Daniëlle Swartebroeckx

After working at Wella as Senior Education Manager and at Estée Lauder as Training Manager, Daniëlle joined JOICO back in 1993. She played a key role in introducing the then almost unknown brand and product portfolio in Europe, setting the bar and building the business to what it is today. With her contagious passion and belief in JOICO she is the driving force behind the JOICO Europe Education department.

Daniëlle Swartebroeckx

What makes Mannah such an incredible educator and mentor beyond his laudable talent? – he’s also someone young up-and-comers can relate to and connect with. Having twice taking the title of “Newcomer of the Year” (1999 and again in 2000) – walking the path many of them are embarking on, he’s been where many of his students and mentees are now. Right at the beginning of their burgeoning careers, learning and growing and ready for more!

Richard Mannah styling models hair

What makes Mannah such an incredible educator and mentor beyond his laudable talent? – he’s also someone young up-and-comers can relate to and connect with. Having twice taking the title of “Newcomer of the Year” (1999 and again in 2000) – walking the path many of them are embarking on, he’s been where many of his students and mentees are now. Right at the beginning of their burgeoning careers, learning and growing and ready for more!

Richard Mannah styling models hair

In August 2018 Joico announced Mannah as Joico Guest Artistic Director a crowning achievement, not simply to lead a brand’s global education but to find a brand who’s value’s, an artist can mesh so well with, and represent with pleasure and pride, Mannah shares:

“I absolutely love working with [Joico] and what the brand stands for. It’s the healthy hair company which believes in education, innovation, team-building, creativity and global growth. All these things are close to my heart”

Richard Mannah styling models hair

Mannah’s relationship with Joico started in 2017, working on a photo-shoot in Australia, as well as video shoots and events in the U.S. which launched Beach Shake and Body Shake dry-styling texturizing sprays (follow-ups to the wildly successful Hair Shake Liquid-to-Powder Texturizer). He was also a headliner for the brand at their Joico Global Destination Education week-long education get-away in Punta Cana, Dominican Republic, where audiences raved about his stage presentation. Guests were treated to his blend of artistry and passion delievered in only the way Mannah can – with his personal touch and modern flair.