STRUCTURE by JOICO

my life. my structure. my rhythm.

Style is not a question of age or place, it is an attitude!
STRUCTURE by JOICO inspires you to create that specific look and style that underlines your own personality.

Click on the product images to learn more...

Body & Thickness

Bodifying Blow-dry Crème

This product combines the best of both worlds: a crème and a mousse. It delivers weightless volume, texture, grip, and definition as a mouse does best. While adding shine, smoothness, and conditioning as a crème. It offers thermal protection up to 230°C while blow-drying.
Perfect for: especially fine to medium hair, all lengths.

Get your look:

  • Shake can well, hold upright and dispense a small amount on fingertips or hand palms.
  • Rub together until the mousse turns into a smooth crème.
  • Apply to damp hair.
  • Blow-dry and style as desired.

 

Hold level: 2
Finish: medium shine

Thickening Spray

Give your hair the lasting body & thickening boost that it has been asking for! This lightweight spray, doesn’t dry the hair out, is buildable at the roots, and has a great fragrance.
Perfect for: especially fine to medium hair, all lengths.

Get your look:

  • For all over body: apply to damp hair by spraying from a 15 centimeter distance. Focus on the roots. Blow dry and style as desired. Feel free to use more if your hair isn’t quite voluminous enough yet.
  • For more texture: apply all over dry hair by spraying from a 15 centimeter distance. Work through using hands and style as desired.

 

Hold level: 2
Finish: medium shine

Shape & Finish

Dry (Re)shaping Spray

This fast-drying working spray allows you to shape and reshape your style throughout the day. Your look stays in place without feeling sticky. Bonus: heat protection up to 230°C.
Perfect for: all hair types, all lengths.

Get your look:

  • As a working spray: apply on dry hair from a 20-30 centimeter distance. Start with a small amount on fine hair. Layer to increase hold.
  • As a finishing spray: apply all over dry hair for instant hold and control.

 

Hold level: 2
Finish: soft shine

Extreme Crème

Want to easily sculpt your short hair into a statement look that stands the test of time? This crème offers maximum hold, from barber styles to iconic looks.
Perfect for: all hair types, especially for shorter hair.

Get your look:

  • For sculpting: distribute a small amount through damp hair and sculpt into your desired style. The product gives you a little time to change your look before it sets. Having wet hands when applying will help to keep the product flexible a little longer.
  • For extra shine: distribute a small amount through wet hair for a shiny wet-look.

 

Hold level: 5
Finish: medium shine

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Creamy Paste

This light product gives natural, soft texture that is almost undetectable in your hair. Shape, create, mold – do as you like with this creamy paste to create your desired look. It will hold yet remain flexible – you can remold it throughout the day.
Perfect for: especially fine to medium hair, short to mid-length.

Get your look:

  • For natural texture and style flexibility: rub a small amount in hand palms. Work through dry hair and style as desired.
  • For more definition and less frizz: divide a small amount in hand palms and apply to damp hair, either air- or blow-dry and style as desired.

 

Hold level: 3
Finish: soft finish

Flexible Adhesive

Mold your hair into a stylish shape for matte texture, and a firm yet not too stiff hold. The flexibility of the product will put you in complete creative control of your look.
Perfect for: all hair types, especially for shorter hair.

Get your look:

  • Rub a small amount in hand palms and distribute through dry hair. Mold into shape. Apply a little extra to increase hold and control.

 

Hold level: 4
Finish: matt

Texture & Volume

Texture Spray

Your beach look is in this bottle. Texture, body, bounce and volume – perfectly tousled waves with a salty matt finish that looks as if you’ve just hit the waves. Bonus: the fragrance of the product will remind you of summer.
Perfect for: especially fine to medium hair, all lengths.

Get your look:

  • For tousled body and volume: spray on damp hair. Shape using your fingers. Let it air-dry or blow-dry using a diffuser.
  • For rougher texture and fullness: spray on dry hair and shape using your fingers.

 

Hold level: 2
Finish: matt

Airy Lustrous Blow-dry Lotion

You will love the many talents of this product! It’s a blow-dry lotion, it’s a setting lotion, it’s a blow-dry foundation, and it’s a light styling gel. It will give your hair airy volume, enhanced texture, and frizz-free body without a heavy, or crunchy feel yet with a nice shine.
Perfect for: all hair types, all lengths.

Get your look:

  • For texture and light body: divide a small amount in hand palms and apply to damp hair. Blow-dry and style as desired. Feel free to apply extra product after blow-drying to enhance shine or texture. Have curly hair? Use a diffuser on your blow-dryer for the best result.
  • For extra definition: divide a small amount in hand palms and apply on dry hair. Add more product to enhance the bodifying effect.

 

Hold level: 2
Finish: high shine

Backcomb Effect Spray

Celebrate your big hair days with the long-lasting, layerable hold of this dry lightweight spray that creates voluminous styles. From everyday volume to big up-do’s and more extreme styles that never feel heavy or greasy. Bonus: you will love the fragrance!
Perfect for: especially fine to medium hair, all lengths.

Get your look:

  • For “backcombed” height and texture: shake can well before use and spray on dry hair from a 15 centimeter distance. Focus on the root area when applying the product. Style as desired.
  • For enhancing texture and grip: shake can well before use and apply all over the hair. Style as desired.

 

Hold level: 3
Finish: matt

Smooth & Define

Nourishing Foaming Oil

This rich non-sticky new-generation foaming oil transforms any hair types – including yours – into soft, conditioned and manageable hair without fly-aways. If you have curls you will love the extra definition, smoothness and nourishment that this product gives.
Bonus: fantastic fragrance.
Perfect for: medium to coarse hair, especially mid-length to long.

Get your look:

  • Shake can well before use, hold upright and spray a small amount on hand palms, rub together and distribute through the hair. The product can be applied on both dry and damp hair. Blow-dry the hair or let it air-dry.

 

Hold level: 1
Finish: medium shine

Body & Thickness

TRANSFOAMER

Bodifying Blow-dry Crème

This product combines the best of both worlds: a crème and a mousse. It delivers weightless volume, texture, grip, and definition as a mouse does best. While adding shine, smoothness, and conditioning as a crème. It offers thermal protection up to 230°C while blow-drying.
Perfect for: especially fine to medium hair, all lengths.

Get your look:

  • Shake can well, hold upright and dispense a small amount on fingertips or hand palms.
  • Rub together until the mousse turns into a smooth crème.
  • Apply to damp hair.
  • Blow-dry and style as desired.

 

Hold level: 2
Finish: medium shine

 

BOOST

Thickening Spray

Give your hair the lasting body & thickening boost that it has been asking for! This lightweight spray, doesn’t dry the hair out, is buildable at the roots, and has a great fragrance.
Perfect for: especially fine to medium hair, all lengths.

Get your look:

  • For all over body: apply to damp hair by spraying from a 15 centimeter distance. Focus on the roots. Blow dry and style as desired. Feel free to use more if your hair isn’t quite voluminous enough yet.
  • For more texture: apply all over dry hair by spraying from a 15 centimeter distance. Work through using hands and style as desired.

 

Hold level: 2
Finish: medium shine

 

Shape & Finish

STYLEMAKER

Dry (Re)shaping Spray

This fast-drying working spray allows you to shape and reshape your style throughout the day. Your look stays in place without feeling sticky. Bonus: heat protection up to 230°C.
Perfect for: all hair types, all lengths.

Get your look:

  • As a working spray: apply on dry hair from a 20-30 centimeter distance. Start with a small amount on fine hair. Layer to increase hold.
  • As a finishing spray: apply all over dry hair for instant hold and control.

 

Hold level: 2
Finish: soft shine

 

GLUE

Extreme Crème

Want to easily sculpt your short hair into a statement look that stands the test of time? This crème offers maximum hold, from barber styles to iconic looks.
Perfect for: all hair types, especially for shorter hair.

Get your look:

  • For sculpting: distribute a small amount through damp hair and sculpt into your desired style. The product gives you a little time to change your look before it sets. Having wet hands when applying will help to keep the product flexible a little longer.
  • For extra shine: distribute a small amount through wet hair for a shiny wet-look.

 

Hold level: 5
Finish: medium shine

 

SHAPER

Creamy Paste

This light product gives natural, soft texture that is almost undetectable in your hair. Shape, create, mold – do as you like with this creamy paste to create your desired look. It will hold yet remain flexible – you can remold it throughout the day.
Perfect for: especially fine to medium hair, short to mid-length.

Get your look:

  • For natural texture and style flexibility: rub a small amount in hand palms. Work through dry hair and style as desired.
  • For more definition and less frizz: divide a small amount in hand palms and apply to damp hair, either air- or blow-dry and style as desired.

 

Hold level: 3
Finish: soft finish

 

PASTE

Flexible Adhesive

Mold your hair into a stylish shape for matte texture, and a firm yet not too stiff hold. The flexibility of the product will put you in complete creative control of your look.
Perfect for: all hair types, especially for shorter hair.

Get your look:

  • Rub a small amount in hand palms and distribute through dry hair. Mold into shape. Apply a little extra to increase hold and control.

 

Hold level: 4
Finish: matt

 

Texture & Volume

BEACH

Texture Spray

Your beach look is in this bottle. Texture, body, bounce and volume – perfectly tousled waves with a salty matt finish that looks as if you’ve just hit the waves. Bonus: the fragrance of the product will remind you of summer.
Perfect for: especially fine to medium hair, all lengths.

Get your look:

  • For tousled body and volume: spray on damp hair. Shape using your fingers. Let it air-dry or blow-dry using a diffuser.
  • For rougher texture and fullness: spray on dry hair and shape using your fingers.

 

Hold level: 2
Finish: matt

 

MULTISTAR

Airy Lustrous Blow-dry Lotion

You will love the many talents of this product! It’s a blow-dry lotion, it’s a setting lotion, it’s a blow-dry foundation, and it’s a light styling gel. It will give your hair airy volume, enhanced texture, and frizz-free body without a heavy, or crunchy feel yet with a nice shine.
Perfect for: all hair types, all lengths.

Get your look:

  • For texture and light body: divide a small amount in hand palms and apply to damp hair. Blow-dry and style as desired. Feel free to apply extra product after blow-drying to enhance shine or texture. Have curly hair? Use a diffuser on your blow-dryer for the best result.
  • For extra definition: divide a small amount in hand palms and apply on dry hair. Add more product to enhance the bodifying effect.

 

Hold level: 2
Finish: high shine

 

GLAMTEX

Backcomb Effect Spray

Celebrate your big hair days with the long-lasting, layerable hold of this dry lightweight spray that creates voluminous styles. From everyday volume to big up-do’s and more extreme styles that never feel heavy or greasy. Bonus: you will love the fragrance!
Perfect for: especially fine to medium hair, all lengths.

Get your look:

  • For “backcombed” height and texture: shake can well before use and spray on dry hair from a 15 centimeter distance. Focus on the root area when applying the product. Style as desired.
  • For enhancing texture and grip: shake can well before use and apply all over the hair. Style as desired.

 

Hold level: 3
Finish: matt

 

Smooth & Define

SMOOTHSHOCK

Nourishing Foaming Oil

This rich non-sticky new-generation foaming oil transforms any hair types – including yours – into soft, conditioned and manageable hair without fly-aways. If you have curls you will love the extra definition, smoothness and nourishment that this product gives.
Bonus: fantastic fragrance.
Perfect for: medium to coarse hair, especially mid-length to long.

Get your look:

  • Shake can well before use, hold upright and spray a small amount on hand palms, rub together and distribute through the hair. The product can be applied on both dry and damp hair. Blow-dry the hair or let it air-dry.

 

Hold level: 1
Finish: medium shine