“We passionately believe in the power of Education to help professionals stand out from the crowd making a difference in delivering a full-service top experience to their customers. Knowledge increases confidence and maximizes the skill-set which paves the path to a powerful business.
We aim to be the best tour guide on your way to self-development and success and next to an unforgettable learning experience we offer 360° education support for every stage of the haircare business.”
- JOICO Education Team.
With great JOI we aim to contribute to the personal growth and development of all professionals, and we strive to make people feel at home in our classes. As part of our JOICO family you will always leave with a feeling of JOI and fulfillment. Find the complete training overview for distributors below.
Exciting changes are on the horizon!
Our JOICO Experience Center in Helmond will be relocating, marking the start of an exciting new chapter for JOICO. As we prepare for this transition, our training schedule will look a little different. Because our Experience Center will be temporarily unavailable, we will not be hosting education or sales trainings at our own facility for at least the first half of 2027. But don't worry, we're not going anywhere!
Missing our Education Team trainings? We're coming to you!
Throughout 2027, our education team and independent freelance contractors will be hitting the road to deliver in-field trainings at our distributors' locations. This means you'll still get the same inspiring education, hands-on experience, and JOICO expertise—just a little closer to home.
We can't wait to continue learning, creating, and growing together. Stay tuned for updates! We look forward to welcoming you to our new JOICO Hub in the future!
Catch the very latest in free education with our comprehensive “catalogue” of the hottest tutorials. You’ll have access to a wide-range of learning – think leading salon education about all JOICO products, new formulas & trendsetting techniques. Always available, and always right at your fingertips.
We are a JOIful team of professional JOICO trainers and artists traveling mainly around Europe, Africa and the Middle East with a beautiful international Training Academy situated in the Netherlands (Helmond), our JOICO Experience Center.