STRUCTURE by JOICO
my life. my structure. my rhythm.
Style is not a question of age or place, it is an attitude!
STRUCTURE by JOICO inspires you to create that specific look and style that underlines your own personality.
Click on the product images to learn more...
Shape & Finish
Creamy Paste
This light product gives natural, soft texture that is almost undetectable in your hair. Shape, create, mold – do as you like with this creamy paste to create your desired look. It will hold yet remain flexible – you can remold it throughout the day.
Perfect for: especially fine to medium hair, short to mid-length.
Get your look:
- For natural texture and style flexibility: rub a small amount in hand palms. Work through dry hair and style as desired.
- For more definition and less frizz: divide a small amount in hand palms and apply to damp hair, either air- or blow-dry and style as desired.
Hold level: 3
Finish: soft finish
Flexible Adhesive
Mold your hair into a stylish shape for matte texture, and a firm yet not too stiff hold. The flexibility of the product will put you in complete creative control of your look.
Perfect for: all hair types, especially for shorter hair.
Get your look:
- Rub a small amount in hand palms and distribute through dry hair. Mold into shape. Apply a little extra to increase hold and control.
Hold level: 4
Finish: matt
Extreme Crème
Want to easily sculpt your short hair into a statement look that stands the test of time? This crème offers maximum hold, from barber styles to iconic looks.
Perfect for: all hair types, especially for shorter hair.
Get your look:
- For sculpting: distribute a small amount through damp hair and sculpt into your desired style. The product gives you a little time to change your look before it sets. Having wet hands when applying will help to keep the product flexible a little longer.
- For extra shine: distribute a small amount through wet hair for a shiny wet-look.
Hold level: 5
Finish: medium shine
Texture & Volume
Backcomb Effect Spray
Celebrate your big hair days with the long-lasting, layerable hold of this dry lightweight spray that creates voluminous styles. From everyday volume to big up-do’s and more extreme styles that never feel heavy or greasy. Bonus: you will love the fragrance!
Perfect for: especially fine to medium hair, all lengths.
Get your look:
- For “backcombed” height and texture: shake can well before use and spray on dry hair from a 15 centimeter distance. Focus on the root area when applying the product. Style as desired.
- For enhancing texture and grip: shake can well before use and apply all over the hair. Style as desired.
Hold level: 3
Finish: matt
Shape & Finish
Extreme Crème
Want to easily sculpt your short hair into a statement look that stands the test of time? This crème offers maximum hold, from barber styles to iconic looks.
Perfect for: all hair types, especially for shorter hair.
Get your look:
- For sculpting: distribute a small amount through damp hair and sculpt into your desired style. The product gives you a little time to change your look before it sets. Having wet hands when applying will help to keep the product flexible a little longer.
- For extra shine: distribute a small amount through wet hair for a shiny wet-look.
Hold level: 5
Finish: medium shine
Creamy Paste
This light product gives natural, soft texture that is almost undetectable in your hair. Shape, create, mold – do as you like with this creamy paste to create your desired look. It will hold yet remain flexible – you can remold it throughout the day.
Perfect for: especially fine to medium hair, short to mid-length.
Get your look:
- For natural texture and style flexibility: rub a small amount in hand palms. Work through dry hair and style as desired.
- For more definition and less frizz: divide a small amount in hand palms and apply to damp hair, either air- or blow-dry and style as desired.
Hold level: 3
Finish: soft finish
Flexible Adhesive
Mold your hair into a stylish shape for matte texture, and a firm yet not too stiff hold. The flexibility of the product will put you in complete creative control of your look.
Perfect for: all hair types, especially for shorter hair.
Get your look:
- Rub a small amount in hand palms and distribute through dry hair. Mold into shape. Apply a little extra to increase hold and control.
Hold level: 4
Finish: matt
Texture & Volume
Backcomb Effect Spray
Celebrate your big hair days with the long-lasting, layerable hold of this dry lightweight spray that creates voluminous styles. From everyday volume to big up-do’s and more extreme styles that never feel heavy or greasy. Bonus: you will love the fragrance!
Perfect for: especially fine to medium hair, all lengths.
Get your look:
- For “backcombed” height and texture: shake can well before use and spray on dry hair from a 15 centimeter distance. Focus on the root area when applying the product. Style as desired.
- For enhancing texture and grip: shake can well before use and apply all over the hair. Style as desired.
Hold level: 3
Finish: matt