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JOICO Blonde Life Violet Shampoo 300ml

Blonde Life Violet Shampoo’s powerful-but-gentle, sulfate-free formula banishes those unwanted yellow tones, so blonde hair gets instantly back to that coveted cool, bright, protected shade you know and love.

  • Instantly cool brassy tones and brighten cool blonde hair
  • Help maintain healthy-looking hair with brilliant shine
  • Nourish and protect fragile blonde hair* *Rich lather gently cleanses hair
  • Free of SLS/SLES Sulfates*

    *SLS/SLES Sulfates = Sodium Lauryl Sulfate and Sodium Laureth Sulfate
  • Rich lather gently cleanses hair

Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones. 

ARGININE
A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.

MONOI OIL
A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.

TAMANU OIL
A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

SMARTRELEASE TECHNOLOGY
Our one-of-a-kind liposome delivery system, packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.