NUOVO INNERJOI™
Un salto in avanti verso capelli più forti. Scopri le novità assolute nel nostro regime anti-danneggiamento!
RINFORZA IL CAPELLO PER BIONDI BRILLANTI
Con la Bond-Building Arginine
Guardate i capelli biondi sotto una luce completamente nuova con JOICO BLONDE LIFE, un sistema di schiarenti e tonalizzanti creato appositamente per le bionde… e per coloro che vogliono raggiungere nuovi livelli, senza sacrificare la lucentezza o la condizione dei capelli. Grazie alla formula potenziata con Arginina che rafforza i legami dei capelli e alla miscela di oli Tamanu & Monoi, Blonde Life aiuta a contrastare i toni caldi indesiderati, lo sbiadimento, i toni spenti e i danni* che i capelli biondi devono affrontare ogni giorno.
JOICO Color Excellence Program
SIAMO ORGOGLIOSI DI PRESENTARE IL NOSTRO JOICO COLOR EXCELLENCE PROGRAM. UN ESCLUSIVO E INTENSIVO BOOTCAMP SUL COLORE FATTO DA PROFESSIONISTI, PER PROFESSIONISTI.
SCOPRI LA POTENZA DEL COLORE
NUOVO LUMI10 Natural Copper & Natural Blue Ash Series
LUMI10. NC e NBA di LUMI10, la tinta permanente di JOICO che agisce in 10 minuti offrendo una copertura al 100% dei capelli bianchi e restituendo una brillantezza fino a due volte superiore.
Questa nuova luminosa linea di tinte riccamente pigmentate offre toni dimensionali, come il rame naturale e il blu-cenere naturale, insieme al risultato splendente LumiShine che tanto amate… tutto in una formula a rapida lavorazione, che vi permetterà di riempire la vostra agenda in tutta tranquillità.
STYLE & FINISH
Eleva il tuo stile con prodotti all'avanguardia progettati per proteggere i capelli dalle conseguenze dell’esposizione quotidiana agli agenti ambientali. Dall'umidità all'inquinamento, dai raggi UV agli effetti degli strumenti a caldo per lo styling.
YOUTHLOCK
PRENDETEVI CURA E AMATE I VOSTRI CAPELLI A QUALSIASI ETÀ CON IL NUOVO JOICO YOUTHLOCK: LA NOSTRA COLLEZIONE VERAMENTE RIVOLUZIONARIA CHE RECUPERA IL MOVIMENTO, LA LUCENTEZZA E L’ADATTABILITÀ TIPICHE DELLA GIOVINEZZA, MANTENENDO AL CONTEMPO I CAPELLI FORTI E SANI. FORMULATO CON COLLAGENE, QUESTO FAVOLOSO QUARTETTO È UNA BOCCATA D'ARIA FRESCA PER I CAPELLI MATURI E STANCHI!
BLUE ASH SERIES
QUANDO IL BLU INCLONTRA L’OTTONE
NUOVO VERO K-PAK COLOR PERMANENT CRÈME BLUE ASH SERIES
We care about the environment 🌍 just as much as we care about your hair, which is why we’ve created the NEW INNERJOI haircare range, just for you 👉
If you looking for fade-fighting products that have naturally derived formulas, then you’ll love our INNERJOI Preserve collection which is made from Raspberry seed oil and Beetroot extract.
Better ingredients mean better care. Better care means better hair! 🎀🎀
#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
We care about the environment 🌍 just as much as we care about your hair, which is why we’ve created the NEW INNERJOI haircare range, just for you 👉
If you looking for fade-fighting products that have naturally derived formulas, then you’ll love our INNERJOI Preserve collection which is made from Raspberry seed oil and Beetroot extract.
Better ingredients mean better care. Better care means better hair! 🎀🎀
#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
Blonde Ambassador Germany @_bybona is bringing sexy back with her NEW 2024 Blonde Life Signature Balayage technique 👩🎨. The European Creative Team Member recently visited Helmond to teach our Blonde Life Ambassadors her unprecedented technique. @byyoel @bymacey_ put theory into practice and created this irresistible Blonde beauty.
Try it for yourself and don’t forget to share your results 🤗
#joicoeurope formula:
Face Frame air touch with Blonde Life Lightening Powder + LumiShine 10 Volume 1:2
Teasy Lights Blonde Life Lightening Powder + Blonde Life Coconut Oil developer20 Volume 1:2
Defy Damage ProSeries
Root stretch formula
LumiShine Demi-Permanent Liquid Color 6SB + LumiShine 5 Volume
Toner Lengths and ends LumiShine Demi-Permanent Liquid Color 20ml 10NG + 20ml 9NWB + 20ml 9NB + 60ml LumiShine 5 Volume
#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro
Blonde Ambassador Germany @_bybona is bringing sexy back with her NEW 2024 Blonde Life Signature Balayage technique 👩🎨. The European Creative Team Member recently visited Helmond to teach our Blonde Life Ambassadors her unprecedented technique. @byyoel @bymacey_ put theory into practice and created this irresistible Blonde beauty.
Try it for yourself and don’t forget to share your results 🤗
#joicoeurope formula:
Face Frame air touch with Blonde Life Lightening Powder + LumiShine 10 Volume 1:2
Teasy Lights Blonde Life Lightening Powder + Blonde Life Coconut Oil developer20 Volume 1:2
Defy Damage ProSeries
Root stretch formula
LumiShine Demi-Permanent Liquid Color 6SB + LumiShine 5 Volume
Toner Lengths and ends LumiShine Demi-Permanent Liquid Color 20ml 10NG + 20ml 9NWB + 20ml 9NB + 60ml LumiShine 5 Volume
#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro
The best color in world is the one that looks good on you!
If you want to expand your color knowledge, then the JOICO Color Excellence Program will equip you with everything you need to bring life to your rainbow of clients 🌈
After all, practice makes perfect 👌
Visit our website joico.eu/pro-education/color-excellence/ to find out more about this incredible program!
#joico #joicoeurope #colorexcellence #joicocolorexcellence #joicohair #joicosalon #hairstylist #haircolor #haircolorist #colorist #hairpro #colorpro #ittakesapro #joicocolor #behindthechair #hairtutorials #colorskills #modernsalon #hairjoi #sharethejoi #goodhairday
The best color in world is the one that looks good on you!
If you want to expand your color knowledge, then the JOICO Color Excellence Program will equip you with everything you need to bring life to your rainbow of clients 🌈
After all, practice makes perfect 👌
Visit our website joico.eu/pro-education/color-excellence/ to find out more about this incredible program!
#joico #joicoeurope #colorexcellence #joicocolorexcellence #joicohair #joicosalon #hairstylist #haircolor #haircolorist #colorist #hairpro #colorpro #ittakesapro #joicocolor #behindthechair #hairtutorials #colorskills #modernsalon #hairjoi #sharethejoi #goodhairday
Gorgeous hair is the best revenge and this vanilla blonde 🍦 by @hairbydada73 will have heads turning everywhere you go 👀
Be the blonde bombshell you know you are… 😉
#joicoeurope formula:
Defy Damage Pro Series 1
Blonde Life Creme Lightener + Blonde Life Coconut Oil Developer 20 vol
Gloss LumiShine Demi-Permanent liquid color 10vg with 5Vol LumiShine developer
JOICO Colorfull shampoo and conditioner
JOICO Dream Blowout Thermal Protection Crème
JOImist
#joico #joicoeurope #joicoformula #hairformula #repost #joicocolor #newhair #hairrefresh #defydamage #defydamageproseries #blondelifelightener #blondelife #coconutoil #lumishine #lumishinedeveloper #dreamblowout #joimist #haircare #haircolor #joicocolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi
Gorgeous hair is the best revenge and this vanilla blonde 🍦 by @hairbydada73 will have heads turning everywhere you go 👀
Be the blonde bombshell you know you are… 😉
#joicoeurope formula:
Defy Damage Pro Series 1
Blonde Life Creme Lightener + Blonde Life Coconut Oil Developer 20 vol
Gloss LumiShine Demi-Permanent liquid color 10vg with 5Vol LumiShine developer
JOICO Colorfull shampoo and conditioner
JOICO Dream Blowout Thermal Protection Crème
JOImist
#joico #joicoeurope #joicoformula #hairformula #repost #joicocolor #newhair #hairrefresh #defydamage #defydamageproseries #blondelifelightener #blondelife #coconutoil #lumishine #lumishinedeveloper #dreamblowout #joimist #haircare #haircolor #joicocolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi
Cool shades, cool vibes 🕶 – JOICO Cool & Colorful is the secret to healthy, colorful locks 💁♀️
Our anti-fade collection will help provide shine ✨, strength, and protection from color-fading elements. It’s a brilliant and beautiful trio that keeps every color creation true-to-hue 🌈
#joico #joicoeurope #coolandcolorful #joicocolorful #hair #haircare #hairroutine #haircolor #colorfulhair #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
Cool shades, cool vibes 🕶 – JOICO Cool & Colorful is the secret to healthy, colorful locks 💁♀️
Our anti-fade collection will help provide shine ✨, strength, and protection from color-fading elements. It’s a brilliant and beautiful trio that keeps every color creation true-to-hue 🌈
#joico #joicoeurope #coolandcolorful #joicocolorful #hair #haircare #hairroutine #haircolor #colorfulhair #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
Hot or smart? Straight or curly?
We had a good laugh 🤣 at this week’s edition of JOICO’s This or That.
Can you guess who will pick what? 🤭
@gillberryjoico @wesleyhannes @paologiamatteihair @__katrinakelly_ @davidmurray_____ @_bybona
#joico #joicoeurope #guestartists #joicoguestartists #thisorthat #thisorthatgame #funandgames #hairjoi #sharethejoi #joicoprofessional #hairstylist #hairpro #hairdressing #thejoiofhealthyhair
Hot or smart? Straight or curly?
We had a good laugh 🤣 at this week’s edition of JOICO’s This or That.
Can you guess who will pick what? 🤭
@gillberryjoico @wesleyhannes @paologiamatteihair @__katrinakelly_ @davidmurray_____ @_bybona
#joico #joicoeurope #guestartists #joicoguestartists #thisorthat #thisorthatgame #funandgames #hairjoi #sharethejoi #joicoprofessional #hairstylist #hairpro #hairdressing #thejoiofhealthyhair
Nothing keeps your hair looking its best quite like a deep conditioner. Our NEW INNERJOI Preserve Conditioner was created just for you. Yes, you 👉
Give your color-treated hair the care and protection 🛡️ it needs.
HOW TO:
Apply to clean, damp hair 💆🏻♀️
Leave in 1 minute 🕚
Rinse 🚿
#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
Nothing keeps your hair looking its best quite like a deep conditioner. Our NEW INNERJOI Preserve Conditioner was created just for you. Yes, you 👉
Give your color-treated hair the care and protection 🛡️ it needs.
HOW TO:
Apply to clean, damp hair 💆🏻♀️
Leave in 1 minute 🕚
Rinse 🚿
#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
Once you try JOICO, you won’t turn back. You only have to look at this gorgeous reconstruction by @epic_hair_design and you’ll see why 😍. Color is one thing, but most important, is your hair’s health 💯
Your road to healthy hair begins now! 🤸🏾 🤸🏾
#joicoeurope formula:
Balayage Verolight Lightening Powder with 20Vol Veroxide
Toner: 9NWB-10g, 7NWB-40g, 7V-7g Lumishine Demi-Permanent Liquid color + 5 Vol LumiShine Crème Developer
Styling: JOICO Body Shake and JOImist firm
#joico #joicoeurope #joicoformula #hairformula #repost #joicocolor #newhair #hairrefresh #balayage #verolight #lumishine #lumishinedeveloper #joicobodyshake #JOImist #haircare #haircolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi
Once you try JOICO, you won’t turn back. You only have to look at this gorgeous reconstruction by @epic_hair_design and you’ll see why 😍. Color is one thing, but most important, is your hair’s health 💯
Your road to healthy hair begins now! 🤸🏾 🤸🏾
#joicoeurope formula:
Balayage Verolight Lightening Powder with 20Vol Veroxide
Toner: 9NWB-10g, 7NWB-40g, 7V-7g Lumishine Demi-Permanent Liquid color + 5 Vol LumiShine Crème Developer
Styling: JOICO Body Shake and JOImist firm
#joico #joicoeurope #joicoformula #hairformula #repost #joicocolor #newhair #hairrefresh #balayage #verolight #lumishine #lumishinedeveloper #joicobodyshake #JOImist #haircare #haircolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi
We all want healthier hair, but what does that really mean? 🤔
Well with the NEW INNERJOI Strengthen Masque, you can strengthen, repair and reconstruct your hair, while also detangling, adding shine ✨✨✨ and nourishing those thirsty strands.
Transform your hair, transform your life 💫💫
#joico #joicoeurope #joicoinnerjoi #strongerwithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday
We all want healthier hair, but what does that really mean? 🤔
Well with the NEW INNERJOI Strengthen Masque, you can strengthen, repair and reconstruct your hair, while also detangling, adding shine ✨✨✨ and nourishing those thirsty strands.
Transform your hair, transform your life 💫💫
#joico #joicoeurope #joicoinnerjoi #strongerwithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday
When it comes to JOICO, you can expect only the best - the best products, the best education and the best techniques.
Remember, the best technique isn’t always the most complex 🧩 You can now achieve amazing results with the brilliant Signature Balayage Technique 2024, presented by our Blonde Life Ambassador Germany @_bybona
This technique uses the AirTouch and American Balayage Technique to create a seamless blend of color.
It’s sophisticated and special and can be used in everyday salon life. There are no limits.
Visit creative tutorials on our website joico.eu and for more details.
#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro #behindthechair
When it comes to JOICO, you can expect only the best - the best products, the best education and the best techniques.
Remember, the best technique isn’t always the most complex 🧩 You can now achieve amazing results with the brilliant Signature Balayage Technique 2024, presented by our Blonde Life Ambassador Germany @_bybona
This technique uses the AirTouch and American Balayage Technique to create a seamless blend of color.
It’s sophisticated and special and can be used in everyday salon life. There are no limits.
Visit creative tutorials on our website joico.eu and for more details.
#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro #behindthechair
Life is too short 🤏 to have boring hair.
If you’re looking for a change, something a little more daring and bold ⚡, be inspired by this hair transformation by @hair_industry_reims with lots of beautiful color and rich contrast 💎
#joicoeurope formula:
Formula 1: Ombre hair technique Blonde Life Lightening Powder with Blonde Life Coconut oil Developer 20vol
Formula 2: Roots 4N LumiShine Demi-Permanent Crème Color and LumiShine Developer 5vol
Formula 3: Lengths and tips 6NRG Lumishine Demi-Permanent Crème Color and LumiShine Developer 5 vol
Shampoo and Conditioner K-PAK Color Therapy
#joico #joicoeurope #joicoformula #hairformula #repost #joicoreims #joicoambassador #joicocolor #newhair #hairrefresh #ombre #blondelifelighteningpowder #blondelife #coconutoil #lumishine #lumishinedeveloper #kpak #kpakcolortherapy #haircare #haircolor #joicocolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi
Life is too short 🤏 to have boring hair.
If you’re looking for a change, something a little more daring and bold ⚡, be inspired by this hair transformation by @hair_industry_reims with lots of beautiful color and rich contrast 💎
#joicoeurope formula:
Formula 1: Ombre hair technique Blonde Life Lightening Powder with Blonde Life Coconut oil Developer 20vol
Formula 2: Roots 4N LumiShine Demi-Permanent Crème Color and LumiShine Developer 5vol
Formula 3: Lengths and tips 6NRG Lumishine Demi-Permanent Crème Color and LumiShine Developer 5 vol
Shampoo and Conditioner K-PAK Color Therapy
#joico #joicoeurope #joicoformula #hairformula #repost #joicoreims #joicoambassador #joicocolor #newhair #hairrefresh #ombre #blondelifelighteningpowder #blondelife #coconutoil #lumishine #lumishinedeveloper #kpak #kpakcolortherapy #haircare #haircolor #joicocolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi
What’s Cool & Colorful?
Only the brilliance of our Blonde Life care range, giving radiance 🌸🌸🌸 to even the lightest strands.
Be bold, be brilliant, be YOU! 🤗
#joico #joicoeurope #coolandcolorful #blondelife #blondehair #blonde #joicocolorful #hair #haircare #hairroutine #haircolor #colorfulhair #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
What’s Cool & Colorful?
Only the brilliance of our Blonde Life care range, giving radiance 🌸🌸🌸 to even the lightest strands.
Be bold, be brilliant, be YOU! 🤗
#joico #joicoeurope #coolandcolorful #blondelife #blondehair #blonde #joicocolorful #hair #haircare #hairroutine #haircolor #colorfulhair #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
Articoli recenti #HairJoi
NUOVA JOICO Vero K-Pak Color Masterpiece Collection 2023
Sebbene l’influenza del rock & roll non sia una novità per i capelli, Sofie Schrauwen & Robby Osselaer hanno creato la NUOVA JOICO Masterpiece Collection 2023 per creare un brillante equilibrio tra spensierata libertà e audace ribellione, il quale rende questi artisti legendari a tutti gli effetti.
Impara come realizzare due look perfetti per un party, in meno di 5 minuti
UNO CHIGNON E MEZZO Adoriamo la grande femminilità di uno chignon alto… ma anche la sicurezza di chi sceglie con disinvoltura le combinazioni “mezzo su, mezzo giù”. Impara a realizzare entrambi i look con il tutorial passo per passo di Richard Mannah. UN LOOK PRONTO IN MENO DI 5 MINUTI • Eseguire una riga sopra [...]
Voglio la treccia di lato
Ciò che rende quest’incantevole acconciatura un gioco da ragazzi è il fatto di non dover realizzare una complessa treccia francese completa. Richard infatti mette in risalto un solo lato (perciò il look è sia facile che nuovo). ALCUNI SUGGERIMENTI PER INIZIARE: • Preparare l’area di capelli da intrecciare applicando Body Shake Texturizing Finisher per mantenere [...]
I capelli rosa ciliegio di Katy Perry
Ultimamente ci ha fatto molto piacere vedere Joico sulle pagine di People Magazine, grazie al lavoro di un nostro grandissimo esperto, Rick Henry del Nine Zero One Salon di Los Angeles, che ha aiutato Katy Perry a concludere le tappe asiatiche del suo ultimo tour con un adorabile omaggio ai fiori di ciliegio. Abbiamo l’esclusiva, [...]
Pro Salon Education
L'apprendimento coinvolgente e disponibile 24/7 è la base della piattaforma di formazione Joico. Grazie alla presenza di preziosi video di eventi live, tutorial facili da seguire, informazioni aggiornate sui trend, Joico ha creato la perfetta global classroom.
COMINCIA ADESSO LA TUA FORMAZIONE CON JOICO EDUCATION ON DEMAND
INCONTRA GLI ESPERTI JOICO
“Ecco la famiglia dei talenti Joico! Siamo orgogliosi di presentarvi i nostri Guest Artist, i Brand Ambassador e le più importanti autorità nel campo della formazione, celebri icone del settore che si sono unite a Joico per condurre l'arte dei capelli verso nuovi traguardi.”
Samira Oracevic
Valentina Malta
Elisa Sassano
Brian Bonati
Anna Righetti
Sauro Caponi
Martina Aliprandi
Alessia Livotti
Giorgia Mininno
Andrea Peccerillo
Luisa Pastorelli
Nicole Gazzaniga
Alberto Di Domenico
