Into the Waves

February 28 & March 1, 2022

2 days

599 EUR

JOICO Experience Center

More clients are asking for texture, curls and waves. Perms are making their comeback, and in some salons they never left! The trick is to use the right product for the right hair type, using the right tools for the desired result and cutting the ideal shape to support the texture. In this two-day live physical session, The JOICO Education team will guide you through the JOICO options for permanent texture and European Design Team member, David Murray, will share his inside texture secrets with you and how you can introduce the perming service back to the salon in 2022!

Includes: transportation between hotel and JOICO Experience Center, all printed materials, mannequin heads, catered lunch, food and beverages during training.
Excludes: flight, hotel and airport transportation

What you'll learn:

Perming theory and all about chemical waving products in the JOICO portfolio

How to talk through a client consultation, do a correct diagnosis and manage curl result expectations

When to use which perm product

When to use which perming tool/rod for the desired end result

Cutting the ideal shape to support the texture

Learn how your styling results can last much longer and become easier to achieve with the right supportive texture service

Good to know:

This is a two-day training

For stylists and educators

Your teacher will be European Design Team Member, David Murray

*Distributors: all training formats can be requested in the field, locally. Please contact us for the terms and conditions.

Disclaimer | COVID-19:

With regards to organizing live training, we are keeping a close eye on recent developments in the Netherlands and follow the Henkel rules and regulations strictly. Please keep in mind that there is a possibility that this live training can not take place at the JOICO Experience Center if new developments occur. If this is the case, we will do our utmost to inform you as soon as possible, however we do advise that you book flight/train tickets as late as possible. Of course, hope to welcome you soon 😊.

If the training can take place at our facility, we will make sure that all preventive measures are taken to safely welcome you to the JOICO Experience Center so that you have a safe working environment during the training. When registering for a training at the JOICO Experience Center, we will provide you with more info about the preventive measurements taken at our location, in the hotel and during the training. If you have any personal requirements or questions, don’t hesitate to contact

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