Color Intensity
Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: No developer required!
* Depending on daily care habits, hair history, and texture **Follow with the K-Pak Color Therapy regimen.
Why You'll Love It...
Over-the-top vibrancy that lasts and lasts
Reconstructs for guaranteed healthier-looking hair after every color service
Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine
Intermixable shades = endless creative possibilities
* Depending on daily care habits, hair history, hair texture, and Color Intensity shade. Not all colors available globally; check with your distributor for more details.
What's New
LOVE AURA COLLECTION
The minute we push our own boundaries and pursue our passions, something changes within us,” says Larisa Love of her dreamy Love Aura Collection—an alluring color palette designed to make chic color accessible to anyone.
LOVEFEST COLLECTION
Take the color world’s brightest, boldest, most playful personality— Two utterly cool, creative shades that harmonize perfectly with your most imaginative looks. Introducing the stars of the show: Limelight and Aqua Flow!
Products
Pearl Pastel Shades
What do you get when you pair the ultimate semi-permanent formula with a pearlescent palette? NEW Color Intensity Pearl Pastel shades, a breathtaking new collection of soft, iridescent-like on-trend color: Rose Gold, Violet Pearl, Blush, and Silver Ice. Easier-than-ever (no developer needed), low-commitment, and loaded with nourishing, protective ingredients, these “pearls of wisdom” offer healthy, luminous hair with understated charm.
Video Tutorials
-
“Iridescent Dust” Pastel Hair Color Technique and Step-by-Step
Superstar colorist and Joico Brand Ambassador, Larisa Love, knows that nothing's trending more than the ultra-feminine blush, silver, and rose-gold tones these days. Watch her in action as she artistically melds these precious metals together from Color Intensity Pearl Pastel Collection -- a new shade range stocked with Kukui Nut Oil and Quadramine Complex, so hair looks and feels healthier on contact. The result? Stunningly iridescent, pearlized tones that magically change and glimmer as the hair moves...
See all the Intensity shades: http://www.joico.com/joico-products/haircolor/intensity/ -
Rose Gold Pastel Hair Color Formula and Step-by-Step
Watch Joico Guest Artist, Daved Munoz create the most shimmering look of the season with Color Intensity Pearl Pastel Collection…a modern color statement that showcases universally flattering, soft, iridescent shades in the hottest metals on the market. Deeply nourishing -- thanks to Kukui Nut Oil -- this transformative style stays with you for up to ten shampoos.
See all the shades of Color Intensity: http://www.joico.com/joico-products/haircolor/intensity/ -
Northern Lights Technique by Larisa Love (Joico Color Intensity)
The bright, dancing rays of the Northern Lights electrify the sky…and now, those magnetic True Blue and Kelly Green tones are brightening up hair, thanks to superstar Larisa Love, who wields the new Bold Shades from Joico's Color Intensity line to recreate the impact of this stunning phenomenon. Watch her inventive technique and our products collide.
More on Color Intensity: http://www.joico.com/joico-products/haircolor/intensity/ -
Metallic Haircolor Technique: CrissCross Color Melt by Ricardo Santiago
Muse: The source of inspiration for a creative artist. An artist like Joico Educator, Ricardo Santiago, whose splashes of violet, pewter, mauve, and rose seamlessly, almost organically transition in his stunning Criss-Cross Color Melt technique. Watch Ricardo up close as he demos these dreamy "waves in an ocean" using new Color Intensity Metallic Shades.
DOWNLOAD THE TECHNIQUE AND LEARN MORE ABOUT COLOR INTENSITY: http://www.joico.com/joico-products/haircolor/intensity/
