With Blonde Life, anyone can live the best blonde life, no matter your background, hair type or hair color.

Ready to help the world see blonde hair in a whole new light?

Come celebrate the beauty of individuality, and the confidence to take any client – undefined by hair type, hair color, complexion, or lifestyle – from dark to light! The JOICO Blonde Life lightener is here to unite us with brilliant lift that knows no bounds!

Our Brightening Shampoo, Conditioner, Masque and Oil – created with strand-strengthening*** bond-building Arginine and an exotic, nutrient-rich blend of Tamanu and Monoi oils—banish the challenges of brassiness, off-tones, fading and damage that blondes face on a daily basis. Trust us, with Blonde Life, you really will have more fun.


Going bombshell blonde no longer means sacrificing healthy-looking hair.

Bond-Building Arginine is a naturally occurring amino acid crucial to hair’s strength.

Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and boosts shine while helping protect hair from environmental damage.

Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

Proven to keep blondes bright and on-tone for up to 8 weeks*

9 out of 10 stylists agree, after one use, blondes are: BRIGHTER • SOFTER • SHINIER • MORE HYDRATED

*When using Blonde Life Brightening Shampoo and Conditioner/Masque, which preserve over 80% of haircolor after 18 washes.


We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, we’ve created BLONDE LIFE a lightening and brightening system just for blondes… and those who want to be lifted to new heights without sacrificing hair’s shine or condition.

Blonde Life Lightener Bottle


Blonde Life Crème Lightener turns up the power and rockets you to bombshell status in no time flat. With bond-building Arginine and moisture-locking exotic oils, JOICO’s fastest lifting crème lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.



If blonde is great, BLONDER is better. Especially when you’re enhancing your golden strands with an ultra-high-lift formula that safely kicks you up to 9+ levels in record time.** With our powerful conditioning formula, you’ll steer clear of those damaging multiple applications, reduce breakage*** and bypass the hassle of additives. Use with foils…without foils… Blonde Life Lightening Powder gets you blonde safely and in a flash.



Deliver the healthiest blonde on the block; and achieve up to 5 levels of lift to natural hair without sacrificing a single strand. That’s the magic of Blonde Life Hyper High Lift Permanent Crème Color, now available in three new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening and toning, plus a built-in hair defense system that strengthens strands from the inside out, you’ll swiftly
nail dreamy blonde looks.


Maximum-lift-plus deposit* without bleach

The ultimate timesaver, delivering up to 5 levels of lift to natural hair with one-step lightening and toning

Champagne and Pearl shades feature an ash/ash-violet background to counteract unwanted warmth while lifting

Clear Booster bumps up lift without tonal deposit, allowing you to customize every service

Seals in intense hydration, softness, and nourishing conditioners until your next color service**


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Blonde Life Education On Demand Tutorials

Blonde Life Lighteners Product KnowledgeAre blonding services one of the most requested services in your salon? Then you need lightening products you can rely on. Learn everything about JOICO lighteners which gets you beautiful blonde safely & in a flash!
Blonde Life Quick Toners Product KnowledgeWhen it comes to blonding, creating the necessary lift is one thing …. selecting the ideal toner is a whole different ballgame. Get to know a quick & powerful way to make your mark on pre-lightened looks with JOICO Blonde Life Quick Toners.
Blonde Life Care Product KnowledgeThe solution to keep blonde bright, brass-free and healthy is our Blonde Life Care regimen. Learn everything about our glistening collection of home-care products that protect, detoxify, and bump up the brilliance and strength of blonde hair.
Blonde Life Hyper High Lift Product KnowledgeImagine lightening natural hair without using bleach and achieving up to 5 levels of lift without sacrificing a single strand. Get to know why JOICO Blonde Life Hyper High Lift delivers the healthiest blonde on the block!


Share your Blonde Ambition transformations with #blondeambition & #blondelife4all

Dazed and Confused⚡️WOOF😜

Gave my baby a shag paired with a fresh blonde ft. philocalyhair and JAMI from the Jillian Collection jimmymaceyewear jillian_r

#blondeambition #shag #shaghaircut #blondeshag #behindthechair #hairoftheday #zeppelin #babe #girlswithtattoos #fierce #hairextensions #flatweft #philocalyhair #babetown #canadianhairstylist #vancouverhairstylist #yqrhairstylist #calgaryhairstylist #saskatoonhairstylist #vibes

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How long do you normally leave a toner on for? ⁣

Ⓐ Quick, on & off ⁣
Ⓑ Let it process for the full recommended time ⁣
Ⓒ Other: ______________⁣

“Let it process. ⏱⁣⁣
It’s so important to let your toner/gloss sit so that it can work properly. If you rinse too soon, you risk the color not neutralizing. A good way to check is to pull the hair apart — this allows you to see where the hair is at and get a better idea of how much longer it needs. The amount of time you leave the gloss on the hair depends on your formula and the look you are going for. I typically leave it on anywhere from 5 to 15 minutes.⁣” - samanthasbeautyconfessions⁣

Remember to bookmark this post if you found it useful. ⁣
Samantha’s #Joico Formula: Blonde Life Quick Tone Liqui-Crème Toner Silver + Clear with 5 Volume LumiShine Developer blonde click #blondelife4all #blondelife

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🗣I accept all blessings, opportunities, wealth, goodness, love, prosperity and light into my life in all forms and I thank God in advance for them! 🙏🏽 Try this affirmation today and everyday and BELIEVE that you deserve good things! #selflove
Happy Juneteenth ✊🏽❤️🖤💚

Earrings by thepinkjewelrybox

#Readytolove #selfloveclub #selflovejourney #millionairegirlsclub #goddessenergy #goddessvibes #highvibration #manifestationbabe #affirmationsoftheday #selfloveisthebestlove #goodvibesonly #selflovematters #habesha #beautyishername #starseedwisdom #blondeambition #blondehairdontcare #shorthaircuts

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Ice Pixie Color ❄️. The FULL tutorial from Joico Celebrity Stylist jill901’s live! Bookmark to try it later! ✨⁣

Joico Formulas: ⤵️⁣
(Client – Level 5)⁣

✧ Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer⁣
✧ Formula 1: Blonde Life Powder Lightener with 20 Volume LumiShine Developer⁣
✧ Formula 2: Blonde Life Powder Lightener with 30 Volume LumiShine Developer⁣
✧ Formula 3: (Root Tap) LumiShine Demi-Permanent Liquid 7N + 7SB with 5 Volume LumiShine Devevloper⁣
✧ Formula 4: (Toner) LumiShine Demi-Permanent Liquid 9V + 10SB with 5 Volume LumiShine Developer⁣
✧ Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

🔗 Link in bio for more!

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Feelin' Sassy 💁🏼‍♀️
#newdo #messyhair #sundayfunday #blondehair #shortandsassy #versatile #switchitup #flipit #spring2021 #blondeambition
✂️ hairbyallisha

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"Life is better with a balayage✨" Do you agree?

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Wear your personality and lace on your sleeves. #actorslife🎬 #lace #blondeambition #burdundy ...

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I don’t know her. 🤪

If I wanted it. I’d have it. Don’t think it wasn’t an option.

#blondelifejoicolightener❤️ #blondelifehairtutorial #blondelifequicktoners #blondelifequicktone #blondelifeshampoo #blondelifeausnz #blondelife💁 #blondelifetoners #blondelifehacks #blondelifeisbetter #blondelifeblog #blondelifejoicoisfabulous #blondelifeca #blondelifeoil #blondelife💁🏼‍♀️ #blondelifepowder #blondelifelightner #blondelifetoner #blondelifeday #blondelifejoico #blondelifeishard #blondelifeteszt #blondelife💁🏼 #blondelifejoicolightener #blondelifestyle #blondelife4all #blondelifebleach #blondelifelightnerpower #blondelifehappylife

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Dazed and Confused⚡️WOOF😍

Gave my baby a shag paired with a fresh blonde ft. philocalyhair and JAMI from the Jillian Collection jimmymaceyewear jillian_r

#blondeambition #shag #shaghaircut #blondeshag #behindthechair #hairoftheday #zeppelin #babe #girlswithtattoos #fierce #hairextensions #flatweft #philocalyhair #babetown #canadianhairstylist #vancouverhairstylist #yqrhairstylist #calgaryhairstylist #saskatoonhairstylist #vibes

Also!! I’d love to take more full body shots with hair. Let’s get some more rad looks going on. THESE PANTS! BOOTS! Like wow. Meeeeoowwww.

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Are these visuals helpful for you too? 🙋‍♀️🙋🙋‍♂️

“🙋🏼‍♀️ raise your hand if you want to achieve maximum brightness in minimal time. read below for some of my favorites tips and tricks. ⬇️⁣

1️⃣ focus on the hairline, the top and the ends in the front. this is going to give the most impact because this is what the client sees when they look in the mirror.⁣

2️⃣ plan ahead. it’s easy to get carried away with foils — being mindful of your placement will save so much time.⁣

3️⃣ use the client’s natural depth to make the blonde pop. the color needs to look connected but most of the time you can do this just by tipping out the ends.⁣

‼️ pro tip: i like using joico blonde life créme lightener on the hairline because it’s infused with nourishing ingredients that leave the hair healthy and protected. this powerful products lift 9+ levels in record time while infusing the hair with ingredients that deliver shine, strength and damage control no matter how light the look.⁣” samanthasbeautyconfessions

Samantha’s #Joico Formula:

Formula 1 (Lightener): Blonde Life Crème Lightener starting with 10 Volume LumiShine Developer and ending with 20 Volume LumiShine Developer #blondelife

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Book your appointment online:
olaplex olaplexnederland bellamihair bellamihairpro behindthechair_com
#lafemmetilburg #lafemme #tilburg #behindthechair #balayage #ombre #vogue #voguearabia #blondhair #silverhair #balayaged #haircolour #love #blondme #haircolorist #btcpics #blondeambition #brae #dimensionalblonde #dimensionalcolor #paintedhair #balayageartist #balayagespecialist #olaplex #ashtones #hair #haircolor #hairplaza #haircrush #fudge #behindthechair

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