Blonding Brighter and Bolder
Platinum Pearl Blonde Hair Color Formula and Step-By StepWatch superstar LA colorist, Denis De Souza, showcase a totally head-turning, gleaming platinum look -- the kind of blonde magnet his celebrity clients love -- with magical Blonde Life Crème Lightener. Infused with nourishing ingredients that leave hair healthy and protected, this powerful product lifts 9+ levels in record time, while infusing hair with ingredients that deliver shine, strength, and damage control no matter how light the look.
Discover Blonde Life Lighteners: http://www.joico.com/joico-products/haircolor/lighteners/
Silver-Cloud Blonde Technique with Matt BeckCool is the new blonde, and no one does it better than Joico's Digital Brand Educator, Matt Beck, who transforms a head of brassy highlights into a shining example of today's buzz-worthy "grey" vibe. Using Blonde Life Lightening Powder for rocket-fast lift without damage, and LumiShine Dimensional Deposit color in a silvery-blue hue, Beck bumps up a super-cool shadow root with mega shine that shows off perfectly healthy hair.
To learn more about Blonde Life Lightening Powder and Joico's full lightener offering, visit: http://www.joico.com/joico-products/haircolor/lighteners/
To learn more about LumiShine, visit: http://www.joico.com/joico-products/haircolor/lumishine/
The Art of "Sponge-paint" HighlightsWhen a brush or Balayage just won't do, turn to this clever "sponge paint" technique, the perfect foil for curly hair, says Free Salon Education pro, Danielle Downes, who partners here with Joico Digital Brand Educator, Matt Beck in creating this out-of-the-box technique. Using Vero Blue and LumiShine lines, the innovative highlights are fashioned with a natural sea sponge, allowing you to evenly disperse color and feather close to the hairline without any harsh demarcation or telltale grow-out.
To learn about Vero Blue and Joico's lighteners, visit: http://www.joico.com/joico-products/haircolor/lighteners/
To learn about LumiShine, visit: http://www.joico.com/joico-products/haircolor/lumishine/
Cream & Sugar Blonde Hair Color Formula and Step-by-StepWhen LA celebrity colorist, Denis De Souza, wants to unveil a honey of a blonde on his high-profile clients -- something sweet, shining, and sophisticated -- he turns to Blonde Life Hyper Hi Lift with AriPlex technology, the healthiest way to take blonde to new heights. This nourishing superpower brings out the dimension of Denis's blended shadow-root technique, sealing in moisture, softness, and shine for up to 30 shampoos. Watch the blonde come to life!
Creme D'Blonde Hair Color Technique TutorialWatch celebrity colorist, Marisa Marino create an ultra cool and creamy blonde look with this Crème D’Blonde Technique, perfected using Joico’s Blonde Life Lightening and Brightening system; including Blonde Life Lightening Powder. This Lightening and Brightening system helps keep hair shiny and healthier than ever.
Learn More: http://www.joico.com/joico-products/haircolor/lighteners/
How to get all-over summer babylights + foilyaged ends Step-by-stepMost blonde clients coming in the salon want to go brighter and blonder especially for summer. Join Joicos' celebrity colorist Denis De Souza as he shares with you how he achieves a dreamy sun-kissed golden glow with his signature NEW Ray of Light Technique. This perfect combination of all-over babylights, foilyaged ends and illuminating LumiShine color will keep clients glowing all year long. When combined, these classic highlighting techniques will produce a subtle yet stunning result that is thoroughly modern. LumiShine color is fantastic for toning and blonding, or anytime your client is going lighter and you are worried their hair might be compromised. LumiShine instantly restrengthens hair and reduces breakage, delivering healthy-looking, long-lasting color results with up to 2x more shine!
Discover more about LumiShine and get more step-by-steps, here: https://www.joico.com/joico-products/haircolor/lumishine/
Honey Caramel Balayage with Colorist Denis De SouzaCelebrity colorist Denis De Souza is going to tempt you to indulge…in a delicious new dimensional Balayage technique that adds brightness and a veil of shine to any hair color. Using luscious LumiShine, the color formula that delivers twice the shine for up to 30 full shampoos, Denis creates a look he's coined Honey Caramel -- one of the sweetest examples of Balayage we've seen in a long time.
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Glam Champagne Blonde Technique (with Joico Blonde Life)How to take brassy to a shade of champagne that'll be the toast of the town? Spend a few minutes learning the secret from superstar colorist, Zoe Carpenter, who unveils the high life with her Glam Champagne Blonde Technique in this hot, new how-to video. You'll see lightning-fast lightening…and meet the products that keep fair hair sophisticated and strong.
DISCOVER BLONDE LIFE LIGHTENER: http://www.joico.com/joico-products/haircolor/lighteners/
La La Land Blonde: Foilyage Technique (with Joico Blonde Life)If any city knows blonde, it's La-La Land, the epicenter of California gold. And no one gets the look better -- and faster -- than celebrity colorist, Denis De Souza, who masters pale perfectly with his inventive "foilyage" technique and Blonde Life Lightener, the radical product that nails nine+ levels of lift in a single service with zero damage. Watch Denis take the look to new heights.
See more Blonde Life techniques and tips: http://www.joico.com/joico-products/haircolor/lighteners/