Color Intensity

Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: No developer required!

* Depending on daily care habits, hair history, and texture **Follow with the K-Pak Color Therapy regimen.

Why You'll Love It...

Over-the-top vibrancy that lasts and lasts

Reconstructs for guaranteed healthier-looking hair after every color service

Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine

Intermixable shades = endless creative possibilities

* Depending on daily care habits, hair history, hair texture, and Color Intensity shade. Not all colors available globally; check with your distributor for more details.

What's New


The minute we push our own boundaries and pursue our passions, something changes within us,” says Larisa Love of her dreamy Love Aura Collection—an alluring color palette designed to make chic color accessible to anyone.


Take the color world’s brightest, boldest, most playful personality— Two utterly cool, creative shades that harmonize perfectly with your most imaginative looks. Introducing the stars of the show: Limelight and Aqua Flow!


Color Intensity Pearl Pastel Bottles and swatches

Pearl Pastel Shades

What do you get when you pair the ultimate semi-permanent formula with a pearlescent palette? NEW Color Intensity Pearl Pastel shades, a breathtaking new collection of soft, iridescent-like on-trend color: Rose Gold, Violet Pearl, Blush, and Silver Ice. Easier-than-ever (no developer needed), low-commitment, and loaded with nourishing, protective ingredients, these “pearls of wisdom” offer healthy, luminous hair with understated charm.

Pearl Pastel Fact Sheet

Video Tutorials