Blonde Life

Crème Lightener

When you want to go beautifully blonde—and go there fast—NEW Blonde Life Crème Lightener turns up the power and rockets you to bombshell status in no time flat. With bond-building Arginine and moisture locking exotic oils, Joico’s fastest lifting crème lightener delivers up to 9+ levels of lift and beautiful, shiny looking hair that will blow you away.

Here’s Why You’ll Love It…

Exotic oils and Bond-Building Arginine make this next-generation crème lightener the perfect blonding choice for on- or off-the-scalp techniques.

Achieve up to 9+ levels of lift in a flash

Reduce breakage by 77% in one treatment*

Strengthens hair to be 4X more resistant to breakage*

On/Off-scalp application

Blonde hair becomes lustrous and healthy-looking

Designed for balayage, freehand and ombré techniques—with or without foils

Easy removing & rinsing

No dedicated developer

Perfect When:

You want up to 9+ levels of lift with less fear of damage*

You want to go blonde quickly while maintaining healthy-looking hair

You want the freedom to create freehand balayage and ombré looks off the scalp

You want a formula that stays moist, allowing you to safely lift hair with flexible viscosity

You want blonde with radiant shine and brilliance

You want better protected* strands for double-processed blondes

You want versatility for unlimited color techniques, such as sombré and babylights

Blonde Life Lightener Tube

Let's Look Inside...

Going bombshell blonde no longer means sacrificing healthy-looking hair. Blonde Life Creme Lightener changes the game, reducing breakage by 77%* in a single treatment.

Bond-Building Arginine is a naturally occurring amino acid crucial to hair’s strength.

Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and boosts shine while helping protect hair from environmental damage.

Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

Platinum Pearl Blonde Formula and Step-By Step

Watch superstar LA colorist, Denis De Souza, showcase a totally head-turning, gleaming platinum look — the kind of blonde magnet his celebrity clients love — with magical Blonde Life Crème Lightener. Infused with nourishing ingredients that leave hair healthy and protected, this powerful product lifts 9+ levels in record time, while infusing hair with ingredients that deliver shine, strength, and damage control no matter how light the look.


Blonde Life Crème Lightener delivers up to 9+ levels of lift quickly and effectively while being able to easily rinse from hair.

Blonde Life is powered by Monoi and Tamanu Oils to leave hair feeling nourished and moisturized. Arginine helps fortify hair to keep locks strong*.

* Against combing breakage on damaged hair, when used with Joico Blonde Life Brightening Masque

No, it can be used with any Joico developer.

Yes – up to 40 volume off scalp. 30 & 40 volume not recommended for On -Scalp

Yes, it can be used to safely remove artificial haircolor.

Blonde Life is designed to be used on any starting level and ideal for taking darker bases to new blonde dimensions.

It can be used with or without foils. Its unique formula is ideal freehand techniques such as balayage and ombré.