With Blonde Life, anyone can live the best blonde life, no matter your background, hair type or hair color.

Ready to help the world see blonde hair in a whole new light?

Come celebrate the beauty of individuality, and the confidence to take any client – undefined by hair type, hair color, complexion, or lifestyle – from dark to light! The JOICO Blonde Life lightener is here to unite us with brilliant lift that knows no bounds!

Our Brightening Shampoo, Conditioner, Masque and Oil – created with strand-strengthening*** bond-building Arginine and an exotic, nutrient-rich blend of Tamanu and Monoi oils—banish the challenges of brassiness, off-tones, fading and damage that blondes face on a daily basis. Trust us, with Blonde Life, you really will have more fun.

LET'S LOOK INSIDE...

Going bombshell blonde no longer means sacrificing healthy-looking hair.

Bond-Building Arginine is a naturally occurring amino acid crucial to hair’s strength.

Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and boosts shine while helping protect hair from environmental damage.

Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

Proven to keep blondes bright and on-tone for up to 8 weeks*

9 out of 10 stylists agree, after one use, blondes are: BRIGHTER • SOFTER • SHINIER • MORE HYDRATED

*When using Blonde Life Brightening Shampoo and Conditioner/Masque, which preserve over 80% of haircolor after 18 washes.

Testimonials

We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, we’ve created BLONDE LIFE a lightening and brightening system just for blondes… and those who want to be lifted to new heights without sacrificing hair’s shine or condition.

Blonde Life Lightener Bottle

WHEN YOU WANT TO GO BEAUTIFULLY BLONDE—AND GO THERE FAST

Blonde Life Crème Lightener turns up the power and rockets you to bombshell status in no time flat. With bond-building Arginine and moisture-locking exotic oils, JOICO’s fastest lifting crème lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.

DISCOVER CRÈME LIGHTENER

FULL-SERVICE BLONDING... FROM SALON TO HOME

If blonde is great, BLONDER is better. Especially when you’re enhancing your golden strands with an ultra-high-lift formula that safely kicks you up to 9+ levels in record time.** With our powerful conditioning formula, you’ll steer clear of those damaging multiple applications, reduce breakage*** and bypass the hassle of additives. Use with foils…without foils… Blonde Life Lightening Powder gets you blonde safely and in a flash.

LIGHTENING POWDER FACT SHEET

THE POWER TO GO PALE WITHOUT BLEACH

Deliver the healthiest blonde on the block; and achieve up to 5 levels of lift to natural hair without sacrificing a single strand. That’s the magic of Blonde Life Hyper High Lift Permanent Crème Color, now available in three new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening and toning, plus a built-in hair defense system that strengthens strands from the inside out, you’ll swiftly
nail dreamy blonde looks.

WHY YOU’LL LOVE IT…

Maximum-lift-plus deposit* without bleach

The ultimate timesaver, delivering up to 5 levels of lift to natural hair with one-step lightening and toning

Champagne and Pearl shades feature an ash/ash-violet background to counteract unwanted warmth while lifting

Clear Booster bumps up lift without tonal deposit, allowing you to customize every service

Seals in intense hydration, softness, and nourishing conditioners until your next color service**

HYPER HIGH LIFT FACT SHEET

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Blonde Life Education On Demand Tutorials

Blonde Life Lighteners Product KnowledgeAre blonding services one of the most requested services in your salon? Then you need lightening products you can rely on. Learn everything about JOICO lighteners which gets you beautiful blonde safely & in a flash!
Blonde Life Quick Toners Product KnowledgeWhen it comes to blonding, creating the necessary lift is one thing …. selecting the ideal toner is a whole different ballgame. Get to know a quick & powerful way to make your mark on pre-lightened looks with JOICO Blonde Life Quick Toners.
Blonde Life Care Product KnowledgeThe solution to keep blonde bright, brass-free and healthy is our Blonde Life Care regimen. Learn everything about our glistening collection of home-care products that protect, detoxify, and bump up the brilliance and strength of blonde hair.
Blonde Life Hyper High Lift Product KnowledgeImagine lightening natural hair without using bleach and achieving up to 5 levels of lift without sacrificing a single strand. Get to know why JOICO Blonde Life Hyper High Lift delivers the healthiest blonde on the block!

Testimonials

Share your Blonde Ambition transformations with #blondeambition & #blondelife4all

Ice Pixie Color ❄️. The FULL tutorial from Joico Celebrity Stylist jill901’s live! Bookmark to try it later! ✨⁣

Joico Formulas: ⤵️⁣
(Client – Level 5)⁣

✧ Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer⁣
✧ Formula 1: Blonde Life Powder Lightener with 20 Volume LumiShine Developer⁣
✧ Formula 2: Blonde Life Powder Lightener with 30 Volume LumiShine Developer⁣
✧ Formula 3: (Root Tap) LumiShine Demi-Permanent Liquid 7N + 7SB with 5 Volume LumiShine Devevloper⁣
✧ Formula 4: (Toner) LumiShine Demi-Permanent Liquid 9V + 10SB with 5 Volume LumiShine Developer⁣
✧ Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

🔗 Link in bio for more!
#Blondelife4All
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She woke up every morning with the option of being anyone she wished. How beautiful it was that she always chose herself.”– Tyler Kent White 💕 Good morning beautiful people! People's opinions of you is their business. Today is a good day to be YOU, no apologies! 💕 #Selflove looks good on you! 😉

#ReadytoLove #selflovechallenge #selfloveclub #selfloveisthebestlove #goddessenergy #selflovematters #highvibration #goodvibesonly #highvibetribe #OWNnetwork #goddessvibes #manifestationbabe #manifestationtips #starseedwisdom #thebestisyettocome #starseedgoddess #selfcare #blondeambition #fridayvibes
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Toasted Marshmallow Hair. ⁣
What better way to warm up this winter than with Toasted Marshmallow Hair!❄️ Follow along with the full tutorial from our live with #Joico Guest Artist hairbycherryp to learn this technique! ✨⁣

Joico Formulas: ⤵️⁣

✧Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer⁣
✧Formula 1: (Base) LumiShine Demi-Permanent DD Crème ¾ oz 6NW + ¼ oz 6NWB with 5 Volume LumiShine Developer⁣
✧Formula 2: (Harmony Shade) LumiShine Demi-Permanent DD Crème ½ oz 9NW + ½ oz 7NW + ¾ oz 9NG + ¼ oz 6NG with 5 Volume LumiShine Developer⁣
✧Formula 3: (Highlight) Blonde Life Powder Lightener with 10 Volume LumiShine Developer⁣
✧Formula 4: (Balayage) Blonde Life Powder Lightener with 20 Volume LumiShine Developer⁣
✧Formula 5: (Gloss) LumiShine Demi-Permanent Liquid 1 oz 10V + 1 oz 10SB + 1 cap 1BS with 5 Volume LumiShine Developer⁣
✧Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

#BlondeLife4All
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The peace I have now is worth anything I have ever lost. 💯 Self-love prioritizes peace. Peace comes from trusting God. 🙏🏽 Praying our week is blessed with peace and beautiful surprises from God. 🙏🏽❤

#ReadytoLove #selflove #selfloveclub #selflovechallenge #goddessenergy #metamorphosis #goddessenergy #peace #peaceofmind #selflovematters #goddessvibes #OWNnetwork #readytolovelastresort #ownkeepitreal #willpackerproductions #beautyishername #manifestation #manifestationbabe #manifestationtips #starseedwisdom #highvibetribe #thebestisyettocome #blondeambition
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Blonde Fraiche Technique 🤍. In celebration of all things blonde... here's the FULL tutorial for #Joico Guest Artist zoequeenofblonde’s live event!✨⁣

Joico Formulas: ⤵️⁣
(Client – Natural Level 7)⁣

✧ Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Spray⁣
✧ Formula 1: LumiShine Permanent Crème XLN with 40 Volume LumiShine Developer⁣
✧ Formula 2: Blonde Life Powder Lightener with 20 Volume LumiShine Developer⁣
✧ Formula 3: Blonde Life Crème Lightener with 10 Volume LumiShine Developer⁣
✧ Formula 4: (Gloss) LumiShine Demi-Permanent Liquid 2 oz 10NG + 1 oz 9NV with 5 Volume LumiShine Developer⁣
✧ Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

#BlondeLife4All
#JoicoBlondeLife
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Beauty, to me, is about being comfortable in your own skin. That or a figure-flattering black dress and red lipstick 😉💋💣 #selflove

Dress dkaircouture 🖤 size small
Photo depictedbydlh 📷
Earrings thepinkjewelrybox
Lipstick _raediantartistry "Seduction"
MUA: Me! 😁

#ReadytoLove #WynterPatterson #selfloveclub #selflovejourney #goddessenergy #goddessvibes #goodvibesonly #selfloveisthebestlove #OWNnetwork #selflovequotes #selflovematters #highvibrations #highvibes #highvibration #highvibetribe #starseed #starseedgoddess #selfcare #manifestationbabe #beautyishername #blondeambition #blondebombshell
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✨ Calling ALL Blondes and future blondes! ✨ Ready to help the world see blonde hair in a whole new light? Come celebrate the beauty of individuality, and the confidence to take any client - undefined by hair type, hair color, complexion, or lifestyle - from dark to light!

The Joico Blonde Life lightener is here to unite us with brilliant lift that knows no bounds!⁣

Join us this month in sharing your best blonde transformations- #Blondelife4All! 🎉⁣

🔗 Link in bio!
...

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Some people should only be allowed to admire you from a distance. #selflove sets boundaries. ❤

Dress dkaircouture 🖤 size small
Photo depictedbydlh
Earrings thepinkjewelrybox

❤ #marilynmonroestyle

#ReadytoLove #selflovechallenge #selfloveclub #selfloveisthebestlove #goddessenergy #goodvibesonly #goddessvibes #marilynmonroe #OWNnetwork #highvibration #highvibetribe #higherawakening #marilynmonroefan #blondebombshell #blondeambition #beautyishername #WynterPatterson #starseedsofinstagram
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Ice Pixie with Blonde life 🤍. ⁣
The Blonde Ambition mission? To help the world see blonde hair in a whole new light, with transformative lift that safely takes any client – undefined by hair type, hair color, complexion, or lifestyle -- from dark to light! 🤍⁣⁣⁣
⁣⁣⁣
The #JoicoBlondeLife Lightener is a revolutionary system fortified with bond-building Arginine and nourishing exotic oils that deliver 9 levels of lift, reduced breakage, and lustrous results -- with or without foils! 🙌⁣⁣⁣
⁣⁣⁣
Watch Joico Celebrity Stylist jill901 take a crisp, short pixie cut from deep and dark to icy blonde, and learn Jill's custom foiling and micro-weaving highlights techniques! ✨⁣⁣⁣
⁣⁣⁣
🔗 Link in bio for more!⁣⁣
#BlondeLife4All
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God, I just want to publicly thank you for being so faithful. 🌞 On days when I feel like nothing is happening, you are constantly working behind the scenes to bring things together. I love you! ❤ To anyone who feels God is silent, just keep believing and thanking in advance. God never fails! 💯

Dress kueenensemble 😍 size small
Earrings ggsirrah
💄Beloved by _raediantartistry

#ReadytoLove #gratitude #grateful #Godsplan #Godissogood #selflovechallenge #selfloveclub #selfloveisthebestlove #goddessenergy #OWNnetwork #ladyinred #highvibration #goodvibesonly #goddessvibes #blondeambition #beautyishername #WynterPatterson #SundayInspiration
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There are people who are committed to their misunderstandings of you. Maybe its time we stopped explaining ourselves.🤷🏽‍♀️ #selflove ❤ #letthemthinkwhattheywant Just keep getting better 😊

Makeup ambersingletary

#ReadytoLove #selfloveclub #selflovechallenge #goddessenergy #selflovematters #ownkeepitreal #OWNnetwork #highvibration #goodvibesonly #higherawakening #highvibrations #highvibetribe #willpackerproductions #beautyishername #goddessvibes #WynterPatterson #highvibrations #blondeambition #blondebombshell
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