Colorful Glow Beyond Anti-Fade Serum delivers a luminous punch that magnifies the richness of hair color, amps up shine and softness, while protecting hair from fading caused by daily exposure to pollution and UV rays.
- Helps prevent haircolor from fading off-tone when exposed to UV or sunlight* **Provides UV protection for longer-lasting color
- Instantly increases shine* *Boosts color vibrancy and provides softness
- Reduces frizz for smoother hair in just one use
- Guards against the hair-dulling effects of pollution* *Laboratory tested using pollution particles
- Replenishes lost moisture and deeply hydrates thick/coarse, dry hair
- Boosts color vibrancy and provides softness
Apply 1-2 pumps to damp or dry hair. Style as usual.
Camellia Oil, stocked with essential Omega 9 fatty acids
and antioxidants, helps to seal in moisture and restore luminous shine to hair.
Pomegranate Fruit Extract, exceptionally rich in tannins
and fade-fighting super antioxidants, helps JOICO Colorful
protect the longevity of haircolor.
SmartRelease™ Technology, our one-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.