A quick journey to strong hair! With the innovative power of Defy Damage, IN A FLASH helps build bonds –delivering a dazzling, 7-second transformation you can see and feel. Hurtling hair towards healthy in a unique liquid-to-crème formula, this swift hair protector helps build bonds, making hair stronger* and less prone to breakage*.*Against combing breakage on damaged hair vs. untreated.
- Hair is up to 20x more resistant to breakage* * Against combing breakage on damaged hair vs. untreated
- Creates bonds and strengthens the hair structure
- Leaves hair silky smooth without weighing down
- Safe for color-treated hair
- Silicone-free
Cleanse hair using JOICO Defy Damage Protective Shampoo. Apply JOICO Defy Damage In A Flash directly to damp towel-dried hair, from mid-length to ends, avoiding roots. Work into hair until liquid turns creamy. Leave in for 7 seconds. Rinse.
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
SMARTRELEASE TECHNOLOGY
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
PROTECTIVE LIPID
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
MORINGA SEED OIL
A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
ARGININE
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.