Delivering instantly transformative results, Defy Damage KBOND20 merges award-winning hair repair with Defy Damage protection for 5X stronger hair. Featuring 20 superpower ingredients, it rebuilds, strengthens, and safeguards each strand.*Against combing breakage on damaged hair vs. a non-conditioning shampoo.
- 5X stronger* hair in one use
(*Against combing breakage on damaged hair during heat styling)
- Builds & protects bonds
- Rich hydration
- Instantly detangles
- Normalizes pH
- Color safe
Cleanse hair with JOICO Defy Damage Protective Shampoo. Apply JOICO Defy Damage KBOND20 to damp hair. Leave in 2-5 minutes. Rinse.
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
SMARTRELEASE TECHNOLOGY
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
PROTECTIVE LIPID
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
MORINGA SEED OIL
A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
ARGININE
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.