Inner-joi-all-group-header

NEU INNERJOI

AB APRIL 2024

Im Nu zu kraftvollerem Haar.
Entdecke die zwei neuen, leistungsstarken Defy Damage Produkte!

VERTRAUEN SCHAFFEN FÜR BRILLANTES BLOND
Mit Haarbindungen kreierendem Arginin

ENTDECKE THE POWER OF 10!

NEU: LUMI10 Natural Copper & Natural Blue Ash Serie

Kreiere im Handumdrehen atemberaubende kupferfarbene und cool-brünette Looks mit den neuen NC- und NBA-Farbtönen von LUMI10 – der 10-Minuten-Permanent-Haarfarbe von JOICO, die 100 % Grauabdeckung mit bis zu 2x mehr Glanz* bietet. Diese neue Serie intensiv pigmentierter Farbtöne liefert dimensionale, natürliche Kupfer- und natürliche Blau-Asch-Töne in bewährter LumiShine Tradition. Die schnell wirkende Farbformel sorgt dafür, dass du dein Terminbuch voller Zuversicht füllen kannst. Die Kundin hat keinen Termin? Kein Problem: LUMI10 sorgt in Turboschnelle für eine Ansatzauffrischung.

*vs. nicht gepflegtes, geschädigtes Haar

STYLE & FINISH

Optimiere deinen Style mit zukunftsweisenden Produkten, die das Haar vor den täglichen Auswirkungen der Umwelt schützen. Von Luftfeuchtigkeit bis Verschmutzung, von UV-Strahlen bis hin zu den Auswirkungen von Stylingtools.

YOUTHLOCK

LIEBE DEIN HAAR IN JEDEM ALTER! DENN MIT UNSERER NEUEN, INNOVATIVEN JOICO YOUTHLOCK PFLEGESERIE STRAHLT REIFES HAAR WIEDER IN ALL SEINER PRACHT. ES ERHÄLT NEUE SPRUNGKRAFT, SCHÖNEN GLANZ UND LÄSST SICH WIEDER TOLL STYLEN. DAS ZAUBERWORT DIESER WUNDERVOLLEN ANTI-AGING HAAREXPERTEN LAUTET KOLLAGEN!

BLUE ASH SERIE

WENN BLAU AUF MESSINGSTICH TRIFFT

NEU VERO K-PAK COLOR PERMANENT CRÈME COLOR BLUE ASH SERIE

We are on Instagram
Feel like something different? This fiery copper blend 🧡🔥 by @hairjoybylisa may be exactly what you need.

#joicoeurope formula:
LumiShine Demi-Permanent Liquid Color 1/2 6WC + 1/2 7WC over highlights + 5Vol LumiShine Developer
In between LumiShine Demi Dimensional Demi-Permanent Creme color 8N + 8NWB + 5Vol LumiShine Developer

#joico #joicoeurope #joicoformula #hairformula #repost #newhair #hairrefresh #lumishine #lumishinedeveloper #highlights #copperhair

Feel like something different? This fiery copper blend 🧡🔥 by @hairjoybylisa may be exactly what you need.

#joicoeurope formula:
LumiShine Demi-Permanent Liquid Color 1/2 6WC + 1/2 7WC over highlights + 5Vol LumiShine Developer
In between LumiShine Demi Dimensional Demi-Permanent Creme color 8N + 8NWB + 5Vol LumiShine Developer

#joico #joicoeurope #joicoformula #hairformula #repost #newhair #hairrefresh #lumishine #lumishinedeveloper #highlights #copperhair
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Pay attention because @_bybona is sharing the sauce…

Hairstylists need a technique that is fast, creates the desired effect and is still special, which is why the Next-Gen Artist and Blonde Life Ambassador for JOICO Germany is here to give you the know-how on balayage brilliance.

#joicoeurope formula:
Lightening:
Blonde Life SilverLight Lightening Powder (coming soon!) with Blonde Life Coconut Oil Developer 20Vol 1:2
Root Stretch: LumiShine Demi-Permanent Liquid Color ¾ 6SB + ¼ 5N with Lumishine Developer 5 Vol 1:1
Toner: Blonde Life Demi-Gloss 15ml 10N + 15ml 8N + 15ml 9V +15ml Clear + 5ml 9SB with Blonde Life Coconut Oil Developer

Visit creative tutorials on our website joico.eu and see how it’s done.

#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalyage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro

Pay attention because @_bybona is sharing the sauce…

Hairstylists need a technique that is fast, creates the desired effect and is still special, which is why the Next-Gen Artist and Blonde Life Ambassador for JOICO Germany is here to give you the know-how on balayage brilliance.

#joicoeurope formula:
Lightening:
Blonde Life SilverLight Lightening Powder (coming soon!) with Blonde Life Coconut Oil Developer 20Vol 1:2
Root Stretch: LumiShine Demi-Permanent Liquid Color ¾ 6SB + ¼ 5N with Lumishine Developer 5 Vol 1:1
Toner: Blonde Life Demi-Gloss 15ml 10N + 15ml 8N + 15ml 9V +15ml Clear + 5ml 9SB with Blonde Life Coconut Oil Developer

Visit creative tutorials on our website joico.eu and see how it’s done.

#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalyage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro
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Lover of salt or not 🧂, you’re going to love the flavor our INNERJOI Style Sea Salt Spray brings to your hair. INNERJOI Style formulas provide all the styling you want without the harsh ingredients you don’t 🙅‍♀️. From blowouts to beach waves, Style provides the ideal foundation for a beautifully finished look.

The best part, it creates light volume and texture, without leaving your hair feeling sticky.

#joico #joicoeurope #joicoinnerjoi #innerjoistyle #innerjoi #vegan #seasalt #joicocleanbeauty #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday

Lover of salt or not 🧂, you’re going to love the flavor our INNERJOI Style Sea Salt Spray brings to your hair. INNERJOI Style formulas provide all the styling you want without the harsh ingredients you don’t 🙅‍♀️. From blowouts to beach waves, Style provides the ideal foundation for a beautifully finished look.

The best part, it creates light volume and texture, without leaving your hair feeling sticky.

#joico #joicoeurope #joicoinnerjoi #innerjoistyle #innerjoi #vegan #seasalt #joicocleanbeauty #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday
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When it comes to your hair, it’s important not to rush the process. This beautiful blonde transformation by @lisaburrhair took 5 hours, but it was worth every minute 🕜🕜. You know what they say: “Good things take time, great things take a little longer.” 𓍢ִ🌷͙֒

#joicoeurope formula:
Full head foils with Blonde Life Lightening Powder with 10vol moving to 20vol Blonde Life Coconut Oil Developer + Pro series 1 and 2 
Dried using JOICO Blowout Crème
Root tap Lumishine Demi-Permanent liquid color 6SB with Lumishine developer 5vol 
Toned with Lumishine Demi-Permanent liquid 1/2 9SB + 1/2 9V with 5 vol LumiShine Developer

#joico #joicoeurope #joicoformula #hairformula #repost #joicocolor #newhair #hairrefresh #blondehair #blondelife #blondelifelighteningpowder #coconutoil #dreamblowout #haircare #haircolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi

When it comes to your hair, it’s important not to rush the process. This beautiful blonde transformation by @lisaburrhair took 5 hours, but it was worth every minute 🕜🕜. You know what they say: “Good things take time, great things take a little longer.” 𓍢ִ🌷͙֒

#joicoeurope formula:
Full head foils with Blonde Life Lightening Powder with 10vol moving to 20vol Blonde Life Coconut Oil Developer + Pro series 1 and 2
Dried using JOICO Blowout Crème
Root tap Lumishine Demi-Permanent liquid color 6SB with Lumishine developer 5vol
Toned with Lumishine Demi-Permanent liquid 1/2 9SB + 1/2 9V with 5 vol LumiShine Developer

#joico #joicoeurope #joicoformula #hairformula #repost #joicocolor #newhair #hairrefresh #blondehair #blondelife #blondelifelighteningpowder #coconutoil #dreamblowout #haircare #haircolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi
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We want you to worry less and shine more ✨✨, which is why we’ve created the JOICO INNERJOI collection, to take care of all your hairdressing needs.

If you’re looking to preserve your color, then the INNERJOI Preserve Protective Milk 🥛 is your answer. Not only does it detangle and nourish hair, but it protects from thermal damage up to 232°C. Best results when paired with the Preserve Shampoo and Conditioner.

There are three pillars that make this product and the entire INNERJOI collection special.

🌿 NATURALLY DERIVED

All products are 86% - 98% naturally derived* and the collection is 100% vegan. Products are PETA Approved, meaning they are animal test-free, cruelty-free and do not include any animal-derived materials.

🌱 CLEAN

The products are free of parabens, silicones, gluten, sulfates, phthalates and mineral oil.

♻️ SUSTAINABLE

All INNERJOI products are bottled in 95% recovered & recycled Social Plastic®️ to support communities in need and help fight ocean plastic 🌊

*According to ISO (International Standards Organization), an ingredient is defined as ‘naturally derived’ if it is a plant or mineral-derived material or water and has undergone limited processing for use.

To learn more about INNERJOI, visit joico.eu/innerjoi

#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI  #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday

We want you to worry less and shine more ✨✨, which is why we’ve created the JOICO INNERJOI collection, to take care of all your hairdressing needs.

If you’re looking to preserve your color, then the INNERJOI Preserve Protective Milk 🥛 is your answer. Not only does it detangle and nourish hair, but it protects from thermal damage up to 232°C. Best results when paired with the Preserve Shampoo and Conditioner.

There are three pillars that make this product and the entire INNERJOI collection special.

🌿 NATURALLY DERIVED

All products are 86% - 98% naturally derived* and the collection is 100% vegan. Products are PETA Approved, meaning they are animal test-free, cruelty-free and do not include any animal-derived materials.

🌱 CLEAN

The products are free of parabens, silicones, gluten, sulfates, phthalates and mineral oil.

♻️ SUSTAINABLE

All INNERJOI products are bottled in 95% recovered & recycled Social Plastic®️ to support communities in need and help fight ocean plastic 🌊

*According to ISO (International Standards Organization), an ingredient is defined as ‘naturally derived’ if it is a plant or mineral-derived material or water and has undergone limited processing for use.

To learn more about INNERJOI, visit joico.eu/innerjoi

#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
...

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At JOICO, we never stop dreaming 💭, never stop believing 🙏🏻, we never give up, never stop trying, and most importantly, never stop learning 👨‍🎓. We hope you’ll be inspired by our JOICO 2024 Collection and the JOICO EMEA Creative Artistic Team that brought them to life.

These bold looks are centered on minimalist cutting techniques ✂ and the colors in the looks were inspired by current designs on the runway. The volume and organic texture within the looks offer a sense of softness and sensuality.

Let this inspiration be the source of your creativity and don’t forget to share your creations with us.

Cut: Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Valentina Malta @valentina.joico 
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Zoe @thehairdesk 

#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #bobhaircut #bob #hairdresser #hairdressercommunity #salonfriendly #coolblonde #pastelblonde #pasteltints #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi

At JOICO, we never stop dreaming 💭, never stop believing 🙏🏻, we never give up, never stop trying, and most importantly, never stop learning 👨‍🎓. We hope you’ll be inspired by our JOICO 2024 Collection and the JOICO EMEA Creative Artistic Team that brought them to life.

These bold looks are centered on minimalist cutting techniques ✂ and the colors in the looks were inspired by current designs on the runway. The volume and organic texture within the looks offer a sense of softness and sensuality.

Let this inspiration be the source of your creativity and don’t forget to share your creations with us.

Cut: Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Zoe @thehairdesk

#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #bobhaircut #bob #hairdresser #hairdressercommunity #salonfriendly #coolblonde #pastelblonde #pasteltints #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi
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We love getting to know our JOICO EMEA Creative Artistic Team better. Over the past few weeks we’ve been asking them some questions in a ‘This or That’ format and we’re really loving the answers. Here’s another treat for you…

@danspiller2010 @sevdadurukan @s.alon.zo @brunomarc10 @daniela.lumie @marcusgiamattei 

#joico #joicoeurope #guestartists #joicoguestartists #thisorthat #thisorthatgame #funandgames #hairjoi #sharethejoi #joicoprofessional #hairstylist #hairpro #hairdressing

We love getting to know our JOICO EMEA Creative Artistic Team better. Over the past few weeks we’ve been asking them some questions in a ‘This or That’ format and we’re really loving the answers. Here’s another treat for you…

@danspiller2010 @sevdadurukan @s.alon.zo @brunomarc10 @daniela.lumie @marcusgiamattei

#joico #joicoeurope #guestartists #joicoguestartists #thisorthat #thisorthatgame #funandgames #hairjoi #sharethejoi #joicoprofessional #hairstylist #hairpro #hairdressing
...

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Bold and beautiful ✩⋆✮

This young lady was getting ready for her big day 👰 and JOICO came in to save the day. Celebrating love with fabulous hair by @hair.by.kymberly

#joicoeurope formula:
Foiled with Blonde Life Lightening Powder and Blonde Life Coconut Oil Developer 20vol
Toned with Blonde Life Quick Tone Liqui-Creme Toner in Silver + Blonde Life Coconut Oil Developer 5 vol 
JOICO Dream Blowout Thermal Protection Creme 
Styled with JOICO Blonde Life Brilliant Glow Brightening Oil

#joico #joicoeurope #joicoformula #hairformula #repost #joicocolor #newhair #hairrefresh #blondehair #blondelife #blondelifelighteningpowder #blondelifebrilliantglow #coconutoil #dreamblowout #haircare #haircolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi

Bold and beautiful ✩⋆✮

This young lady was getting ready for her big day 👰 and JOICO came in to save the day. Celebrating love with fabulous hair by @hair.by.kymberly

#joicoeurope formula:
Foiled with Blonde Life Lightening Powder and Blonde Life Coconut Oil Developer 20vol
Toned with Blonde Life Quick Tone Liqui-Creme Toner in Silver + Blonde Life Coconut Oil Developer 5 vol
JOICO Dream Blowout Thermal Protection Creme
Styled with JOICO Blonde Life Brilliant Glow Brightening Oil

#joico #joicoeurope #joicoformula #hairformula #repost #joicocolor #newhair #hairrefresh #blondehair #blondelife #blondelifelighteningpowder #blondelifebrilliantglow #coconutoil #dreamblowout #haircare #haircolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi
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With JOICO, color-obsessed clients can now achieve their desired looks. Spice things up this season with this berry red 🍒 hair by @maddielee_glamr

#joicoeurope formula:
Pre-toned/filled blonde ends with Lumishine Demi-Permanent Liquid Color 7NC (10g) with LumiShine5 vol developer (1:1 mixing ratio) (applied on shampooed and towel-dried hair)
Lumishine Permanent Crème 6NW (45g) 6NC (45g) 6CC (30g) withLumiShine 20 vol crème developer (applied on dry hair)
Shampooed and conditioned with JOICO KPAK Colour Therapy
Styled with Dream blowout Crème and Hydrasplash Replenishing leave in 
Finished with JOICO Body Shake Texturising Finisher

#joico #joicoeurope #joicoformula #hairformula #repost #newhair #hairrefresh #lumishine #lumishinedeveloper #hydrasplash #dreamblowout #kpak #kpakcolortherapy #joicobodyshake #haircare #haircolor #hairinspo #hairgoals #hairinspiration

With JOICO, color-obsessed clients can now achieve their desired looks. Spice things up this season with this berry red 🍒 hair by @maddielee_glamr

#joicoeurope formula:
Pre-toned/filled blonde ends with Lumishine Demi-Permanent Liquid Color 7NC (10g) with LumiShine5 vol developer (1:1 mixing ratio) (applied on shampooed and towel-dried hair)
Lumishine Permanent Crème 6NW (45g) 6NC (45g) 6CC (30g) withLumiShine 20 vol crème developer (applied on dry hair)
Shampooed and conditioned with JOICO KPAK Colour Therapy
Styled with Dream blowout Crème and Hydrasplash Replenishing leave in
Finished with JOICO Body Shake Texturising Finisher

#joico #joicoeurope #joicoformula #hairformula #repost #newhair #hairrefresh #lumishine #lumishinedeveloper #hydrasplash #dreamblowout #kpak #kpakcolortherapy #joicobodyshake #haircare #haircolor #hairinspo #hairgoals #hairinspiration
...

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Feeling fiery and tenacious, then this illuminating red hair by @_oliwia_hair from @marcantonihair will set your life on fire 🔥🔥🔥

#joicoeurope formula:
A Root Shadow of LumiShine Demi-Permanent Liquid Color 7N 20mls with 7SB 20mls + 5 Vol LumiShine Developer
Toned with LumiShine Demi-Permanent Liquid Color 9NB with 5 Vol LumiShine Developer
Defy Damage Shampoo and Treatment Masque
Styling products: YouthLock Blowout Cremè with K-Pak Color Therapy Luster Lock Glossing Oil

#joico #joicoeurope #joicoformula #hairformula #repost #marcantonihair #joicocolor #newhair #hairrefresh #lumishine #lumishinedeveloper #defydamage #youthlock #kpak #kpakcolortherapy #kpaklusterlock #haircare #haircolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi

Feeling fiery and tenacious, then this illuminating red hair by @_oliwia_hair from @marcantonihair will set your life on fire 🔥🔥🔥

#joicoeurope formula:
A Root Shadow of LumiShine Demi-Permanent Liquid Color 7N 20mls with 7SB 20mls + 5 Vol LumiShine Developer
Toned with LumiShine Demi-Permanent Liquid Color 9NB with 5 Vol LumiShine Developer
Defy Damage Shampoo and Treatment Masque
Styling products: YouthLock Blowout Cremè with K-Pak Color Therapy Luster Lock Glossing Oil

#joico #joicoeurope #joicoformula #hairformula #repost #marcantonihair #joicocolor #newhair #hairrefresh #lumishine #lumishinedeveloper #defydamage #youthlock #kpak #kpakcolortherapy #kpaklusterlock #haircare #haircolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi
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NEUE #HAIRJOI-Artikel

Die NEUE JOICO Vero K-Pak Color Masterpiece Collection 2023

Auch wenn der Rock’n’Roll-Einfluss für das Haar nichts Neues sein mag, haben Sofie Schrauwen und Robby Osselaer die JOICO Masterpiece Collection 2023 entworfen, um eine brillante Balance zwischen sorgvoller Hingabe und gewagter Rebellion einzufangen – ein Stil, für den die beiden belgischen Haarkünstler bekannt sind.

Emma Roberts: Oscar für die Beste Frisur

Unsere Highlights bei der diesjährigen Oscar-Verleihung: Filmstars überraschen Kinobesucher live während einer Filmvorstellung … Jimmy Kimmel verspricht einen Jetski für den Preisträger, der die kürzeste Dankesrede hält … Emma Roberts’ traumhafte Vintage-Glam-Frisur, die perfekt zum diesjährigen Retro-Thema der Verleihung passt. Wirf mit uns einen Blick hinter die Kulissen, um zu erfahren, wie Emmas preisverdächtige Frisur [...]

Katy Perry – Pretty in Pink

Wir waren hin und weg, als Joico dank unseres Styling-Experten Rick Henry vom Nine Zero One Salon in LA in der Zeitschrift People vertreten war. Für Katy Perrys Asien-Tour hat Rick Katys Pixie-Schopf kirschblütenrosa gefärbt. Hier erfährst du die ganze Story, die Formel und sogar ein paar Beauty-Tipps zum Nachmachen.   View this post on [...]

Katy Perry im Lila-Laune-Look in Europa

Katy Perry überrascht ihre Fans mit blau-violettem Pixie-Cut. Wie frisch gepflückte Heidelbeeren … Blueberry Crush heißt der aufregende neue Farbton, den unser Promi-Colorist Rick Henry vom Nine Zero One Salon für Perrys Europa-Tour ausgesucht hat. Die Color Butter Purple von Joico ist für den intensiv-violetten Farbton verantwortlich. Die Creme sorgt für aufregende Farbakzente – immer [...]

PRO WEITERBILDUNG

Die Lernplattform von Joico bietet spannende, jederzeit verfügbare Weiterbildungsmöglichkeiten: Live-Events, lehrreiche Videos, einfach umzusetzende Tutorials und brandaktuelle Infos zu den neuesten Trends.

STARTE JETZT DEIN TRAINING MIT JOICO EDUCATION ON-DEMAND

DIE JOICO EXPERTEN

Lerne die Joico-Familie kennen! Wir sind stolz auf die Zusammenarbeit mit Guest Artists, Markenbotschaftern und führenden Ausbildern. Sie alle sind gefeierte Branchenprofis, die genau wie wir für gesundes und schönes Haar stehen.