the joi of healthy hair

Are you ready to spark a whole new love affair with Color? Our Color Intensity collection will open your mind & heart to unlimited creative possibilities. Tag us using #colorintensity & #joicocolorintensity so we can see all your fab looks!

#joico #joicoeurope #colorintensity #haircolor #bebold #daring #funkyhair

Flat hair 🫓. No problem.

You can now get your desired voluminous, big bouncy hair with our JoiFull Volumizing Styler.

#joico #joicoeurope #joifull #hair #haircare #volumizingshampoo

Bronde Balayage, Caramel Sundae Curls and a gorgeous Glossy Copper … just a few looks you can expect to see. 👌 All achieved by using our NEW #BlondeLife products:

✨ Balayage Lightener
✨ Blonde Life Demi Gloss in 8N, 10N, 9SB, 10SB, 9V, 10V & CLEAR
✨ Coconut Developers in 5 Volume, 20 Volume & 40 Volume
✨ Blonde Life Powder Lightener packaging

Credits:
Creative Direction & Hair Design: Daniela Engström, @danielaeng_hair, Sofie Schrauwen @sofiebobhead, Paul Watts @paulwatts.life, Sevda Durukan @sevdadurukan
Photography: Ivo de Kok @studio_ivodekok
Video: D&A Films @da_films
Make-Up: Sabrina Zwartjes
Models: Sabine, Melissa, Jet, Elvi, Finn, Alina, Charlene @tuttimodels

Here’s an exclusive behind-the-scenes look at what went down when 4 hairdressers put our newly enhanced Blonde Life collection to the test. Let’s just say, the results are THRILLING! 🥰 #blondelife

Are you ready to see how Blonde Life builds Bonds for Strong Blondes? 🙋‍♀️🙋🙋‍♂️ Featuring the #JOICO NEW Blonde Life:
✨ Balayage Lightener
✨ Blonde Life Demi Gloss in 8N, 10N, 9SB, 10SB, 9V, 10V & CLEAR
✨ Coconut Developers in 5 Volume, 20 Volume & 40 Volume
✨ Blonde Life Powder Lightener packaging

#BondedbyBlonde EMEA Team:
⭐Senior Creative (Color) Artist JOICO EMEA @sevdadurukan
⭐Senior Creative (Color) Artist JOICO EMEA @paulwatts.life
⭐Creative (Color) Artist JOICO EMEA @danielaeng_hair
⭐JOICO Color Ambassador @sofiebobhead

Credits:
Photography: Ivo de Kok @studio_ivodekok
Video: D&A Films @da_films
Make-Up: Sabrina Zwartjes
Models: Sabine, Melissa, Jet, Elvi, Finn, Alina, Charlene @tuttimodels

It’s been 5 years since @ashallurebeauty ‘s client did anything to her hair. It was time for a change and we absolutely love the results.

You know what they say: ‘New hair, New you!’

#newhair #joico #hairtransformation #ashallurebeauty #balayage #haircolor

Are you constantly frustrated by the yellow, brassy tones that keep making an appearance?

Well, with Blonde Life Violet Shampoo and Conditioner, you’ll never lose your cool, maintaining both your hair and your stress levels.

#joico #joicoeurope #blonde #blondehair #blondelife #violetshampoo #violetconditioner #nomorebrassytones #haircare #haircolor #hairtreatment

Client: “Give me a bright low maintenance blonde”

@_hairbyco delivers beyond measure.

Let us know what you think of their results? 🤟

#newhair #hair #haircare #joico #blondehair #blonde #behindthechair

Looking for bigger bouncy hair? We’ve got you!

Try our JoiFULL Volumizing trio and transform your hair into long-lasting, full, lush and manageable strands.

Hair goals = FULLFilled!

#joico #joicoeurope #JoiFull #hairgoals #volumizingshampoo #healthyhair #hair #haircare #hairstyle

GOLDEN GLOW ✨

Warmer tones made a huge comeback in 2023 and they’re here to stay! 🙌🏻

The words ‘gold’ and ‘warm’ are not what people think, it doesn’t mean brassy or orange. It’s bright, reflective blonde that warms up the skin. Most important, you can wear anything with it.

Any ‘Golden Glow’ fans here? ⬇️

Shoutout to @ruralfringe for the inspiration.

#newhair #ruralfringehair #haircare #joico #blondebalayage #balayage #blondehair