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NEU INNERJOI

Im Nu zu kraftvollerem Haar.
Entdecke die zwei neuen, leistungsstarken Defy Damage Produkte!

VERTRAUEN SCHAFFEN FÜR BRILLANTES BLOND
Mit Haarbindungen kreierendem Arginin

ENTDECKE THE POWER OF 10!

NEU: LUMI10 Natural Copper & Natural Blue Ash Serie

Kreiere im Handumdrehen atemberaubende kupferfarbene und cool-brünette Looks mit den neuen NC- und NBA-Farbtönen von LUMI10 – der 10-Minuten-Permanent-Haarfarbe von JOICO, die 100 % Grauabdeckung mit bis zu 2x mehr Glanz* bietet. Diese neue Serie intensiv pigmentierter Farbtöne liefert dimensionale, natürliche Kupfer- und natürliche Blau-Asch-Töne in bewährter LumiShine Tradition. Die schnell wirkende Farbformel sorgt dafür, dass du dein Terminbuch voller Zuversicht füllen kannst. Die Kundin hat keinen Termin? Kein Problem: LUMI10 sorgt in Turboschnelle für eine Ansatzauffrischung.

*vs. nicht gepflegtes, geschädigtes Haar

STYLE & FINISH

Optimiere deinen Style mit zukunftsweisenden Produkten, die das Haar vor den täglichen Auswirkungen der Umwelt schützen. Von Luftfeuchtigkeit bis Verschmutzung, von UV-Strahlen bis hin zu den Auswirkungen von Stylingtools.

YOUTHLOCK

LIEBE DEIN HAAR IN JEDEM ALTER! DENN MIT UNSERER NEUEN, INNOVATIVEN JOICO YOUTHLOCK PFLEGESERIE STRAHLT REIFES HAAR WIEDER IN ALL SEINER PRACHT. ES ERHÄLT NEUE SPRUNGKRAFT, SCHÖNEN GLANZ UND LÄSST SICH WIEDER TOLL STYLEN. DAS ZAUBERWORT DIESER WUNDERVOLLEN ANTI-AGING HAAREXPERTEN LAUTET KOLLAGEN!

BLUE ASH SERIE

WENN BLAU AUF MESSINGSTICH TRIFFT

NEU VERO K-PAK COLOR PERMANENT CRÈME COLOR BLUE ASH SERIE

We are on Instagram
Behind every cloud ☁️ there’s a silver lining…🌤️

Coming soon, stay tuned.

#joico #joicoeurope #blondelife #blondelifesilverlight #silverlight #joicosilverlight #blondehair #haircolor #haircolorist #behindthechair #hairjoi #sharethejoi

Behind every cloud ☁️ there’s a silver lining…🌤️

Coming soon, stay tuned.

#joico #joicoeurope #blondelife #blondelifesilverlight #silverlight #joicosilverlight #blondehair #haircolor #haircolorist #behindthechair #hairjoi #sharethejoi
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80 3
How to stop hair color from fading?

The answer: JOICO INNERJOI Preserve 🌺🌺🌺

We got the experts to create the perfect fade-fighting products, so you can worry less about your hair and more about getting through your day. 

You can thank us later 🖐

#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday

How to stop hair color from fading?

The answer: JOICO INNERJOI Preserve 🌺🌺🌺

We got the experts to create the perfect fade-fighting products, so you can worry less about your hair and more about getting through your day.

You can thank us later 🖐

#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
...

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Messy undone looks and textured mullets redefine cool in this year’s JOICO Collection. Here’s a casual unkept look that’s so on trend and simple enough to achieve in the salon 🎀🎀🎀.

❝For the new collection, we took inspiration from the Pantone Color of the year 2024 which is peach fuzz, a fun playful hue that is extremely versatile too!❞ - Valentina Malta, Next Gen Artist JOICO EMEA and Educator for JOICO Italy.

Cut: Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Zoe @thehairdesk

#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #bobhaircut #bob #hairdresser #hairdressercommunity #salonfriendly #coolblonde #pastelblonde #pasteltints #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo

Messy undone looks and textured mullets redefine cool in this year’s JOICO Collection. Here’s a casual unkept look that’s so on trend and simple enough to achieve in the salon 🎀🎀🎀.

❝For the new collection, we took inspiration from the Pantone Color of the year 2024 which is peach fuzz, a fun playful hue that is extremely versatile too!❞ - Valentina Malta, Next Gen Artist JOICO EMEA and Educator for JOICO Italy.

Cut: Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Zoe @thehairdesk

#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #bobhaircut #bob #hairdresser #hairdressercommunity #salonfriendly #coolblonde #pastelblonde #pasteltints #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo
...

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We all strive to give our clients exactly what they want 🤝. And to make your job easier, JOICO provides high performance products 🧴 that help you deliver. With our Blonde Life Lighteners, you can now unleash your imagination. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.

The Blonde Life Balayage Lightener lifts hair up to 7+ levels in a single application. It’s simple, fast and effective; it’s JOICO Cool & Colorful 

🤍🤍🤍

#joico #joicoeurope #coolandcolorful #hair #haircolor #haircolorist #behindthechair #blonde #blondehair #blondelife #blondelifelightener #livetheblondelife #blondebeauty #blondelife4all #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair

We all strive to give our clients exactly what they want 🤝. And to make your job easier, JOICO provides high performance products 🧴 that help you deliver. With our Blonde Life Lighteners, you can now unleash your imagination. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.

The Blonde Life Balayage Lightener lifts hair up to 7+ levels in a single application. It’s simple, fast and effective; it’s JOICO Cool & Colorful

🤍🤍🤍

#joico #joicoeurope #coolandcolorful #hair #haircolor #haircolorist #behindthechair #blonde #blondehair #blondelife #blondelifelightener #livetheblondelife #blondebeauty #blondelife4all #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
...

45 2
Want to stand out from the crowd? Then Color Excellence is for you 👉

The program offers an elite, intensive color bootcamp made by professionals, for professionals 🏅. It’s an experience that will not only deepen your fundamental knowledge about hair but will also push your boundaries and challenge you to achieve dazzling color results 🎨🖌️

Visit our website joico.eu/pro-education/color-excellence/ to find out more about this incredible program!

#joico #joicoeurope #colorexcellence #joicocolorexcellence #joicohair #joicosalon #hairstylist #haircolor #haircolorist #colorist #hairpro #colorpro #ittakesapro #joicocolor #behindthechair #hairtutorials #colorskills #modernsalon #hairjoi #sharethejoi #goodhairday

Want to stand out from the crowd? Then Color Excellence is for you 👉

The program offers an elite, intensive color bootcamp made by professionals, for professionals 🏅. It’s an experience that will not only deepen your fundamental knowledge about hair but will also push your boundaries and challenge you to achieve dazzling color results 🎨🖌️

Visit our website joico.eu/pro-education/color-excellence/ to find out more about this incredible program!

#joico #joicoeurope #colorexcellence #joicocolorexcellence #joicohair #joicosalon #hairstylist #haircolor #haircolorist #colorist #hairpro #colorpro #ittakesapro #joicocolor #behindthechair #hairtutorials #colorskills #modernsalon #hairjoi #sharethejoi #goodhairday
...

45 4
Looking for a product that is better suited to your needs? 💯

Guess what? We’ve formulated something that is sure to pique your interest. Our NEW INNERJOI collection is made up of a selection of sustainable products that are kinder to your hair and the planet 🌎

All the products are made without Silicones, Parabens, Gluten, SLS/SLES Sulfates, Phthalates, and Mineral Oil 🧪

Gosh, that’s a lot to take in. In short, this unique line is the clean beauty regimen you’ve been looking for.

Sustainability Makes Us JOIful!

#joico #joicoeurope #innerjoi #joicoinnerjoi #joicocleanbeauty #cleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday

Looking for a product that is better suited to your needs? 💯

Guess what? We’ve formulated something that is sure to pique your interest. Our NEW INNERJOI collection is made up of a selection of sustainable products that are kinder to your hair and the planet 🌎

All the products are made without Silicones, Parabens, Gluten, SLS/SLES Sulfates, Phthalates, and Mineral Oil 🧪

Gosh, that’s a lot to take in. In short, this unique line is the clean beauty regimen you’ve been looking for.

Sustainability Makes Us JOIful!

#joico #joicoeurope #innerjoi #joicoinnerjoi #joicocleanbeauty #cleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday
...

23 0
When it comes to your hair, the details are important. Your hair is your crown 👑 and you should wear it like a queen.

Start by choosing the right products. Start with JOICO Heat Hero 💥 💥 💥

The instant you spray it on, this brilliant hair guardian springs into action. The glossing thermal protector will guard your hair against any potential heat damage ♨️, caused by blow-dryers, flat irons, and other damaging heat-styling tools.

Here’s why you’ll love it:

Provides thermal protection up 232°C
Heat-activated, split-end mender
Boosts Shine
Protects against pollution
Paraben-free

❤️❤️❤️

#joico #joicoeurope #heathero #joicoheathero #hair #healthyhair #thermalprotection #hairjoi #heatstyling #styling

When it comes to your hair, the details are important. Your hair is your crown 👑 and you should wear it like a queen.

Start by choosing the right products. Start with JOICO Heat Hero 💥 💥 💥

The instant you spray it on, this brilliant hair guardian springs into action. The glossing thermal protector will guard your hair against any potential heat damage ♨️, caused by blow-dryers, flat irons, and other damaging heat-styling tools.

Here’s why you’ll love it:

Provides thermal protection up 232°C
Heat-activated, split-end mender
Boosts Shine
Protects against pollution
Paraben-free

❤️❤️❤️

#joico #joicoeurope #heathero #joicoheathero #hair #healthyhair #thermalprotection #hairjoi #heatstyling #styling
...

55 3
No time to spare for healthy hair? Then our Defy Damage In A Flash 7-Second Bond Builder was created just for you 👉

Quick and easy, this rinse-out treatment 🚿 will deliver visible results in seconds ⏱️, leaving your hair silky smooth without weighing it down.

Give your hair the extra boost it needs and soon your friends will be asking you for your secret. Go ahead, tell them 😉

#joicoINAFLASH #joicodefydamage #defydamage #joico #joicoeurope #hair #haircare #hairproducts #joicoproducts #hairrevolution #bondbuilding #healthyhair #stronghair

No time to spare for healthy hair? Then our Defy Damage In A Flash 7-Second Bond Builder was created just for you 👉

Quick and easy, this rinse-out treatment 🚿 will deliver visible results in seconds ⏱️, leaving your hair silky smooth without weighing it down.

Give your hair the extra boost it needs and soon your friends will be asking you for your secret. Go ahead, tell them 😉

#joicoINAFLASH #joicodefydamage #defydamage #joico #joicoeurope #hair #haircare #hairproducts #joicoproducts #hairrevolution #bondbuilding #healthyhair #stronghair
...

118 2
Blonde is not just a hair color, it’s a state of mind ⚡ ⚡ ⚡. And when you’ve adopted the state of mind, you unlock the world of JOICO Cool & Colorful. Blonde Life connects 🔗 us as experts and bonds us in beauty.

#joico #joicoeurope #coolandcolorful #hair #haircare #hairroutine #haircolor #blonde #blondelife #blondelifelightener #livetheblondelife #blondebeauty #blondelife4all #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair #blondehair

Blonde is not just a hair color, it’s a state of mind ⚡ ⚡ ⚡. And when you’ve adopted the state of mind, you unlock the world of JOICO Cool & Colorful. Blonde Life connects 🔗 us as experts and bonds us in beauty.

#joico #joicoeurope #coolandcolorful #hair #haircare #hairroutine #haircolor #blonde #blondelife #blondelifelightener #livetheblondelife #blondebeauty #blondelife4all #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair #blondehair
...

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NEUE #HAIRJOI-Artikel

Die NEUE JOICO Vero K-Pak Color Masterpiece Collection 2023

Auch wenn der Rock’n’Roll-Einfluss für das Haar nichts Neues sein mag, haben Sofie Schrauwen und Robby Osselaer die JOICO Masterpiece Collection 2023 entworfen, um eine brillante Balance zwischen sorgvoller Hingabe und gewagter Rebellion einzufangen – ein Stil, für den die beiden belgischen Haarkünstler bekannt sind.

Emma Roberts: Oscar für die Beste Frisur

Unsere Highlights bei der diesjährigen Oscar-Verleihung: Filmstars überraschen Kinobesucher live während einer Filmvorstellung … Jimmy Kimmel verspricht einen Jetski für den Preisträger, der die kürzeste Dankesrede hält … Emma Roberts’ traumhafte Vintage-Glam-Frisur, die perfekt zum diesjährigen Retro-Thema der Verleihung passt. Wirf mit uns einen Blick hinter die Kulissen, um zu erfahren, wie Emmas preisverdächtige Frisur [...]

Katy Perry – Pretty in Pink

Wir waren hin und weg, als Joico dank unseres Styling-Experten Rick Henry vom Nine Zero One Salon in LA in der Zeitschrift People vertreten war. Für Katy Perrys Asien-Tour hat Rick Katys Pixie-Schopf kirschblütenrosa gefärbt. Hier erfährst du die ganze Story, die Formel und sogar ein paar Beauty-Tipps zum Nachmachen.   View this post on [...]

Katy Perry im Lila-Laune-Look in Europa

Katy Perry überrascht ihre Fans mit blau-violettem Pixie-Cut. Wie frisch gepflückte Heidelbeeren … Blueberry Crush heißt der aufregende neue Farbton, den unser Promi-Colorist Rick Henry vom Nine Zero One Salon für Perrys Europa-Tour ausgesucht hat. Die Color Butter Purple von Joico ist für den intensiv-violetten Farbton verantwortlich. Die Creme sorgt für aufregende Farbakzente – immer [...]

PRO WEITERBILDUNG

Die Lernplattform von Joico bietet spannende, jederzeit verfügbare Weiterbildungsmöglichkeiten: Live-Events, lehrreiche Videos, einfach umzusetzende Tutorials und brandaktuelle Infos zu den neuesten Trends.

STARTE JETZT DEIN TRAINING MIT JOICO EDUCATION ON-DEMAND

DIE JOICO EXPERTEN

Lerne die Joico-Familie kennen! Wir sind stolz auf die Zusammenarbeit mit Guest Artists, Markenbotschaftern und führenden Ausbildern. Sie alle sind gefeierte Branchenprofis, die genau wie wir für gesundes und schönes Haar stehen.