learn more about Plastic Bank, visit plasticbank.com.

#joico #joicoeurope #innerjoi #joicoinnerjoi #cleanbeauty #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #healthyhair #joicohair #sustainability #lifestyle #recycledplastic #plasticbank #packaging #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday
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At JOICO, we are forward thinking 🧐. We understand that no matter your level of experience, when it comes to hair coloring techniques, there is always room for growth. Earlier this year, we flew our Blonde Ambassador Germany @_bybona to Helmond for a few days to teach her 2024 Blonde Life Signature Balayage technique to our Blonde Life Ambassadors.

@byyoel  @bymacey_ put theory into practice and viola! Beauty personified 💋

#joicoeurope formula:
Face Frame air touch with Blonde Life Lightening Powder + LumiShine 10 Volume 1:2
Teasy Lights Blonde Life Lightening Powder + Blonde Life Coconut Oil developer20 Volume 1:2
Defy Damage ProSeries
Root stretch formula
LumiShine Demi-Permanent Liquid Color 6SB + LumiShine 5 Volume
Toner Lengths and ends LumiShine Demi-Permanent Liquid Color 20ml 10NG + 20ml 9NWB + 20ml 9NB + 60ml LumiShine 5 Volume

#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro

At JOICO, we are forward thinking 🧐. We understand that no matter your level of experience, when it comes to hair coloring techniques, there is always room for growth. Earlier this year, we flew our Blonde Ambassador Germany @_bybona to Helmond for a few days to teach her 2024 Blonde Life Signature Balayage technique to our Blonde Life Ambassadors.

@byyoel @bymacey_ put theory into practice and viola! Beauty personified 💋

#joicoeurope formula:
Face Frame air touch with Blonde Life Lightening Powder + LumiShine 10 Volume 1:2
Teasy Lights Blonde Life Lightening Powder + Blonde Life Coconut Oil developer20 Volume 1:2
Defy Damage ProSeries
Root stretch formula
LumiShine Demi-Permanent Liquid Color 6SB + LumiShine 5 Volume
Toner Lengths and ends LumiShine Demi-Permanent Liquid Color 20ml 10NG + 20ml 9NWB + 20ml 9NB + 60ml LumiShine 5 Volume

#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro
...

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If anything gives you motivation this Monday, let it be the new product launch of… ❓

Can you guess what we’ve been brewing in the lab?

May is the month, so keep your eyes peeled 👀

#joico #joicoeurope #newproduct #joicoproducts #hairproducts #haircolor #haircolorist #blondelife #blondelifedemigloss #demigloss #newshades #blondelifesilverlight #silverlight #hairjoi #sharethejoi

If anything gives you motivation this Monday, let it be the new product launch of… ❓

Can you guess what we’ve been brewing in the lab?

May is the month, so keep your eyes peeled 👀

#joico #joicoeurope #newproduct #joicoproducts #hairproducts #haircolor #haircolorist #blondelife #blondelifedemigloss #demigloss #newshades #blondelifesilverlight #silverlight #hairjoi #sharethejoi
...

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You’re never fully dressed without great hair ✂️. Bring new life to your hair with this stunning formula by @sacha_thehaircompanyely ✨✨✨

#joicoeurope formula:
JOICO Blonde Life Balayage Lightener with Blonde Life Coconut Oil Developer 20vol
Root melt with LumiShine Demi-Permanent Creme Color 6n/6nw equal parts and LumiShine Developer 5vol 
Mid/ends with LumiShine Demi-Permanent Liquid Color 8nwb and LumiShine Developer 5vol
Styling with Dream Blowout, Colorful Anti-Fade Serum, Humidity Blocker+

#joico #joicoeurope #repost #joicoformula #hairformula #hair #haircare #newhair #hairrefresh #blondelife #balayage #coconutoil #blondelifedeveloper #rootmelt #lumishine #lumishinedeveloper #dreamblowout #colorful #antifadeserum #humidityblocker #hairjoi #sharethejoi #hairinspo #hairgoals

You’re never fully dressed without great hair ✂️. Bring new life to your hair with this stunning formula by @sacha_thehaircompanyely ✨✨✨

#joicoeurope formula:
JOICO Blonde Life Balayage Lightener with Blonde Life Coconut Oil Developer 20vol
Root melt with LumiShine Demi-Permanent Creme Color 6n/6nw equal parts and LumiShine Developer 5vol
Mid/ends with LumiShine Demi-Permanent Liquid Color 8nwb and LumiShine Developer 5vol
Styling with Dream Blowout, Colorful Anti-Fade Serum, Humidity Blocker+

#joico #joicoeurope #repost #joicoformula #hairformula #hair #haircare #newhair #hairrefresh #blondelife #balayage #coconutoil #blondelifedeveloper #rootmelt #lumishine #lumishinedeveloper #dreamblowout #colorful #antifadeserum #humidityblocker #hairjoi #sharethejoi #hairinspo #hairgoals
...

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Behind every cloud ☁️ there’s a silver lining…🌤️

Coming soon, stay tuned.

#joico #joicoeurope #blondelife #blondelifesilverlight #silverlight #joicosilverlight #blondehair #haircolor #haircolorist #behindthechair #hairjoi #sharethejoi

Behind every cloud ☁️ there’s a silver lining…🌤️

Coming soon, stay tuned.

#joico #joicoeurope #blondelife #blondelifesilverlight #silverlight #joicosilverlight #blondehair #haircolor #haircolorist #behindthechair #hairjoi #sharethejoi
...

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How to stop hair color from fading?

The answer: JOICO INNERJOI Preserve 🌺🌺🌺

We got the experts to create the perfect fade-fighting products, so you can worry less about your hair and more about getting through your day. 

You can thank us later 🖐

#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday

How to stop hair color from fading?

The answer: JOICO INNERJOI Preserve 🌺🌺🌺

We got the experts to create the perfect fade-fighting products, so you can worry less about your hair and more about getting through your day.

You can thank us later 🖐

#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
...

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Messy undone looks and textured mullets redefine cool in this year’s JOICO Collection. Here’s a casual unkept look that’s so on trend and simple enough to achieve in the salon 🎀🎀🎀.

❝For the new collection, we took inspiration from the Pantone Color of the year 2024 which is peach fuzz, a fun playful hue that is extremely versatile too!❞ - Valentina Malta, Next Gen Artist JOICO EMEA and Educator for JOICO Italy.

Cut: Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Zoe @thehairdesk

#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #bobhaircut #bob #hairdresser #hairdressercommunity #salonfriendly #coolblonde #pastelblonde #pasteltints #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo

Messy undone looks and textured mullets redefine cool in this year’s JOICO Collection. Here’s a casual unkept look that’s so on trend and simple enough to achieve in the salon 🎀🎀🎀.

❝For the new collection, we took inspiration from the Pantone Color of the year 2024 which is peach fuzz, a fun playful hue that is extremely versatile too!❞ - Valentina Malta, Next Gen Artist JOICO EMEA and Educator for JOICO Italy.

Cut: Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Zoe @thehairdesk

#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #bobhaircut #bob #hairdresser #hairdressercommunity #salonfriendly #coolblonde #pastelblonde #pasteltints #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo
...

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We all strive to give our clients exactly what they want 🤝. And to make your job easier, JOICO provides high performance products 🧴 that help you deliver. With our Blonde Life Lighteners, you can now unleash your imagination. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.

The Blonde Life Balayage Lightener lifts hair up to 7+ levels in a single application. It’s simple, fast and effective; it’s JOICO Cool & Colorful 

🤍🤍🤍

#joico #joicoeurope #coolandcolorful #hair #haircolor #haircolorist #behindthechair #blonde #blondehair #blondelife #blondelifelightener #livetheblondelife #blondebeauty #blondelife4all #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair

We all strive to give our clients exactly what they want 🤝. And to make your job easier, JOICO provides high performance products 🧴 that help you deliver. With our Blonde Life Lighteners, you can now unleash your imagination. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.

The Blonde Life Balayage Lightener lifts hair up to 7+ levels in a single application. It’s simple, fast and effective; it’s JOICO Cool & Colorful

🤍🤍🤍

#joico #joicoeurope #coolandcolorful #hair #haircolor #haircolorist #behindthechair #blonde #blondehair #blondelife #blondelifelightener #livetheblondelife #blondebeauty #blondelife4all #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
...

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Want to stand out from the crowd? Then Color Excellence is for you 👉

The program offers an elite, intensive color bootcamp made by professionals, for professionals 🏅. It’s an experience that will not only deepen your fundamental knowledge about hair but will also push your boundaries and challenge you to achieve dazzling color results 🎨🖌️

Visit our website joico.eu/pro-education/color-excellence/ to find out more about this incredible program!

#joico #joicoeurope #colorexcellence #joicocolorexcellence #joicohair #joicosalon #hairstylist #haircolor #haircolorist #colorist #hairpro #colorpro #ittakesapro #joicocolor #behindthechair #hairtutorials #colorskills #modernsalon #hairjoi #sharethejoi #goodhairday

Want to stand out from the crowd? Then Color Excellence is for you 👉

The program offers an elite, intensive color bootcamp made by professionals, for professionals 🏅. It’s an experience that will not only deepen your fundamental knowledge about hair but will also push your boundaries and challenge you to achieve dazzling color results 🎨🖌️

Visit our website joico.eu/pro-education/color-excellence/ to find out more about this incredible program!

#joico #joicoeurope #colorexcellence #joicocolorexcellence #joicohair #joicosalon #hairstylist #haircolor #haircolorist #colorist #hairpro #colorpro #ittakesapro #joicocolor #behindthechair #hairtutorials #colorskills #modernsalon #hairjoi #sharethejoi #goodhairday
...

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NEUE #HAIRJOI-Artikel

Die NEUE JOICO Vero K-Pak Color Masterpiece Collection 2023

Auch wenn der Rock’n’Roll-Einfluss für das Haar nichts Neues sein mag, haben Sofie Schrauwen und Robby Osselaer die JOICO Masterpiece Collection 2023 entworfen, um eine brillante Balance zwischen sorgvoller Hingabe und gewagter Rebellion einzufangen – ein Stil, für den die beiden belgischen Haarkünstler bekannt sind.

Emma Roberts: Oscar für die Beste Frisur

Unsere Highlights bei der diesjährigen Oscar-Verleihung: Filmstars überraschen Kinobesucher live während einer Filmvorstellung … Jimmy Kimmel verspricht einen Jetski für den Preisträger, der die kürzeste Dankesrede hält … Emma Roberts’ traumhafte Vintage-Glam-Frisur, die perfekt zum diesjährigen Retro-Thema der Verleihung passt. Wirf mit uns einen Blick hinter die Kulissen, um zu erfahren, wie Emmas preisverdächtige Frisur [...]

Katy Perry – Pretty in Pink

Wir waren hin und weg, als Joico dank unseres Styling-Experten Rick Henry vom Nine Zero One Salon in LA in der Zeitschrift People vertreten war. Für Katy Perrys Asien-Tour hat Rick Katys Pixie-Schopf kirschblütenrosa gefärbt. Hier erfährst du die ganze Story, die Formel und sogar ein paar Beauty-Tipps zum Nachmachen.   View this post on [...]

Katy Perry im Lila-Laune-Look in Europa

Katy Perry überrascht ihre Fans mit blau-violettem Pixie-Cut. Wie frisch gepflückte Heidelbeeren … Blueberry Crush heißt der aufregende neue Farbton, den unser Promi-Colorist Rick Henry vom Nine Zero One Salon für Perrys Europa-Tour ausgesucht hat. Die Color Butter Purple von Joico ist für den intensiv-violetten Farbton verantwortlich. Die Creme sorgt für aufregende Farbakzente – immer [...]

PRO WEITERBILDUNG

Die Lernplattform von Joico bietet spannende, jederzeit verfügbare Weiterbildungsmöglichkeiten: Live-Events, lehrreiche Videos, einfach umzusetzende Tutorials und brandaktuelle Infos zu den neuesten Trends.

STARTE JETZT DEIN TRAINING MIT JOICO EDUCATION ON-DEMAND

DIE JOICO EXPERTEN

Lerne die Joico-Familie kennen! Wir sind stolz auf die Zusammenarbeit mit Guest Artists, Markenbotschaftern und führenden Ausbildern. Sie alle sind gefeierte Branchenprofis, die genau wie wir für gesundes und schönes Haar stehen.